Taylor Swift Shares Mysterious Hint That Sparks Album Release Buzz

Eagle-eyed fans believe Taylor Swift's Reputation (Taylor's Version) is finally upon us.

According to Cosmopolitan, Swifties found something on the "Lavender Haze" hitmaker's website that they're considering evidence. The first thing viewers see when they open the website is a photo of Swift in bed next to links to access her latest album, The Tortured Poets Department.

Scrolling down to the "store" section brings you face-to-face with the "Karma" songstress's official store, where you can browse apparel, music, accessories, and items on sale. At first glance, it's your average online store. But if you look a little closer (for a famous Taylor Swift Easter egg), you might notice something else.

The store categories are arranged to spell out "AMAS," and Swifties think this means a long-awaited drop is nearing.

The last Taylor's Version album Swift released was 1989 (Taylor's Version) in 2023. The "Bad Blood" icon has also gifted listeners Taylor's Versions of Fearless, Red, and Speak Now, making Reputation next in line.

The album, released in November 2017, includes hits like "Delicate," "End Game," "Gorgeous," "Getaway Car," and "Look What You Made Me Do," to name only a few.

This is not the first time fans prematurely assumed Swift was entering her Reputation era. Last September, the "Cruel Summer" sensation donned an edgy look for the 2024 MTV VMAs red carpet featuring colors associated with the album, per Vogue, and Swifities were sure there would be an announcement.

Is Taylor Swift planning to unveil a release date for Reputation (Taylor's Version) at the 2025 AMA's on May 26? Maybe the message got lost in translation. Maybe we asked for too much. Or, maybe, this is just the masterpiece we've been waiting for!

For more Swift Easter eggs, read Taylor Swift Seemingly Teases 'Rep TV' To Celebrate 'Tour Of The Century'.