The Story Behind Ava Max’s Hair Transformation

By Sierra Marquina

June 24, 2022

Billboard Women in Music 2022 - Red Carpet
Photo: Getty Images North America

Ava Max ditched her signature hairstyle when she was ready to unleash her new music.

The "Maybe You're the Problem" singer shared her new music is completely different from her previous releases and to symbolize the shift in her sound, she changed up her hair.

When Ava's breakout hit "Sweet But Psycho" hit the countdown, fans are well aware she had bleach blonde hair with her signature asymmetrical style known as the “Max Cut," but given her new songs are much more vulnerable and delve into her personal life, she wanted a new style to represent.

Enter: Ava's new cut and bright red hue! Which style do you like best?

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