Structured operations freed partners to focus on clients and doubled revenue in six years.
It's Not Just the Numbers
With Penny Breslin and Damien Greathead
For CPA Trendlines
Running a modern accounting firm requires more than technical expertise. Partners must balance client relationships, business development, and administrative responsibilities, often leaving firms stretched thin.
In a recent episode of It’s Not Just the Numbers, Doug Gocke, chief operations officer at a mid-sized California firm, describes how restructuring responsibilities and focusing on operations helped his firm double revenue in six years without significantly increasing staff or client count.
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Gocke, who refers to his role as “chief of all trades,” said growth came from building teams before taking on new clients, creating clear accountability, and relentlessly reviewing procedures.
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