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Desto Dubb on How He Built a Multi-Million Dollar Brand from the Trunk
By Home Grown Radio
September 3, 2025
Chuck Dizzle taps in with Desto Dubb — celebrity fashion designer, hip-hop artist, and creator of the cult streetwear brand That’s An Awful Lot of Cough Syrup. From selling shirts out the trunk to building a brand worn by Future, Young Thug, and scholars at USC, Dubb shares his real come-up story. In this Home Grown conversation, Desto breaks down:
- How Mac Miller’s merch blueprint changed his life
- Why he doubled down on one design for 3+ years
- What separates Joshua from Desto Dubb
- The mindstate behind never clocking out as a boss
- Lessons from Drakeo the Ruler, Nipsey Hussle & fatherhood
Whether you're a dreamer, hustler, or entrepreneur trying to figure it out — this one’s for you. 🎙️
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This story originally appeared in Home Grown Radio