27-Foot-Long Wienermobile Is Picking Up Rideshare Passengers In Atlanta

Rideshare users in select cities have a shot at getting picked up in a 27-foot-long vehicle.

The Oscar Mayer Wienermobile is the latest addition to the Lyft XL fleet in New York, Chicago, Los Angeles and Atlanta. Two five-star drivers — Oscar Mayer “Hotdoggers” — are surprising passengers. The Wienermobile promises “music, neon lights, free shirts, hot dog masks and, of course, Weenie Whistles,” until they arrive at their destination. It started Wednesday (August 25) and runs through Friday (August 27), according to a press release.

“Oscar Mayer has a legacy of elevating enjoyment from people’s plates into pop culture – from our 27-foot long Wienermobile, to the iconic Weenie Whistle, to the famed ‘Oh I wish jingle’, said Megan Lang, Associate Marketing Director, Oscar Mayer. “With the world as our canvas and meat as our medium, we want to do all we can to spark unexpected smiles wherever we go.”

“Lyft has been helping riders get back to the summer fun they missed in 2020, whether you’re headed to a family picnic, BBQ with friends, or attending a sports game or concert,” said Ethan Eyler, Director of Brand Products at Lyft. “We’re excited to hit the road with Oscar Mayer and surprise our riders with a once-in-a-lifetime opportunity to celebrate summer from inside the world-famous Wienermobile.”