Episode 30: Duct Tape Marketing- Laying the Foundation through the Marketing Hourglass

Independent retailers need more than one-time sales; they need loyal customers who come back again and again. In this kickoff to our Duct Tape Marketing podcast series, host Patrick Keiser introduces John Jantsch’s powerful Marketing Hourglass framework (Know, Like, Trust, Try, Buy, Repeat, Refer) and shows how it applies to small businesses and Main Street retailers.

In this episode, you’ll learn:

• Why the traditional sales funnel doesn’t work for independent retailers
• How to build a customer journey that creates repeat sales and word-of-mouth referrals
• The seven stages of the Marketing Hourglass explained with examples for local retail
• Simple marketing strategies to attract customers, build trust, and grow your business
• Three practical steps you can implement this week to strengthen your retail marketing plan

If you’re looking for retail marketing tips, small business growth strategies, and ways to get more customers for your store, this episode lays the foundation for a system that works.

Keywords: independent retail, small business marketing, Main Street retail, customer journey, sales funnel alternatives, Marketing Hourglass, retail growth strategies, customer loyalty, repeat customers, referral marketing, John Jantsch, Duct Tape Marketing