PUMA & Kimora Lee Simmons Team Up for New Baby Phat Collaboration

By Chuck Dizzle

August 17, 2022

Photo by Amy Sussman/Getty Images
Photo: Getty Images North America

Baby Phat is making a comeback!

And that's thanks to Kimora Lee Simmons and Puma who are collaborating for a new collection.

“With the whole direction of fashion right now, and what’s quote unquote trending and the early 2000s and ‘90s street fashion, it just made sense,” the model and businesswomen told Complex. “I also think this partnership is a strong one because it’s taking it back to a certain time in fashion and it’s the merging of two iconic brands and the combining of the cats if you would.”

Kimora added: “It’s very important for us to reach a younger audience and they help out with that a lot. Some of the pieces are definitely more Aoki and others are more Ming Lee.”

Check out at some of the looks below and let us know what you think.

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