Justin Bieber Announces Surprise New Album 'Swag II'

Justin Bieber is surprising fans with even more new music.

The "Daisies" singer revealed on Thursday (September 4) that he has a surprise new album, Swag II, coming out at midnight Friday Eastern Daylight Time, per Pitchfork. The project is seemingly a follow-up to his most recent album SWAG, which dropped in July and served as his first album in four years after 2021's Justice.

Since sharing his first announcement, Bieber has been promoting the new album with several posts on Instagram, showcasing the baby pink album cover on billboards and buildings as well as promos displayed on or near monuments like the Eiffel Tower and Mount Rushmore.

The cover art has also been paired with a photo of Bieber and his family. The snap features the musician holding his son Jack Blues Bieber while wife Hailey Baldwin Bieber smiles at their 1 year old.

Not much is known about the new album, but SWAG featured 21 tracks and included collaborations with artists like Sexyy Red, Cash Cobain, Dijon, Gunna, Druski and more. Fans also noticed that some of the songs, such as "Daisies" and "Devotion," hinted at his relationship with Hailey amid rumors of a strain in their marriage, per People. After the album dropped, Hailey appeared to address these concerns with a blunt response.