January 21, 2025 • 40 mins
Morgan White Fills In On NightSide with Dan Rea
Dave Gausepohl has visited more than 3,400 breweries and is a collector of all things beer. He's a beer tourist who brewed beer for a living before selling it. To say he's a "beer expert" would be an understatement! Morgan spoke with Beer Dave about everything from his beer can collection to the Brewery Collectibles Club of America!
Ask Alexa to play WBZ NewsRadio on #iHeartRadio and listen to NightSide with Dan Rea Weeknights From 8PM-12AM!
Dave Gausepohl has visited more than 3,400 breweries and is a collector of all things beer. He's a beer tourist who brewed beer for a living before selling it. To say he's a "beer expert" would be an understatement! Morgan spoke with Beer Dave about everything from his beer can collection to the Brewery Collectibles Club of America!
Ask Alexa to play WBZ NewsRadio on #iHeartRadio and listen to NightSide with Dan Rea Weeknights From 8PM-12AM!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
It's Night Side with Dan Ray. I'm WBZ Causton's new radio.
Speaker 2 (00:07):
Our number two of Night's Side is underway, and I
want to make a bet. I'll bet you fifty cents
right now, we'll shake over the phone. I'll put my
hand up to the microphone and shake. You can't tell
me the number one beer by sales in the United States.
(00:28):
I bet my first my next guest could do that.
I've had him on many, many times, but it's been
a good what three four five years since I last
had Beer Dave on. So, Beer Dave, how you doing?
Welcome back to BZ.
Speaker 3 (00:45):
I'm good, Morgan, it's good to catch up again.
Speaker 2 (00:48):
Yes, it is so. I think I know the answer
to my question. And it surprised me that the number
one beer is bud Light. Is that accurate?
Speaker 3 (01:04):
No, it's Medella especial l.
Speaker 2 (01:08):
Midello has overtaken Budweiser.
Speaker 3 (01:12):
Correct in fact, in fact, michelob Ultra has now taken
over bud Light. Bud Light is now number three.
Speaker 2 (01:24):
And where does Budweiser place?
Speaker 3 (01:28):
Still within the top ten, but it's probably eight, maybe
even nine already. Regular you know, it's I mean, the
quantity out there that is consumed is rarely the uh low,
the high strength. That's usually the low calorie. Those are
(01:48):
the leaders, you know across the you know, Bush Light
outsells bush you know, Miller Lite obviously outsells Highlight. You know,
it's just sat with you know, in the seventies when
they started directing us all to go to diet beer
as they call it. Back then, they had no idea
(02:10):
would overtake like it did. And all the regular beers
that we used to consume have all fallen behind their
light counterparts.
Speaker 2 (02:21):
And I'm jessing Medello is an import.
Speaker 3 (02:25):
Correct, Yes, it's from the Saint Bury that makes Corona,
from the Medello Brewing Company. Corona is the one that
sort of broke into the US. And then Medello is
the one that most of the Mexican heritage, that was
the brand that they always appreciated. And as our Hispanic
(02:48):
community has grown in this country and also you know,
our tastes have changed, Modelo especially is the one that's
taken over. Is the selling beer in the country.
Speaker 2 (03:03):
And where does Heineken place.
Speaker 3 (03:07):
Heineken wouldn't even be in the top ten. Heineken's actually
lost quite a bit of share, but Heineken has quite
a bit of ownership and other breweries that play. Heiney
Can owns the Laganitis brand, the craft brewery. Heinekin owns
Takati and Joseki, a couple of the Mexican beers, and
(03:29):
that's helped them. But it's pretty amazing that between you know,
Anheuser Busch in bev which owns Medillo, they just don't
have the rights to sell it in the United States market.
It's brought into the US market by Constellation Brands, which
is a large wine and spirits company as well.
Speaker 2 (03:52):
And I know I'm hopping and skipping around, but we
here in Massachusetts have our own little beer, Sam Adams.
How does that angel On the large scale.
Speaker 3 (04:05):
Of beers, Sam Adams comes in in the top five
of the craft breweries, not within the top ten of
the of all beers produced, you know, on a national level,
you know, it doesn't not really competing with the you know,
the Anheuser Bushes and the Millers of the of the country,
(04:25):
but you know, with it, it's Sam Adams absolutely places
in the in the top five of Kraft craft breweries
and they operate a large brewery in the Cincinnati area
which is where I hail from. And they took over
the old Shaneling Brewing Company and they use that bery
to produce a lot of the Sam Adams brand as
(04:48):
well as the one that they have and the Fogolsburg area,
Fogelsville area of Pennsylvania, which is sort of in the
Lehigh Valley.
Speaker 2 (04:57):
If you will, think of America in the fifties and sixties,
there were no imports for sales in the liquor stores
per se. So you had your Miller, you had your Budweiser,
(05:17):
and you had lesser products like Carling black label hamser
from the Schaeffer, from the land of Sky Blue Hunter.
And why did dominance fade by the comparison to what
(05:41):
we have now?
Speaker 3 (05:44):
Oh, A lot of it came down to the marketing
savvy of you know who ended up being the big
two leaders, the you know, Anheuser Busch and the Miller brands.
And most of that was driven by the marketing dollars.
And you know, those regional breweries could not compete on
(06:05):
those levels in any way, shape or form. And asked
those those regional brands would start to lose market share,
you know, in would come the Miller Lites and the
Budweisers of the world to take over that market share.
And unfortunately, the the you know, the the brands of
(06:26):
beer became pretty homogenized to where, you know, and the
winning one that really sort of came out in the
in the eighties to really end up with number three
was the brand Cores, which you know surpassed Paps. And
you know, Schlitz had a number of failed products on
the market, including their flagship brand, and they had some
(06:50):
some very ugly strikes. Same with Schaeffer and Ballentine, who
had you know, different trait different to changes in ownership,
and that all kind of played and you know, when
the brands weren't locally owned anymore, you know, sort of
people were like, well, you know, none of the breweries
(07:12):
in the metro New York area are locally owned anymore,
so why don't I just drink Budweiser or Miller since
they're from another part of the world as well.
Speaker 2 (07:25):
Usually, if you watched a World Series, you only saw
Budweiser Miller. Then slowly but surely Corps filtered in to
sponsorship and a few others, but they owned those major
(07:47):
sporting events of playoff baseball, World Series baseball football, and
now it slipped through their fingers. Those days are gone.
Speaker 3 (08:02):
Yeah, you're seeing a lot a lot of imports advertised
during those sporting events, and you're not seeing exclusive rights
to where you know, you would only see a Miller
light or a Budweiser commercial during those events. You know,
you you can watch, you know, the playoff games this
weekend and you'll have various brands. And you've also gotten
(08:28):
back into seeing spirits being advertised. You know, for probably
a good forty years, spirits were pulled away from being
advertised on the on the airwaves. So there's a lot
of choices out there.
Speaker 2 (08:44):
I'm going to take a break, but I'm going to
ask callers if they want to call in talk to
you about their favorite beer six seven, five, four thirty
or eight eight, nine to nine, ten thirty. Use those
numbers to get through the Beer Dave and I want
to talk about the premiums, the giveaways. Yeah, you could
(09:06):
buy a T shirt that says bad a course or whatnot,
but some of those bigger items like mirrors and the
Clydesdale Horses clock. So give us a call, Beer David.
I will be here up to the top of the hour.
I'm Morgan. This is nights Side and let me take
(09:29):
a break. Time nine sixteen and unless I hear differently,
seventeen degrees.
Speaker 1 (09:37):
Now back to Dan Ray live from the Window World
Nightside Studios.
Speaker 2 (09:41):
I' WBZ News Radio. I'm Morgan's filling into Dan. Dan.
We'll be back tomorrow. My guest this hour is beer, Dave.
Trust me, if it's a beer product and it's existed
over the past seventy five plus years, Dave will tell
you all about it. And I'm asking about the premiums.
(10:05):
We've all seen that light fixture usually hanging down chandelier,
like in bars where the Clydesdale's are riding in a circle,
the eight Clydesdale horses pulling the Budweis wagon. If somebody
had that item in decent condition, what would be the
(10:27):
potential value.
Speaker 3 (10:30):
They hail about twenty five hundred to three thousand dollars.
Now they've gone up a little bit in price. If
they're in in mint shape with those crashes or smoke damage,
they they absolutely will hold that value.
Speaker 2 (10:49):
Smoke damage is common to that particular feature.
Speaker 3 (10:54):
Correct, Correct, because you know it was molded plastic and
it hung in a bar, and you know that you
would get the tar from the tobacco smoke that would
permeate the plastic. And you know, unfortunately, there's a lot
of a lot of nice pieces of advertising from the
(11:15):
berrys that you know, but hung in bars for a
long time, you know, you would get unfortunately that that
sort of a dulling or a yellowing of the plastic.
Speaker 2 (11:27):
Right, what about neon? When I was doing trivia back
beginning in the eighties, I was able to give away
the full size cores silver bullet neon and what would
approximately be the worth of that item?
Speaker 3 (11:51):
Neons unless they're they're from a you know, a unique
small or or something you know, all the way back
to the early days of you know, beer neons, which
would be you know, the the forties, post war World
War two into the into the early sixties. Something in
(12:12):
that is going to hold its value because you know,
so few survived, plus you know, the technology. But nowadays
what most looks like neon is the LEDs where you
have the you know, the tubes that take on and
mimic what neon used to be. And for that reason,
(12:33):
you you know, very few breweries produce actual neons anymore.
Most of the technology has changed to LEDs number one,
they use less power. Number two. They last longer, so
you know, the glow is much much brighter. Neons over
time would sort of lose their luster and they would
(12:55):
dull obviously with the glass tubes. Once you would cracker
break the tube, you know you had to have it
repaired or you know it was no longer in use.
Speaker 4 (13:07):
So a ballpark estimation on your part, Well, I would
say that the silver bullet when probably is one hundred
and fifty to two hundred dollars in that in that
range is.
Speaker 2 (13:19):
Probably what Yeah, I thought, I thought it must be
more than that. But let me take some of the
phone traffic we have and let's go to Glenn and
Brighton Glenn. Welcome aboard, hear it now?
Speaker 5 (13:33):
Yeah? Thanks? Yeah. Beer is one of my favorite topics.
My favorite beer, I was telling Rob, the producer is
do Sekis. Yeah, a friend of mine. Well, I used
to like the ads of do Seki's about a guy
that could mail a letter without a postage stamp and
that got there anyway. And he said, I don't always
(13:55):
drink beer, but when I do, I drink do Seki.
Stay thirsty.
Speaker 2 (13:58):
My friends remember the commercial.
Speaker 5 (14:01):
Yeah, Bradley Jay used to do his promos based on
the way they did anyway, And now my second favor
be Resizo. It tastes like alcoholic writ with gingerbread. It's
called harpoond Winter Warmer. Are you familiar with.
Speaker 3 (14:21):
I'm very familiar with Harpoon. It's made by the Mass
Bay Brewery guys. And you see a lot of those
seasonal beers around the holidays where they'll spice them with
with ginger or nutmeg or you know, any number of
spices and stuff, and they're they're very popular. It's uh,
you know the Great lakes Bury out of Cleveland. Their
(14:43):
Christmas Ale is their their biggest selling beer.
Speaker 5 (14:49):
Wait, I had one more quick question. Have you ever
heard of tree secies. A friend of mine went to
San Diego and I guess it's not legal to sell
in America because it's a high proof, but he managed
this smuggle a case of it up here, and man,
that stuff gets a job done.
Speaker 6 (15:06):
Well.
Speaker 3 (15:07):
Used to be imported. Yeah, well, it's not illegal, it's
just because of the strength they choose not to bring
it into the US. The importer Molsen Bredor was another
one that was a very high strength from the Moulson Brewery.
Speaker 6 (15:26):
A number of the well, yeah you can still still.
Speaker 3 (15:31):
Get Moosehead, but it's not near as widely distributed as
is Le Bat and Molson is from the Canadian imports.
Speaker 5 (15:40):
Levett is kind of like the Canadian pap Blue Ribbon
or Schlitz there. You know, it's kind of a little
green beer, four man's beer. Anything else going, No, that's no,
that's I just had to I had to get this
because beer is right up my alley.
Speaker 2 (15:58):
Well, thank you for the call.
Speaker 5 (16:00):
All right, you two pigs.
Speaker 2 (16:02):
Good evening. Let's go to Quincy and speak to Scott. Scott,
welcome to night Side. You've got beer days.
Speaker 3 (16:11):
Well, what a great show.
Speaker 7 (16:12):
I love it. And you know, my beer has evolved
over the course of my life. In the eighties it
was the Moulse in golden and Molse and ice, and
then into the you know, two thousands, nineties, twenty twenty ten's,
it was the Corona, and then I started switched to
(16:34):
COR's Light and as of January first, I'm drinking the
non alcoholic bears. If you could talk a bit about that,
like the Core's Edge and the Heineken zero zero and.
Speaker 8 (16:50):
You know and the IPA Hayes, what's the deal with
non alcoholic beers and what are your thoughts on the
better ones versus et cetera.
Speaker 3 (17:01):
Give it a go.
Speaker 5 (17:03):
Sure.
Speaker 3 (17:04):
Amazingly, there's a brewing company called Athletic Brewing Company. They're
based out of Connecticut and they became they broke the
twenty five top craft breweries last year and they only
make non alcoholic beer. And lots of the brewing companies
have put this, you know, put out a representative from
(17:29):
that that category, Like you said, the Corpse Edge Honeyken
Zero's Nheyser Bush just broke with a michelob ultra that
is non alcoholic. You're you're seeing more and more of
them going that way. One of the things that's that's
working towards growing that is the ozempis and the govi's
(17:51):
and that people are finding when they're on that medication
that drinking alcohol actually he works in reverse and doesn't
really coincide with when you're on that particular drug. You
can't you can't also consume alcohol and have the same results.
(18:13):
So a number of doctors have steered them towards the
nonacoholic beers and We saw this craze happen in the
in the seventies when there was a lot of pushback
with the mad mothers in other you know, negative things,
negative connotations towards beer. We saw a lot of breweries
(18:34):
doing the non alcoholics, but I don't think we saw
the the amount of it. You know, you can get
a Guinness zero now, which is amazing. It tastes, tastes
very similar to regular Guinness and it has no alcohol
in it whatsoever. And who would have thought it Guinness
would be a non alcoholic.
Speaker 2 (18:55):
Are gonna let you.
Speaker 5 (18:58):
Good?
Speaker 2 (18:59):
Thank you, Thanks, thank you for your call. Thank you.
One open line, grab it six four ten thirty eight
eight eight nine to nine ten thirty. Whoever takes that
line will be the third person Beer Dave will be
chit and chatting with. I've got to take a quick
news hit and Beer Dave think about this while we're
(19:23):
off in the news hit. What is the most sought after,
premium premium, most valuable beer item. And when we come back,
we'll hear what you have to say about that. Again,
One open line, grab it, darn in Somerville, Jym in
(19:48):
Kansas City. You guys are next, Do not hang up
during the news because you've already been screened and I
want to hear what you have to say. And Jim
Kansas City, I notice your last name makes me think
of a beer company, and I'm wondering if a macrot
(20:09):
will find out when we bring you into the conversation.
Time Here on nightside nine thirty temperature Here on nightside
seventeen degrees.
Speaker 1 (20:21):
Night Side Thought with Dan Ray on WBZ Boston's news radio.
Speaker 2 (20:27):
I'm Morgan. I was just talking to Rob, my producer,
and I said, we have one call on the subject
of diabetes. I've got full lines on the subject of beer.
You know, figure out what the people want and give
it to them. So let's take a call from Jim
in Kansas City. Jim, I noticed by your last name.
(20:52):
Are you in the beer industry?
Speaker 9 (20:56):
Well, not that I know of it. No, probably not.
There's a story there. I'll tell you off the air
if you want to listen sometime. But no, I don't
think our family was into it.
Speaker 2 (21:06):
Now, okay, because you know that name is a name
within the beer industry.
Speaker 9 (21:14):
I did not know that now, but I wondered, I know,
I know there's uh, yeah, I know that there's a
famous part, and I wondered always how they got rich
and famous, but that would probably be how. But I'll
tell your stories off theres about my last name and
about it. Well, I don't know where do we start here.
(21:35):
I'm a collective beer can collector from way back. But uh,
you to answer your question my favorite, I'd have to
think hard because I had lots of Budweiser posters and paraphernalia.
So my favorite collectible I don't know, but uh, my
favorite can, my favorite beer can of all time ever
(21:56):
was Iroquois because it had it was before the cans
were crimped. It was a steel a straight steel can,
and it was like uh embossed, and it had a
Native American and the headdress and it had just a
real nice can.
Speaker 5 (22:17):
Uh.
Speaker 9 (22:18):
Iroquois was my favorite can ever. But my favorite beer
that I ever drank ever was a Balatine. It was
kind of like a It was like a Saint Pauly
Girl beer, only at like the price of a Schaeffer.
I really loved it. And warns aren't the.
Speaker 2 (22:36):
Three rings?
Speaker 9 (22:37):
It was fantastic and those little pin stripes on the can.
So but here's some other ones that stand out in
my mind, Iron City Rolling Rock, Uh, Ducune Pilsner and
one of the ones from over in the area. This
is going way, way, way, way way back from when
they still pulled barges on the towpath with mules.
Speaker 5 (22:59):
Uh.
Speaker 9 (23:00):
There was a brewery in our area called Star Model,
and they brewed beer in bottles, and they came in
like I think in a court a half gallon or
a gallon bottle, you get it. In the bottles were
these real tall, long necked bottles, and like fifty years
after it went out of business, guys would still go
down and try to find these bottles because there were
(23:22):
worth hundreds of dollars the bottles were.
Speaker 3 (23:26):
Yeah.
Speaker 6 (23:26):
It was.
Speaker 3 (23:28):
In Peru, Illinois, Okay, yeah, yeah.
Speaker 2 (23:34):
In fact, this product in Iroquois. You know both of them.
Speaker 3 (23:38):
Yeah. Iroquois was from the Buffalo area and Starmandale was
in the Peru, Illinois area. Ironically, I was driving through
their day on my way back from Wisconsin. I went
right through Peru, Illinois where the brewery used to be,
and they went out in the in late sixties, that
(23:59):
brewery unfortunately, but Iroquois Iroquois lasted into the seventies in
Buffalo and they did. They had the Indian Head beer
was there, and then they also did They also had
a Tomahawk al that they also made, and it was
part of International Breweries and they lasted into the the
(24:20):
early seventies before they went out of business.
Speaker 9 (24:24):
All right, Jim, you call wait wait there was another
one called oh yeah, Mabel Black Label. You remember that.
Speaker 3 (24:33):
Oh yeah, right, hey, Mabel Black Label.
Speaker 9 (24:38):
And now here's here's hello, here's something that something. The
other day I was thinking about. I know there was
a beer called Strows, but was there one also called
Stores or something like that, Stroll Bulls or something like that.
Speaker 3 (24:55):
Yes, you had Strows from Detroit and Stores was from Omaha.
Speaker 2 (25:01):
Rules had those commercials, uh with the dog Alex.
Speaker 5 (25:09):
It was it was Yeah.
Speaker 9 (25:10):
Anyway, there was a guy in our There was a
guy in our town that he would only drink stores.
It had to be I mean he would go to
like anyway.
Speaker 2 (25:20):
All right, let's go, Jim, Thanks, thanks for the call.
Bye bye, because he was gonna keep naming beer after
beer after beer, Jim Law, Jim's line is available. You
want to take it. Paul and Plymouth, You're next here
on night side. Welcome to speak.
Speaker 6 (25:41):
Hi, Hi Morgan, how are you, sir? A good thank you,
I and your guest. I was wondering, you know, I'm
old enough to remember when Schlitz was the big boy
on the block, and I'm wondering if you, if your
guests can uh talk a little about what happened there
(26:01):
and because they made some really bummed businesses and just
all of a sudden went away. So I'm just wondering.
Speaker 2 (26:10):
Dave, tell Paul what killed Schlitz.
Speaker 3 (26:14):
So Schlitz. Schlitz started playing around with how they produced
the beer, and they sped up their fermentation and a
few other things that Unfortunately, what happened was when the
beer hit the market, the product wasn't completely fully fermented,
and the cans would explode and the beer was expiring
(26:35):
on the store shelves and Anhezer, Bush and Miller came
in and just ate their lunch. And in nineteen eighty two,
Schlitz closed their Milwaukee facility and they sold the brands
to the Strawbery out of Detroit, Michigan, and Drove kept
the brand going for about ten years and it really
(26:58):
just faded away. The brand still owned. It's owned by
the Papst organization. And they still still produce the brand,
but it's nowhere near what it was. I mean strows
are you know, Stros kept it sort of floundering a
little bit, but the brand had been killed by the family,
the Eeline family that was running the bury in in Milwaukee,
(27:23):
and by the eighties the brand had lost its.
Speaker 2 (27:27):
Luster, all right, Paul wanted to hear.
Speaker 6 (27:32):
Yeah, yeah, they it is the same if you buy
a Schlitz today, is it the same recipe or as
I mean, not the bad recipe, but the same old
fashioned recipes.
Speaker 3 (27:42):
It's what yeah, I mean, it's what it used to be,
as close as they could do to make it that
way with you know, the available ingredients versus what you
know they were using in the you know, Schlitz in
its heyday would have been fifties and sixties, you know
stuff towards the seventies, in the eighties, you know, they
were just jockeying for position on the shelf.
Speaker 6 (28:06):
Yeah, I remember when I was growing up, it was
very popular.
Speaker 2 (28:10):
I'm singing the get together with a glass of Schlitz,
a great big glasso slitch real gusto in a great
like that was the commercial jingle that right.
Speaker 6 (28:21):
Yeah, then when you're out of Schlitz, You're out of beer.
I remember those now?
Speaker 3 (28:26):
How about another.
Speaker 6 (28:27):
Question happened to schmidt Yeah, Schmidts That that was another
peer that was a roun Yeah, talk about Schmitz.
Speaker 3 (28:38):
Schmitz was out of Philadelphia, settled back with Schmids and
they had some really good slogans in that. And unfortunately
it was another one where you know, the large berries
came in and just ate their lunch. And and Billy Flommer,
the last guy that was running the bury there in Philadelphia,
he kept it going probably longer than anybody could have.
(29:02):
But by the about nineteen eighty six, Schmidt's of Philadelphia
sold off to Islam and Ala was out of Lacrosse, Wisconsin.
And that was pretty much the end of it. And
Hyama brought the brand but not the brewery, and in
nineteen eighty six, Schmidts was no longer made in Philadelphia,
(29:23):
and when it was no longer available made in Philadelphia,
the brand really just nosedive out of existence.
Speaker 2 (29:31):
All right, Paul along, but thank you for calling.
Speaker 3 (29:34):
Okay, you bet, thank you very much.
Speaker 2 (29:37):
Whoever takes that line, you'll be the last person to
speak with beer Dave. All Right, because I've got a
break to take, and that would be three callers to
speak to beer Dave. Six one, seven, two, five, fourteen
thirty eight, eight, eight, nine to nine, ten thirty and Rob,
(29:58):
let's take a break a minute early and we've got
that line filled. So no more calls. Time and temperature
here on nightside nine four still at seventeen degrees.
Speaker 1 (30:14):
Now back to Dan Ray live from the Window World,
Nice Side Studios on WBZ News Radio.
Speaker 2 (30:21):
Rob Brooks, no more calls. I've got these three people,
so let me make sure all three of these people
get to speak to beer Dave. But Beer Dave, I
asked you a question before the last break, give me
what you think might be the most valuable premium item.
Speaker 3 (30:43):
I think amazingly, we've seen an uptick in the prices
of beer cans and there have been a number of
auction sites in that and last year we had a
quart cone top from the Philadelphia area that was sold
for almost sixty three thousand dollars.
Speaker 2 (31:05):
Yep, that's not funny.
Speaker 3 (31:08):
The beer Yeah, and Friday, it's the beer can's ninetieth birthday.
The beer can turns ninety years old on Friday.
Speaker 2 (31:16):
Anybody who has one of those at home, find find
the buyer. Let's go to Edinburgh, Edinburgh and speak to Michael. Michael,
good evening, Welcome to night Side.
Speaker 6 (31:30):
Hey, hey guys, great show.
Speaker 10 (31:33):
I worked in the club. I'm sorry, I apologize.
Speaker 6 (31:38):
I worked in the club and restaurants in the seventies.
Was it true that the cous.
Speaker 11 (31:42):
And Bud had a agreement calls wouldn't come up here,
Bud wouldn't go down on where they were.
Speaker 3 (31:51):
No, the deal was with cours. Course was not pasteurized
at the time, and they didn't have a way to
uh ensure the quality the further east that they went,
so for years it didn't even cross the Mississippi. But
you know, and then in the eighties they played around
all the technology and they still didn't pasteurize it, but
(32:14):
they filtered it differently and then extended the shelf life.
So they felt confident to start coming this way. And
then eventually they took over a brewing entity down in
Virginia and they were able to produce it there and
handle the East coast market.
Speaker 6 (32:32):
Oh okay, because that was okay, And I got problem.
Speaker 2 (32:36):
If you remember, that was the plot in Smoking the
Bandit that they had to go to Texas to get
cors beer because it wasn't distributed all around the country.
Speaker 11 (32:48):
Oh, that's probably where the story came from. Anyway, Two
real quick things. Did the did bud light bounce back
after that brewer brew? Haha, if you excuse me?
Speaker 3 (33:00):
Came back some, but not to the level that it
was prior to that.
Speaker 11 (33:06):
Yeah, because I brought bud last week, I should have
bought the bud leg and the guy said they set
it's the biggest selling one where that store was.
Speaker 6 (33:15):
And then one last thing.
Speaker 11 (33:16):
Most people don't know about was it Gablings That was
the first light beer attempt at it?
Speaker 6 (33:24):
Correct?
Speaker 2 (33:25):
Correct?
Speaker 3 (33:25):
Yeah, it was the Rhinegold Brewery and they called it
the Forest Brewing Company because if the brand failed then
it would not have been They didn't want it to
come back and hurt Rhinegold, so they called it gambling Gers.
And it was from the Forest Brewing Company and the
gentleman that developed it. I got to know him quite
a bit, and he and I worked on a beer
(33:47):
recipe when I was a brewer, and it was doctor
Joe Wadies. He's no longer with us anymore, but he
was a very successful brewing chemist that worked with Carling
and Rhyan Gold and a number of other breweries before
retiring completely out of the industry.
Speaker 2 (34:05):
And two quick things, okay, two quick things Rhyinegold. When
they had a product placement in The Godfather. Remember the
scene where Sonny beat the be Jesus out of Connie's husband,
(34:26):
there was a yellow Rhinegold delivery truck making a delivery.
So next time you watch The Godfather, watch for that truck.
And gamblinger is what they did to get everybody's attention.
In their commercials. They put a slice of bread in
a beer glass to talk about carbohydrates.
Speaker 6 (34:50):
Okay, okay, I thought i'd mentioned that.
Speaker 2 (34:52):
All right, Michael, I got let you go, but thank
you for the call. Bye bye, And I got another
Michael in Boston.
Speaker 9 (35:00):
Nice, Hi there, good evening, very.
Speaker 6 (35:06):
Fast, Thank you.
Speaker 10 (35:07):
I had a second thought, Morgan, for you before I
asked my question of Dave uh and it's related to diabetes.
I was just curious, are you restricted on beer, wine
and alcohol or can you have it in moderation?
Speaker 5 (35:20):
Just a yes or no.
Speaker 2 (35:22):
Yes, I can have it in moderation, but I'm not
a drinker.
Speaker 10 (35:26):
Okay, good, I can't have it moderation. Either any any
of them. And today I wondered if he knew the
difference in alcohol content between let's say, uh, a vta
gimle or what a vut versus a bottle of Budweiser.
What is the difference in alcohol content? And also what
(35:48):
does he think the impact of this miserable uh warning
that was given two weeks ago about alcohol causing cancer
and when they start labeling bottles of liquor and beer
are a warning to answer?
Speaker 2 (36:05):
Start there, because he's got to answer all three of
you questions.
Speaker 3 (36:08):
Dave, so h yeah, Yeah, there's quite a bit of
of attack on alcohol right now. They want to you know,
basically they want to treat it like cigarettes. So with advercate,
you know, with warnings and stuff, nothing's been developed on that,
you know, to really move forward. It's just been mentioned
(36:30):
uh out there. When it comes to the alcohol content,
you know, your body uh breaks down different things. Wine
is broken down different than beer, and broken down different
than the spirits. So you have to realize, you know,
and spirits are broken down in proof for measuring of alcohol,
(36:52):
wine is by volume and beer is by weight.
Speaker 4 (36:56):
Uh.
Speaker 3 (36:56):
In the way they are mostly marketed out there, but Ideally,
a twelve ounce can of beer is supposed to be
relatively the same as an average cocktail, you know, not
as double, you know, and not something that's used you know,
with various you know, three or four different spirits to
get to the drinks level and basically a four ounce
(37:21):
class of wine. So you know, if you're consuming a
four ounce of wine or a twelve ounce can of
beer or an average cocktail, it's supposed to be equal
across the board. But you know, it depends on the
bartender pouring the spirits and that so yes, absolutely the
spirit strength could pack a bigger punch than the wine
(37:45):
or the canna beer.
Speaker 2 (37:46):
All right, Michael, you got your answer.
Speaker 8 (37:49):
Thanks you.
Speaker 2 (37:52):
And Jack we got you in. It was difficult, but
I made a promise and you are the last call.
It would be a d.
Speaker 9 (38:01):
Oh well, that's that's so fortunate for me. And in
honor of the the anniversary of the beer can, I
want to just give everybody a little to let to
let everybody know how much we appreciate that.
Speaker 6 (38:20):
I might go to beer. I mean, I'm an economy
beer drinker and I drink rolling rock, okay, And to
me for the for the economy beer drink, and I
think I think it's the best and and I also
want to throw go ahead. Do you have anything to
say about Rolling Rock?
Speaker 8 (38:38):
Yeah?
Speaker 3 (38:38):
Rolling Rock obviously was you know, there in Latrobe, Pennsylvania
for all those years, and then when the Bat owned it,
they eventually sold the brand to Anheuser Busch before le
Bat and Nanhyser Bush got married. And if you'll notice,
it'll say Latrobe Brewing Company, Newark, New Jersey usually on
the packaging because they moved the production of Rolling Rock
(39:01):
through the Anheuser Bush facility in Newark, New Jersey. And
now it's mostly marketed in thirty pack cans of beer,
and that's pretty much how Anhuser Busch markets it as
something that's in the price range of their Bush brand.
Speaker 6 (39:18):
Yeah, I think it's a great product. Let's also when
it let's how about narrak Anset. I do drink Narraganset
every now and then. It has quite a story and
you know.
Speaker 2 (39:28):
What, Yeah, beer Dave Narrakinsset was the monster in this
area fifties and sixties. They sponged all that and they
were a monster.
Speaker 4 (39:42):
They absolutely were.
Speaker 3 (39:43):
You know, you had Gangway for Gastt and you know well,
and they had lots of appearances in the movie Jaws.
That's what they were drinking on the boat when the
shark started to attack. And you know, but now they've
got you know, new local ownership and it's it's being
produced again in New England and it's enjoying quite the
(40:05):
resurgences it returns to the market.
Speaker 2 (40:08):
Hi, I never have again to give this longer beer
a chance. It has that straight from the barrel taste.
I could keep going, but I'm almost out of time,
so beer Dave, thank you for coming on. As you
can tell you are still a valuable commodity to have
(40:29):
on the radio and talk beer. And we'll do it again.
Thank you.
Speaker 3 (40:33):
Sounds great, Morgan, Thanks for the time.
Speaker 2 (40:36):
I look forward to the next time you. Take care.
Bye bye, all right bye. Next hour, I've got dB
Cooper here and we'll be talking about voiceover work. So
if you want to call in line to wide open
line up early time and temperature nine fifty eight seventeen
(40:57):
degrees
It's Night Side with Dan Ray. I'm WBZ Causton's new radio.
Speaker 2 (00:07):
Our number two of Night's Side is underway, and I
want to make a bet. I'll bet you fifty cents
right now, we'll shake over the phone. I'll put my
hand up to the microphone and shake. You can't tell
me the number one beer by sales in the United States.
(00:28):
I bet my first my next guest could do that.
I've had him on many, many times, but it's been
a good what three four five years since I last
had Beer Dave on. So, Beer Dave, how you doing?
Welcome back to BZ.
Speaker 3 (00:45):
I'm good, Morgan, it's good to catch up again.
Speaker 2 (00:48):
Yes, it is so. I think I know the answer
to my question. And it surprised me that the number
one beer is bud Light. Is that accurate?
Speaker 3 (01:04):
No, it's Medella especial l.
Speaker 2 (01:08):
Midello has overtaken Budweiser.
Speaker 3 (01:12):
Correct in fact, in fact, michelob Ultra has now taken
over bud Light. Bud Light is now number three.
Speaker 2 (01:24):
And where does Budweiser place?
Speaker 3 (01:28):
Still within the top ten, but it's probably eight, maybe
even nine already. Regular you know, it's I mean, the
quantity out there that is consumed is rarely the uh low,
the high strength. That's usually the low calorie. Those are
(01:48):
the leaders, you know across the you know, Bush Light
outsells bush you know, Miller Lite obviously outsells Highlight. You know,
it's just sat with you know, in the seventies when
they started directing us all to go to diet beer
as they call it. Back then, they had no idea
(02:10):
would overtake like it did. And all the regular beers
that we used to consume have all fallen behind their
light counterparts.
Speaker 2 (02:21):
And I'm jessing Medello is an import.
Speaker 3 (02:25):
Correct, Yes, it's from the Saint Bury that makes Corona,
from the Medello Brewing Company. Corona is the one that
sort of broke into the US. And then Medello is
the one that most of the Mexican heritage, that was
the brand that they always appreciated. And as our Hispanic
(02:48):
community has grown in this country and also you know,
our tastes have changed, Modelo especially is the one that's
taken over. Is the selling beer in the country.
Speaker 2 (03:03):
And where does Heineken place.
Speaker 3 (03:07):
Heineken wouldn't even be in the top ten. Heineken's actually
lost quite a bit of share, but Heineken has quite
a bit of ownership and other breweries that play. Heiney
Can owns the Laganitis brand, the craft brewery. Heinekin owns
Takati and Joseki, a couple of the Mexican beers, and
(03:29):
that's helped them. But it's pretty amazing that between you know,
Anheuser Busch in bev which owns Medillo, they just don't
have the rights to sell it in the United States market.
It's brought into the US market by Constellation Brands, which
is a large wine and spirits company as well.
Speaker 2 (03:52):
And I know I'm hopping and skipping around, but we
here in Massachusetts have our own little beer, Sam Adams.
How does that angel On the large scale.
Speaker 3 (04:05):
Of beers, Sam Adams comes in in the top five
of the craft breweries, not within the top ten of
the of all beers produced, you know, on a national level,
you know, it doesn't not really competing with the you know,
the Anheuser Bushes and the Millers of the of the country,
(04:25):
but you know, with it, it's Sam Adams absolutely places
in the in the top five of Kraft craft breweries
and they operate a large brewery in the Cincinnati area
which is where I hail from. And they took over
the old Shaneling Brewing Company and they use that bery
to produce a lot of the Sam Adams brand as
(04:48):
well as the one that they have and the Fogolsburg area,
Fogelsville area of Pennsylvania, which is sort of in the
Lehigh Valley.
Speaker 2 (04:57):
If you will, think of America in the fifties and sixties,
there were no imports for sales in the liquor stores
per se. So you had your Miller, you had your Budweiser,
(05:17):
and you had lesser products like Carling black label hamser
from the Schaeffer, from the land of Sky Blue Hunter.
And why did dominance fade by the comparison to what
(05:41):
we have now?
Speaker 3 (05:44):
Oh, A lot of it came down to the marketing
savvy of you know who ended up being the big
two leaders, the you know, Anheuser Busch and the Miller brands.
And most of that was driven by the marketing dollars.
And you know, those regional breweries could not compete on
(06:05):
those levels in any way, shape or form. And asked
those those regional brands would start to lose market share,
you know, in would come the Miller Lites and the
Budweisers of the world to take over that market share.
And unfortunately, the the you know, the the brands of
(06:26):
beer became pretty homogenized to where, you know, and the
winning one that really sort of came out in the
in the eighties to really end up with number three
was the brand Cores, which you know surpassed Paps. And
you know, Schlitz had a number of failed products on
the market, including their flagship brand, and they had some
(06:50):
some very ugly strikes. Same with Schaeffer and Ballentine, who
had you know, different trait different to changes in ownership,
and that all kind of played and you know, when
the brands weren't locally owned anymore, you know, sort of
people were like, well, you know, none of the breweries
(07:12):
in the metro New York area are locally owned anymore,
so why don't I just drink Budweiser or Miller since
they're from another part of the world as well.
Speaker 2 (07:25):
Usually, if you watched a World Series, you only saw
Budweiser Miller. Then slowly but surely Corps filtered in to
sponsorship and a few others, but they owned those major
(07:47):
sporting events of playoff baseball, World Series baseball football, and
now it slipped through their fingers. Those days are gone.
Speaker 3 (08:02):
Yeah, you're seeing a lot a lot of imports advertised
during those sporting events, and you're not seeing exclusive rights
to where you know, you would only see a Miller
light or a Budweiser commercial during those events. You know,
you you can watch, you know, the playoff games this
weekend and you'll have various brands. And you've also gotten
(08:28):
back into seeing spirits being advertised. You know, for probably
a good forty years, spirits were pulled away from being
advertised on the on the airwaves. So there's a lot
of choices out there.
Speaker 2 (08:44):
I'm going to take a break, but I'm going to
ask callers if they want to call in talk to
you about their favorite beer six seven, five, four thirty
or eight eight, nine to nine, ten thirty. Use those
numbers to get through the Beer Dave and I want
to talk about the premiums, the giveaways. Yeah, you could
(09:06):
buy a T shirt that says bad a course or whatnot,
but some of those bigger items like mirrors and the
Clydesdale Horses clock. So give us a call, Beer David.
I will be here up to the top of the hour.
I'm Morgan. This is nights Side and let me take
(09:29):
a break. Time nine sixteen and unless I hear differently,
seventeen degrees.
Speaker 1 (09:37):
Now back to Dan Ray live from the Window World
Nightside Studios.
Speaker 2 (09:41):
I' WBZ News Radio. I'm Morgan's filling into Dan. Dan.
We'll be back tomorrow. My guest this hour is beer, Dave.
Trust me, if it's a beer product and it's existed
over the past seventy five plus years, Dave will tell
you all about it. And I'm asking about the premiums.
(10:05):
We've all seen that light fixture usually hanging down chandelier,
like in bars where the Clydesdale's are riding in a circle,
the eight Clydesdale horses pulling the Budweis wagon. If somebody
had that item in decent condition, what would be the
(10:27):
potential value.
Speaker 3 (10:30):
They hail about twenty five hundred to three thousand dollars.
Now they've gone up a little bit in price. If
they're in in mint shape with those crashes or smoke damage,
they they absolutely will hold that value.
Speaker 2 (10:49):
Smoke damage is common to that particular feature.
Speaker 3 (10:54):
Correct, Correct, because you know it was molded plastic and
it hung in a bar, and you know that you
would get the tar from the tobacco smoke that would
permeate the plastic. And you know, unfortunately, there's a lot
of a lot of nice pieces of advertising from the
(11:15):
berrys that you know, but hung in bars for a
long time, you know, you would get unfortunately that that
sort of a dulling or a yellowing of the plastic.
Speaker 2 (11:27):
Right, what about neon? When I was doing trivia back
beginning in the eighties, I was able to give away
the full size cores silver bullet neon and what would
approximately be the worth of that item?
Speaker 3 (11:51):
Neons unless they're they're from a you know, a unique
small or or something you know, all the way back
to the early days of you know, beer neons, which
would be you know, the the forties, post war World
War two into the into the early sixties. Something in
(12:12):
that is going to hold its value because you know,
so few survived, plus you know, the technology. But nowadays
what most looks like neon is the LEDs where you
have the you know, the tubes that take on and
mimic what neon used to be. And for that reason,
(12:33):
you you know, very few breweries produce actual neons anymore.
Most of the technology has changed to LEDs number one,
they use less power. Number two. They last longer, so
you know, the glow is much much brighter. Neons over
time would sort of lose their luster and they would
(12:55):
dull obviously with the glass tubes. Once you would cracker
break the tube, you know you had to have it
repaired or you know it was no longer in use.
Speaker 4 (13:07):
So a ballpark estimation on your part, Well, I would
say that the silver bullet when probably is one hundred
and fifty to two hundred dollars in that in that
range is.
Speaker 2 (13:19):
Probably what Yeah, I thought, I thought it must be
more than that. But let me take some of the
phone traffic we have and let's go to Glenn and
Brighton Glenn. Welcome aboard, hear it now?
Speaker 5 (13:33):
Yeah? Thanks? Yeah. Beer is one of my favorite topics.
My favorite beer, I was telling Rob, the producer is
do Sekis. Yeah, a friend of mine. Well, I used
to like the ads of do Seki's about a guy
that could mail a letter without a postage stamp and
that got there anyway. And he said, I don't always
(13:55):
drink beer, but when I do, I drink do Seki.
Stay thirsty.
Speaker 2 (13:58):
My friends remember the commercial.
Speaker 5 (14:01):
Yeah, Bradley Jay used to do his promos based on
the way they did anyway, And now my second favor
be Resizo. It tastes like alcoholic writ with gingerbread. It's
called harpoond Winter Warmer. Are you familiar with.
Speaker 3 (14:21):
I'm very familiar with Harpoon. It's made by the Mass
Bay Brewery guys. And you see a lot of those
seasonal beers around the holidays where they'll spice them with
with ginger or nutmeg or you know, any number of
spices and stuff, and they're they're very popular. It's uh,
you know the Great lakes Bury out of Cleveland. Their
(14:43):
Christmas Ale is their their biggest selling beer.
Speaker 5 (14:49):
Wait, I had one more quick question. Have you ever
heard of tree secies. A friend of mine went to
San Diego and I guess it's not legal to sell
in America because it's a high proof, but he managed
this smuggle a case of it up here, and man,
that stuff gets a job done.
Speaker 6 (15:06):
Well.
Speaker 3 (15:07):
Used to be imported. Yeah, well, it's not illegal, it's
just because of the strength they choose not to bring
it into the US. The importer Molsen Bredor was another
one that was a very high strength from the Moulson Brewery.
Speaker 6 (15:26):
A number of the well, yeah you can still still.
Speaker 3 (15:31):
Get Moosehead, but it's not near as widely distributed as
is Le Bat and Molson is from the Canadian imports.
Speaker 5 (15:40):
Levett is kind of like the Canadian pap Blue Ribbon
or Schlitz there. You know, it's kind of a little
green beer, four man's beer. Anything else going, No, that's no,
that's I just had to I had to get this
because beer is right up my alley.
Speaker 2 (15:58):
Well, thank you for the call.
Speaker 5 (16:00):
All right, you two pigs.
Speaker 2 (16:02):
Good evening. Let's go to Quincy and speak to Scott. Scott,
welcome to night Side. You've got beer days.
Speaker 3 (16:11):
Well, what a great show.
Speaker 7 (16:12):
I love it. And you know, my beer has evolved
over the course of my life. In the eighties it
was the Moulse in golden and Molse and ice, and
then into the you know, two thousands, nineties, twenty twenty ten's,
it was the Corona, and then I started switched to
(16:34):
COR's Light and as of January first, I'm drinking the
non alcoholic bears. If you could talk a bit about that,
like the Core's Edge and the Heineken zero zero and.
Speaker 8 (16:50):
You know and the IPA Hayes, what's the deal with
non alcoholic beers and what are your thoughts on the
better ones versus et cetera.
Speaker 3 (17:01):
Give it a go.
Speaker 5 (17:03):
Sure.
Speaker 3 (17:04):
Amazingly, there's a brewing company called Athletic Brewing Company. They're
based out of Connecticut and they became they broke the
twenty five top craft breweries last year and they only
make non alcoholic beer. And lots of the brewing companies
have put this, you know, put out a representative from
(17:29):
that that category, Like you said, the Corpse Edge Honeyken
Zero's Nheyser Bush just broke with a michelob ultra that
is non alcoholic. You're you're seeing more and more of
them going that way. One of the things that's that's
working towards growing that is the ozempis and the govi's
(17:51):
and that people are finding when they're on that medication
that drinking alcohol actually he works in reverse and doesn't
really coincide with when you're on that particular drug. You
can't you can't also consume alcohol and have the same results.
(18:13):
So a number of doctors have steered them towards the
nonacoholic beers and We saw this craze happen in the
in the seventies when there was a lot of pushback
with the mad mothers in other you know, negative things,
negative connotations towards beer. We saw a lot of breweries
(18:34):
doing the non alcoholics, but I don't think we saw
the the amount of it. You know, you can get
a Guinness zero now, which is amazing. It tastes, tastes
very similar to regular Guinness and it has no alcohol
in it whatsoever. And who would have thought it Guinness
would be a non alcoholic.
Speaker 2 (18:55):
Are gonna let you.
Speaker 5 (18:58):
Good?
Speaker 2 (18:59):
Thank you, Thanks, thank you for your call. Thank you.
One open line, grab it six four ten thirty eight
eight eight nine to nine ten thirty. Whoever takes that
line will be the third person Beer Dave will be
chit and chatting with. I've got to take a quick
news hit and Beer Dave think about this while we're
(19:23):
off in the news hit. What is the most sought after,
premium premium, most valuable beer item. And when we come back,
we'll hear what you have to say about that. Again,
One open line, grab it, darn in Somerville, Jym in
(19:48):
Kansas City. You guys are next, Do not hang up
during the news because you've already been screened and I
want to hear what you have to say. And Jim
Kansas City, I notice your last name makes me think
of a beer company, and I'm wondering if a macrot
(20:09):
will find out when we bring you into the conversation.
Time Here on nightside nine thirty temperature Here on nightside
seventeen degrees.
Speaker 1 (20:21):
Night Side Thought with Dan Ray on WBZ Boston's news radio.
Speaker 2 (20:27):
I'm Morgan. I was just talking to Rob, my producer,
and I said, we have one call on the subject
of diabetes. I've got full lines on the subject of beer.
You know, figure out what the people want and give
it to them. So let's take a call from Jim
in Kansas City. Jim, I noticed by your last name.
(20:52):
Are you in the beer industry?
Speaker 9 (20:56):
Well, not that I know of it. No, probably not.
There's a story there. I'll tell you off the air
if you want to listen sometime. But no, I don't
think our family was into it.
Speaker 2 (21:06):
Now, okay, because you know that name is a name
within the beer industry.
Speaker 9 (21:14):
I did not know that now, but I wondered, I know,
I know there's uh, yeah, I know that there's a
famous part, and I wondered always how they got rich
and famous, but that would probably be how. But I'll
tell your stories off theres about my last name and
about it. Well, I don't know where do we start here.
(21:35):
I'm a collective beer can collector from way back. But uh,
you to answer your question my favorite, I'd have to
think hard because I had lots of Budweiser posters and paraphernalia.
So my favorite collectible I don't know, but uh, my
favorite can, my favorite beer can of all time ever
(21:56):
was Iroquois because it had it was before the cans
were crimped. It was a steel a straight steel can,
and it was like uh embossed, and it had a
Native American and the headdress and it had just a
real nice can.
Speaker 5 (22:17):
Uh.
Speaker 9 (22:18):
Iroquois was my favorite can ever. But my favorite beer
that I ever drank ever was a Balatine. It was
kind of like a It was like a Saint Pauly
Girl beer, only at like the price of a Schaeffer.
I really loved it. And warns aren't the.
Speaker 2 (22:36):
Three rings?
Speaker 9 (22:37):
It was fantastic and those little pin stripes on the can.
So but here's some other ones that stand out in
my mind, Iron City Rolling Rock, Uh, Ducune Pilsner and
one of the ones from over in the area. This
is going way, way, way, way way back from when
they still pulled barges on the towpath with mules.
Speaker 5 (22:59):
Uh.
Speaker 9 (23:00):
There was a brewery in our area called Star Model,
and they brewed beer in bottles, and they came in
like I think in a court a half gallon or
a gallon bottle, you get it. In the bottles were
these real tall, long necked bottles, and like fifty years
after it went out of business, guys would still go
down and try to find these bottles because there were
(23:22):
worth hundreds of dollars the bottles were.
Speaker 3 (23:26):
Yeah.
Speaker 6 (23:26):
It was.
Speaker 3 (23:28):
In Peru, Illinois, Okay, yeah, yeah.
Speaker 2 (23:34):
In fact, this product in Iroquois. You know both of them.
Speaker 3 (23:38):
Yeah. Iroquois was from the Buffalo area and Starmandale was
in the Peru, Illinois area. Ironically, I was driving through
their day on my way back from Wisconsin. I went
right through Peru, Illinois where the brewery used to be,
and they went out in the in late sixties, that
(23:59):
brewery unfortunately, but Iroquois Iroquois lasted into the seventies in
Buffalo and they did. They had the Indian Head beer
was there, and then they also did They also had
a Tomahawk al that they also made, and it was
part of International Breweries and they lasted into the the
(24:20):
early seventies before they went out of business.
Speaker 9 (24:24):
All right, Jim, you call wait wait there was another
one called oh yeah, Mabel Black Label. You remember that.
Speaker 3 (24:33):
Oh yeah, right, hey, Mabel Black Label.
Speaker 9 (24:38):
And now here's here's hello, here's something that something. The
other day I was thinking about. I know there was
a beer called Strows, but was there one also called
Stores or something like that, Stroll Bulls or something like that.
Speaker 3 (24:55):
Yes, you had Strows from Detroit and Stores was from Omaha.
Speaker 2 (25:01):
Rules had those commercials, uh with the dog Alex.
Speaker 5 (25:09):
It was it was Yeah.
Speaker 9 (25:10):
Anyway, there was a guy in our There was a
guy in our town that he would only drink stores.
It had to be I mean he would go to
like anyway.
Speaker 2 (25:20):
All right, let's go, Jim, Thanks, thanks for the call.
Bye bye, because he was gonna keep naming beer after
beer after beer, Jim Law, Jim's line is available. You
want to take it. Paul and Plymouth, You're next here
on night side. Welcome to speak.
Speaker 6 (25:41):
Hi, Hi Morgan, how are you, sir? A good thank you,
I and your guest. I was wondering, you know, I'm
old enough to remember when Schlitz was the big boy
on the block, and I'm wondering if you, if your
guests can uh talk a little about what happened there
(26:01):
and because they made some really bummed businesses and just
all of a sudden went away. So I'm just wondering.
Speaker 2 (26:10):
Dave, tell Paul what killed Schlitz.
Speaker 3 (26:14):
So Schlitz. Schlitz started playing around with how they produced
the beer, and they sped up their fermentation and a
few other things that Unfortunately, what happened was when the
beer hit the market, the product wasn't completely fully fermented,
and the cans would explode and the beer was expiring
(26:35):
on the store shelves and Anhezer, Bush and Miller came
in and just ate their lunch. And in nineteen eighty two,
Schlitz closed their Milwaukee facility and they sold the brands
to the Strawbery out of Detroit, Michigan, and Drove kept
the brand going for about ten years and it really
(26:58):
just faded away. The brand still owned. It's owned by
the Papst organization. And they still still produce the brand,
but it's nowhere near what it was. I mean strows
are you know, Stros kept it sort of floundering a
little bit, but the brand had been killed by the family,
the Eeline family that was running the bury in in Milwaukee,
(27:23):
and by the eighties the brand had lost its.
Speaker 2 (27:27):
Luster, all right, Paul wanted to hear.
Speaker 6 (27:32):
Yeah, yeah, they it is the same if you buy
a Schlitz today, is it the same recipe or as
I mean, not the bad recipe, but the same old
fashioned recipes.
Speaker 3 (27:42):
It's what yeah, I mean, it's what it used to be,
as close as they could do to make it that
way with you know, the available ingredients versus what you
know they were using in the you know, Schlitz in
its heyday would have been fifties and sixties, you know
stuff towards the seventies, in the eighties, you know, they
were just jockeying for position on the shelf.
Speaker 6 (28:06):
Yeah, I remember when I was growing up, it was
very popular.
Speaker 2 (28:10):
I'm singing the get together with a glass of Schlitz,
a great big glasso slitch real gusto in a great
like that was the commercial jingle that right.
Speaker 6 (28:21):
Yeah, then when you're out of Schlitz, You're out of beer.
I remember those now?
Speaker 3 (28:26):
How about another.
Speaker 6 (28:27):
Question happened to schmidt Yeah, Schmidts That that was another
peer that was a roun Yeah, talk about Schmitz.
Speaker 3 (28:38):
Schmitz was out of Philadelphia, settled back with Schmids and
they had some really good slogans in that. And unfortunately
it was another one where you know, the large berries
came in and just ate their lunch. And and Billy Flommer,
the last guy that was running the bury there in Philadelphia,
he kept it going probably longer than anybody could have.
(29:02):
But by the about nineteen eighty six, Schmidt's of Philadelphia
sold off to Islam and Ala was out of Lacrosse, Wisconsin.
And that was pretty much the end of it. And
Hyama brought the brand but not the brewery, and in
nineteen eighty six, Schmidts was no longer made in Philadelphia,
(29:23):
and when it was no longer available made in Philadelphia,
the brand really just nosedive out of existence.
Speaker 2 (29:31):
All right, Paul along, but thank you for calling.
Speaker 3 (29:34):
Okay, you bet, thank you very much.
Speaker 2 (29:37):
Whoever takes that line, you'll be the last person to
speak with beer Dave. All Right, because I've got a
break to take, and that would be three callers to
speak to beer Dave. Six one, seven, two, five, fourteen
thirty eight, eight, eight, nine to nine, ten thirty and Rob,
(29:58):
let's take a break a minute early and we've got
that line filled. So no more calls. Time and temperature
here on nightside nine four still at seventeen degrees.
Speaker 1 (30:14):
Now back to Dan Ray live from the Window World,
Nice Side Studios on WBZ News Radio.
Speaker 2 (30:21):
Rob Brooks, no more calls. I've got these three people,
so let me make sure all three of these people
get to speak to beer Dave. But Beer Dave, I
asked you a question before the last break, give me
what you think might be the most valuable premium item.
Speaker 3 (30:43):
I think amazingly, we've seen an uptick in the prices
of beer cans and there have been a number of
auction sites in that and last year we had a
quart cone top from the Philadelphia area that was sold
for almost sixty three thousand dollars.
Speaker 2 (31:05):
Yep, that's not funny.
Speaker 3 (31:08):
The beer Yeah, and Friday, it's the beer can's ninetieth birthday.
The beer can turns ninety years old on Friday.
Speaker 2 (31:16):
Anybody who has one of those at home, find find
the buyer. Let's go to Edinburgh, Edinburgh and speak to Michael. Michael,
good evening, Welcome to night Side.
Speaker 6 (31:30):
Hey, hey guys, great show.
Speaker 10 (31:33):
I worked in the club. I'm sorry, I apologize.
Speaker 6 (31:38):
I worked in the club and restaurants in the seventies.
Was it true that the cous.
Speaker 11 (31:42):
And Bud had a agreement calls wouldn't come up here,
Bud wouldn't go down on where they were.
Speaker 3 (31:51):
No, the deal was with cours. Course was not pasteurized
at the time, and they didn't have a way to
uh ensure the quality the further east that they went,
so for years it didn't even cross the Mississippi. But
you know, and then in the eighties they played around
all the technology and they still didn't pasteurize it, but
(32:14):
they filtered it differently and then extended the shelf life.
So they felt confident to start coming this way. And
then eventually they took over a brewing entity down in
Virginia and they were able to produce it there and
handle the East coast market.
Speaker 6 (32:32):
Oh okay, because that was okay, And I got problem.
Speaker 2 (32:36):
If you remember, that was the plot in Smoking the
Bandit that they had to go to Texas to get
cors beer because it wasn't distributed all around the country.
Speaker 11 (32:48):
Oh, that's probably where the story came from. Anyway, Two
real quick things. Did the did bud light bounce back
after that brewer brew? Haha, if you excuse me?
Speaker 3 (33:00):
Came back some, but not to the level that it
was prior to that.
Speaker 11 (33:06):
Yeah, because I brought bud last week, I should have
bought the bud leg and the guy said they set
it's the biggest selling one where that store was.
Speaker 6 (33:15):
And then one last thing.
Speaker 11 (33:16):
Most people don't know about was it Gablings That was
the first light beer attempt at it?
Speaker 6 (33:24):
Correct?
Speaker 2 (33:25):
Correct?
Speaker 3 (33:25):
Yeah, it was the Rhinegold Brewery and they called it
the Forest Brewing Company because if the brand failed then
it would not have been They didn't want it to
come back and hurt Rhinegold, so they called it gambling Gers.
And it was from the Forest Brewing Company and the
gentleman that developed it. I got to know him quite
a bit, and he and I worked on a beer
(33:47):
recipe when I was a brewer, and it was doctor
Joe Wadies. He's no longer with us anymore, but he
was a very successful brewing chemist that worked with Carling
and Rhyan Gold and a number of other breweries before
retiring completely out of the industry.
Speaker 2 (34:05):
And two quick things, okay, two quick things Rhyinegold. When
they had a product placement in The Godfather. Remember the
scene where Sonny beat the be Jesus out of Connie's husband,
(34:26):
there was a yellow Rhinegold delivery truck making a delivery.
So next time you watch The Godfather, watch for that truck.
And gamblinger is what they did to get everybody's attention.
In their commercials. They put a slice of bread in
a beer glass to talk about carbohydrates.
Speaker 6 (34:50):
Okay, okay, I thought i'd mentioned that.
Speaker 2 (34:52):
All right, Michael, I got let you go, but thank
you for the call. Bye bye, And I got another
Michael in Boston.
Speaker 9 (35:00):
Nice, Hi there, good evening, very.
Speaker 6 (35:06):
Fast, Thank you.
Speaker 10 (35:07):
I had a second thought, Morgan, for you before I
asked my question of Dave uh and it's related to diabetes.
I was just curious, are you restricted on beer, wine
and alcohol or can you have it in moderation?
Speaker 5 (35:20):
Just a yes or no.
Speaker 2 (35:22):
Yes, I can have it in moderation, but I'm not
a drinker.
Speaker 10 (35:26):
Okay, good, I can't have it moderation. Either any any
of them. And today I wondered if he knew the
difference in alcohol content between let's say, uh, a vta
gimle or what a vut versus a bottle of Budweiser.
What is the difference in alcohol content? And also what
(35:48):
does he think the impact of this miserable uh warning
that was given two weeks ago about alcohol causing cancer
and when they start labeling bottles of liquor and beer
are a warning to answer?
Speaker 2 (36:05):
Start there, because he's got to answer all three of
you questions.
Speaker 3 (36:08):
Dave, so h yeah, Yeah, there's quite a bit of
of attack on alcohol right now. They want to you know,
basically they want to treat it like cigarettes. So with advercate,
you know, with warnings and stuff, nothing's been developed on that,
you know, to really move forward. It's just been mentioned
(36:30):
uh out there. When it comes to the alcohol content,
you know, your body uh breaks down different things. Wine
is broken down different than beer, and broken down different
than the spirits. So you have to realize, you know,
and spirits are broken down in proof for measuring of alcohol,
(36:52):
wine is by volume and beer is by weight.
Speaker 4 (36:56):
Uh.
Speaker 3 (36:56):
In the way they are mostly marketed out there, but Ideally,
a twelve ounce can of beer is supposed to be
relatively the same as an average cocktail, you know, not
as double, you know, and not something that's used you know,
with various you know, three or four different spirits to
get to the drinks level and basically a four ounce
(37:21):
class of wine. So you know, if you're consuming a
four ounce of wine or a twelve ounce can of
beer or an average cocktail, it's supposed to be equal
across the board. But you know, it depends on the
bartender pouring the spirits and that so yes, absolutely the
spirit strength could pack a bigger punch than the wine
(37:45):
or the canna beer.
Speaker 2 (37:46):
All right, Michael, you got your answer.
Speaker 8 (37:49):
Thanks you.
Speaker 2 (37:52):
And Jack we got you in. It was difficult, but
I made a promise and you are the last call.
It would be a d.
Speaker 9 (38:01):
Oh well, that's that's so fortunate for me. And in
honor of the the anniversary of the beer can, I
want to just give everybody a little to let to
let everybody know how much we appreciate that.
Speaker 6 (38:20):
I might go to beer. I mean, I'm an economy
beer drinker and I drink rolling rock, okay, And to
me for the for the economy beer drink, and I
think I think it's the best and and I also
want to throw go ahead. Do you have anything to
say about Rolling Rock?
Speaker 8 (38:38):
Yeah?
Speaker 3 (38:38):
Rolling Rock obviously was you know, there in Latrobe, Pennsylvania
for all those years, and then when the Bat owned it,
they eventually sold the brand to Anheuser Busch before le
Bat and Nanhyser Bush got married. And if you'll notice,
it'll say Latrobe Brewing Company, Newark, New Jersey usually on
the packaging because they moved the production of Rolling Rock
(39:01):
through the Anheuser Bush facility in Newark, New Jersey. And
now it's mostly marketed in thirty pack cans of beer,
and that's pretty much how Anhuser Busch markets it as
something that's in the price range of their Bush brand.
Speaker 6 (39:18):
Yeah, I think it's a great product. Let's also when
it let's how about narrak Anset. I do drink Narraganset
every now and then. It has quite a story and
you know.
Speaker 2 (39:28):
What, Yeah, beer Dave Narrakinsset was the monster in this
area fifties and sixties. They sponged all that and they
were a monster.
Speaker 4 (39:42):
They absolutely were.
Speaker 3 (39:43):
You know, you had Gangway for Gastt and you know well,
and they had lots of appearances in the movie Jaws.
That's what they were drinking on the boat when the
shark started to attack. And you know, but now they've
got you know, new local ownership and it's it's being
produced again in New England and it's enjoying quite the
(40:05):
resurgences it returns to the market.
Speaker 2 (40:08):
Hi, I never have again to give this longer beer
a chance. It has that straight from the barrel taste.
I could keep going, but I'm almost out of time,
so beer Dave, thank you for coming on. As you
can tell you are still a valuable commodity to have
(40:29):
on the radio and talk beer. And we'll do it again.
Thank you.
Speaker 3 (40:33):
Sounds great, Morgan, Thanks for the time.
Speaker 2 (40:36):
I look forward to the next time you. Take care.
Bye bye, all right bye. Next hour, I've got dB
Cooper here and we'll be talking about voiceover work. So
if you want to call in line to wide open
line up early time and temperature nine fifty eight seventeen
(40:57):
degrees
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.