The Army Wants You To 'Be All That You Can Be'

By Michelle Kube

April 27, 2023

Close up studio shot of USA flag and U.S. ARMY patch on solders uniform
Photo: Getty Images

Anyone remember the Army ads from the 1980s, the The 'Be All That You Can Be' campaign?

Well, the Army has revived that campaign for a new generation, as a way to show young people all the new things the Army can bring to their lives.

Jennifer talked this morning to Maj. Gen. Alex Fink, Chief of Army Enterprise Marketing about how the Army has changed over the years, why they decided to bring back a 20 year old slogan, the recruitment efforts for all manner of jobs complete with bonuses and the opportunities the Army offers for higher education. Check out that interview below.

Find out more at GoArmy.com

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