December 6, 2025 • 39 mins
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Speaker 1 (00:00):
And welcome to Cindy Stampo tough his nails on WBZ.
And we're here tonight with my daughter. Are you gonna
be a mute tonight?
Speaker 2 (00:07):
No, I can't hear myself, but Samantha.
Speaker 1 (00:09):
Okay, that's good. And then we have another name that
ends in the vowel. Here, I'm start to believe all
I guess names end in vowels lately. And we're here
with who.
Speaker 3 (00:18):
My name is Nico Verano, And I'm very gratefully you
guys had me on.
Speaker 1 (00:21):
Today, okay, And who is Nicko Verano?
Speaker 3 (00:23):
Nico Verano, first off, is the son of Nick and
Michelle Verno. That's what I always start off with.
Speaker 1 (00:28):
Okay, let me hold you there. Why do you always
say that NICKI is my dad?
Speaker 3 (00:31):
Because my greatest achievement in life will be being their son.
We're making them proud. Yeah, one hundred percent. The name
of my company actually is MMFP, the holding Companies MMFP.
Speaker 1 (00:41):
Make my father proud, make my father prou Yeah.
Speaker 3 (00:45):
My mom will be proud as long as I'm a
good person. But my dad takes a little bit more.
Speaker 1 (00:50):
I must be the mom and dad in this family
takes a little more Okay.
Speaker 2 (00:54):
I just say I'm your daughter. I don't really mention dad.
Speaker 1 (00:58):
Okay. So, but it's a boy that wants to make
his father proud, right, that's it. Tell my listeners why
that is, and then we'll get into what you do.
Speaker 3 (01:06):
Because you know, my dad, I think had a much
different upbringing than the one he gave me. You know,
he quit school in the ninth grade to basically support himself,
uh and made a name for himself, and in my opinion,
you know, he's the best business owner I've ever seen. Period.
I've been in rooms with you know, fortune five hundred CEOs,
guys that have started billion dollar companies, and I've never
been more impressed by them than I have been by
(01:28):
my dad.
Speaker 4 (01:29):
So here's your hero, YEA, no doubt about it.
Speaker 1 (01:34):
So is there anything that makes you ever feel insecure
about trying to fill those shoes?
Speaker 3 (01:39):
Well they're massive shoes, absolutely massive shoes to fill. Not
as big as his pants were to fill.
Speaker 1 (01:47):
Yes, because you don't have that problem. You know, issues
the go ahead and you must like your mom.
Speaker 3 (01:52):
But uh but yeah, big shoes to fill. And you know,
now he's basically carved a path for me. So the
pressure I feel sometimes is like am I doing enough
to head down that path and be successful? But it's
a pressure that you know, he reminds me of like,
you know, you don't have to just try to make
me happy, but it's one of those things that you know,
(02:13):
if I try every day and have a little bit
of success, I think we'll be happy.
Speaker 1 (02:18):
Is it amazing? How old? You know?
Speaker 3 (02:19):
Thirty? Just turn thirty?
Speaker 1 (02:21):
Just ten thirty? And when did you get in your
head that you wanted to make your parents proud?
Speaker 3 (02:26):
Probably probably at a pretty young age, like probably around
like ten or twelve.
Speaker 1 (02:31):
At that young of age, Yeah, you knew that you
wanted to make them proud.
Speaker 3 (02:34):
Yeah, because I saw the journey my dad took of
basically just you know, taking a leap of faith opening
up a fifty person restaurant in the North End that's
sort of the same Italian food that everybody else served
in the North End and becoming successful doing that just
by treating people differently and making sure everybody had a
great time. And he created a name for himself from nothing.
So if he's given me the platform by you know,
(02:56):
moving us from Rivera Lindfield for a better school system
and then gives the.
Speaker 1 (03:00):
They did that to me too. Yeah, and then from
there from West people to Newton, like, we just sent
me therefore, stop getting these culture sharks. You people like,
what's wrout my parents?
Speaker 3 (03:10):
Yeah, but they you know, they did that. And uh.
Then he gave me the opportunity to go to college.
So I was the first one in my family to
go to college. So you know, what's the there's another
option other than make them proud?
Speaker 1 (03:21):
Is he first Generationalian?
Speaker 3 (03:23):
He is first generation. His parents came over when they
were pregnant with him, so born here, went back every summer.
But he was born in Boston.
Speaker 2 (03:31):
I like that.
Speaker 1 (03:33):
No, yeah, dad was born you know, Dad was an oops,
but he was born here.
Speaker 4 (03:37):
Yes, he's who isn't an oops?
Speaker 2 (03:39):
Though nowadays now I was planned.
Speaker 1 (03:40):
She was definitely planned.
Speaker 2 (03:41):
At the moment to the.
Speaker 3 (03:42):
Moment I was an oops. I was a big.
Speaker 1 (03:44):
Oops o chowers Oops too.
Speaker 3 (03:46):
Oops happened.
Speaker 1 (03:47):
Oops, So that happens, okay, but oops are good things too.
Speaker 2 (03:51):
Are you the middle of the oldest?
Speaker 3 (03:53):
I'm the oldest. So I have one younger sister. Her
name is Marina. She lives out in La Yeah, she's awesome.
Speaker 1 (03:57):
I hear. She's selling real estate.
Speaker 3 (03:59):
She is selling real ess out there trying to She
has one really big listener right now that she's very
excited about.
Speaker 1 (04:04):
So good for her.
Speaker 3 (04:05):
Yeah.
Speaker 1 (04:06):
So there's two of.
Speaker 3 (04:07):
You, two of us. That's it. Age gap two and
a half years.
Speaker 2 (04:10):
How much closer?
Speaker 1 (04:12):
Yeah, so and Nelph years and you both want to
Does she have the same thing of making dad proud
like you or more you?
Speaker 3 (04:19):
I think I have it more. She'd probably get mad
that I said that. I think she has it too.
But she sees the world the same way that they
gave us an opportunity, so now we have to capitalize
on that.
Speaker 1 (04:28):
Do you think there's a difference between first generation kids,
whether the Italian with Saltimer whatever, of a different upbringing
than me being a second or third generation American here, I.
Speaker 3 (04:40):
Don't think so. I think if you have parents that
instill certain qualities in you, you're going to want to work,
no matter if your first, second, third, fourth, fifth generation.
It really just depends on sort of how you're raised.
And sometimes on the opposite side of the spectrum, you're
not raised that way and you still want to raise
your family one day day different way, So you're going
(05:01):
to work to provide a much different upbringing than you had.
Speaker 1 (05:04):
So I'll tell you why you will be successful. It's
on my opinion, and you already on that road. Is because,
like you, I wanted to make my dad proud to right.
That was the goal. I want him to say, now
that's my daughter, right.
Speaker 4 (05:19):
The biggest comment you can get thousand percent.
Speaker 1 (05:22):
I knew that by probably eighteen seventeen eighteen is when
I started to know that, Okay, we both have that
in common. I think a lot of people, a lot
of kids, no matter what generation, if we have respect,
we get love. We love our parents, but there's a
different way we love them. Sometimes we don't like them.
We always love them. Sometimes we don't like them. We
(05:44):
don't like rules, we don't like regulations. But I think
brought up in the right environment, that hustle is just
in you. And then they just kind of flick the
lighter torch that they know a parent knows when their
kids got that bit of that. I can do this
and trigger you know what I'm saying to you. Hear
what I'm saying on this well, light the big lighter
(06:06):
because it was fuel to light. He saw that in you,
whether you saw that in you or not. I don't know.
Speaker 3 (06:11):
No, he definitely saw it. I remember vividly. It was
an end of freshman year. I was just finished my
freshman at you Miami, and I had worked to transfer
into BC because that was his dream school for me.
In that summer, I had an internship. It was only
like two days a week, and I neverew. He came
in on like a Tuesday, middle of the summer and
I was just home with some friends and he lit
(06:34):
me up. He said, you know you gotta be working
five days a week, sixties week, seven days a week.
He goes, you know, you're gonna end up just like
any other bust out.
Speaker 1 (06:42):
So he lit you up. And my son says, I
tune him up. Is that the same thing?
Speaker 3 (06:45):
Yeah, same thing.
Speaker 1 (06:46):
So as he's lighting you up at that moment, what
are you saying in your head.
Speaker 3 (06:50):
I'm saying, well, I just worked so hard to transfer
into BC, Like, can I get a little bit of
a break. But I didn't realize at the time was
that he was trying to show me that the hard
work never stops. You just got to keep going and
keep going and keep going.
Speaker 1 (07:01):
And did you understand that at the time, or are
you going, what the heck's going on? Yet I'm now
in BC. That's still not making you happy.
Speaker 3 (07:08):
Yeah, that day, I didn't understand it at all. But
I always reflect back on that day and remember vividly,
maybe because he was four hundred pounds and yawn at me. Uh,
but I remember that very vividly to this to this day,
and I think you know, I ultimately thanked him for it,
because you know, from that day on, the mindset changed
in some ways.
Speaker 1 (07:27):
Yeah, that's wood. Your generation is all the times mindset
I use. I don't know, like I never heard that word.
So I went on social audio. I would say, where's
your brain? Why aren't you using your brain?
Speaker 5 (07:37):
I mean you kind of said something similar to me
with me, like it was my freshman year of college
that came back and you were like, I'm going to
take away your car unless you get a job. And
you were like, you have to apply everywhere because if
you don't have a job, I'm not I'm literally taking
away your car.
Speaker 1 (07:49):
And I believed you, and now look at you guys,
but you have to put Look as far as I'm concerned,
I know this. I was never afraid of my father,
but he still the enough fear. I knew he never
hurt me, he would never put his hands on me,
but he just had to give me that one eyebrow
and I went stage left. But that respect is gone now,
(08:11):
especially kids your age I had thirty years old. Everybody's
a kid. You know how we're talk in Boston, right,
you could be eighty years old. My mother's talking about
her friends. The only kid that we went to school with. Mom,
I think the kid is growing up and maybe has
died by now, like right, but this most kid. But
I think that if you give those kids that little
bit of fear, like your dad used to say to you,
(08:33):
what he's gonna do?
Speaker 3 (08:34):
What to you if you don't, oh run me over,
chot my fingers off? One or the other. Never happened,
thank god.
Speaker 1 (08:41):
Never happened. Absolutely, But it was like the thought was
putting your head, like, is gonna shot my fingers up?
Is he gonna run me over? We know that's not
really gonna happen, but everybody hold that thought. We're going
to break. I'm citty stump on you listen to Toughest
Nails on WBZ and we'll be right back and welcome
back to toughest nails on WBZ and we're here with who
wake up? Get off your phone there.
Speaker 2 (09:01):
I'm Samantha. Who are you?
Speaker 1 (09:02):
I'm Cindy are you? I don't know. I'm changing my name.
I'm becoming Coela.
Speaker 2 (09:07):
You didn't actually like that name? We were maybe should
name yourself.
Speaker 1 (09:10):
I was born to Frankie and then they changed it
to Cindy.
Speaker 3 (09:13):
How'd that happen?
Speaker 1 (09:14):
Because my mother looked at me and she goes, Bobby,
this is one ugly baby, and we are not giving
her a boy's name because, oh my god, she's got
these long arms, long legs, jet black here and she
is the ugliest thing I've ever seen. Name, give her
a girl's name right away. My father's like, she's not ugly. No,
she's ugly. They switched from the hospital. She's really not mine.
(09:34):
That's what they thought. That's what she thought around. Okay,
So the name Frankie would have fixed me, fit me perfectly.
Speaker 2 (09:41):
I don't think so what would have I don't know.
Speaker 5 (09:43):
There's just something about when someone says Cindy stump Frankie
Stumple doesn't actually sound as intimidating.
Speaker 3 (09:49):
You say Cindy stumpo nowadays, it's.
Speaker 1 (09:52):
Cindy's such a like it reminds you the Brady Bunch
with the girl that wore the pigtails. I don't know,
Cindy's just Cindy.
Speaker 3 (09:58):
Maybe you put a different meaning meaning to the name Cindy.
Speaker 4 (10:00):
It's like a boss statusy Okay.
Speaker 1 (10:02):
So imagine if it was Franky Stumpo, then they would all,
you know what. Back then, they would have assumed I
was a guy because they all thought, see Stumpo was
a guy. Right. Remember we didn't have Google back then.
It was like and then they meet me and they'd go, like,
you don't look like a builder. Oh, what does the
build to look like? I'm sorry, like shard, I put
that in the dictionary, what's the build to look like?
But no, I think to see your generation and we're
(10:24):
going to get into everything you do in a minute.
But be this hard working at thirty years old. I
hate to tell you, but you are now the not norm.
This was norm for my generation. Gold And pushed that
rock up the mountain. Have that burning desire to be successful.
We wanted it. We wanted to get out of the
(10:46):
house at eighteen and go live our lives like love
your mom and dad, but we gotta go figure stuff
out for ourselves, right, your generations like boomerangs, boom, your home,
you come back, you leave, you come back. So you're
the phenom now the norm.
Speaker 3 (11:00):
It's funny because a lot of the time I enjoy
hearing the stories like my dad and his friends will tell.
So like sitting in a room with my dad, Frankie
D and a lot of those older business owners like
those are some my favorite moments because the learnings you
get from you know, Frankie D was working at the
age of like fourteen outside.
Speaker 1 (11:17):
He d He's gonna be the door man in heaven. Okay,
yeah he is, So he's got better stories than anybody, right,
and then you put those two together in the room
and you're just laughing because it's the greatest like hour
you can spend.
Speaker 3 (11:28):
And then you hear stories from my guys like Anthony Rossi,
who at my age was doing one hundred different things.
So like it's just I learn a lot from my
dad's friends that it's you know, the greatest blessing in
life is.
Speaker 1 (11:40):
Yeah, but Ross, you gotta get this. Hey, do you
get the new ap? Hey? Do you get the new really? Hey?
I got the new Betley. Hey, I got the new Roles. Hey, Hey, hey, hey, I.
Speaker 5 (11:49):
Remember what The first thing he said was, I should
have left you well half.
Speaker 3 (11:53):
Of the stuff, he mentions me, I don't even know
what it is. I just go along like, well that
sounds unbelievable, one of those. But no, he's he's I.
Speaker 4 (12:00):
Just want a four though.
Speaker 1 (12:01):
I bought a pocketbook twenty thousand dollars my wife. It's
worth one hundred and twenty. Okay.
Speaker 5 (12:05):
Then he calls and he says your name like it's
a panic see me, Yeah, what's going on? Oh?
Speaker 2 (12:08):
Can you just send me this?
Speaker 5 (12:09):
Yeah?
Speaker 2 (12:10):
Nothing good deal.
Speaker 1 (12:11):
He's like, I use your phone every time you call me.
Speaker 3 (12:13):
That's one thing about him. He answers every single time
you call him.
Speaker 5 (12:17):
Every time you call him with a two seconds fault
cone draft phone drops and then and I'm like, where
are you kids?
Speaker 2 (12:22):
Talk to you anymore?
Speaker 1 (12:22):
If you look at my phone, he's yelling at mesday,
I use your phone call every time? And do you
stick me a voicemail? I need you to answer a
question for me. Dude. I'm on a zoom meeting. I
just can't. And I was on a face zoom meeting,
so I couldn't text. I'm like, you can't make this up?
But yeah, I mean this definitely grew up with a
cast of characters, right.
Speaker 3 (12:37):
Ah, cast the characters. I say it all the time.
I feel like I'm one of very few people that
can sit in a room with business execs on a
Tuesday night and have dinner with them, and then on
a Wednesday night have dinner with some guys that have
maybe spent more than half their life in jail and
have a good time with both both crowds and learn
from both crowds.
Speaker 1 (12:53):
Is amazing. So you vicariously do live through other people.
Speaker 3 (12:57):
I take lessons from everybody.
Speaker 1 (12:59):
So that may make Shue a genius.
Speaker 3 (13:00):
Now I don't know about that.
Speaker 1 (13:02):
No, it does. You know the same. Let me hopefully
I get it right with my brain right now. Some
people make the same mistake over and over again, expecting
a different result. A smart person makes a mistake, no no, no,
makes a mistake, but then makes a new mistake, doesn't
make the same mistake, And a genius just lives through
everybody else's mistakes. And I live through everybody else's.
Speaker 3 (13:24):
I hope I can get to that level. I'm not
there yet, but I hope so.
Speaker 1 (13:27):
But you will, you will. I don't think I was
there at thirty either, but I got there. So now
now that we understand Nico's background, and what are you doing?
Speaker 3 (13:40):
So right now we're opening up a bunch of sweathouse
studios which are contrast therapy studios. So in Fred's on
a cold plum vitamin C private suite all over Massachusetts.
Speaker 1 (13:51):
Okay, what made you stop this? And then we'll we'll
get into what that actually is because some people that
are listening don't really understand this whole new cold plungings
sauna red infra red, infra red. I call it red
like therapy for some reason my brain infrared. And then
what's the vitamin sea shower we do?
Speaker 3 (14:10):
So the vitamin C shower is really good. We'll get
into this. But when you sweat, your pores open up.
So when you go into the vitamin sea shower, it
adds that low grade vitamin C into the water, which
kills all the bacteria in limestal on the pipes and
then basically freshens the water so that you get very
very clean water. And it adds a little bit of
vitamin C back into your.
Speaker 1 (14:27):
Skin, so it's more for the system less for the body.
Speaker 3 (14:32):
It's fifty to fifty. It kills all the limestone bacteria,
which is great, but it also adds a little bit
of low grade vitamin C into your skin as well.
Speaker 1 (14:40):
And how many times can I if I want to
go into the sun, like what I heard when I
was there, after going the sauna, go in the cold plunge,
back on the sauna, go in the cold plunge. Is
that true?
Speaker 3 (14:51):
You can do. The beautiful thing about sweatoes is you're
in your own sweet for sixty minutes by yourself, and
you can go any which way you want. So most
people will do twenty minutes in the sauna, a five
minute vitamin C shower, a five minute cold plunge, and
then repeat that one more time so they fulfill the hour.
Some groups of people will do a forty five minute
(15:12):
sauna followed by a five minute shower, followed by a
five minute plunge, followed by five minutes to get ready.
So the whole thing is you want to go from
hot to cold, to cold to hot, because that's what's
going to cause the thermal regulatory reaction in your body.
Speaker 1 (15:23):
Explain that all right.
Speaker 3 (15:24):
So when your body goes from hot to cold to
cold to hot, your body's activating a lot of things
that you don't typically activate. So what that activation does
is it kills a lot of the inflammation around your
muscles and bones and allows you to prevent things like sicknesses.
It improves your mental health and improves brain clarity. But
more than anything, just makes you feel better. Like the
(15:44):
simplest way I explain this to people such as my
dad's friends is coming to sweat hoose just makes you
feel better both internally and externally. You just feel amazing.
Speaker 1 (15:53):
Okay, So some people that can't use that. So for me,
when I'm home and I'm taking a steam, I'm taking
a on in my own house. At some point I
run low blood pressure, right, so I get to I
feel lightheaded, yep, and I gotta like crawl out of
the steam, Like sometimes I really have crawled out of
my own steam, right, Ray help me, Like I think
(16:14):
I'm fainting. So if you have low blood pressure, does
that because my doctor said, okay, you run low blood pressure, Cindy.
So if you're gonna take a steam, just take a
don't go the full time, yep. Make it shorter.
Speaker 3 (16:27):
What I would say is, I think you'd do much
better in our infrared saunas because they heat you from
the inside out, so it's a much more heat. It's
a heat that you can withstand a lot longer. So
that's why you can sit in there for forty five minutes.
You wouldn't sit in a traditional steam or a traditional
sauna for that long. But you can sit in an
infrared sauna, maybe do thirty minutes and see how you feel,
and then go cool off with a cool shower and
(16:50):
then go in the cold plunge, and I don't think
your low blood pressure would ever even come into the mix.
Speaker 1 (16:54):
Is this the same infrared that they're using on people's
faces that put them on their faces and they had
to make the here grown this skin.
Speaker 3 (17:01):
So that's red light therapy, So it is it is
different in FRET and red light therapy are a little
bit different. There's some of the same dynamics behind it,
but they are two different things.
Speaker 1 (17:12):
And the track record you went all through this before
you opened up your first one.
Speaker 3 (17:16):
Yeah, I learned all the science. Funny enough, I got
into sweathouse through a former job that I had where
I met the founder of Sweathouse, and I told him
I want to be a first franchise. I really believe
in this concept. But the reason I fell in love
with it was I was training for a charity boxing
match called Haymakers for Hope, so I use Sweathouse as
(17:37):
part of my training regimen right before the fight, and
I was like, this, this is business. Is a no
brainer from a trend standpoint, from an economic standpoint, this
is this is the future. And this was about two
and a half years ago.
Speaker 1 (17:49):
Now, so you you use this how many times a
week personally?
Speaker 3 (17:54):
Personally twice? I'd like to be using it a lot more.
Speaker 4 (17:56):
Too busy working, too busy working.
Speaker 3 (17:58):
Yeah, so there's no excuse.
Speaker 1 (18:00):
Okay, but wait, yeah it is an excuse. It's called reality. Right. Unfortunately, married,
you have a wife, you have a business, and then
there's no time for you. Welcome to the real world, right,
Welcome to becoming an adult. When you don't do it,
you feel like you're going through withdrawal like you need it.
Speaker 3 (18:17):
Oh one hundred percent. You wake up foggy, you feel
like crap, and you just don't have that same pop
because when you go into the cold plunge, you get
that dopamine hit and that dopamine hit. I mean, we
say it's sweathouse. We literally sell dopamine. If you come
into sweat House, we are selling you the best form
of dopamine you can get.
Speaker 1 (18:36):
Okay, don't pay attention to him. He's just the producer.
He comes in here and he flashes the clock in
front of me, and that means I got to go
to break. And I told him, don't come into the
last twenty seconds. Now, I got five seconds to ge
out to break. And you listen to Cindy Stump on
Toughest Nails on WBZ and'll be right back and welcome
back to Toughest Nails City Stumpo on WBZ. And I'm here.
I'm just going to introduce it, rady. Let's see. I mean,
(18:56):
Nikky Nico. So let me ask you this question, Nico,
why is it I need something for you. I need
you to do this for me.
Speaker 3 (19:03):
Yeah.
Speaker 1 (19:04):
I tried this in my own house, right okay, because
I went and checked on your location, I said, okay,
I couldn't get in. Sammy went in, chat I went in,
no problem. The minute I put my feet in, I
can't get past my feet. So I went home. I
took my own ultra, my own tub that has ear bubbles,
and I put the earbubbles on and I tried it again.
(19:27):
So I said to Ray, get me plastic bags. I'm
going to wrap my feet in plastic bags because if
I get past the feet pot, you're I'm good. So
why don't they make these booties that we can put
on our feet, or if I could just slide in
and hit my butt first, it's the feet problem.
Speaker 5 (19:42):
The funny thing is I'm the opposite once to my
feet and I'm fine.
Speaker 3 (19:45):
So they do sell toe caps, so is that your
toes are your whole feet? All right? So people have
done this. You can wear a certain type of sock
into the tub and it basically acts as a placebo
to protect your foot.
Speaker 1 (19:58):
So I'm not the one one that has the problem
the feed part.
Speaker 3 (20:00):
No, A lot of people wear the toe caps because
it's their toes up bother of them the most. So
it literally looks like little like toe caps. So I
can get you a pair of those, or I can
get you a pair of these special socks, so next
time you come in you'll have no issue.
Speaker 1 (20:12):
So I'm so I'm not cuckle crazy.
Speaker 4 (20:15):
Something people the fee thing.
Speaker 2 (20:16):
I mean maybe, but not about that.
Speaker 1 (20:17):
Okay, I'm cuckoo crazy. All you people made me cuckle
crazy in thirty sevent years. The construction has done a
number to me. But go ahead.
Speaker 3 (20:24):
So some people who come in and actually lower themselves
all the way in and keep their feet out of
the plunge.
Speaker 4 (20:28):
I try to, but.
Speaker 1 (20:29):
I could slide down. Come on, fuddy, I'm not thirty
years old anymore. Right, I'm trying to figure. I'm like this,
I'm sliding in. I got my feet up. I'm like,
this is ain't working. It's actually funny, but I figured
this out. If I get my feet I gotta find
something because when I put the plastic bags on.
Speaker 4 (20:45):
My feet, you were good. It was good to go okay, And.
Speaker 1 (20:48):
I'm sitting like this on my own tub and rais
dump and ice in it.
Speaker 2 (20:50):
Right.
Speaker 1 (20:51):
We got it to the coldest that could get it.
Nothing as cold as your as obviously, And I'm like, okay,
I got this all right, Samuel last what twenty second?
How long do you last?
Speaker 2 (21:01):
And he goes probably maybe maybe not even that.
Speaker 3 (21:04):
We're gonna build that up though. It's all mental. It
literally is all mental. And you making that decision, I'm
going to stay in this tub. Also activate stuff in
your brain to help you think a lot clear. It
helps with clarity for like the rest of this.
Speaker 1 (21:14):
It has to and it has to help.
Speaker 4 (21:16):
With inflammation reduces everything.
Speaker 1 (21:19):
I don't care what anybody says. Ninety percent of why
we feel like crap is inflammation. Okay, when you need
start to hurt and this starts to hurt, you like
start to feel it's inflammation.
Speaker 5 (21:30):
But there's a huge statistic going around that the more
you infer it, the more you cold plunge, the more
it increases years of your life. It reduces heart attacks,
reduces all these things that everyone's afraid of.
Speaker 3 (21:39):
Yeah, you can't open up Instagram nowadays without seeing something
about saunas where whether it's Gary Huberman, I mean, they're
all talking about it.
Speaker 1 (21:48):
Yeah, I'm lucky. I get the tenex Gary Breckham Direct one.
Speaker 3 (21:51):
Yeah you got the direct phone.
Speaker 1 (21:52):
I got the direct one. But you know what, I
don't listen. That's my problem, you know what I mean? Like,
I don't listen why though, Because if something doesn't make
sense to me and I can't wrap my arms around it,
doesn't like change, No, it's not about that I think
certain things are for gazy, like I promise it's for real. No,
this is not for gazy. This I know because this
is real. This is real, and I've done my homework
(22:13):
on this right so I'm not new at this game.
And that's why I love getting behind you on this one.
Because inflammation is the killer and then brain fog is
the second. Especially for women in menopause. Okay, go do this.
I'm telling you. It works, it really works. And for men,
you just need it.
Speaker 3 (22:33):
Men need it sometimes, I would say even more than
women because well because I think women do a better
job of balancing themselves in a way not just one,
whereas men sometimes like they don't take time to do
a self care day, they don't take time to you know,
do something out of the normal. So you know, we
definitely are here for both men and women. But there's
(22:55):
different types of benefits. I think every person should be
coming to sweat House. But I've convinced people off the
street that are maybe working a construction job and have
never taken a mental health day ever for themselves to
come into sweathouse. And now there are most loyal custom most.
Speaker 1 (23:10):
Loyal clients our mental health day. We came in at
seven o'clock at night. That's my mental health.
Speaker 3 (23:15):
Yeah, got to start a little bit later.
Speaker 1 (23:17):
Yes, yeah. But whilst he's like, every time we talked
to him, I'm at sweathouse.
Speaker 5 (23:22):
Sweathouse, he like, he's the only person has service there
because none of us do.
Speaker 1 (23:25):
Yeah, I don't know, he's good service. I'm at sweat house.
I'm like, okay, call me when you get done. I
could talk to you. I'm like, I'm not gonna talk
to you while you're sitting in this.
Speaker 3 (23:31):
He did three minutes.
Speaker 5 (23:33):
And if someone were to call you and distract you,
you can stay in there longer.
Speaker 1 (23:36):
Well, that's why I know they have TVs in there.
Speaker 3 (23:38):
Yeah, and we get a lot of couples that come
in a lot of couples are replacing the typical date
night at Mastros with a date night at sweathouse.
Speaker 1 (23:45):
That's better, it's healthier. Yeah, And then you're not drinking
and you're not eating crazy food you know that.
Speaker 3 (23:49):
Feel like unbelievable, And you're doing something that at first
it's out of the norm, and then you're building it
into your rotation. Now it's becoming a habit. And as
soon as you make it a habit, you're gonna start
feeling healthier every single day we get the ota there. Yes,
he's been in a few times. He doesn't come as
much as I would like him to go in. He
likes the cold plunge, but it's tough to get him
(24:10):
to sit anywhere for an hour.
Speaker 1 (24:12):
That would be me too, Yeah, because our brains are
moving faster than our bodies. Twenty four to seven. That's
just how we It's just that's just how we are.
Speaker 5 (24:20):
It like instantly makes me sleep better, like into a
deeper rim.
Speaker 1 (24:23):
And you're all into yoga and all that you're.
Speaker 2 (24:26):
You're but I like to beat I feel myself.
Speaker 1 (24:29):
I did download yoga as that it's called what's that? Oh?
I'm skinning everything? Do you know? Deodran is zero to
one hundred means it's the worst.
Speaker 3 (24:38):
Yeah, that's the spray deodorant. We even have it in
the studio and we're taking it out. But sprayed.
Speaker 1 (24:43):
Yeah, I won't say the name, but that's the Geordan
I use.
Speaker 2 (24:47):
I've never used spray.
Speaker 1 (24:48):
Well, it doesn't matter. So now I'm scanning everything in
my house but my cocon and everything with three six
five from Whole Foods skins at one hundred one hundred.
You know my water one hundred one hundred because it's
out of a glass bottle. Okay, I'm Lily UK and everything.
Speaker 2 (25:02):
Can you skin a person?
Speaker 3 (25:05):
See how you're doing that? Say, that's the shift I
think we're seeing now and we'll probably continue to see
for next week.
Speaker 1 (25:11):
You see, that's great for your generation. My generation is
the boat on that one. Okay about what you crew
and everything.
Speaker 3 (25:18):
Just taking on the more like a healthier lifestyle, checking
everything that's going into or on our bodies. I think
our generation, where we may lack in the work ethic,
we're making up with in the we want to take
care of ourselves.
Speaker 1 (25:30):
Yeah, we'll get back in the work ethic okay, because
we need work is healthy.
Speaker 5 (25:33):
I feel like that pendulum swings. We may the people
that like overly take care of themselves and the people
that don't it all in our generation, I.
Speaker 1 (25:42):
Know one thing, I'm running from the inside out.
Speaker 5 (25:44):
So I either see everybody that's like overly wants to
be doing fitness or the total opposite, and I'm like, no,
that like gives me the ick. If we don't want
to take care of go to the gym, Like, why
don't go to the gym?
Speaker 1 (25:57):
I did that for thirty years, right, like twenty five
years hardcore, and then I just got Then I went
on TV. Started when I went to h GTV was
my fall down on working out, right, and I've never
really got back into it on a consistent space, right,
So I just go like this as I'm old now
I don't care, right, But then there's a whole gym
(26:19):
in my house, right, so it makes me go down
there and use it more. But to get back on
treadmills and the ways to go on steermasters and step aerobics,
and I just don't want to do that anymore, Like
I don't. It really doesn't that maybe the year I'll
change my mind.
Speaker 3 (26:33):
And that's what so cool about a lot of the
fitness places you go to, like the Handlebar hot Box,
because they provide a very different type of workoud and
you can get in a home gym or big box gym,
and then you add in sweathouse to it, and now
you can go Monday through Friday, even on the weekends,
do your Handlebar hot box and sweat house. And after
you do it for a few weeks, you feel like
a different pressure.
Speaker 5 (26:53):
That's but as your hours are great, so someone that
works like a full day, they still can come late
at night and still happen.
Speaker 2 (26:58):
They can't.
Speaker 1 (26:59):
They can't say, Okay, what are your locations?
Speaker 3 (27:02):
All right? So right now, as of October twenty twenty four,
we have Assembly Row, Burlington and Chestnut Hill open.
Speaker 1 (27:11):
Yeah, that's why we're in there now because he's in
Chestnant Hill.
Speaker 3 (27:14):
Yes, right down the street. I drive by your office
every single day.
Speaker 1 (27:17):
Do you do just pick her up?
Speaker 5 (27:19):
No?
Speaker 3 (27:19):
I should. I always think about swinging in right on
the corner of it. Frozen coffee.
Speaker 1 (27:25):
Okay, I just need somebody with me when I'm in there.
Speaker 3 (27:27):
You got three locations, three studios open now. Hopefully South
Boston opens this Friday. We're we're manifesting it.
Speaker 1 (27:35):
Does that mean it's on its way to being open?
So you people with these words like to me me, he's.
Speaker 2 (27:40):
Doing everything he can to open it, and he keeps
getting blood.
Speaker 3 (27:42):
It's done. We're just waiting for the City of Boston.
Speaker 1 (27:47):
Isn't it really great how the Inspectual Service works in
the building department.
Speaker 3 (27:52):
The construction I've I've really struggled with.
Speaker 1 (27:54):
Yeah, welcome to my will.
Speaker 3 (27:55):
Yes, But now having friends like you and Anthony, I
can ask you guys like, hey, what do you think
of this situation? But yeah, construction has been a little
bit of challenge. And then after South Boston at the
end of this month, we'll be opening up Hingham as
well down on the shipyard.
Speaker 1 (28:09):
So you just go you're going deep.
Speaker 4 (28:11):
Yeah, yeah, just you know all out anybody.
Speaker 1 (28:14):
Going this deep would never think that this is a trend.
You think this is to stay.
Speaker 3 (28:19):
I think I think a lot of fitness trends and
wellness trends have a life of ten years. That's kind
of my philosophy. I think we're not even in the
real beginning of year one right now. I think we're
in maybe the top of the first inning when it
comes to sweat House.
Speaker 1 (28:33):
So you just worked at one of these places and
decided to ask the guy can I find? I don't know?
Speaker 4 (28:38):
So what was your first job?
Speaker 3 (28:39):
By the way, So my first job after BC was
I was in investment banking at Bank of America. Merrill Lynch.
Speaker 1 (28:45):
All right, everybody, hold that thought, you got it, hold it,
hold it, you got it. Okay, this is Cindy Stubbo
toughest Nails and WBZ would be right back, come back
to taff As Nails on WBZ and I'm here with Nico,
I'm here.
Speaker 2 (28:58):
With Sammy as by Crumble.
Speaker 1 (29:00):
Okay, but let me explain something that is such an
Italian thing to do. Never go into anybody's home mg handed.
Speaker 3 (29:07):
You can't do it, Like you can't show up somewhere
empty handed.
Speaker 2 (29:10):
I've never done that, never mind.
Speaker 3 (29:11):
And I was stressed out because I was coming from
like the chestnutill area here and I was like, oh
my god, where can I start. I can't stop in
modern pastry. That's not on the way, it sounds like.
So I looked up. I was like, crumble, another way
here for you?
Speaker 1 (29:22):
Where to go?
Speaker 3 (29:22):
You know?
Speaker 1 (29:23):
We all went back to like Revera for our pastry,
like we went back to the North End for our pastry,
Like we don't buy pastry around here.
Speaker 3 (29:30):
No, I couldn't stop anywhere else.
Speaker 1 (29:31):
So we literally, Ray and I will drive to Revia
to Broadway Limberto's It's the best. The best.
Speaker 5 (29:38):
No, the best is that Rossi and Ray had a
Canoli off to see who was better.
Speaker 2 (29:45):
Rossi was wrong and he picked yes.
Speaker 1 (29:48):
So Rossie got his down in the North. Then we
went to Limberto's and.
Speaker 5 (29:52):
He was like, I can tell the difference, and he
picked them three times.
Speaker 1 (29:55):
ROSSI lost that one.
Speaker 3 (29:56):
I means is amazing.
Speaker 1 (29:57):
It is it is. I love them in there. But anyways,
what we'll go back. We're going to jump a little
bit here because we have another segment here and I
want to get everything in. So how do you know,
like Samon when we just went out to break, says said,
she knows when I'm in a good mood or bad one.
So with Dad and I know that you hold him in.
(30:18):
That's your idol, right, And how do you know when
the conversation's starting off good or bad?
Speaker 3 (30:25):
So if I get a text from him before nine am,
that's just says the two words, high pal. I know
something somewhere I either screwed up or something's about to
pop off, and you know it's going to be a
bad day. So that's how I know, hyal high pal.
Those two words you get that before nine am? Just
(30:46):
I know I mess something.
Speaker 1 (30:47):
And what's a good How's a good text?
Speaker 3 (30:49):
Not he'll call me or I'll call him. I mean
I call him seven hundred times a day. I call
my mom about four hundred because obviously I hold my
mom in a very high standard as well. But yeah, yeah,
my dad, if I get that high pal text, it's
watch out.
Speaker 1 (31:03):
So that's the one that.
Speaker 3 (31:04):
You go, yeah, no, it happened one time I was
on when my last job. I was on the phone
on a zoom with the uh, the CEO, and I
was his chief of staff at the time. So we're
having a weekly you know, morning meeting and uh, I
get a text from my dad. Also it was high pal.
So my boss sees me on zoom. My face goes
(31:25):
white because now I'm trying to think, all right, where
did I screw up? I screwed up somewhere in the
past few days where I just got a high PAL text,
Like you start going through the bank of memories, so
like where have I been? What did I do? Ended
up being nothing? But that's that's the text, Okay.
Speaker 1 (31:40):
So if we don't get a high pal, let me
just get what.
Speaker 3 (31:43):
No, call me be like what's up? What's up today?
He likes it. What's up today? He likes knowing, like
what is my plan today? Because uh, you know, he
knows I went from having a very structured job.
Speaker 1 (31:54):
To now just do what was your structured job.
Speaker 3 (31:56):
So when I graduated BC, I was in investment banking
at Bank American in New York. I did that for
two and a half years, oh thank you. And then
I went into private equity with the local firm here
in Boston. And then after that I joined one of
their portfolio companies as the chief of staff to the CEO.
So he that CEO, Ken Murphy, one of my best friends,
taught me how a business should be run and all.
(32:17):
In the meanwhile, I was still working with my dad
to help in the background on the restaurants. And then
in September of twenty twenty two, I made the decision,
you know, when I want to start my own thing.
And that's how Sweathouse came about.
Speaker 1 (32:29):
Okay, so this sweat House name is owned by somebody else.
You've now kind of made a deal together with the students.
Speaker 3 (32:36):
So it's it's a franchise. So I was the first
franchise eee. So yeah, So they owned thirteen Corporate studios
at the time I bought in. So I acquired the
Assembly Row studio from Corporate in January twenty twenty three,
and also the rights to open up across Massachusetts, New Hampshire.
Speaker 1 (32:55):
But why did you start your own your own name,
what was the reason to buy into the franchise?
Speaker 3 (32:59):
So I really I really liked the franchise or I
had a good bond with them where it was so
good that they actually added me to the board of
the company as well. Okay, so uh, And I also
believe in the Sweathouse brand. I think they have a
great team. I think they have the right marketing in
place now. And I think you know you.
Speaker 1 (33:16):
Felt it was it was laying out that minds buy
into a franchise. Yes, because because you could have opened
up your own name, I could have.
Speaker 3 (33:23):
Opened up Nico's Sweathouse Nico Sweatshop. Probably wouldn't have done
well with that name sweatshop, but yes, go ahead. Yeah.
So I also believed that if if you're one of
the first franchises in a system, right, and you have
forty other franchises that are going to open up studios
across the country, if you get yours open and you
(33:45):
ride the wave, you should be able to eventually one
day have a really profitable, successful business. You can one
day exit.
Speaker 1 (33:52):
Okay, Now, if they sell the ears, Let's say some
company comes along, a BC guy comes along, whatever they
want to buy out, are you part of that? Would
you be? Or the French franchise owners don't get to
be part of that.
Speaker 3 (34:06):
No, my studios and my studios, I pay my royalties.
I paid them for my license. But if they decide
to sell the company, all that changes is who I'm
writing the royalty check to my studios stay in my studios.
Got it so and hopefully hopefully that happens one day
for them, because that would be a great exit for
the original founder as well as the original investors who
were my former bosses at the private equity firm.
Speaker 1 (34:28):
But they can't sell franchises too close to what's the.
Speaker 3 (34:31):
Mile No, So I when I came into that was
my biggest thing. I didn't want to compete with anybody.
I didn't want other people opening up in different territories
that were close to me. So I have Massachusetts, New Hampshire,
Rhode Island, and you know I'm looking at New York City.
No shure. You know, there's no certainty that will sign
on the dotted line. But I believe this concept would
do really well there as well. Probably construction. It will
(34:56):
be challenging in New York City.
Speaker 1 (34:58):
Yeah, oh god, please, yeah, don't even get going about that. No, no, no,
And we were union for a long time, right, yeah,
I had my concrete being turned around on me. Don't
even ask like that was all craziness. Okay, So what
was the question we were talking about before? Sammy? By
the way, Yes, what's that? How do I text you
that you know you got trouble coming?
Speaker 5 (35:17):
You don't ask a question, it's already like you've already
assumed something. And it depends on the time of day.
So none of her guys have understood this that if
she needs they need something from her where they've screwed up.
You can't ask her that before five o'clock. Anything post
five pm, it's a different response. So lately they all
come to me to go to you, so because they
(35:38):
think I can take the heat. Like the other day,
your lawyer literally said, I'm afraid of Cindy, so I
need to make sure I'm there or we need to
make the plan around me.
Speaker 3 (35:47):
So but that's cool, right, like you guys working to you.
That's so cool.
Speaker 1 (35:51):
It's there is nothing to be afraid of me. If
I hear that like ten times a day, I am
the nicest person in the world. Now I agree, you
do me, jerdy know.
Speaker 5 (36:00):
It's how they approach it is that's the problem.
Speaker 1 (36:03):
So they approached me the wrong way and then they
get the other Cindy.
Speaker 3 (36:06):
Which they should. They deserve that.
Speaker 5 (36:08):
But the difference is if they just said, first thing, hey,
I screwed up, then the dancer response is different than
the other way. So at the beginning I used to
always say, instead of asking the stupid question, I used
to say, this may be a stupid question, and her
level of like anxiety would be like, Okay, fine, you
can ask me the question now, or just saying something.
Speaker 1 (36:26):
Say that there's no such thing as a stupid question,
so ask me the question. But then if she's asked
me a stupid question, I'd say, who'd you come up
with a stupid question?
Speaker 3 (36:35):
Right? My dad's the same exact way, same exact way.
Speaker 1 (36:39):
This is just how we are. This is don't if
you say to me, Mom, this might sound stupid, can
answer this question. The first thing. My reaction is going
to be, there's no such thing as.
Speaker 3 (36:48):
A stupid question until you get asked the stupid question.
Speaker 1 (36:51):
But you're gonna but you're gonna keep it cool on
the stupid question because they've already warned you. Right, But
when you ask me the stupid question and I don't
see it coming, then I go, what do you your brain? Like,
we don't say, did you lose your mindset? Generation? Right?
Speaker 5 (37:05):
So, but it's funny because if she's answered the phone,
they all come to me anyway. So I'm just like
this telephone path and I'm like, none of you know
how to do this by now.
Speaker 3 (37:12):
You're the first wall defense. That's what I call it,
your first wall defense.
Speaker 1 (37:16):
So it's a big thing with me. Is called accountability.
Just hold yourself accountable. You screwed up, said, hey, listen,
we gotta screw up on the field. This is what
I did wrong. I'm on my way, buddy, beach. When
you talk your way out and you keep doing that,
like you keep making all these excuses why you did
what you did and oh, then you play victim, right,
(37:39):
that's a big one for me. Don't start those cury
eyes now, Like, no, no, you start this now, don't you.
You don't have the right to cry. Okay, So everybody's
afraid of me. That's going on my headstone. I tough
as nails, gone, Yeah, everyone's afraid of.
Speaker 2 (37:51):
Me as a kid.
Speaker 5 (37:51):
You told me, if I told the truth, even if
it was really bad, I wouldn't get in trouble.
Speaker 2 (37:55):
So I just applied that to everything else.
Speaker 1 (37:58):
You didn't get punished them if you told the truth.
Why am I going to punish you? There's nothing punisher.
But my father did that to me. I said, so
you tell me if I go murder somebody like, you're
not gonna punish me.
Speaker 3 (38:10):
That's how you build trust, and that's it. That's why
you guys have such a close relationship. That's why I
have a close relationship with my parents.
Speaker 1 (38:17):
Don't lie, no matter how big the problem is, no
matter how bad it is, just come to us with
the truth.
Speaker 2 (38:23):
Even when I was throwing parties in Dad's house.
Speaker 4 (38:25):
Yeah, yeah, why not?
Speaker 1 (38:27):
It cleans up too good and puts the boots in
the wrong place.
Speaker 3 (38:30):
Yes, at least you tried. At least you tried.
Speaker 1 (38:33):
And okay, so let's go back to sweat house here.
So we were waiting for the Boston start to open up.
Speaker 2 (38:40):
We're manifesting this for him.
Speaker 1 (38:41):
So right now, Nico, how has business been on all
the locations they do in the numbers that you need
them to do.
Speaker 3 (38:46):
Yes, so far, so good. Knock on would be very
blessed to build our membership base up, which helps build
the recurring revenue every month that we depend on. And
then we also sell packs intros.
Speaker 1 (38:57):
Oh that thought, I gotta go to break. Come Sidney
Stump when you listen Toughest Nails On, We'll be right
back and welcome back to Cindy STUMPO Toughest Nails on
WBZ Nico. How do people find you?
Speaker 3 (39:06):
So, if you want to find us, and you want
to find Sweathouse, you can check out any of our
studios in Chestnuthill, hang Em, South Boston, Assembly Ro and Burlington.
Hopefully a few more after that. Come on by. You're
gonna have the best sixty minutes of your life in
a contrast therapy. Sweet You're going to feel unbelievable, and
you can book your first session at a discount fifty
(39:27):
dollars intro right on our app, the Sweathouse App, or
you can go right online.
Speaker 1 (39:31):
So it's a sweathouse app, yep swtz and is there
a website or anything just sweathouse app.
Speaker 2 (39:37):
Nope.
Speaker 3 (39:37):
You can come in at sweathouse dot com as well
or follow us on Instagram at.
Speaker 1 (39:40):
Sweathouse Perfect Sammy. Yeah, we're booked four to tomorrow night.
I think right, we're going together, Okay, perfect. Everybody, have
a great, safe weekend and we'll see you next week.
This is Cindy Stumbo Toughest Nails on WBZ
And welcome to Cindy Stampo tough his nails on WBZ.
And we're here tonight with my daughter. Are you gonna
be a mute tonight?
Speaker 2 (00:07):
No, I can't hear myself, but Samantha.
Speaker 1 (00:09):
Okay, that's good. And then we have another name that
ends in the vowel. Here, I'm start to believe all
I guess names end in vowels lately. And we're here
with who.
Speaker 3 (00:18):
My name is Nico Verano, And I'm very gratefully you
guys had me on.
Speaker 1 (00:21):
Today, okay, And who is Nicko Verano?
Speaker 3 (00:23):
Nico Verano, first off, is the son of Nick and
Michelle Verno. That's what I always start off with.
Speaker 1 (00:28):
Okay, let me hold you there. Why do you always
say that NICKI is my dad?
Speaker 3 (00:31):
Because my greatest achievement in life will be being their son.
We're making them proud. Yeah, one hundred percent. The name
of my company actually is MMFP, the holding Companies MMFP.
Speaker 1 (00:41):
Make my father proud, make my father prou Yeah.
Speaker 3 (00:45):
My mom will be proud as long as I'm a
good person. But my dad takes a little bit more.
Speaker 1 (00:50):
I must be the mom and dad in this family
takes a little more Okay.
Speaker 2 (00:54):
I just say I'm your daughter. I don't really mention dad.
Speaker 1 (00:58):
Okay. So, but it's a boy that wants to make
his father proud, right, that's it. Tell my listeners why
that is, and then we'll get into what you do.
Speaker 3 (01:06):
Because you know, my dad, I think had a much
different upbringing than the one he gave me. You know,
he quit school in the ninth grade to basically support himself,
uh and made a name for himself, and in my opinion,
you know, he's the best business owner I've ever seen. Period.
I've been in rooms with you know, fortune five hundred CEOs,
guys that have started billion dollar companies, and I've never
been more impressed by them than I have been by
(01:28):
my dad.
Speaker 4 (01:29):
So here's your hero, YEA, no doubt about it.
Speaker 1 (01:34):
So is there anything that makes you ever feel insecure
about trying to fill those shoes?
Speaker 3 (01:39):
Well they're massive shoes, absolutely massive shoes to fill. Not
as big as his pants were to fill.
Speaker 1 (01:47):
Yes, because you don't have that problem. You know, issues
the go ahead and you must like your mom.
Speaker 3 (01:52):
But uh but yeah, big shoes to fill. And you know,
now he's basically carved a path for me. So the
pressure I feel sometimes is like am I doing enough
to head down that path and be successful? But it's
a pressure that you know, he reminds me of like,
you know, you don't have to just try to make
me happy, but it's one of those things that you know,
(02:13):
if I try every day and have a little bit
of success, I think we'll be happy.
Speaker 1 (02:18):
Is it amazing? How old? You know?
Speaker 3 (02:19):
Thirty? Just turn thirty?
Speaker 1 (02:21):
Just ten thirty? And when did you get in your
head that you wanted to make your parents proud?
Speaker 3 (02:26):
Probably probably at a pretty young age, like probably around
like ten or twelve.
Speaker 1 (02:31):
At that young of age, Yeah, you knew that you
wanted to make them proud.
Speaker 3 (02:34):
Yeah, because I saw the journey my dad took of
basically just you know, taking a leap of faith opening
up a fifty person restaurant in the North End that's
sort of the same Italian food that everybody else served
in the North End and becoming successful doing that just
by treating people differently and making sure everybody had a
great time. And he created a name for himself from nothing.
So if he's given me the platform by you know,
(02:56):
moving us from Rivera Lindfield for a better school system
and then gives the.
Speaker 1 (03:00):
They did that to me too. Yeah, and then from
there from West people to Newton, like, we just sent
me therefore, stop getting these culture sharks. You people like,
what's wrout my parents?
Speaker 3 (03:10):
Yeah, but they you know, they did that. And uh.
Then he gave me the opportunity to go to college.
So I was the first one in my family to
go to college. So you know, what's the there's another
option other than make them proud?
Speaker 1 (03:21):
Is he first Generationalian?
Speaker 3 (03:23):
He is first generation. His parents came over when they
were pregnant with him, so born here, went back every summer.
But he was born in Boston.
Speaker 2 (03:31):
I like that.
Speaker 1 (03:33):
No, yeah, dad was born you know, Dad was an oops,
but he was born here.
Speaker 4 (03:37):
Yes, he's who isn't an oops?
Speaker 2 (03:39):
Though nowadays now I was planned.
Speaker 1 (03:40):
She was definitely planned.
Speaker 2 (03:41):
At the moment to the.
Speaker 3 (03:42):
Moment I was an oops. I was a big.
Speaker 1 (03:44):
Oops o chowers Oops too.
Speaker 3 (03:46):
Oops happened.
Speaker 1 (03:47):
Oops, So that happens, okay, but oops are good things too.
Speaker 2 (03:51):
Are you the middle of the oldest?
Speaker 3 (03:53):
I'm the oldest. So I have one younger sister. Her
name is Marina. She lives out in La Yeah, she's awesome.
Speaker 1 (03:57):
I hear. She's selling real estate.
Speaker 3 (03:59):
She is selling real ess out there trying to She
has one really big listener right now that she's very
excited about.
Speaker 1 (04:04):
So good for her.
Speaker 3 (04:05):
Yeah.
Speaker 1 (04:06):
So there's two of.
Speaker 3 (04:07):
You, two of us. That's it. Age gap two and
a half years.
Speaker 2 (04:10):
How much closer?
Speaker 1 (04:12):
Yeah, so and Nelph years and you both want to
Does she have the same thing of making dad proud
like you or more you?
Speaker 3 (04:19):
I think I have it more. She'd probably get mad
that I said that. I think she has it too.
But she sees the world the same way that they
gave us an opportunity, so now we have to capitalize
on that.
Speaker 1 (04:28):
Do you think there's a difference between first generation kids,
whether the Italian with Saltimer whatever, of a different upbringing
than me being a second or third generation American here, I.
Speaker 3 (04:40):
Don't think so. I think if you have parents that
instill certain qualities in you, you're going to want to work,
no matter if your first, second, third, fourth, fifth generation.
It really just depends on sort of how you're raised.
And sometimes on the opposite side of the spectrum, you're
not raised that way and you still want to raise
your family one day day different way, So you're going
(05:01):
to work to provide a much different upbringing than you had.
Speaker 1 (05:04):
So I'll tell you why you will be successful. It's
on my opinion, and you already on that road. Is because,
like you, I wanted to make my dad proud to right.
That was the goal. I want him to say, now
that's my daughter, right.
Speaker 4 (05:19):
The biggest comment you can get thousand percent.
Speaker 1 (05:22):
I knew that by probably eighteen seventeen eighteen is when
I started to know that, Okay, we both have that
in common. I think a lot of people, a lot
of kids, no matter what generation, if we have respect,
we get love. We love our parents, but there's a
different way we love them. Sometimes we don't like them.
We always love them. Sometimes we don't like them. We
(05:44):
don't like rules, we don't like regulations. But I think
brought up in the right environment, that hustle is just
in you. And then they just kind of flick the
lighter torch that they know a parent knows when their
kids got that bit of that. I can do this
and trigger you know what I'm saying to you. Hear
what I'm saying on this well, light the big lighter
(06:06):
because it was fuel to light. He saw that in you,
whether you saw that in you or not. I don't know.
Speaker 3 (06:11):
No, he definitely saw it. I remember vividly. It was
an end of freshman year. I was just finished my
freshman at you Miami, and I had worked to transfer
into BC because that was his dream school for me.
In that summer, I had an internship. It was only
like two days a week, and I neverew. He came
in on like a Tuesday, middle of the summer and
I was just home with some friends and he lit
(06:34):
me up. He said, you know you gotta be working
five days a week, sixties week, seven days a week.
He goes, you know, you're gonna end up just like
any other bust out.
Speaker 1 (06:42):
So he lit you up. And my son says, I
tune him up. Is that the same thing?
Speaker 3 (06:45):
Yeah, same thing.
Speaker 1 (06:46):
So as he's lighting you up at that moment, what
are you saying in your head.
Speaker 3 (06:50):
I'm saying, well, I just worked so hard to transfer
into BC, Like, can I get a little bit of
a break. But I didn't realize at the time was
that he was trying to show me that the hard
work never stops. You just got to keep going and
keep going and keep going.
Speaker 1 (07:01):
And did you understand that at the time, or are
you going, what the heck's going on? Yet I'm now
in BC. That's still not making you happy.
Speaker 3 (07:08):
Yeah, that day, I didn't understand it at all. But
I always reflect back on that day and remember vividly,
maybe because he was four hundred pounds and yawn at me. Uh,
but I remember that very vividly to this to this day,
and I think you know, I ultimately thanked him for it,
because you know, from that day on, the mindset changed
in some ways.
Speaker 1 (07:27):
Yeah, that's wood. Your generation is all the times mindset
I use. I don't know, like I never heard that word.
So I went on social audio. I would say, where's
your brain? Why aren't you using your brain?
Speaker 5 (07:37):
I mean you kind of said something similar to me
with me, like it was my freshman year of college
that came back and you were like, I'm going to
take away your car unless you get a job. And
you were like, you have to apply everywhere because if
you don't have a job, I'm not I'm literally taking
away your car.
Speaker 1 (07:49):
And I believed you, and now look at you guys,
but you have to put Look as far as I'm concerned,
I know this. I was never afraid of my father,
but he still the enough fear. I knew he never
hurt me, he would never put his hands on me,
but he just had to give me that one eyebrow
and I went stage left. But that respect is gone now,
(08:11):
especially kids your age I had thirty years old. Everybody's
a kid. You know how we're talk in Boston, right,
you could be eighty years old. My mother's talking about
her friends. The only kid that we went to school with. Mom,
I think the kid is growing up and maybe has
died by now, like right, but this most kid. But
I think that if you give those kids that little
bit of fear, like your dad used to say to you,
(08:33):
what he's gonna do?
Speaker 3 (08:34):
What to you if you don't, oh run me over,
chot my fingers off? One or the other. Never happened,
thank god.
Speaker 1 (08:41):
Never happened. Absolutely, But it was like the thought was
putting your head, like, is gonna shot my fingers up?
Is he gonna run me over? We know that's not
really gonna happen, but everybody hold that thought. We're going
to break. I'm citty stump on you listen to Toughest
Nails on WBZ and we'll be right back and welcome
back to toughest nails on WBZ and we're here with who
wake up? Get off your phone there.
Speaker 2 (09:01):
I'm Samantha. Who are you?
Speaker 1 (09:02):
I'm Cindy are you? I don't know. I'm changing my name.
I'm becoming Coela.
Speaker 2 (09:07):
You didn't actually like that name? We were maybe should
name yourself.
Speaker 1 (09:10):
I was born to Frankie and then they changed it
to Cindy.
Speaker 3 (09:13):
How'd that happen?
Speaker 1 (09:14):
Because my mother looked at me and she goes, Bobby,
this is one ugly baby, and we are not giving
her a boy's name because, oh my god, she's got
these long arms, long legs, jet black here and she
is the ugliest thing I've ever seen. Name, give her
a girl's name right away. My father's like, she's not ugly. No,
she's ugly. They switched from the hospital. She's really not mine.
(09:34):
That's what they thought. That's what she thought around. Okay,
So the name Frankie would have fixed me, fit me perfectly.
Speaker 2 (09:41):
I don't think so what would have I don't know.
Speaker 5 (09:43):
There's just something about when someone says Cindy stump Frankie
Stumple doesn't actually sound as intimidating.
Speaker 3 (09:49):
You say Cindy stumpo nowadays, it's.
Speaker 1 (09:52):
Cindy's such a like it reminds you the Brady Bunch
with the girl that wore the pigtails. I don't know,
Cindy's just Cindy.
Speaker 3 (09:58):
Maybe you put a different meaning meaning to the name Cindy.
Speaker 4 (10:00):
It's like a boss statusy Okay.
Speaker 1 (10:02):
So imagine if it was Franky Stumpo, then they would all,
you know what. Back then, they would have assumed I
was a guy because they all thought, see Stumpo was
a guy. Right. Remember we didn't have Google back then.
It was like and then they meet me and they'd go, like,
you don't look like a builder. Oh, what does the
build to look like? I'm sorry, like shard, I put
that in the dictionary, what's the build to look like?
But no, I think to see your generation and we're
(10:24):
going to get into everything you do in a minute.
But be this hard working at thirty years old. I
hate to tell you, but you are now the not norm.
This was norm for my generation. Gold And pushed that
rock up the mountain. Have that burning desire to be successful.
We wanted it. We wanted to get out of the
(10:46):
house at eighteen and go live our lives like love
your mom and dad, but we gotta go figure stuff
out for ourselves, right, your generations like boomerangs, boom, your home,
you come back, you leave, you come back. So you're
the phenom now the norm.
Speaker 3 (11:00):
It's funny because a lot of the time I enjoy
hearing the stories like my dad and his friends will tell.
So like sitting in a room with my dad, Frankie
D and a lot of those older business owners like
those are some my favorite moments because the learnings you
get from you know, Frankie D was working at the
age of like fourteen outside.
Speaker 1 (11:17):
He d He's gonna be the door man in heaven. Okay,
yeah he is, So he's got better stories than anybody, right,
and then you put those two together in the room
and you're just laughing because it's the greatest like hour
you can spend.
Speaker 3 (11:28):
And then you hear stories from my guys like Anthony Rossi,
who at my age was doing one hundred different things.
So like it's just I learn a lot from my
dad's friends that it's you know, the greatest blessing in
life is.
Speaker 1 (11:40):
Yeah, but Ross, you gotta get this. Hey, do you
get the new ap? Hey? Do you get the new really? Hey?
I got the new Betley. Hey, I got the new Roles. Hey, Hey, hey, hey, I.
Speaker 5 (11:49):
Remember what The first thing he said was, I should
have left you well half.
Speaker 3 (11:53):
Of the stuff, he mentions me, I don't even know
what it is. I just go along like, well that
sounds unbelievable, one of those. But no, he's he's I.
Speaker 4 (12:00):
Just want a four though.
Speaker 1 (12:01):
I bought a pocketbook twenty thousand dollars my wife. It's
worth one hundred and twenty. Okay.
Speaker 5 (12:05):
Then he calls and he says your name like it's
a panic see me, Yeah, what's going on? Oh?
Speaker 2 (12:08):
Can you just send me this?
Speaker 5 (12:09):
Yeah?
Speaker 2 (12:10):
Nothing good deal.
Speaker 1 (12:11):
He's like, I use your phone every time you call me.
Speaker 3 (12:13):
That's one thing about him. He answers every single time
you call him.
Speaker 5 (12:17):
Every time you call him with a two seconds fault
cone draft phone drops and then and I'm like, where
are you kids?
Speaker 2 (12:22):
Talk to you anymore?
Speaker 1 (12:22):
If you look at my phone, he's yelling at mesday,
I use your phone call every time? And do you
stick me a voicemail? I need you to answer a
question for me. Dude. I'm on a zoom meeting. I
just can't. And I was on a face zoom meeting,
so I couldn't text. I'm like, you can't make this up?
But yeah, I mean this definitely grew up with a
cast of characters, right.
Speaker 3 (12:37):
Ah, cast the characters. I say it all the time.
I feel like I'm one of very few people that
can sit in a room with business execs on a
Tuesday night and have dinner with them, and then on
a Wednesday night have dinner with some guys that have
maybe spent more than half their life in jail and
have a good time with both both crowds and learn
from both crowds.
Speaker 1 (12:53):
Is amazing. So you vicariously do live through other people.
Speaker 3 (12:57):
I take lessons from everybody.
Speaker 1 (12:59):
So that may make Shue a genius.
Speaker 3 (13:00):
Now I don't know about that.
Speaker 1 (13:02):
No, it does. You know the same. Let me hopefully
I get it right with my brain right now. Some
people make the same mistake over and over again, expecting
a different result. A smart person makes a mistake, no no, no,
makes a mistake, but then makes a new mistake, doesn't
make the same mistake, And a genius just lives through
everybody else's mistakes. And I live through everybody else's.
Speaker 3 (13:24):
I hope I can get to that level. I'm not
there yet, but I hope so.
Speaker 1 (13:27):
But you will, you will. I don't think I was
there at thirty either, but I got there. So now
now that we understand Nico's background, and what are you doing?
Speaker 3 (13:40):
So right now we're opening up a bunch of sweathouse
studios which are contrast therapy studios. So in Fred's on
a cold plum vitamin C private suite all over Massachusetts.
Speaker 1 (13:51):
Okay, what made you stop this? And then we'll we'll
get into what that actually is because some people that
are listening don't really understand this whole new cold plungings
sauna red infra red, infra red. I call it red
like therapy for some reason my brain infrared. And then
what's the vitamin sea shower we do?
Speaker 3 (14:10):
So the vitamin C shower is really good. We'll get
into this. But when you sweat, your pores open up.
So when you go into the vitamin sea shower, it
adds that low grade vitamin C into the water, which
kills all the bacteria in limestal on the pipes and
then basically freshens the water so that you get very
very clean water. And it adds a little bit of
vitamin C back into your.
Speaker 1 (14:27):
Skin, so it's more for the system less for the body.
Speaker 3 (14:32):
It's fifty to fifty. It kills all the limestone bacteria,
which is great, but it also adds a little bit
of low grade vitamin C into your skin as well.
Speaker 1 (14:40):
And how many times can I if I want to
go into the sun, like what I heard when I
was there, after going the sauna, go in the cold plunge,
back on the sauna, go in the cold plunge. Is
that true?
Speaker 3 (14:51):
You can do. The beautiful thing about sweatoes is you're
in your own sweet for sixty minutes by yourself, and
you can go any which way you want. So most
people will do twenty minutes in the sauna, a five
minute vitamin C shower, a five minute cold plunge, and
then repeat that one more time so they fulfill the hour.
Some groups of people will do a forty five minute
(15:12):
sauna followed by a five minute shower, followed by a
five minute plunge, followed by five minutes to get ready.
So the whole thing is you want to go from
hot to cold, to cold to hot, because that's what's
going to cause the thermal regulatory reaction in your body.
Speaker 1 (15:23):
Explain that all right.
Speaker 3 (15:24):
So when your body goes from hot to cold to
cold to hot, your body's activating a lot of things
that you don't typically activate. So what that activation does
is it kills a lot of the inflammation around your
muscles and bones and allows you to prevent things like sicknesses.
It improves your mental health and improves brain clarity. But
more than anything, just makes you feel better. Like the
(15:44):
simplest way I explain this to people such as my
dad's friends is coming to sweat hoose just makes you
feel better both internally and externally. You just feel amazing.
Speaker 1 (15:53):
Okay, So some people that can't use that. So for me,
when I'm home and I'm taking a steam, I'm taking
a on in my own house. At some point I
run low blood pressure, right, so I get to I
feel lightheaded, yep, and I gotta like crawl out of
the steam, Like sometimes I really have crawled out of
my own steam, right, Ray help me, Like I think
(16:14):
I'm fainting. So if you have low blood pressure, does
that because my doctor said, okay, you run low blood pressure, Cindy.
So if you're gonna take a steam, just take a
don't go the full time, yep. Make it shorter.
Speaker 3 (16:27):
What I would say is, I think you'd do much
better in our infrared saunas because they heat you from
the inside out, so it's a much more heat. It's
a heat that you can withstand a lot longer. So
that's why you can sit in there for forty five minutes.
You wouldn't sit in a traditional steam or a traditional
sauna for that long. But you can sit in an
infrared sauna, maybe do thirty minutes and see how you feel,
and then go cool off with a cool shower and
(16:50):
then go in the cold plunge, and I don't think
your low blood pressure would ever even come into the mix.
Speaker 1 (16:54):
Is this the same infrared that they're using on people's
faces that put them on their faces and they had
to make the here grown this skin.
Speaker 3 (17:01):
So that's red light therapy, So it is it is
different in FRET and red light therapy are a little
bit different. There's some of the same dynamics behind it,
but they are two different things.
Speaker 1 (17:12):
And the track record you went all through this before
you opened up your first one.
Speaker 3 (17:16):
Yeah, I learned all the science. Funny enough, I got
into sweathouse through a former job that I had where
I met the founder of Sweathouse, and I told him
I want to be a first franchise. I really believe
in this concept. But the reason I fell in love
with it was I was training for a charity boxing
match called Haymakers for Hope, so I use Sweathouse as
(17:37):
part of my training regimen right before the fight, and
I was like, this, this is business. Is a no
brainer from a trend standpoint, from an economic standpoint, this
is this is the future. And this was about two
and a half years ago.
Speaker 1 (17:49):
Now, so you you use this how many times a
week personally?
Speaker 3 (17:54):
Personally twice? I'd like to be using it a lot more.
Speaker 4 (17:56):
Too busy working, too busy working.
Speaker 3 (17:58):
Yeah, so there's no excuse.
Speaker 1 (18:00):
Okay, but wait, yeah it is an excuse. It's called reality. Right. Unfortunately, married,
you have a wife, you have a business, and then
there's no time for you. Welcome to the real world, right,
Welcome to becoming an adult. When you don't do it,
you feel like you're going through withdrawal like you need it.
Speaker 3 (18:17):
Oh one hundred percent. You wake up foggy, you feel
like crap, and you just don't have that same pop
because when you go into the cold plunge, you get
that dopamine hit and that dopamine hit. I mean, we
say it's sweathouse. We literally sell dopamine. If you come
into sweat House, we are selling you the best form
of dopamine you can get.
Speaker 1 (18:36):
Okay, don't pay attention to him. He's just the producer.
He comes in here and he flashes the clock in
front of me, and that means I got to go
to break. And I told him, don't come into the
last twenty seconds. Now, I got five seconds to ge
out to break. And you listen to Cindy Stump on
Toughest Nails on WBZ and'll be right back and welcome
back to Toughest Nails City Stumpo on WBZ. And I'm here.
I'm just going to introduce it, rady. Let's see. I mean,
(18:56):
Nikky Nico. So let me ask you this question, Nico,
why is it I need something for you. I need
you to do this for me.
Speaker 3 (19:03):
Yeah.
Speaker 1 (19:04):
I tried this in my own house, right okay, because
I went and checked on your location, I said, okay,
I couldn't get in. Sammy went in, chat I went in,
no problem. The minute I put my feet in, I
can't get past my feet. So I went home. I
took my own ultra, my own tub that has ear bubbles,
and I put the earbubbles on and I tried it again.
(19:27):
So I said to Ray, get me plastic bags. I'm
going to wrap my feet in plastic bags because if
I get past the feet pot, you're I'm good. So
why don't they make these booties that we can put
on our feet, or if I could just slide in
and hit my butt first, it's the feet problem.
Speaker 5 (19:42):
The funny thing is I'm the opposite once to my
feet and I'm fine.
Speaker 3 (19:45):
So they do sell toe caps, so is that your
toes are your whole feet? All right? So people have
done this. You can wear a certain type of sock
into the tub and it basically acts as a placebo
to protect your foot.
Speaker 1 (19:58):
So I'm not the one one that has the problem
the feed part.
Speaker 3 (20:00):
No, A lot of people wear the toe caps because
it's their toes up bother of them the most. So
it literally looks like little like toe caps. So I
can get you a pair of those, or I can
get you a pair of these special socks, so next
time you come in you'll have no issue.
Speaker 1 (20:12):
So I'm so I'm not cuckle crazy.
Speaker 4 (20:15):
Something people the fee thing.
Speaker 2 (20:16):
I mean maybe, but not about that.
Speaker 1 (20:17):
Okay, I'm cuckoo crazy. All you people made me cuckle
crazy in thirty sevent years. The construction has done a
number to me. But go ahead.
Speaker 3 (20:24):
So some people who come in and actually lower themselves
all the way in and keep their feet out of
the plunge.
Speaker 4 (20:28):
I try to, but.
Speaker 1 (20:29):
I could slide down. Come on, fuddy, I'm not thirty
years old anymore. Right, I'm trying to figure. I'm like this,
I'm sliding in. I got my feet up. I'm like,
this is ain't working. It's actually funny, but I figured
this out. If I get my feet I gotta find
something because when I put the plastic bags on.
Speaker 4 (20:45):
My feet, you were good. It was good to go okay, And.
Speaker 1 (20:48):
I'm sitting like this on my own tub and rais
dump and ice in it.
Speaker 2 (20:50):
Right.
Speaker 1 (20:51):
We got it to the coldest that could get it.
Nothing as cold as your as obviously, And I'm like, okay,
I got this all right, Samuel last what twenty second?
How long do you last?
Speaker 2 (21:01):
And he goes probably maybe maybe not even that.
Speaker 3 (21:04):
We're gonna build that up though. It's all mental. It
literally is all mental. And you making that decision, I'm
going to stay in this tub. Also activate stuff in
your brain to help you think a lot clear. It
helps with clarity for like the rest of this.
Speaker 1 (21:14):
It has to and it has to help.
Speaker 4 (21:16):
With inflammation reduces everything.
Speaker 1 (21:19):
I don't care what anybody says. Ninety percent of why
we feel like crap is inflammation. Okay, when you need
start to hurt and this starts to hurt, you like
start to feel it's inflammation.
Speaker 5 (21:30):
But there's a huge statistic going around that the more
you infer it, the more you cold plunge, the more
it increases years of your life. It reduces heart attacks,
reduces all these things that everyone's afraid of.
Speaker 3 (21:39):
Yeah, you can't open up Instagram nowadays without seeing something
about saunas where whether it's Gary Huberman, I mean, they're
all talking about it.
Speaker 1 (21:48):
Yeah, I'm lucky. I get the tenex Gary Breckham Direct one.
Speaker 3 (21:51):
Yeah you got the direct phone.
Speaker 1 (21:52):
I got the direct one. But you know what, I
don't listen. That's my problem, you know what I mean? Like,
I don't listen why though, Because if something doesn't make
sense to me and I can't wrap my arms around it,
doesn't like change, No, it's not about that I think
certain things are for gazy, like I promise it's for real. No,
this is not for gazy. This I know because this
is real. This is real, and I've done my homework
(22:13):
on this right so I'm not new at this game.
And that's why I love getting behind you on this one.
Because inflammation is the killer and then brain fog is
the second. Especially for women in menopause. Okay, go do this.
I'm telling you. It works, it really works. And for men,
you just need it.
Speaker 3 (22:33):
Men need it sometimes, I would say even more than
women because well because I think women do a better
job of balancing themselves in a way not just one,
whereas men sometimes like they don't take time to do
a self care day, they don't take time to you know,
do something out of the normal. So you know, we
definitely are here for both men and women. But there's
(22:55):
different types of benefits. I think every person should be
coming to sweat House. But I've convinced people off the
street that are maybe working a construction job and have
never taken a mental health day ever for themselves to
come into sweathouse. And now there are most loyal custom most.
Speaker 1 (23:10):
Loyal clients our mental health day. We came in at
seven o'clock at night. That's my mental health.
Speaker 3 (23:15):
Yeah, got to start a little bit later.
Speaker 1 (23:17):
Yes, yeah. But whilst he's like, every time we talked
to him, I'm at sweathouse.
Speaker 5 (23:22):
Sweathouse, he like, he's the only person has service there
because none of us do.
Speaker 1 (23:25):
Yeah, I don't know, he's good service. I'm at sweat house.
I'm like, okay, call me when you get done. I
could talk to you. I'm like, I'm not gonna talk
to you while you're sitting in this.
Speaker 3 (23:31):
He did three minutes.
Speaker 5 (23:33):
And if someone were to call you and distract you,
you can stay in there longer.
Speaker 1 (23:36):
Well, that's why I know they have TVs in there.
Speaker 3 (23:38):
Yeah, and we get a lot of couples that come
in a lot of couples are replacing the typical date
night at Mastros with a date night at sweathouse.
Speaker 1 (23:45):
That's better, it's healthier. Yeah, And then you're not drinking
and you're not eating crazy food you know that.
Speaker 3 (23:49):
Feel like unbelievable, And you're doing something that at first
it's out of the norm, and then you're building it
into your rotation. Now it's becoming a habit. And as
soon as you make it a habit, you're gonna start
feeling healthier every single day we get the ota there. Yes,
he's been in a few times. He doesn't come as
much as I would like him to go in. He
likes the cold plunge, but it's tough to get him
(24:10):
to sit anywhere for an hour.
Speaker 1 (24:12):
That would be me too, Yeah, because our brains are
moving faster than our bodies. Twenty four to seven. That's
just how we It's just that's just how we are.
Speaker 5 (24:20):
It like instantly makes me sleep better, like into a
deeper rim.
Speaker 1 (24:23):
And you're all into yoga and all that you're.
Speaker 2 (24:26):
You're but I like to beat I feel myself.
Speaker 1 (24:29):
I did download yoga as that it's called what's that? Oh?
I'm skinning everything? Do you know? Deodran is zero to
one hundred means it's the worst.
Speaker 3 (24:38):
Yeah, that's the spray deodorant. We even have it in
the studio and we're taking it out. But sprayed.
Speaker 1 (24:43):
Yeah, I won't say the name, but that's the Geordan
I use.
Speaker 2 (24:47):
I've never used spray.
Speaker 1 (24:48):
Well, it doesn't matter. So now I'm scanning everything in
my house but my cocon and everything with three six
five from Whole Foods skins at one hundred one hundred.
You know my water one hundred one hundred because it's
out of a glass bottle. Okay, I'm Lily UK and everything.
Speaker 2 (25:02):
Can you skin a person?
Speaker 3 (25:05):
See how you're doing that? Say, that's the shift I
think we're seeing now and we'll probably continue to see
for next week.
Speaker 1 (25:11):
You see, that's great for your generation. My generation is
the boat on that one. Okay about what you crew
and everything.
Speaker 3 (25:18):
Just taking on the more like a healthier lifestyle, checking
everything that's going into or on our bodies. I think
our generation, where we may lack in the work ethic,
we're making up with in the we want to take
care of ourselves.
Speaker 1 (25:30):
Yeah, we'll get back in the work ethic okay, because
we need work is healthy.
Speaker 5 (25:33):
I feel like that pendulum swings. We may the people
that like overly take care of themselves and the people
that don't it all in our generation, I.
Speaker 1 (25:42):
Know one thing, I'm running from the inside out.
Speaker 5 (25:44):
So I either see everybody that's like overly wants to
be doing fitness or the total opposite, and I'm like, no,
that like gives me the ick. If we don't want
to take care of go to the gym, Like, why
don't go to the gym?
Speaker 1 (25:57):
I did that for thirty years, right, like twenty five
years hardcore, and then I just got Then I went
on TV. Started when I went to h GTV was
my fall down on working out, right, and I've never
really got back into it on a consistent space, right,
So I just go like this as I'm old now
I don't care, right, But then there's a whole gym
(26:19):
in my house, right, so it makes me go down
there and use it more. But to get back on
treadmills and the ways to go on steermasters and step aerobics,
and I just don't want to do that anymore, Like
I don't. It really doesn't that maybe the year I'll
change my mind.
Speaker 3 (26:33):
And that's what so cool about a lot of the
fitness places you go to, like the Handlebar hot Box,
because they provide a very different type of workoud and
you can get in a home gym or big box gym,
and then you add in sweathouse to it, and now
you can go Monday through Friday, even on the weekends,
do your Handlebar hot box and sweat house. And after
you do it for a few weeks, you feel like
a different pressure.
Speaker 5 (26:53):
That's but as your hours are great, so someone that
works like a full day, they still can come late
at night and still happen.
Speaker 2 (26:58):
They can't.
Speaker 1 (26:59):
They can't say, Okay, what are your locations?
Speaker 3 (27:02):
All right? So right now, as of October twenty twenty four,
we have Assembly Row, Burlington and Chestnut Hill open.
Speaker 1 (27:11):
Yeah, that's why we're in there now because he's in
Chestnant Hill.
Speaker 3 (27:14):
Yes, right down the street. I drive by your office
every single day.
Speaker 1 (27:17):
Do you do just pick her up?
Speaker 5 (27:19):
No?
Speaker 3 (27:19):
I should. I always think about swinging in right on
the corner of it. Frozen coffee.
Speaker 1 (27:25):
Okay, I just need somebody with me when I'm in there.
Speaker 3 (27:27):
You got three locations, three studios open now. Hopefully South
Boston opens this Friday. We're we're manifesting it.
Speaker 1 (27:35):
Does that mean it's on its way to being open?
So you people with these words like to me me, he's.
Speaker 2 (27:40):
Doing everything he can to open it, and he keeps
getting blood.
Speaker 3 (27:42):
It's done. We're just waiting for the City of Boston.
Speaker 1 (27:47):
Isn't it really great how the Inspectual Service works in
the building department.
Speaker 3 (27:52):
The construction I've I've really struggled with.
Speaker 1 (27:54):
Yeah, welcome to my will.
Speaker 3 (27:55):
Yes, But now having friends like you and Anthony, I
can ask you guys like, hey, what do you think
of this situation? But yeah, construction has been a little
bit of challenge. And then after South Boston at the
end of this month, we'll be opening up Hingham as
well down on the shipyard.
Speaker 1 (28:09):
So you just go you're going deep.
Speaker 4 (28:11):
Yeah, yeah, just you know all out anybody.
Speaker 1 (28:14):
Going this deep would never think that this is a trend.
You think this is to stay.
Speaker 3 (28:19):
I think I think a lot of fitness trends and
wellness trends have a life of ten years. That's kind
of my philosophy. I think we're not even in the
real beginning of year one right now. I think we're
in maybe the top of the first inning when it
comes to sweat House.
Speaker 1 (28:33):
So you just worked at one of these places and
decided to ask the guy can I find? I don't know?
Speaker 4 (28:38):
So what was your first job?
Speaker 3 (28:39):
By the way, So my first job after BC was
I was in investment banking at Bank of America. Merrill Lynch.
Speaker 1 (28:45):
All right, everybody, hold that thought, you got it, hold it,
hold it, you got it. Okay, this is Cindy Stubbo
toughest Nails and WBZ would be right back, come back
to taff As Nails on WBZ and I'm here with Nico,
I'm here.
Speaker 2 (28:58):
With Sammy as by Crumble.
Speaker 1 (29:00):
Okay, but let me explain something that is such an
Italian thing to do. Never go into anybody's home mg handed.
Speaker 3 (29:07):
You can't do it, Like you can't show up somewhere
empty handed.
Speaker 2 (29:10):
I've never done that, never mind.
Speaker 3 (29:11):
And I was stressed out because I was coming from
like the chestnutill area here and I was like, oh
my god, where can I start. I can't stop in
modern pastry. That's not on the way, it sounds like.
So I looked up. I was like, crumble, another way
here for you?
Speaker 1 (29:22):
Where to go?
Speaker 3 (29:22):
You know?
Speaker 1 (29:23):
We all went back to like Revera for our pastry,
like we went back to the North End for our pastry,
Like we don't buy pastry around here.
Speaker 3 (29:30):
No, I couldn't stop anywhere else.
Speaker 1 (29:31):
So we literally, Ray and I will drive to Revia
to Broadway Limberto's It's the best. The best.
Speaker 5 (29:38):
No, the best is that Rossi and Ray had a
Canoli off to see who was better.
Speaker 2 (29:45):
Rossi was wrong and he picked yes.
Speaker 1 (29:48):
So Rossie got his down in the North. Then we
went to Limberto's and.
Speaker 5 (29:52):
He was like, I can tell the difference, and he
picked them three times.
Speaker 1 (29:55):
ROSSI lost that one.
Speaker 3 (29:56):
I means is amazing.
Speaker 1 (29:57):
It is it is. I love them in there. But anyways,
what we'll go back. We're going to jump a little
bit here because we have another segment here and I
want to get everything in. So how do you know,
like Samon when we just went out to break, says said,
she knows when I'm in a good mood or bad one.
So with Dad and I know that you hold him in.
(30:18):
That's your idol, right, And how do you know when
the conversation's starting off good or bad?
Speaker 3 (30:25):
So if I get a text from him before nine am,
that's just says the two words, high pal. I know
something somewhere I either screwed up or something's about to
pop off, and you know it's going to be a
bad day. So that's how I know, hyal high pal.
Those two words you get that before nine am? Just
(30:46):
I know I mess something.
Speaker 1 (30:47):
And what's a good How's a good text?
Speaker 3 (30:49):
Not he'll call me or I'll call him. I mean
I call him seven hundred times a day. I call
my mom about four hundred because obviously I hold my
mom in a very high standard as well. But yeah, yeah,
my dad, if I get that high pal text, it's
watch out.
Speaker 1 (31:03):
So that's the one that.
Speaker 3 (31:04):
You go, yeah, no, it happened one time I was
on when my last job. I was on the phone
on a zoom with the uh, the CEO, and I
was his chief of staff at the time. So we're
having a weekly you know, morning meeting and uh, I
get a text from my dad. Also it was high pal.
So my boss sees me on zoom. My face goes
(31:25):
white because now I'm trying to think, all right, where
did I screw up? I screwed up somewhere in the
past few days where I just got a high PAL text,
Like you start going through the bank of memories, so
like where have I been? What did I do? Ended
up being nothing? But that's that's the text, Okay.
Speaker 1 (31:40):
So if we don't get a high pal, let me
just get what.
Speaker 3 (31:43):
No, call me be like what's up? What's up today?
He likes it. What's up today? He likes knowing, like
what is my plan today? Because uh, you know, he
knows I went from having a very structured job.
Speaker 1 (31:54):
To now just do what was your structured job.
Speaker 3 (31:56):
So when I graduated BC, I was in investment banking
at Bank American in New York. I did that for
two and a half years, oh thank you. And then
I went into private equity with the local firm here
in Boston. And then after that I joined one of
their portfolio companies as the chief of staff to the CEO.
So he that CEO, Ken Murphy, one of my best friends,
taught me how a business should be run and all.
(32:17):
In the meanwhile, I was still working with my dad
to help in the background on the restaurants. And then
in September of twenty twenty two, I made the decision,
you know, when I want to start my own thing.
And that's how Sweathouse came about.
Speaker 1 (32:29):
Okay, so this sweat House name is owned by somebody else.
You've now kind of made a deal together with the students.
Speaker 3 (32:36):
So it's it's a franchise. So I was the first
franchise eee. So yeah, So they owned thirteen Corporate studios
at the time I bought in. So I acquired the
Assembly Row studio from Corporate in January twenty twenty three,
and also the rights to open up across Massachusetts, New Hampshire.
Speaker 1 (32:55):
But why did you start your own your own name,
what was the reason to buy into the franchise?
Speaker 3 (32:59):
So I really I really liked the franchise or I
had a good bond with them where it was so
good that they actually added me to the board of
the company as well. Okay, so uh, And I also
believe in the Sweathouse brand. I think they have a
great team. I think they have the right marketing in
place now. And I think you know you.
Speaker 1 (33:16):
Felt it was it was laying out that minds buy
into a franchise. Yes, because because you could have opened
up your own name, I could have.
Speaker 3 (33:23):
Opened up Nico's Sweathouse Nico Sweatshop. Probably wouldn't have done
well with that name sweatshop, but yes, go ahead. Yeah.
So I also believed that if if you're one of
the first franchises in a system, right, and you have
forty other franchises that are going to open up studios
across the country, if you get yours open and you
(33:45):
ride the wave, you should be able to eventually one
day have a really profitable, successful business. You can one
day exit.
Speaker 1 (33:52):
Okay, Now, if they sell the ears, Let's say some
company comes along, a BC guy comes along, whatever they
want to buy out, are you part of that? Would
you be? Or the French franchise owners don't get to
be part of that.
Speaker 3 (34:06):
No, my studios and my studios, I pay my royalties.
I paid them for my license. But if they decide
to sell the company, all that changes is who I'm
writing the royalty check to my studios stay in my studios.
Got it so and hopefully hopefully that happens one day
for them, because that would be a great exit for
the original founder as well as the original investors who
were my former bosses at the private equity firm.
Speaker 1 (34:28):
But they can't sell franchises too close to what's the.
Speaker 3 (34:31):
Mile No, So I when I came into that was
my biggest thing. I didn't want to compete with anybody.
I didn't want other people opening up in different territories
that were close to me. So I have Massachusetts, New Hampshire,
Rhode Island, and you know I'm looking at New York City.
No shure. You know, there's no certainty that will sign
on the dotted line. But I believe this concept would
do really well there as well. Probably construction. It will
(34:56):
be challenging in New York City.
Speaker 1 (34:58):
Yeah, oh god, please, yeah, don't even get going about that. No, no, no,
And we were union for a long time, right, yeah,
I had my concrete being turned around on me. Don't
even ask like that was all craziness. Okay, So what
was the question we were talking about before? Sammy? By
the way, Yes, what's that? How do I text you
that you know you got trouble coming?
Speaker 5 (35:17):
You don't ask a question, it's already like you've already
assumed something. And it depends on the time of day.
So none of her guys have understood this that if
she needs they need something from her where they've screwed up.
You can't ask her that before five o'clock. Anything post
five pm, it's a different response. So lately they all
come to me to go to you, so because they
(35:38):
think I can take the heat. Like the other day,
your lawyer literally said, I'm afraid of Cindy, so I
need to make sure I'm there or we need to
make the plan around me.
Speaker 3 (35:47):
So but that's cool, right, like you guys working to you.
That's so cool.
Speaker 1 (35:51):
It's there is nothing to be afraid of me. If
I hear that like ten times a day, I am
the nicest person in the world. Now I agree, you
do me, jerdy know.
Speaker 5 (36:00):
It's how they approach it is that's the problem.
Speaker 1 (36:03):
So they approached me the wrong way and then they
get the other Cindy.
Speaker 3 (36:06):
Which they should. They deserve that.
Speaker 5 (36:08):
But the difference is if they just said, first thing, hey,
I screwed up, then the dancer response is different than
the other way. So at the beginning I used to
always say, instead of asking the stupid question, I used
to say, this may be a stupid question, and her
level of like anxiety would be like, Okay, fine, you
can ask me the question now, or just saying something.
Speaker 1 (36:26):
Say that there's no such thing as a stupid question,
so ask me the question. But then if she's asked
me a stupid question, I'd say, who'd you come up
with a stupid question?
Speaker 3 (36:35):
Right? My dad's the same exact way, same exact way.
Speaker 1 (36:39):
This is just how we are. This is don't if
you say to me, Mom, this might sound stupid, can
answer this question. The first thing. My reaction is going
to be, there's no such thing as.
Speaker 3 (36:48):
A stupid question until you get asked the stupid question.
Speaker 1 (36:51):
But you're gonna but you're gonna keep it cool on
the stupid question because they've already warned you. Right, But
when you ask me the stupid question and I don't
see it coming, then I go, what do you your brain? Like,
we don't say, did you lose your mindset? Generation? Right?
Speaker 5 (37:05):
So, but it's funny because if she's answered the phone,
they all come to me anyway. So I'm just like
this telephone path and I'm like, none of you know
how to do this by now.
Speaker 3 (37:12):
You're the first wall defense. That's what I call it,
your first wall defense.
Speaker 1 (37:16):
So it's a big thing with me. Is called accountability.
Just hold yourself accountable. You screwed up, said, hey, listen,
we gotta screw up on the field. This is what
I did wrong. I'm on my way, buddy, beach. When
you talk your way out and you keep doing that,
like you keep making all these excuses why you did
what you did and oh, then you play victim, right,
(37:39):
that's a big one for me. Don't start those cury
eyes now, Like, no, no, you start this now, don't you.
You don't have the right to cry. Okay, So everybody's
afraid of me. That's going on my headstone. I tough
as nails, gone, Yeah, everyone's afraid of.
Speaker 2 (37:51):
Me as a kid.
Speaker 5 (37:51):
You told me, if I told the truth, even if
it was really bad, I wouldn't get in trouble.
Speaker 2 (37:55):
So I just applied that to everything else.
Speaker 1 (37:58):
You didn't get punished them if you told the truth.
Why am I going to punish you? There's nothing punisher.
But my father did that to me. I said, so
you tell me if I go murder somebody like, you're
not gonna punish me.
Speaker 3 (38:10):
That's how you build trust, and that's it. That's why
you guys have such a close relationship. That's why I
have a close relationship with my parents.
Speaker 1 (38:17):
Don't lie, no matter how big the problem is, no
matter how bad it is, just come to us with
the truth.
Speaker 2 (38:23):
Even when I was throwing parties in Dad's house.
Speaker 4 (38:25):
Yeah, yeah, why not?
Speaker 1 (38:27):
It cleans up too good and puts the boots in
the wrong place.
Speaker 3 (38:30):
Yes, at least you tried. At least you tried.
Speaker 1 (38:33):
And okay, so let's go back to sweat house here.
So we were waiting for the Boston start to open up.
Speaker 2 (38:40):
We're manifesting this for him.
Speaker 1 (38:41):
So right now, Nico, how has business been on all
the locations they do in the numbers that you need
them to do.
Speaker 3 (38:46):
Yes, so far, so good. Knock on would be very
blessed to build our membership base up, which helps build
the recurring revenue every month that we depend on. And
then we also sell packs intros.
Speaker 1 (38:57):
Oh that thought, I gotta go to break. Come Sidney
Stump when you listen Toughest Nails On, We'll be right
back and welcome back to Cindy STUMPO Toughest Nails on
WBZ Nico. How do people find you?
Speaker 3 (39:06):
So, if you want to find us, and you want
to find Sweathouse, you can check out any of our
studios in Chestnuthill, hang Em, South Boston, Assembly Ro and Burlington.
Hopefully a few more after that. Come on by. You're
gonna have the best sixty minutes of your life in
a contrast therapy. Sweet You're going to feel unbelievable, and
you can book your first session at a discount fifty
(39:27):
dollars intro right on our app, the Sweathouse App, or
you can go right online.
Speaker 1 (39:31):
So it's a sweathouse app, yep swtz and is there
a website or anything just sweathouse app.
Speaker 2 (39:37):
Nope.
Speaker 3 (39:37):
You can come in at sweathouse dot com as well
or follow us on Instagram at.
Speaker 1 (39:40):
Sweathouse Perfect Sammy. Yeah, we're booked four to tomorrow night.
I think right, we're going together, Okay, perfect. Everybody, have
a great, safe weekend and we'll see you next week.
This is Cindy Stumbo Toughest Nails on WBZ
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