Some Changes Coming To Toblerone, But You Probably Won't Notice
By Jack Kulp
March 7, 2023
Why are they changing the Toblerone packaging?
The delicious candy bar needs to change its packaging, and here’s why: Since there’s a likeness of the Matterhorn, the picturesque mountain peak in the Swiss Alps on the Toblerone package, 80% of the raw materials in the product must originate in Switzerland. It’s the “Swissness Law” in Switzerland. Since the Toblerone bar no longer contains at least 80% of Swiss raw materials, the Matterhorn image has to go. Instead, you'll see a generic image of a mountaintop. And instead of "Toblerone of Switzerland", you'll see "Founded in Switzerland. on the box.
The candy was created in Switzerland in 1908 by Theodor Tobler.
Jack & Carolyn talked about this on the Morning Breeze. Listen here: