Watch The Super Bowl Ad That Featured Judas Priest's 'Breaking The Law'
By Andrew Magnotta @AndrewMagnotta
February 14, 2022
A cover of Judas Priest's "Breaking the Law" was used in a Super Bowl LVI commercial issued by Liquid Death, the heavy metal-loving canned water company.
The commercial depicts an elementary school rager, with children chugging water, cheering, dancing and drawing on one another's faces. At the end, a pregnant woman watching the children hydrate smiles proudly and cracks open a can for herself.
"Don't be scared. It's just water," the ad concludes.
Judas Priest frontman Rob Halford applauded the subversive commercial, writing "Nailed and Slayed" in its comments on Instagram.
Watch the advertisement via the player above!
Liquid Death's provocative name and unabashed "Murder your thirst" motto have fueled its viral presence on social media.
Ahead of the Super Bowl, Liquid Death launched another advertisement in which the brand pledged to combine "sports betting and witchcraft to win money on football" by "sending a real witch to the game to help us win."
Liquid Death pledged half the proceeds of the $50,000 bet to "help kill plastic pollution." Unfortunately, the bet was on the underdog Cincinnati Bengals, who ended up losing 23 - 20 to the Los Angeles Rams.