Lizzo Files To Trademark Her Signature Flute

Lizzo is protecting the thing she is most known for. The global pop star recently filed a total of seven trademark applications for her flute - known as "Sasha Flute" - that cover a number of arenas, including:

NFTs and NFT marketplaces;

Virtual environments and digital accessories;

Animated TV programs and movies;

Toys, including action figures and “dolls in the shape of musical instruments”;

Clothing and accessories;

Physical and downloadable books.

All seven trademark applications were filed with the U.S. Patent and Trademark Office by attorney Peter Nussbaum on behalf of Lizzo, LLC on September 30. So is the singer just playing defense, or will "Sasha Flute" soon have a cartoon on Saturday morning TV? Perhaps a little of both. Noted trademark attorney Michael E. Kondoudis told Billboard, “Usually in our experience what we find is people file trademark applications after the plans have already started being formed and in motion — not when they get this idea. Because it does cost money, it does take some time and it is a federal legal matter. So when you have an attorney file it there has to be some kind of concrete plan to go from where they are today to selling the products and service in the metaverse.”

Real fans of the singer are already aware that the flute has its own IG page - with over 300K followers.