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BALLS: How Trump Won Men 

By The Kelly Golden Show

November 7, 2025

Biggest Fail of the week is NYC falling!! Clay Travis, heard daily on 94.3 WSCjoins me from the big apple on election day, to talk about his explosive new book Balls, that explains one of the biggest political shifts of our time: how Donald Trump turned the culture wars into a winning strategy with male voters.

In Balls, Clay breaks down how Trump used the “woke wars” in sports—from Colin Kaepernick’s kneeling to men in women’s sports, from Bud Light’s collapse to ESPN’s identity crisis—to connect with men who felt abandoned by Democrats. And when Trump raised his fist after surviving an assassination attempt, those same men saw what they admired most: a fighter.

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This story originally appeared in The Kelly Golden Show

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