3 & Out - Honey Badger hangs it up, could J.J. McCarthy's job be on the line, Packers need to win

John reacts to the news that Tyrann Mathieu has decided to hang up his cleats and retire from the NFL. John talks about the journey for the Honey Badger from getting kicked off his LSU team to becoming a team captain for every team he played for in the NFL. Next, John talks about his top 5 people that could have their job on the line heading into the season. Later, John pays tribute to the passing of Ozzy Osbourne.

Finally, John answers your questions in this episode's mailbag segment.

04:44 - Tyrann Mathieu retires

13:40 - Raheem Morris' job could be on the line

16:23 - Does Kyler Murray need to have a great season

24:23 - Should J.J. McCarthy worry about his job

27:39 - Trevor Lawrence must succeed this season

30:39 - Packers front office has pressure to win

43:35 - Mailbag

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Episode Transcript

Speaker 1 (00:01):
The volume, What is going on everybody? How are we doing?
John Middlecalf three and our podcast? Hopefully everyone is doing great?

(00:23):
Honey Badger Tyron Matthew officially retires. I do think his
story is very symbolic of so many guys in the NFL,
guys that are not super high draft picks that become
stars and the impact of teams. So I just want
to talk about a big picture, just why this is
so difficult. I also thought I'd do five guys whose

(00:48):
jobs could be in trouble in twenty twenty six, so
basically on the line this year quarterbacks coaches, GMS and
Ozzy Osbourne died Rip. Do want to give a quick
little something at the end to Ozzy and obviously Middlecoff.
Mail bag at John Middlecoff at job Middlecoff is the

(01:08):
Instagram Fire in those dms, get your questions answered here
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(01:30):
YouTube as well. Fire into the old YouTube. Appreciate all
of you that have done that. If you haven't, all
of our content is up there as well. But before
we dive into football, you know, I got to tell
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tket as the lowest price guaranteed. I'm fascinated by so
many of you know, many of you guys that are listening,
working all sorts of industries, from medical, sales to construction,

(02:55):
to finance, you name it, probably everyone. If we took
a poll of everyone listening, we would find one hundred
different industries, right, and every industry is a little bit different.
But for the most part, in most industries, the currency,
the power of the product is not a human being.

(03:17):
And that's what makes the NFL such a unique business.
Obviously it's doing extremely well in terms of financially and popularity,
but it's difficult, and if you're on the team side,
as a general manager, as a team president, as a
head coach and you take over a franchise, typically when

(03:38):
it's not doing well, you are tasked to build a
good team. And the way most people build a good
team is through the draft. And obviously times have dramatically
changed when it comes to the judgment of weed and marijuana.
I remember when the Honey Badger, who retired today multiple

(04:01):
time All Pro made a bunch of Pro bowls world champion.
I actually, let me rephrase that super Bowl champion. I
hate World champion. This isn't soccer, this isn't baseball, basketball.
It's an American sport. And listen to a lot of
guys say it in the NFL. Howie Roseman loves staying
world champion. I it's Super Bowl, it's an American championship.
But he won a Super Bowl just an unreal player,

(04:23):
and he's a great example. Now, he got kicked out
of LSU back in twenty twelve for synthetic weed, which
I'll be honest, at the time I knew nothing about. Now,
I would say the stigma around weed, even though it
technically is legal in some places, it's not legal other places.
It's not federally illegal. Anyone who's in the weed business

(04:45):
knows that there are complications because it not being federally
illegal make it hard to run a business because of
the right offs. But that's a whole nother conversation. Bottom line,
getting kicked out of college for weed in twenty twelve
seemed like, damn, that's this guy's a major red flag.
It would not feel like that today. But he did
get kicked out, and he did not play his junior year,

(05:07):
and he was one of the best players in the
country at one of the best programs in the country,
but because of that situation, did not get drafted the
following year till pick sixty nine. I think it's safe
to say if he hadn't been kicked out of school
and he had just played at LSU, he's probably a
top fifteen eighteen pick. I mean, he's probably picked somewhere

(05:28):
between ten and twenty would be my guest. He was
on a big time prospect, but major red flag and
people like, can't touch this guy. A lot of problems.
Now you look back at his career, he's been a
team captain for every team he played for. I'll never
forget when he went to the Cardinals, when the Cardinals
drafted him and Bruce Arians and Steve Kaim and Carson Palmer,

(05:48):
and they turned that around and within a couple of
years they're in the conference championship. And I remember an interviewer,
Patrick Peterson said, this guy's the heart and soul of
our team. He goes to the Texans team captain goes
to the Chiefs. Those guys freaking loved him. I got
a buddy on that staff that says, besides like Kelsey
and Mahomes, it's easily one of his favorite players of

(06:10):
their dominant era. He's an absolute stud. But he fell,
and that's what makes this so complicated. I texted a
couple of people today because I saw the Packers paid
their right tackle, Zach Tom, almost one hundred million dollars,
and I was like, I'll be honest, I don't know
that much about this guy. See high pick. No, he's
a fourth round pick. So he text buddies on different

(06:32):
playoff teams. I'm like, what's the deal here? And I
got basically, listen, good kid was a high character guy
coming out, but I thought he was pretty average. I
thought he would be a backup at most positions. Stunt
did not see this coming, did not think he would
be this good. Well, they just got a guy who's
going to be their right tackle for potentially eight to

(06:55):
ten years. And if every team in the league realized
what he would have been, he would not have gone
in the fourth round. And that's my point is building
this thing and trying to and as training camps start,
we're gonna go. This team socks. This team's good, This
team's going to be back. What makes this so difficult is,
all of a sudden, a couple of years in, a

(07:15):
Zach Tom for some other team will just be like
a high end starter at right tackle. A guy that
was drafting the second, third or fourth round that should
have been a top fifteen to ten pick will just
not be in trouble anymore. We'll just not only be mature,
but become a leader, become a team captain, and all
of a sudden, he helps that franchise go from shitty

(07:36):
to good. In most of your guys, industries, when you
make an acquisition, when you merge with somebody, when you
buy a product, when you do a business deal, it's
pretty black and white. You can throw up the Excel spreadsheet,
you can get the numbers. This makes sense. It does
not make sense. For most things, you can break it
down simply to widgets. The problem in the NFL you're

(07:59):
dealing with humans, and not only humans, you're dealing with
young men. And I think anyone our listeners are heavily
skewed men. Basically one hundred percent is we mature late.
And not every guy is Peyton Manning or Tom Brady
and super dialed at twenty one twenty two years old.

(08:20):
Some of us are fucking idiots. Some of us need
to grow. Hell, some of us just like need to mature.
And you look back when you're thirty at what you
are at twenty five, when you're thirty five, back what
you are at thirty, and you're like, I'm a different
person now, as you should be. You should always be growing.
It's no different with these players. And I think what's
so exciting about this upcoming season is everyone thinks. And

(08:43):
for the most part, we know a handful of teams
that are gonna be good because they've been consistently good
and as long as they stay healthy, they're going to
be in the mix. But they're gonna be countless other
teams that hit on three or four guys that no
one's counting on why because it literally happens all the time.
All of a sudden, your third and fourth round pick
from this year and last year are high end Pro

(09:05):
Bowl players, And instead of going yeah, I kind of
like the roster, it's like, damn, I really like the roster.
It's what makes the NFL so fascinating. Like in the
NBA for the most part, like there're gonna be some
high end players, but they're typically drafted really high, and
occasionally there's a good player at like fourteen, another good
player at like twenty six, but there aren't that many

(09:26):
good players drafted on a yearly basis. And if you
hit on a second round pick meeting the guy makes
your team, that is a massive win. We find all
pros all the time. On the third day of the draft,
we find guys getting eighty to one hundred to one
hundred and twenty million dollars that are drafted in the fourth, fifth, sixth,
seventh rounds. I mean argue with the greatest player of

(09:47):
all time was pick one ninety nine, the forty nine
ers starting quarterback. They just gave one hundred and eighty
million dollars too, was mister irrelevant. So what I love
about football is that it's like this grand human experiment
and the power of coaching, the power of these organizations.
One thing I heard when it came to Zach Tom

(10:08):
is he really benefited from being in Green Bay. The
organization deserves a lot of credit. No different than the
Arizona Cardinals. When they drafted Tyron Matthew. They had arguably
his best friend on the team, Patrick Peterson. They had
Carson Palmer, they had an old school, you know, kind
of throwback coach in Bruce Arians. They were equipped to

(10:28):
handle it. It's why whenever someone goes well the Falcons,
they passed on Jalen Carter, I got news for you,
probably would not have worked. The Eagles were equipped to
handle that situation. Why because they had Brandon Graham and
Fletcher Cox in the meeting room sitting right next to him,
and every day at practice the guy standing across from

(10:50):
him was either Lane Johnson, Jason Kelsey, Jordan my lot
of Landon Dickerson, a bunch of high end, elite players.
So the standard there and what was going to be
tolerated is a lot different in some of these losing places,
and some teams get crushed like God, I can't believe
they didn't take that guy. They couldn't take that guy.
It's way too risky, you know, it really is. And

(11:13):
I'm just fascinated by the draft. I'm fascinated by these players.
I love watching guys who have issues early on figure
it out and not only become high end guys, but
become the heartbeat of teams, become the team captain, the
team leader, the guy that everyone kind of follows. And

(11:33):
it happens all the time. And there's no other sport
that can produce that quite like football. Okay, let's do
a little thing that I like to call is their
job on the line? And I just picked five guys
or five situations. And I think, you know, there are
a lot of big storylines in the NFL, and we

(11:53):
will get to those as training camp goes. But I
was reading an article last night that went wow, I
didn't realize that these two guys could potentially lose their
job at the end of the season. So it got
me thinking, why did I make a little list of
some guys that I don't think most people are talking about, Like,
is this guy's job on the line? And I think

(12:15):
you could make a case that it is so we're
gonna start with number five. I'm gonna start with the
Atlanta Falcons. They have underachieved, done like any franchise since
Matt Ryan left. They've drafted all these skilled guys, and
last year everyone told me they were gonna cruise to
the division championship. I said, no chance. Now I picked
the Saints. But of course the Falcons didn't make the

(12:35):
playoffs this offseason. They trade up in the mid twenties
and use a first round pick next year. Why do
you do something like that because you realize there is
pressure from the owner. The owners in in his mid eighties.
He literally just put himself in his own team's Hall
of Fame. Arthur Blank. I think it's safe to say that,

(12:56):
like he feels the clock ticking and I have a
hard time seeing Raheem Morris, who everyone annoyed. Hell, he
annoyed himself. He said, the reason we have such a
big coaching staff because we're gonna win, and these guys
are gonna get hired, so we want to have their
replacement on the staff. Rahem, you seemed like a nice guy.
No one's hiring guys from your staff at eight and nine.
I'll promise you that, and I don't know how anyone

(13:19):
with a brain could pick the Falcons this year to
make the playoffs. Doesn't mean they can't, right, I'm a
Michael Pennix fan, but I think there is tangible pressure
on this organization to not only go above five hundred,
but to win that division and be in the playoffs,
because I think if you don't win that division, you're
not in the playoffs. Like I think that is a

(13:39):
one playoff bid division. And as we're sitting here right now,
I'm giving it to the Bucks, but I think that
these guys, that whole thing could get blown up, which
could be ugly. They just used a high pick on
Michael Pennix. They've obviously drafted guys like Bijon and Drake London,
a bunch of guys really high, and now this last draft,

(14:00):
I mean got really really aggressive. I think if they
were to underachieve like last year and what Michael Pennix
doesn't work, whatever happens. I mean, their defense hasn't been
good for a while. I think you could see that
building detonated and Arthur Blank starting all over. A couple
of years after firing Arthur Smith. Number four, this one's

(14:22):
interesting because like, this guy's clearly talented and an NFL quarterback,
and when you watch him and he's on, he's as
dynamic as anybody, and he can have drives. He can
have halves where you're like, he is killing these guys.
I remember two years ago when he came back from injury,
Kyler had a couple of drives against the Eagles. It

(14:43):
was like, as that team was falling apart, You're like,
this guy looks remarkable. And he had moments last year
where you're just like, what is going on now? It's
not all his fault. I think, you know, Marvin Harrison, listen,
if you could do a redraft. As we sit here today,
I don't think anyone's taking Marvel Harrison over elik Neighbors.
And I think most people in the NFL, especially people

(15:05):
that weren't tasked with the decision to make a lot
of people had Milikue Neighbors over him. That being said,
like Marvin Harrison was still a big time prospect. They
needed a lot out of them. They have a stud
tight end, They spent a bunch of money on defense,
They drafted a couple really good defensive players high. I
think there's some tangible pressure on this team to take
a step. They have, you know, relatively new GM, a

(15:26):
relatively new coach who I like. I think they've done
a good job. Like I like, I look at their roster,
I go pretty good. I watched Jonathan Gan and I
go pretty solid. His team has played their balls off
the last two years and now they have some talent.
But like, this is the NFL, like, can you make
the playoffs? And Kyler's year starting obviously they've only made
the playoffs one time and that was the year they
started like ten to one and they fell apart at

(15:47):
the end and then they got worked in that playoff
game against the Rams. So I just think you get
to a point where, Okay, he's really talented, and are
we gonna ever win with this guy? And he's one
of those unique players where it's like you go eight
to nine, maybe you still want to stick with the
coach in the gym, But what if they go we
want someone else at quarterback, We want to pick our

(16:08):
own quarterback. He would be the type player that would
still have some value. So if I was a betting
man right now, and I know they're kind of like
the trendy hipster pick as people taking the Arizona Cardinals
to make the playoffs. I'm not gonna do that, and
I think they missed, and I think there's a pretty
good chance that Kyler Murray is playing somewhere else in
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Speaker 1 (18:23):
Another guy. We have seen two recent examples of guys
drafted in the top five, two teams that view themselves
as playoff teams. One team literally was the forty nine ers.
They had Super Bowl aspirations. They take Trey Lance. By
the end of year two, they're like, this guy's done.
Bringing Sam Darnold. You guys kind of compete for the

(18:46):
second job. Actually you're the third string quarterback. No, you're
out here. We traded you. He was traded before week
one of his third year. Anthony Richardson is going into
his third year. I think we all know how this
thing's gonna end. Daniel Jones going to be starting week one.
So these are two quarterback drafted third and fourth overall.
You know, the Colts not nearly as good as the
forty nine ers, but like the Niners, because their crappy division,

(19:08):
they have playoff aspirations. This isn't just we're drafting you high.
We can suck, you can figure it out, kind of
like a Bryce Young situation. In hell, he even got
benched in your two. I do think JJ McCarthy's in
a unique spot. I have no clue what he's gonna
look like none. I do know this that if I
if I assume Jayden Daniel is gonna stay really good,

(19:29):
if I assume that Bo Nicks is gonna just maintain
and be a solid starter with Sean Payton, I'm gonna
bet on those two guys. I think it's safe to
say to buy some stock into Drake May with Josh
McDaniels Mike Vrabel, like, I just think that thing's gonna
kind of work. We have a long history of knowing,
like a lot of quarterback drafts, fifty percent of them

(19:50):
at best hit. Some of these guys are gonna fail.
You know, Caleb's got Ben Johnson got a really good roster.
You would think he would make some incremental improvements. Pennix,
JJ m McCarthy the pressure. This team won fourteen games
last year and was thirty minutes away from being the
number one overall seed. In being fifteen wins, their starting
quarterback through thirty five plus touchdowns, had a really really

(20:13):
good season. JG's never played like that. JJ played on
an offense and a team in college that was fucking loaded.
I mean, absolutely star studded everywhere you looked. Offensive line,
defensive line, running backs, overall defense, and a head coach
who philosophically believed in running the ball when all else fails,

(20:35):
call runs and will slam it down people's throat. And
that's what we did. That's not how Kevin O'Connell plays,
because they are equipped to chuck that ball around. They
have the best wide receiver in the league, arguably himr
Jamar Chase, which ironic because they both played on the
same college team. Were unstoppable and didn't lose a game
Addison's stud They got players everywhere. They've added a lot

(20:56):
in free agency. There is no just like, oh, well
into this thing. If this does not go well, like
I do think JJ McCarthy could be one and done.
This isn't nineteen ninety six, this isn't two thousand and seven,
and it's I guess it's no fault of his own.
He got injured last year, but last year just didn't happen.

(21:16):
So if this year goes bad and they were to
miss the playoffs, are they just gonna give him a
long runway? Trey Lance didn't get one, Anthony Richdon didn't
get one, and Trey Lance played four games. So I
just think that the clock is ticking, and this thing
is gonna be intense from the jump. The other guy
that no one's talking about that I just have to wonder,

(21:38):
is this gonna work? Is Given the hype, there is
no disputing that Trevor Lawrence has been one of the
more underwhelming high draft picks in recent memory. He's not
like one of those where you're just like out of
the league, just totally sucks. But he's definitely not one
of those where you go, God lived up to the hype.

(21:59):
What an awe that some player? If anything, he just
leads you pretty frustrated. I was told this guy was
gonna be the greatest thing since Andrew Locker paid Manning,
and you watch him and you just go, I don't know,
I don't see it now. I think it's easy to go.
He plays for the Jacks. Franchise has been in shambles
and the organization has just struggled to figure it out.
The owner from a GM to their coaching situation, it's

(22:22):
just been a mess. I look at Liam Cohen and
I go, well, how did Liam Cohen become a high
level coaching prospect because of two guys? Really three obviously
Sean McVay put him on the map. But when it
comes to players and it comes to quarterbacks, it was
Matt Stafford and Baker Mayfield. And when I think of

(22:43):
those two guys, I think ultimate football guys, like absolute badasses,
lay it all on the field. Their teammates love them,
just throwbacks. I mean, you could picture Baker Stafford playing
in the sixties playing in the seventies. Obviously, both especially Stafford,
made a ton of money, but it feels like they
would have played for free, right. That's the passion, the

(23:05):
toughness they show. They're just awesome players to watch. It's
easy to watch them on television if you're at a
game and go, this guy's just a badass. That has
not really been Trevor Lawrence's thing. I mean, hell, when
Trevor Lawrence was coming out as dad was like, Eh,
Football's not everything. He's got other loves, you know. It's like, yeah,
I think Baker and Stafford really love their family, but

(23:25):
like football means a lot to them, you know. And
I just wonder like Liam Cohen looks at football through
the eyes of those two competitors, and I understand he's
been paid a lot of money, but we have seen
recent examples. Russell Wilson is a good one that like
those days, if the head coach doesn't like you and
doesn't want you, like if this thing does not go well,

(23:48):
and they obviously traded a future first round pick to
get Travis Hunter, so all of a sudden, if this
gets weird, which I think is very possible given that
Trevor Lawrence has proven nothing in the NFL that maybe
a little bit this offseason, it's like, yeah, we'd probably
entertain giving him up because we're gonna need some picks,
We're gonna need some reinforcements, and just go, yeah, this

(24:10):
is not our guy. This isn't our type player. And
like any young coach, it's like, I'm not saying that
he he shouldn't be willing and fired up to coach
the guy. But I think we've seen this song and
dance before. So if I was a betting man and
you tell me that this Jag season does not go
as planned, which I would, based on the last decade

(24:32):
plus of history, probably not gonna go well, I would
say everything would be on the table for Trevor Lawrence
next offseason. And this is one I did not see coming.
I was reading the actually watched this show called Missing
Amy or Amy's Missing or this crazy ass documentary on Netflix.
But between episodes, I like clicked on my phone in

(24:56):
the Athletic, the website came up and it was about
this new pre because Murphy just retired from the Packers
and his name is Ed Policy. He is the son
of Carmen Policy, who forever was like Eddie de Barbelow's consiglieri,
who became like the CEO of the forty nine Ers
during the Bill Walsh, George Seaffert, Joe Montana, Steve Young days.

(25:20):
It's like, damn, this is Carmen Policy's son is now
running the Packers and he's in charge. And what makes
the Packers unique is there's no Jerry Jones, there's no
Bob Kraft, there's no Jeffrey Louriy. Ed Policy is essentially
the Boss and Gudakins and Lafour, who I think are
good and I expect them to be good this season.
I'm gonna pick the Packers to win the division. That

(25:44):
being said, they have two years left on both their
contracts and they're coming off kind of just a weird season.
They went one to five in the division. You know,
Jordan Love was just a little hit or miss. I
think part of that was injury. But still it's this
is the result based business, right. You can give me
excuses till the cows come home. At the end of
the day, no one really gives a fuck. And reading
this article on the athletic ed policy is behind these guys.

(26:07):
He's rooting for him, but he's openly said, like listen,
like we got to get it done now. I don't
think they gotta win the Super Bowl, but I do
think I don't know if these two guys. Because most
people do not go into a lame duck season. Most
people GM or coach do not do what Mike McCarthy
just did or Joe Douglas just did. It's pretty rare,

(26:31):
especially when you have someone above you that did not
hire you. Now I'm only bringing his This would not
cross my mind. I didn't think about these guys being
on the hot seat. I don't even necessarily think they're
on the quote unquote hot seat. But after reading this article,
I went there is some pressure here, like if you
don't win, you're telling me this guy who's a lifetime

(26:52):
football guy who's been around football since the day was
born whose dad worked with Bill freaking Walsh, who helped
build with Eddie Bartelow, the big one of the great
dynasties in the history of professional sports. These guys better win,
These guys better have a good season. There is more
tangible pressure on this group, including Jordan Love, than I realized.

(27:14):
I went, Damn, I maybe people are talking about this
in Packerland, But I went, I don't. Could they just
have like an off season and go eight to nine
and just keep their jobs? I don't think so. So
I think there is sneaky some pressure in Green Bay
to win, you know, to win the division, to host

(27:34):
a playoff game, and just show some positive momentum with
Jordan Love for ed Policy to go. Okay, here's an extension,
Matt Lafleur and Brian Gutikins, you are my guys for
the future. But so you know, from Goudikins to the floor,
to Trevor Lawrence, to JJ McCarthy to Kyler Murray to
the guys in Atlanta, I think all these teams like

(27:57):
wouldn't shock me. I mean, I expect the Packers to
make the playoff, but hell, I mean I expect the
forty nine Ers to compete for the Super Bowl last year,
and when six and eleven, like the NFL is weird,
weird shit happens, things go sideways really really quick. And
obviously some of these quarterback situations, given the pressure of
modern day football and the microscope that's on it, you
better buckle up because this thing can get weird fast.

(28:17):
I want to end on this. I love music, and
my go to musical genres have always been rock in country,
and I grew up listening to like gangster rap. Don't
as much, but I still throw it on when I'm
working out, but I don't listen to that much new stuff.
I realized the majority of stuff that I listen to
is from like the eighties and nineties. The older I get,

(28:39):
I'm like, I got I feel like my dad, Like
when I was a kid, my dad always listened to
old music. I'm like, I hate this stuff, and now
when it comes on, like I get emotional, I listen
to it all the time. But the thing I respect
most about a musician, especially someone and I think you
could say this in a rap too, guys who are
really versatile, who can do a lot. I mean, by

(29:00):
the time I came into my own listen to music.
In the mid nineties, Ozzy Osbourne was one of the
biggest you know and most established rock stars in like
the history of America worldwide. Obviously it's not from America,
but you know what I mean. But I think, you know,
the thing I've always respected about like Metallica is and
I think it would be easy to get pigeonholed as

(29:22):
like a aggressive rock metal band is just being able
to do one thing and one thing really well, and
that's played like really loud, aggressive music. But some of
Metallica's best songs, honestly are kind of like slower ballads.
I would say nothing else matters is like one of
my favorite songs of all time, and I would say
the same thing about Ozzy, and I think a lot

(29:43):
of people, especially if you're around my age, the thing
you remember most about Ozzy is the reality television show
when he was you know, it feels like he's kind
of been in la la land for a long time,
and obviously he's been sick now for a while. And
I think he just raised like a couple hundred million
playing like two weeks ago. I mean, he just played

(30:04):
like his final concert of all time. I think over
in London. But Ozzie was really talented, and I think
the one thing you can get away with now in
any genre. This speaks for country, this speaks for rock,
this speaks for rap, is with technology, I think you
can kind of fudge it a little bit. And the

(30:24):
way I always judge a musician is like I, especially
with the country or rock, like I kind of go
to your acoustic version, like what do you sound like?
What do you sound like? If it's just you and
a guitar? Can you fucking hang? And you had to
back then because the technology did not exist. You could
not fake it right and now and listen, I sound

(30:45):
like the old man, get off my lawn. But I
do think based on technology and based on the ability
to manipulate sound, you can fake stuff a little bit.
And when you go to listen to Ozzie, just type
in some of this stuff in like the eighties, you know,
even the late seventies. It's hard because the sound quality
is not as great even the way it was filmed.
But it was like, God, this guy's fucking talented. This

(31:07):
guy can really really sing. And I think the other
thing that's kind of dying and part of this is
with cameras and technology, it'd be hard to get away
from it. There is something to be like anyone my
age or older that grew up on the quote unquote
rock star that would just do crazy aft stuff. There

(31:28):
was something I don't know, mysterious, just cool about it,
even though it's like, yeah, he just burned down the
entire hotel and then he woke up in the pool
with a bag of drugs and his bus was on
fire right next to him. It's like that that type
stuff doesn't really happen anymore. But it felt like all
these stories that you heard about Ozzie, one defining was

(31:49):
the bit the bat's head off, Like that stuff just
is a thing of the past. And I just think
that Ozzy's a dying breed of rock stars won where
if you didn't have the talent, you literally had no shot,
Like you had no shot if your talent was not elite,
it was impossible because you could not fake it. And

(32:13):
obviously from a personality and just a there's a craziness
factor that you can't really fake, and clearly he had it,
and obviously as he got older, you could feel the
impact of the way he lived his life in his
true rock star heyday, because I would say, you know,
his prime whatever that might be mid late seventies through

(32:37):
the eighties, was just an all time musical career in
the heyday of just pre camera phones, pre cameras, pre
social media. I've always respected this. If you became super
super famous before the Internet, it was typically I mean,
obviously you could have like an incident, like if you're

(32:58):
Monica Lewinsky and you give him a BJ under the
Oval office desk like that. There were situations where people
could get famous that way. But I mean, like if
you were an athlete, if you were a musician, if
you were an actor or an actress, and you were
like worldwide known and respected, like you had some talent.
And that's the way I would describe Ossie. It's like

(33:19):
there was a lot of talent in that body. Let's
do a little Middlecoff mailbag at John Middlecoff at John
Middlecoff is the Instagram fire in those dms, and get

(33:43):
your questions answered here on the show. We're gonna start
with Adam got a question for the pod. If you
get a chance, when a coach calls the plays for
one side of the ball, like McVeigh or Lafleur on
offense or Demiico on defense. What does the team's coordinator
on that side of the ball actually do? Do they
help the coach create the scheme on that side of

(34:06):
the ball or is the coordinator sort of expendable when
you got the head coach calling that side of the game.
On the other hand, when a coach is viewed as
an offensive scheme guy sark debor or a defensive scheme
guy Saban or Kirby, how much do they actually contribute
to the development of the scheme on the other side
of the ball where they're not viewed as as much

(34:28):
of an expert. Thanks, I think I can speak better
to this with an offensive coordinator. Typically your offensive coordinator, right,
and there's a ton of them in the NFL now,
Kevin McVeigh, Lafleur, Kyle you know, Andy kind of goes
both ways. But day ball has kind of gone back

(34:51):
and forth to typically they have their coordinator. A lot
of times they have a run game coordinator, so his
job will be to scheme the run plays or play
a major role in the film development early in the
week of the running game. And then a lot of
people now split it with a run game pass game coordinator,
and those people work with the head coach to develop

(35:14):
the game plan. I think if you went even if
you didn't have quote unquote a coordinator, right when you
go into an offensive meeting room on Monday afternoon and
Tuesday developing the game plan, the offensive line coach, the
wide receiver coach, the run they're all kind of throwing
different ideas around. So it's I would say most of

(35:34):
the best organizations are a pretty collaborative, collaborative operation. But
typically the coordinator is going to have a strength, right,
Like when Mike McDaniel was Shanahan's coordinator for a year
or two before he became the Dolphins, Like he is
a run game guy. It's what he's really really good at. Right,
Kevin O'Connell more pass game oriented. So I think you

(35:57):
just help with your strengths and the stuff you're not
as good at. You probably you know, listen and learn
and try to get better at and know Like if
I become the coordinator of calling plays, I need to
improve in that level. Obviously a lot of offensive line
coaches play a big role in the run game, but

(36:18):
I think it's pretty collaborative. You know, obviously the final
decision is made by the coordinator, which now in the
nfls a lot of times the head coach. I think,
defensively in the example you gave, even we could use
college ampro like Demiko Kirby Saban. They have a huge

(36:38):
huge impact on defense because philosophically they have beliefs. As
a head coach, right, even if I'm not calling offense
or defense, if I'm Nick Saban, you are running philosophically
what I want you to run. Right, It's why I've
hired you. It's why we spend all the off season
during training camp. My hands are very, very involved. There's

(37:01):
rare cases where it's like probably like Andy with Spags,
Like Spags is so good. I'm not saying that they
don't talk scheme and like he doesn't have an influence,
but that would be pretty rare. Right, maybe Solid now
back with Kyle gets a little more free reign. The

(37:21):
head coach is kind of in your ass about constant,
especially if you are struggling or have a bad game
about things he wants to see, especially during the game.
I think we would be stunned how often a head
coach gets on the microphone to the opposite side of
the ball, especially if it's a defensive head coach. Run
the ball here. I'm not telling you what play to call.

(37:43):
I want to run. I slow down the game. I
want to run because he's in charge of the game,
and that's what is challenging when you're a coordinator. Also,
the head coach is like, you know, the offense comes off,
you kind of got to gather yourself. That's where you
need the assistance to help kind of manage everything because
you still got to watch the game if they any timeouts.

(38:04):
There's a lot of shit going on. It's a good question.
I got to push back on your opinion of Dylan Riyola.
You repeatedly talk about him not being any good. This
is only compared to the unrealistic expectations Outsider's place. He
was dramatically better than anyone who played quarterback recently in
Nebraska led us to our first Bowl win in a decade.

(38:25):
You have high praise for Colorado. For Colorado, Nebraska dominate them.
I don't know if I'd get high praise for Colorado.
I just they they were one and eleven or whatever,
and two years later they're winning eight to nine games,
and I would say Shadors proved to be a better
player than Riola. I'm not saying Riola sucks. All I

(38:48):
said was relative to a guy you're giving four or
five million dollars too. And I would say the same
thing about Nico. The expectation was like, this guy could
be a number one overall pick. So yeah, if you're
compared him to what was the quarterback's name from Fresno,
Adrian Martinez, obviously he's I would take Riola over at Martinez.
But the guy that was supposed to go to Ohio

(39:10):
State in Georgia, no wonder. Kirby's like, yeah, we're not
paying this, you know. Now we'll see if Kirby's guy's
any good this year. But I think part of the
hype and part of the money adds to an unrealistic,
unfair expectation. Right. The expectation for this kid at Michigan
that they just gave fifteen to twenty million dollars to

(39:31):
is outrageously high. Number one overall recruit. All the billionaires
ponied up money to buy him from LSU. So yeah,
I'd say anything less than him throwing a bunch of
touchdowns and looking unreal in the big games. It's gonna
feel disappointing. So is it unfair? Probably a little bit.
Would we have judged Riola the same way ten years ago?
Probably not now. It's just there are unfair expectations and

(39:54):
I think there was just a recklessness to his game.
But Holgerston has a long history of being a good
offensive coordinator, so I'm excited to watch. I do not
think by any means like he's just gonna suck. I
just said, based on last year, for the expectations it
felt underwhelming. I mean there was one game where you
guys had like a fourth and fifty in overtime. Again,

(40:19):
he's eighteen year old kid. Totally fair, But the expectations
now for these young players and the hype machine is
just borderline out of control. Love the pod, congrats and
starting a family. That's awesome. Lifelong Bengals fan, not a question,
but just want to know, Just want you to know
Joe Burrow will overcome the Browns family and bring the

(40:40):
Bengals super Bowl. That's how good he is. I mean,
if he does, he'll be pretty legendary. I think the
Bengals got a lot going on in terms of the
owner talking, the GM talking, Shamar Stewart's agent talking, Trey
Hendrickson talking, it's just it's good. Thing is July twenty second.
I think you got a couple of weeks to just

(41:00):
figure this out. But once you get to like mid August.
One thing for Trey, like he could probably show up
a couple weeks before, be fine. The rookie. This was
a guy who got four and a half sacks? Is he?
Are they gonna figure this out? If it is true?
And I'm no contract negotiator, no Harry Roseman here, but

(41:22):
if Mike Brown is simply arguing and other teams have
done this too, like if you go to jail, we're
not gonna pay you, I'm sorry. I'm on the Bengal
side on that one, especially if other teams this year
have had the same language, because they're like, well the
Bengals had that language in before, Well so did other teams.
Now they're pulling it out in twenty twenty five. Because
if it's simply as if you go to jail, we

(41:43):
don't have to keep paying you. I'm on the team side. Now.
There's a lot of back and forth. They've both kind
of lost me. But it's got to be exhausting to
be in part of these situations. How do you prepare
for a podcast? I know Colin has a two hour routine.

(42:04):
Do you review dms ahead of time then rehearse your
answers or takes or do you read them in real time?
Because your gift of gab is so you seem so natural,
I appreciate that. The main meat of the podcast, like
any topics and angles I'm gonna take obviously, Like I
typically get up, I would say once football really gets going.

(42:29):
I try to get up between six and six thirty.
I go to the expresso machine, I make myself a
double shot. I come to my desk, I check the
stock market, I slam that espresso. I make a big
Stanley so I can hydrate for an hour an hour
and a half. I try to just throw some initial
thoughts together, see what's going on. Then I go to
the gym and then I usually come back and then

(42:52):
I kind of hammer that out with the DMS. I
used to go through Instagram, but in you can't really
sort that well. So what I do is before we
do the mail bag, I go I pick like you know,
Penn fifteen However, many unread or you know, until I

(43:12):
feel like we got at least thirty forty five minutes
with content, and I just take screenshots, So I mean
I kind of read over him, but I don't have
like a rehearsed take on Dylan Ryola before I press record,
unlike the meat of the podcast I do, and for
those on YouTube, we split it up, so it's like

(43:34):
two separate things. But as a lifelong Eagles fan, I
have a question about McNabb, who is my favorite player
of all time. How was he viewed within the Eagles
organization when you joined? Also, do you think he could
have won a Super Bowl if he had been given
more offensive weapons? Well, when I got hired, he had
just gotten traded to the to the commanders. So when

(43:57):
I got there, it was supposed to be Kevin Cobbs
for year starting, and then then he got KO'ed in
the first game by Clay Matthews, and then Michael Vick
came in and Michael Vick just kept playing. So I
never was around McNabb. You know, when I first got there,
just trading McNabb, he was older, kind of falling apart it,
you know, it's I don't want to say the wounds

(44:19):
and the situation was fresh, but it was like anytime
you come into a situation where a guy had just left.
It's not like I showed up in two in the
peak of his powers for the next five years. So
I think obviously he was a huge reason. He changed
the course of that franchise with Coach Reid, and I
think big picture, he's viewed pretty highly there. But when

(44:42):
I when I got there, it was like a transitional
period with Shady McCoy, DeShawn Jackson, guys like that kind
of taken over and McNabb gone. My friends and I
often have debated a hypothetical or redraft of an NFL player.
For this exercise, we will say the draft order is
the same as it was this year. Every player currently

(45:05):
in the NFL is on the board. How many quarterbacks
do you think would be taken in the first round?
The obvious ones are the top guys that we all discuss,
but I'm curious to know how many teams would reach
for guys in round one, given how crucial the position is.
On a separate note, thanks for putting out content regularly.
I appreciate it. I would say it's a great question.

(45:33):
I would say at least fifteen plus maybe once you
got to like, you know, that line of twelve to
fifteen guys off the board, it's like, am I gonna
take Tua? Or am I gonna take my chance in
the second round. But it's like, what if Tua goes
in the twenties and then all of a sudden, you're
taking Will Levis. So I think a lot you could

(45:55):
argue they might be the first twenty picks, because it's like,
are you gonna take would you take Micah Parsons or
Panay Sewel or Jamar Chase or a guy like that
over Kyler Murray? And again, in this exercise, you have

(46:17):
to factor in age where we're just talking one year,
because if it's just one year, you feel comfortable taking
Matt Stafford. If it's like over the course of the
next ten years, you know, Matt Stafford's probably not going
in the first round, or maybe he is, and you
just go, we'll figure it out next year. In this
hypothetical draft, do you think the Vikings could or would

(46:40):
trade JJ McCarthy for cam Ward who do you think
will have a better career? No, that the Titans. There's
no trade going on there. I don't think the Titans
would make that trade, and I don't think the Vikings
would make that trade either. The Titans definitely would not
make that trade. Feels like JJ will have a Matt

(47:03):
Ryan career, while cam Ward made me more like a
Jamis Mariota. Cam Ward is way more physically gifted as
a thrower than Mariota. He definitely has some Jamis to him.
I feel like he's a better athlete than Jamis. Yeah,
I mean that's some of these guys are not gonna

(47:25):
work out, right, We've had a lot of them in
recent memory. Feel like workout. I mean the draft where Burrow,
Herbert and Tua, Like that's pretty unheard of. Listen, we
can pick apart Tua, but like he's a legitimate starting
quarterback in the NFL. Burrow is one of the best quarterbacks,
and Herbert is a top five or six guy. I

(47:48):
would bet on cam Ward over JJ McCarthy, But JJ
in a way better spot, really good coach, really good team,
good defense, unreal weapons. If JJ can't succeed in Minnesota,
he's not gonna succeed anywhere. A question for the bag
I grew up a Cardinal fan watching Larry dominate the league.

(48:10):
Played with some of the worst quarterbacks ever to play,
like Ryan Lindsay. I think it's Lynn Lee, John Skelton,
Josh Rosen, Derek Anderson, Drew Stan Blaine Gabbert. Guy. He
did play with some scrubs. He put up insane numbers,
but he never gets talked about as a top wide
three wide receiver. Ever. He didn't get Joe Montana or

(48:31):
Steve Younger, Matt Stafford and dominated the league, but he
went under He was underrated his whole career. Where would
you rank Larry all time? It's a good question. I mean,
he's one of the great playoff performers ever. I mean,
his performances in the playoffs feel like I was just
gonna go pull up his stats really quick because his

(48:53):
playoff numbers were just incredible. In the playoffs, Larry has
eight five targets, fifty seven catches, one thousand yards, and
ten touchdowns. In the eight run, he had thirty catches
for five hundred and fifty yards and seven touchdowns and
averaged eighteen yards a catch. He was pretty unreal in

(49:13):
that one. When he when they made the Super Bowl yeah,
I mean he's just he's a bright lights guy. I
would say the thing about Larry just looking at his
game logs. I mean, he just didn't miss many games.
He missed three, he missed one, he missed a couple.
It feels like he missed like five games, like fifteen years. Yeah,

(49:36):
I mean I'd have no problem putting him as like
a top ten wide receiver of all time. But it's like,
you know, Jerry Randy go really high. Terrell Owens pretty polarizing.
You could argue this like would you rather have Larry
Fitzgerald or Torell Owens? Terrell Owens was a freak show.

(49:58):
But god, who's a pain in the ass. I mean,
Larry's like Man of the Year, an all time great,
first ballot Hall of Famer. I mean you can make
him and Calvin Johnson, you can make the argument, like
just put him on any team, especially if they're good,
they're gonna be unreal. Imagine if you had put like
Larry Fitzgerald on the Pittsburgh Steelers with Roethlisberger. Well, like,

(50:19):
imagine if Larry Fitzgerald was twenty five years old right
now and on the Ravens, he'd be unstoppable. So one
thing with wide receivers lots out of your control. I
mean a lot of those years. Think about some of
the coaches Larry had, I mean really beside Arians when

(50:41):
he was older, and I'm pretty sure didn't Arians move
him to the slot. I mean Arians for a couple
of years one hundred and nine, one hundred and seven,
Kit Larry kicked ass for Brus when he put him
in the slot. But some of those years, I mean
the peak of his powers, like four or five years
in he was a beast man. Catches fifteen hundred yards,
ninety six catches fifteen hundred yards, ten touchdowns, twelve touchdowns,

(51:04):
thirteen touchdowns. I saw him at this like barstool DraftKings
gambling thing, probably like I don't know, four or five
months ago, he is fucking big. It's like, how could
you tackle that guy? I loved your show with Colin

(51:33):
over the weekend. What are your full thoughts around the
w NBA CBA With you sharing space with Colin and
his show, I feel like you didn't have a chance
to tell us your real take on the whole WNBA thing.
I tend to fall with your thought. The w is
nothing without CC and they have a hot pile of garbage.

(51:55):
I think one main difference like when Colin talks about
that topic and when he talks about Caitlin Clark a
lot on his show, So the WNBA, he's kind of
in that world. I followed the WNBA on the internet, right, like,
I know what Caitlyn's doing because people are tweeting and
instagram posting, and I see the highlights. I'm not sitting

(52:15):
down and watching the Indiana fever. But if I was
gonna watch a game, it'd be that I don't watch.
You couldn't pay me to watch any of the other games.
So I was like, I don't pretend to care that much,
but I love business and I love talking money. So
if we're gonna talk, what do they I heard this
saying a long time ago, and I wrote it down.
I'll never forget it till the day I die. Life

(52:39):
is not about what you deserve, it's what you can negotiate.
Business does not care about your feelings. And obviously for
most of these sports, basketball, baseball, football, there's a revenue
sharing agreement and it's typically around fifty percent. Right, I'm
in the business of sharing revenue with people I'm in

(53:01):
business with right, I wouldn't get out of bed for
nine percent right now, there are some people in business,
you know, based on my podcast revenue, Right, I would
never sign that deal. But if my podcast had lost
money for years and I was still getting paid based
on money that I was not generating, it's a conversation

(53:22):
with it's so funny to see everyone up in arms,
or that'd be let me rewind that. Some of the
dialogue surrounding the late night television show. It's like, well,
well they're losing forty to fifty million dollars a year.
There is no industry where you're gonna go year after

(53:44):
year losing forty or fifty million dollars a year on
one television show and survive. Honestly, it's unheard of they
went this long. The WNBA is different. It's a lot
like non revenue generating sports in college right, football program
basically play pays for all your other sports. Men's basketball,

(54:06):
depending on the school, can make a lot of money.
Some of the big schools, the women's basketball could make money,
but all the other sports, especially the Olympic sports, lose
money and are subsidized. So the NBA is subsidized. Then
now if they've turned the corner now and are gonna
make money, I totally understand negotiating for a higher percentage,

(54:27):
but like, what is the fair percent? Would the league
go under if you paid them forty five percent? Can
you go from nine percent to fifty percent? Probably not?
Can you go from nine percent to twenty five percent?
I think that can make some sense if financially you're
still making money. I also think this is the league

(54:48):
really propped up by one individual, Like is the WNBA
that popular right now? Or is Caitlin that popular? Caitlin
did not play in the WNBA All Star Game and
the ratings were way down. It was well reported whatever
a month ago that when she got injured that the
ratings in the league plummeted. So it's like, is the

(55:09):
WNBA having some big renaissance or is one human being
propping up the league? And obviously you can't just pay
her like five million dollars and pay everyone, you know,
it's collectively bargained. But it's pretty complicated, you know, it
really is. So some people are arguing, like what about

(55:30):
all the tech companies. Some of the biggest tech companies
didn't make money forever and they could pay people. It's like, well, yeah,
they paid in typically stock shares, so it's like, if
this hits, you get equity. Well that's the problem with
pro sports. There's only one person who has equity in
the operation or a group of people, and that's the
owner of the franchise. So I just think it's you know,

(55:54):
and Ethan Strauss wrote about this that the television ratings
are going to go higher, but they're also included in
the NBA's television deal, so it's like the NBA is
in control, as they should be, given that they funded
the entire league. Do I think Caitlin Clark should make
seventy five thousand dollars? Obviously she should make more than

(56:16):
that some of the top players, of course. But I
also don't really give a shit because I don't pretend
it's like that Shane Gillis joke, like everyone clapped for
a reason they had no clue. I don't pretend to
be banging out these games on my couch. I know
when she does well or when she's injured because I
see it on social media, but I'm not watching the games,

(56:38):
but I am paying attention. She's got me to pay attention.
I also don't really like lose sleep, Like are they
going to have a lockout or a strike or a
holdout or what whatever? Won't change my sports viewing habits
at all. When scouting college players, are you I'm more

(57:00):
intrigued by a player who had one big final season
with great numbers or would you prefer a player that
has played two to three years. Each year that player
develops and gets substantially better, but may not have had
the eye popping numbers in his final year like previous mentioned. Basically,
which do you value more in scouting? One thing I

(57:21):
learned obviously doing that and doing what I do now
is you have to take every player as their own
individual circumstance. You know, every player is different from someone else.
So it's like Joe Burrow had one big year that
clearly translated to the NFL. Jaden Daniels had one breakout year,

(57:43):
it translated, Baker Mayfield had a huge, long career at
Oklahoma that's translated. But this is also difficult. Like TJ.
Watt texting some of my buddies, I remember a couple
of years ago, It's like, how did this guy fall
to the late twenties they're like, well, I didn't think
it was that in college. It's what we talked about
with the Honey Badger. This is really really hard. Obviously,

(58:06):
if you have an unreal year, right one year at
the highest level, so at a big program and a
big conference, you're proven that you can do it week
in week out. For now with the playoffs potentially fourteen
to fifteen games, that's impressive. But if you have a
long body of work, like some of the guy like

(58:26):
Caleb Downs for Ohio State plays to Alabama unreal, goes
to Ohio State unreal for a couple of years, it's like,
he's gonna be good. If he stays healthy, he's gonna
be an excellent NFL player. Jeremiah Smith same thing. There
are gonna be some guys this year that pop. There
are also some guys that have down years. Well it's
like why they have a down year, Well, they change coordinators,

(58:47):
the offensive line sucked, his quarterback wasn't any good, and
he only had forty five catches. But he's a big
time player. So I think you have to look every
single individual player as their own story, and that's where
you you know you gotta spend especially a draftable player
or a guy that's gonna get drafted in the top
I don't know one hundred plus picks really understand all

(59:09):
the different variables, because this is not like in baseball.
You can either hit or you can't. Right. You can
either run or you can't. You gotta you can throw
ninety eight or you can't. Right, Maybe we can develop
a secondary pitch, but it's kind of like what you
see with what you get, is there anything to work with?
In football, there are a million variables. It's like, well,

(59:30):
they had a big coaching change, they changed the scheme
and it was an awful fit for his ability. But
two years ago, when he played in the zone defense,
he was one of the best corners in the league.
This year they played more of a man demand scheme.
He's not the fastest guy. It kind of exposed him, right,
So you gotta factor all these things in. It's just
a long way of saying that I don't think either

(59:52):
or it truly doesn't matter. Because Trevor Lawrence started as
a true freshman, won the National Championship. Number one overall
pick Joe Burrow was viewed as like a fifth round
pick till his senior year then he was a no
brainer number one overall pick. I just think it varies
player to player question for the bag, does Todd Bowles

(01:00:14):
not get enough credit for making two solid consecutive hires
at the offensive coordinator as a defensive head coach. Yeah,
I mean I think I think the organization gets a
lot of credit. I think Todd is an easy personality.
People really like working for him. Clearly, I think he
learned a lot working with Bruce arians Right, he's Bruce's guy,

(01:00:35):
but Bruce is an offensive guy, so I think he's
got a pretty good feel for what he's looking for.
I think Jason has been in the league for a
long long time, been around a lot of coaches from
Andy Reid to Belichick, and has a very good field
to help him out. And Baker Mayfield is just has
proven to be an excellent guy for a coach to
come work with. So I just think the organization from

(01:00:57):
the head coach to the GM to the quarter back
like the Bucks, have been really impressive from the pivot
they had when Tom officially officially retired, like retired but
I'm not coming back in the middle of this summer.
They deserve a lot of credit because they just kept
on winning, and it's not easy to find a quarterback,

(01:01:19):
and they went from Tom Brady to Baker Mayfield, and
Baker Mayfield is like a Pro Bowl level guy and
that was an excellent transition. Okay, we'll end on this.
Can you break down the podcast business? Does one of
the podcast revenue come from advertisements or is Spotify Apple
also paying for listens? Are there other factors at play?

(01:01:40):
Apple does not pay for listens. Spotify pretty sure does
not pay for listens. Advertising is a pretty massive part
of the business obviously, so whether we sell Travis Matthews
or game time, they pay a Once you get to
a certain level, you negotiate a rate for month, for

(01:02:01):
a quarter, for multiple quarters, for the year, for a title, sponsorship,
for placement, maybe in the middle of the show. Obviously
the price point varies from spot to spot. But you know,
best case scenario is you sell advertising to massive companies
for a lot of money and they are a huge

(01:02:22):
part of your business, and YouTube pays. You know, they
pay a revenue split that just based on how many
people you can have watching. And obviously through YouTube, like
the podcast, you can integrate both to sell the advertising.
Now I don't. We don't do merch here, but that

(01:02:44):
is another big area. You know. Barstool is a good example.
They make a lot of money off selling merch and
so it's basically advertising. All podcasts essentially is is what
radio was forever. The difference is in too that twenty
five people do not listen to terrestrial radio like they

(01:03:05):
consume podcasts because of the phone. But all radio was
was an audio version of newspapers, which was advertising distribution.
That's no different what television is. Why is the NFL
so valuable to CBS or Fox or ABC or NBC

(01:03:26):
or whatever, right? Why because they can have ten, fifteen,
twenty million people watch the games, meaning they can sell
premium advertising real estate. And if I'm paying a billion dollars,
I think I can make one point five billion dollars.
Math one on one, I'm making a profit of five
hundred million dollars. Again, I don't, I'm just making up numbers.

(01:03:48):
But no different here, right, Once you get to a
certain amount of listeners, start with a thousand, get to
ten thousand, get to one hundred thousand per episode, you
can sell at different rates. Obviously the bigger podcasts, you know,
we're doing tens of millions of dollars, and other podcasts
are doing six to low seven figures and doing well,

(01:04:11):
but it's typically just based on advertising. Yes, that's where
I guess all of the money on this venture comes from,
is from an advertising standpoint. But it was no different
when I worked in radio or television. It's all the
same business concept, right. It's using the content to market

(01:04:36):
whatever companies and they pay for that space. Okay, before
we get out of here, I got to tell you
about Live Golf UK. They are playing at the JCB
Golf and Country Club. I saw some pictures of it
on the internet. It looks pretty cool, obviously, lives coming off,
you know. D Chambeau shot seventy eight in the first

(01:04:56):
round of the Open and then he shot sixteen under
to finish in the top five. Hatton was really good.
He was in the mix really most of the tournament.
Mickelson made the cut. So always exciting to see these
guys across the pond. You got John Rahm, Legion, thirteen,
Bryson and the Crushers. So you can check it out

(01:05:18):
this weekend at the JCB Golf and Country Club. Follow
every shot on Fox Sports. Bryson phil Koepka dj DJ
made the cut at the Open as well. Look actually
had some pretty good moments on Friday watching them play
a little bit. We'll see the individual stakes at hand. Obviously,
Waco Neeman has had a hell of a season, but

(01:05:40):
John Rahm and Bryson D. Chambeau are right on his tail.
So again, check it out on Fox JCB Golfing, country
Club Live, Golf The Volume