Roc Nation Distribution Launches New Dashboard, Russ & Others React
By Tony M. Centeno
November 18, 2025
Roc Nation Distribution has allowed all independent artists to gain a better understanding of their audience through its new dashboard, and artists like Russ are sharing their thoughts about it.
On Monday, November 17, Roc Nation Distribution launched its all-new dashboard that allows artists who distribute music through the company to obtain detailed streaming analytics, including real-time audience and social media insights. It also provides seamless music and video distribution to 200+ platforms, streamlined royalty payments, publishing administration, rights distribution, and plenty more.
“The introduction of this new dashboard will be a game-changer for independent artists releasing music with Roc Nation Distribution,” said Roc Nation Distribution President Krystian Santini.
“It’s a one-stop shop that will enable artists to receive a holistic understanding of their followers, so they can build impactful strategies and broaden their music’s reach without financial barriers," Santini continued. "This dashboard is democratizing access to tools and information historically reserved for the very few established label superstars. Our technology is uniquely ours and sets a new standard with no equivalent in today’s music industry.”
Roc Nation Distro's new dashboard provides artists with breakdowns of their audience demographics, access to mentions and hashtags associated with their brand, plus so much more. There are no subscription fees or upfront costs. It even allows artists to own their masters and retain 85 percent of their music earnings. While the company's goal is to empower independent artists, others like Russ believe their business model is "madness."
"An 85/15 split to press 'upload' is madness," Russ posted to X. "Major labels take 15% distro off the top too so it seems like they just modeled the business off of that. If you’re an artist, this makes no sense to sign up for imo."
an 85/15 split to press “upload” is madness
— RUSS (@russdiemon) November 17, 2025
major labels take 15% distro off the top too so it seems like they just modeled the business off of that
if you’re an artist, this makes no sense to sign up for imo https://t.co/Tr600Gy9Zy
Russ' comments have sparked a debate over Roc Nation Distribution's new dashboard. See what others have to say about the company's new move below.
major label distribution comes bundled with major label services (a TEAM, radio, marketing, global offices, sales teams, editorial leverage, etc
— RUSS (@russdiemon) November 17, 2025
Roc Nation distro platform is a self serve uploader with none of those services and yet charging the same 15% major labels do
the… https://t.co/yPHHgcNa9d
You people will never learn! Roc Nation is teaming up with Vydia, and Vydia takes 5%, and currently has one of the best, if not the best distribution infrastructure.
— NotBeyoncebutViolence (@ourhermitage) November 18, 2025
you want to upload your music on a platform that will distribute your music and not pay a single cent?
This is… https://t.co/O1DENbUf9t pic.twitter.com/cDNmwMfx5t
I don’t think @russdiemon is wrong with the information he shared about Roc Nation Distribution 85/15 split. However, this gives artists the ability to create and scale. Do you know how many artists music has been taking down from DSPs because they fell on hard times?
— Young Truth (@YoungTruth) November 18, 2025
🚨Listen‼️
— Ryan Matthews (@ThisIsTheR) November 18, 2025
Just because you’re not a fan of @russdiemon doesn’t mean he’s wrong about a deal being bad. Two things can be true.
You can support @sc and @RocNation and still disagree with their business model. That’s called thinking for yourself.
Maybe you feel the…
TuneCore is a distributor in partnership w/ Russ
— The Roc Boy (@BookOfHova) November 18, 2025
Roc Nation is a competitor
Russ is disparaging RN to defend his own interests
Jay-Z & Roc Nation have helped hundreds of thousands to millions, mostly black & brown, but some yall will let yt people shit on Hov’s every move smh https://t.co/4aqT2lxDmb pic.twitter.com/9uuKG3XZyg
Roc Nation doesn’t quite have the reach like the Big 3 with distribution but it’s still better than independent distribution. I’m still with Russ though.
— Objective Subjectivity (@TrustMyEars) November 17, 2025
Roc Nation did it again.
— everything hov 💎 (@holahovitaaa) November 17, 2025
• unlimited audio and video distribution across 200+ platforms
• no upfront costs or fees
• retain 85% of music earnings
• monthly automatic payments
• give access to publishing and rights services
This is very beneficial for any artist! https://t.co/0uIdInfR1M pic.twitter.com/7sSrB9UJBa