Cash Money Latin's New Signees Make Grand Debut At Puerto Rican Day Parade

By Tony M. Centeno

June 13, 2024

Midnvght, JEYYFF, El Blxnco & DimeWest
Photo: Daniel Pérez (@trilljesus)

Cash Money Latin's newest signees have a lot to celebrate.

On Sunday, June 9, the four Puerto Rican artists took over the iconic record label's first-ever float in the Puerto Rican Day Parade in New York City. Midnvght, DimeWest, JEYYFF, and El Blxnco made their presence known as they blasted their music from massive speakers, met with fans and waved their flags from 44th Street all the way up to 79th Street. While they cruised through the packed streets, each artist stepped up to the mic and belted out fire Spanish bars for their exclusive 4 Shooters Only segment, "From The Puerto Rican Day Parade."

"It's a huge opportunity," Mvnight tells iHeartRadio. "I used to watch [the parade] on TV. I'd never been there. Now that I got to go, it's a blessing. It was dope performing for los Boricuas — the people who made me. I'm always grateful to Puerto Rico. My music will always be for them."

Their takeover at the parade served as the grand finale of Cash Money's week-long media blitz. Last Monday, June 3, the iconic label, founded by Bryan "Birdman" Williams and Ronald "Slim" Williams, announced the expansion of its Latin imprint. The new generation of CML was formally introduced during an intimate event in Miami Beach the following day. After Birdman called in via Zoom, Slim sat with his new artists as they explained how they discovered Midnvght, JEYYFF, DimeWest and El Blxnco.

"By embracing these Latin artists, we embark on an exhilarating new chapter in our journey," Slim said in a statement. "We are dedicated to supporting them and to help them realize their potential while introducing them to current and new fans globally. At Cash Money Records, diversity and authenticity have always been our cornerstone and we eagerly anticipate these exceptional artists will propel their music in the Latin market."

Cash Money officially launched its Latin division back in 2020 by releasing Luis Armando's song "Chica Mala." The label's effort is spearheaded by A&R Carlos ‘Los’ Rivas, A&R Marketing/Publicity Manager Cristina Novo, and VP of Digital Matty Bernal, who assisted in bringing their latest additions together.

Each artist draws inspiration from the greatest voices in both Latin and Hip-Hop worlds, but their respective sounds are unlike the OG reggaetoneros and MC's who came before them. Midnvght fuses elements of Hip-Hop and trap in his latest single "Caracol" featuring Ñengo Flow and DimeWest. DimeWest also flexes his Spanish flows alongside fellow Latin Trap star Yovng Chimi on their recent collaboration "Porche Carrera." JEYYFF serves up soothing melodies on his first release from the label "Lonely," and El Blxnco switches from Spanish to English bars on his recent album El Whitey.

Scroll below to find out more about Cash Money Latin's brand-new signees.


Midnvght

Age: 26

City: Santurce, P.R.

Stand-Out Song: "Caracol" featuring Ñengo Flow & Dime West

Influences: Daddy Yankee, Tego Calderon, 50 Cent, Gucci Mane, Lil Wayne, Drake, Young Thug & Chief Keef

How He Got His Name: "I was looking for unique ideas that nobody else had and people could relate to without them finding out the exact meaning. With Midnight, you know, the day really starts at 12:00 a.m. at night. That's when we make music, go out and post up with the crew."

How He Feels About Signing To Cash Money: "I feel good. These are the people that I've been watching since I was a kid. I have a feeling that we're going to breakthrough in the American market. We Latinos got it right now and with their help, we'll be exactly where we're supposed to be."


DimeWest

Age: 23

City: Puerto Rico & Orlando, Fla.

Stand-Out Song: "Porche Carrera" featuring Yovng Chimi

Influences: Daddy Yankee, Don Omar, Ñengo Flow, Mo3, Fivio Foreign, Drake & Lil Wayne

How He Got His Name: "My stage name is actually pretty random. That was a username I gave myself for my personal Instagram account and then I started rapping."

How He Feels About Signing To Cash Money: "I'm really happy about it. We're taking an important step."


El Blxnco

Age: 24

City: Born in Morovis, PR and lives in Manatí, PR

Stand-Out Song: "Trap Rican"

Influences: Daddy Yankee, Don Omar, Drake & Lil Wayne

How He Got His Name: "I never really released any music because I didn't have a stage name and people would call me 'white boy.' So when I released my first single on Soundcloud, I went with 'El Blxnco.' I changed the A to an X so it wouldn’t look like the white one. My first song took off and it already has like 300,000 plays on Soundcloud. From then on, I stuck with that name and people liked it and they started calling me 'El Blxnco.'"

How He Feels About Signing To Cash Money: "I'm super excited right now — excited to start working, to drop music and live the experience, you know? I've never experienced this before and signing with such a big American label really means something to me."

JEYYFF

Age: 25

City: Fajardo/San Juan, PR

Stand-Out Song: "Lonely"

Influences: Lil Baby, Drake & Bryant Myers

How He Got His Name: "JEYYFF stands for "JF" [for his name Jesus Figueroa]. It's also how I write it in Spanish."

How He Feels About Signing To Cash Money: "I feel like it's a great opportunity. So far I've only achieved a few things and I know that with them I'm going to expand and reach more people. Leave Puerto Rico, and be heard around the world. I know with them I'm going to do good things. I feel grateful and proud of the opportunity."

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