Most independent retailers' marketing strategies don’t fail because they lack ideas; they fail because they lack consistency. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on creating a marketing calendar that turns chaos into clarity.
Instead of scrambling to promote holidays, rushing last-minute social media posts, or missing out on local events, a simple calendar helps you plan ahead and stay consistent. As Jantsch reminds us: “Consistency builds momentum. Chaos kills it.”
In this episode, you’ll learn:
- Why consistency is the foundation of effective retail marketing
- How a 90-day rolling calendar helps you plan without overwhelm
- Step-by-step instructions for building your own calendar with holidays, events, themes, and promotions
Real-world examples of Main Street retailers using calendars to drive sales and community engagement - Three simple actions you can take this week to bring order to your marketing efforts
If you’re ready to stop winging it and start building a repeatable, stress-free marketing rhythm, this episode is for you.
Keywords: independent retail, small business marketing, marketing calendar, marketing consistency, retail planning, Main Street marketing, customer journey, John Jantsch, Duct Tape Marketing
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