SEO, Digital Marketing and online security

SEO, Digital Marketing and online security

I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about a wide range of digital marketing and online security security issues. I talk aboutSearch Engine Optimisation - SEOGoogle Ads, Facebook Ads and other forms of Pay per Click - PPCSocial Media MarketingEmail MarketingVideo MarketingWeb Design and Web UsabilityCyber SecurityPasswords and Password SecurityAnd quite a bit more

Episodes

Episode 60: Password Roundup for 2023

February 15, 2024 • 7 mins
2023 was another classic for Passwords. (No, not really, I'm being sarcastic). 2023 was like every other year with little imagination shown for passwords which is why the Top 10 is so much like previous years. It's no wonder people get hacked and have their data stolen. Anyway, tune in for my round up of the worst passwords for 2023 and some hints and tips to make sure your password is difficult to hack.
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Episode 59: Interview with Andy Entwistle of Salient Sales and Training

December 11, 2023 • 19 mins
Listen to my chat with Andy Entwistle of Salient Sales and Training. Andy is a top sales coach focusing on Ethical Selling and if you don't know what ethical selling is, then you need to listen to this, buy his book and then book him for some sales training. Buy The Persuasive Power of Ethical Selling - amzn.to/3NopJAO
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Episode 58: 10 Golden Rules of Website Design

September 15, 2023 • 14 mins
 Let’s get past trends and fashions and take a look at 10 golden rules of website design which combine timeless principles with modern considerations to ensure your website is not only visually appealing but also user-friendly, accessible, and effective at achieving its goals. 
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Episode 57: The Importance of Cyber Security for SMEs in 2023

August 8, 2023 • 9 mins
 In today’s interconnected digital world, Solopreneurs, sole traders, small and medium-sized enterprises (SMEs) face an increasing number of cyber threats that can have severe consequences for their operations, reputation, and financial stability. Cybersecurity has become a critical aspect of business management for all businesses as they are often targeted by cybercriminals seeking to exploit their vulnerabilities.  Li...
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Episode 56: 10 essential Google Analytics 4 Metrics you need to understand

June 15, 2023 • 9 mins
Google is replacing Google Analytics 3 with Google Analytics 4 and 4 is very different. To help you manage the transition (you have no choice BTW) here are the top 10 GA4 metrics that you need to understand. Understanding the information will help you learn how any improvements to your website are performing and will help you understand what visitors to your website are doing.
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Episode 55: Are you zooming or Teaming from a cave?

September 27, 2022 • 10 mins
Do you know how good, or bad, your video calls sound?  Have you ever recorded your calls and played them back? Are you happy with the sound quality or would you like to sound more professional?  Have a listen to this to find out how to make your video calls sound more professional 
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Episode 54: Help! I’ve got an invisible website, what should I do?

August 5, 2022 • 10 mins
Help! I’ve got an invisible website, what should I do? 1/ Panic? 2/ Wait and Hope? 3/ Start Again? 4/ Call an expert? Have a listen and hear expert advice from Andy Poulton, your Chief SEO Officer. Also may contain references to Search Engine Optimisation
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Episode 53: Pen Island and other Domain Name Nightmares

June 20, 2022 • 6 mins
The Welsh Italian Pizza Company were in the press recently but it wasn't because of their Pizzas. It was something web related. Have a listen to learn about their domain name nightmare and other howlers and how not to make the same mistake with your website.
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Episode 52: Make your Business More Cyber Secure

May 5, 2022 • 20 mins
In my previous pod I talked about the key Cyber Security threats that individuals and businesses of all sizes face. This time around I am going to review some of the key protective measures that you can take. Measures that will make your business harder to defraud, harder to hack and less likely to fall victim to Cyber Crime.
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Episode 51: Cyber Security Threats to You and your Business

March 21, 2022 • 16 mins
Could your business be at risk from Cyber Crime? You bet it could.....in fact, with Putin's invasion of Crimea the threats are likely to be much greater as the Cyber Criminals use the invasion as a distraction and opportunity  Listen to my latest Podcast to find out how cyber criminals could impact your business 
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Episode 50: Why every business with a website NEEDS SEO

February 14, 2022 • 9 mins
 Search Engine Optimisation is the the process that is undertaken in order to make your website search engine friendly. This makes it easy for all search engines to fully understand your business, your services and/or your products so that your website can feature in the search results when somebody is searching for the things you do, the services you provide or the goods you sell.   But it’s not quite as simple as simp...
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Episode 49: Top Tips for SEO in 2022

December 23, 2021 • 13 mins
Christmas is just around the corner. Now is an ideal time to take a step back from working In your business (the day to day things that you do) and do a bit of work ON your business (business structure, systems, processes, marketing etc.).  That makes it an ideal time for some top tips for your SEO for 2022.
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Episode 48: You cannot be serious......

December 6, 2021 • 7 mins
You cannot be serious….…Yes you can and you must be.  But serious about what?  About your passwords, that’s what.  The Top 10 most hacked passwords of 2021 has been released. And you won't believe what's at No. 1. Well, you might but you should be incredulous because it's just stupidity of the highest order
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Episode 42: What does your Phone Number tell people about your business?

October 27, 2021 • 6 mins
Does your business use a mobile number? Of course it does but do you have a landline number or have you ditched that and rely solely on your mobile (cell) phone? That could be a mistake and if you listen to my latest podcast you'll understand why I think that it is.
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Episode 41: October is National Cyber Month. What is National Cyber Security Month?

October 1, 2021 • 7 mins
Threats of Cyber Crime from Cyber Criminals continue to increase and we all need to be increasingly alert and focussed on the threats, the impact they could have on our lives AND the things we can do to minimise the risk to ourselves and our businesses. National Cyber Security Month 2021 has the overarching theme “Do your part. #BeCyberSmart” and looks to empower individuals and businesses to own their role in protectin...
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Episode 40: New Password Guidance from the National Cyber Security Centre

September 15, 2021 • 6 mins
15 Years ago Bill Gates predicted the death of the password. He was wrong, the password is still with us but it's even more insecure and new advice is to use 3 random words. But how do you choose 3 random words? Use What 3 Words, that's how. Have a listen to lean how
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Episode 39: Bye Bye Bounce Rate, Bounce Rate Bye Bye

August 25, 2021 • 8 mins
 When I’m asked to evaluate a website I always ask for access to Google Analytics, GA, (other analytics packages are available) so that I can get a feel for how the site is performing. After all, if it’s performing well then there’s probably little to gain from tweaking the website but if it’s not performing then the website needs to be fixed BEFORE any more marketing takes place. 
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Episode 38: The Internet is NOT the WWW

July 23, 2021 • 6 mins
This is a pet peeve of min. Too many people, many who should know better, use the word "Internet" when they should use "WWW" and vice versa. This REALLY gets me because the two are very different. Have a listen to learn the difference
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Episode 37: To Carousel or not to Carousel, that is the question.

June 21, 2021 • 7 mins
Carousels, (aka Image Sliders) the name given to those annoying sliding images that seem to feature on most websites these days. As you might have gathered, I’m not a fan but is my dislike subjective (taste) or objective (they don’t add anything). It’s objective, listen to my Podcast and learn why
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Episode 36: How much did your last cup of coffee cost?

May 25, 2021 • 5 mins
How could a cup of coffee cost £31,000? It's not about expensive beans, it's all about Cyber Crime
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