Mariah Carey's New Line Of Irish Cream Liqueur Nods To Her Origin
By James Dinh
August 18, 2021
Mariah Carey is a full-blown business and the music icon has expanded her empire to the world of spirits.
Earlier this week, the pop superstar announced her new line of cream liqueurs called Black Irish, which are available in a variety of flavors: Original Irish Cream, Salted Caramel and White Chocolate. As for its name, Carey admitted in a press release that Black Irish is "a playful nod to her Black and Irish lineage" as her father, Alfred Roy, was of Black and Venezuelan descent, while her mother, Patricia, has an Irish background.
"I have been putting my heart into this project for almost two years and I am so excited to finally share this news with you all," Carey said in a release. "I wanted to create something that embodies the holidays and gives everyone a reason to celebrate year-round, and I really think we have done that with Black Irish."
Over on social media, the industry vet shared a promo photo for the Black Irish campaign, alongside the caption, "Truly a cause for celebration," a nod to her hit, "It's Like That," off 2005's The Emancipation of Mimi. When it comes to the details, MC delivered, adding her "MC" initials to the bottle, as well as her signature butterfly. The newly-announced line, which was crafted and produced in Ireland is currently available for purchase. While the 750ml bottle is priced at $29.99, the 50ml bottle costs $3.99.
Black Irish follows Carey’s 2020 non-music ventures, including her own line of mail-ordered cookies, Mariah's Cookies, and her memoir, The Meaning of Mariah Carey, which debuted on top of The New York Times Bestsellers list.