Showtime Announces Documentary On The Weeknd’s Super Bowl Halftime Show
By Lauren Crawford
February 12, 2021
The Weeknd’s Super Bowl LV halftime performance will be the subject of a 90-minute documentary titled The Show.
The Pepsi-produced doc, which is directed by Nadia Hallgren, will air later this year on Showtime and go behind the scenes of the Weeknd's 13-minute performance.
"With our new documentary coming to Showtime, we are taking fans on the emotional and thrilling journey of what it takes to make the biggest show of the year – with the added complexity of doing so amidst a global pandemic," Pepsi VP of Marketing Todd Kaplan shared in a press release.
The documentary promises audiences an in-depth look into the months of planning that went into the show, which was watched by an audience of nearly 100 million.
“Anchored by the Weeknd’s dynamic performance, The Show is a worthy snapshot of the tremendous artistry and effort that goes into the Pepsi Super Bowl Halftime Show,” Showtime’s Executive Vice President Content Acquisition said in a statement. “[The halftime show's executive producer] Jesse Collins has been absolutely passionate about this project, and Nadia Hallgren brings the kind of energy and insight that will make this behind-the-scenes look a transformative experience and something unique for Showtime viewers.”
Nadia, who was also the director of Michelle Obama's Netflix documentary Becoming, added: “This historic year with Jesse Collins as the first Black EP of the Halftime Show brought an opportunity to tell a new story. We get a window into the process of a diverse team of executives and creatives working at the highest level, in front of and behind the camera. It’s fun to see these masters at work while they also uplift others. I hope this can inspire people to pursue big dreams.”
Watch the teaser trailer for the documentary above.
Photo: Getty Images