Independent retailers don’t fail because they lack effort — they fail because marketing feels random, overwhelming, and inconsistent. In this final episode of our Duct Tape Marketing series, Patrick Keiser ties everything together and shows how to adopt the marketing system mindset that turns one-off tactics into a steady, sustainable process.
Marketing isn’t about doing everything. It’s about doing the right things consistently. As John Jantsch reminds us: “Marketing is a system, not an event.”
In this episode, you’ll learn:
- Why most retailers struggle to keep up with marketing
- The five principles of the marketing system mindset (daily, integrated, customer-centric, systematic, and long-term)
- Habits that make marketing stick without burnout
- Three simple steps you can take this week to start making your marketing habits permanent
If you’re ready to stop scrambling, build steady momentum, and make marketing an everyday part of your retail business, this episode will give you the framework to make it happen.
Keywords: independent retail, small business marketing, marketing system, marketing habits, retail growth strategies, Main Street marketing, customer journey, John Jantsch, Duct Tape Marketing
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