The Disruptors
With Liz Farr
Marie Greene founded Connected Accounting in 2019 out of a desire to create a new kind of accounting firm where firm culture and “reliable, reliable, reliable” customer service were the highest priorities.
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“What is your culture? Who do you want to have on your team?” are questions leaders need to consider when seeking out new team members or deciding who to fire, says Greene. She advises firm owners to remember the message it sends when poor performers are retained because “the good people also leave because you keep the bad apples.”
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