E-40 Strengthens Spirits Empire By Launching New Wine Brand

E-40 is giving fans something new to sip on this summer.

On Monday, August 11, the veteran rapper, entrepreneur, and New York Times best-selling author announced the launch of his new wine brand, ON1 Infusion Wine. The fresh line of wine comes with five fruit-infused Moscato flavors, including Mango, Mixed Berry, Peach, Pineapple, and Strawberry. Each flavor was vinted and bottled in Napa, California. They also contain an Alcohol By Volume (ABV) of 16 percent, which will surely provide a rich and vibrant experience for wine connoisseurs around the country.

“Launching ON1 Infusion Wine is the perfect way to celebrate Black Business Month and Black ownership,” E-40 said.

“I wanted to introduce a new, high-proof flavored wine that offers quality, delivers on taste and reaches a wider audience of consumers," he continued. "Whether you’re new to wine or a seasoned sipper, ON1 is for the perfect drink to turn any occasion into a celebration.” 

E-40's journey in the world of spirits has been one to watch. In recent years, the California native previously launched his E. Cuarenta Tequila, Tycoon Cognac), Kuiper Belt Bourbon, Kuiper Belt Gin, and Tycoon Vodka. He also created a line of sparkling and still wines (Earl Stevens Selections), pre-mixed cocktails (Sluricane), and a golden lager beer (E. Cuarenta Cerveza).

In addition, E-40 also created numerous flavors of his Turf Burritos. Last year, he revealed his new “Breakfast Chorizo & Egg” and “Bean & Cheese” burritos. He has two types of "Beef & Bean" burritos with green chilis and red chilis. As if that's not enough, the Goon With The Spoon also has a healthy ice cream brand with multiple flavors, including Cookie Dough, Bourbon Vanilla, Vanilla Bean, Strawberry, Mint Chocolate, Chicken & Waffles, and Salted Caramel.

E-40's ON1 wine will be available in liquor stores across the country within the next few months. For now, you can buy a bottle on his website for $10.99.