Company that Called Republicans Racist Loses Massive Number of Customers
By Dan O'Donnell
January 28, 2022
Penzey's Spices, the Milwaukee-based company that held "Republicans are Racist Weekend" sale on Martin Luther King, Jr. Weekend earlier this month, is now dealing with a massive loss of customers and is now all but begging for new business.
"After starting the year with All Republicans are Republicans and following up with Republicans are Racists we’ve set a nice little Boycott Penzeys! surge in motion," Penzey's CEO Bill Penzey said in an email to customers Friday. "It certainly wasn’t unexpected, but if it’s within your means, you picking up a small stack of Gift Cards would help."
Penzey admitted that the "Republicans are Racists" email cost his business 40,005 subscribers, roughly three percent of the total. As a result, Penzey's is offering a gift card sale "with the hope this might make it a bit easier for you to share some and possibly get a few good new customers to replace the ones we’ve lost."
While Penzey claims that news coverage of his anti-Republican rant brought in 30,000 new email subscribers, he adds that "we are still down about 10,000. Please help."
His email then takes on a desperate tone, all but begging liberals to sign up for his email list as a way of virtue-signaling their politics.
"If you can’t even begin to fathom how to 'compromise' with January 6th, or the Republican vaccine lies needlessly killing 10,000 Americans every week, if you have no desire to become half-way racist, and if their intent to destroy our climate for one thousand years to come doesn’t have you asking: 'What if we just destroyed it for five-hundred years instead?' we would be better off with you on this Voice Of Cooking email list," he wrote.
Two weeks ago, Penzey wrote in a shocking email that Republicans are so racist that they fantasize about killing African Americans.
"Remember how Republicans, going against a mountain of evidence to the contrary, once again lied and said BLM wasn't a peaceful movement but instead terrorists inciting violence throughout the country and then raced out to buy a crapload of guns because maybe they were finally going to get their chance to shoot a Black person?" he said in his email to customers. "What a bunch of racists."
Amid the firestorm over his that screed, Penzey bragged to the Daily Mail that we has not worried about a potential loss of customers because so many new ones would start buying his spices, saying "onn one hand they wish we would tone down the racism thing but on the other hand we have really good spices and they are not going to sacrifice those."
It turns out so many of them did that Penzey has resorted to desperate measures to build back his customer base.