Partner Content

Simply Money presented by Allworth Financial

By Simply Money

January 2, 2026

On this episode of Simply Money presented by Allworth Financial, Bob and Brian reveal the four hidden forces that influence every major financial decision — even for the most seasoned, high-net-worth investors. Whether it's fear, guilt, social pressure, or family history, these emotional undercurrents can derail smart planning. Hear real-life stories, and learn how to spot and navigate the subconscious drivers behind your financial choices. Plus, what to do when a dinner table conversation exposes a blind spot in your plan, how to protect your wealth through a divorce, and the most common mistakes multi-millionaires are still making.

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This story originally appeared in Simply Money

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