February 16, 2025 • 29 mins
This episode dives into the evolving world of internet marketing, emphasizing the critical role of podcasts and authentic storytelling in achieving success. Shaahin Cheyene shares invaluable insights on leveraging social proof, integrating various content strategies, and embracing trial and error in the fast-paced digital landscape.
• Discussion on the limitations of SEO in modern marketing
• Importance of creating evergreen content through podcasts
• Leveraging social proof to build trust with consumers
• Emphasis on storytelling as a tool for successful marketing
• Strategies for optimizing presence on platforms like YouTube
• Encouragement to embrace authenticity in all marketing efforts
Guest Contact Information:
- www.podcastcola.com
- www.shaahincheyene.com
- https://www.instagram.com/shaahincheyene/
- https://www.youtube.com/@businessstoryoftheweek
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The Unknown Secrets of Internet Marketing podcast is hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:16):
Howdy, welcome to another fun-filled episode of
the Unknown Secrets of InternetMarketing.
I am your host, matt Bertram.
We're doing a couple episodeson Amazon growth.
We've talked about podcasting.
We've talked about a lot ofdifferent things.
We've kind of really started tobranch out from SEO, because I
think that you really need anintegrated funnel.
(00:36):
Seo is not the magic bullet thatit used to be, and so I thought
it would be good to bring aworld-renowned guest on Shahid
Shahan.
How are you doing, buddy?
I'm doing great, never better.
Well, man, if y'all haven'theard his story, it is
phenomenal.
He's got a crazy book out therethat talks about, I guess, the
(00:57):
fast life, and he was one of thefounders of Herbal Ecstasy and
grew a billion-dollar company,sold all kinds of stuff on
Amazon.
He's now doing a lot ofdifferent things from this
podcast booking agency that hereached out to us on, as well as
some accelerator programs.
(01:17):
He's got podcasts, he's gotchannels.
He's all over the place.
So, chase, how are you doingbuddy?
I know today was a little bitcrazy.
You got a lot of differentthings going on, so I'm glad
that you made it here.
Speaker 2 (01:32):
Thanks, man.
Yeah, we were just in studioactually shooting a podcast for
one of our clients that's usinga top of funnel, and oftentimes
I tell people you know, ifyou're not doing podcasts and
using it as some component toyour funnel, you're missing out,
because podcasts are evergreen,meaning they live forever, and
(01:55):
you're producing fresh contentthat AI can't produce.
Ai is still not good enough toproduce that kind of content and
it lives forever to producethat kind of content and it
lives forever.
And not only that.
It's a unique way to buildauthority and to present your
brand and build out all areas ofyour funnel.
So I tell people all the timeif you're doing the podcast to
(02:17):
one person or to a hundredpeople, remember the game now is
all about who can createcontent, original content, and
then what you do with thatcontent falls under the category
of your marketing department.
People like you that are SEOoptimizers.
And so I tell people you know,create great content and then
(02:38):
aggregate it.
It doesn't matter what peopleare going to have as an audience
.
They can have five people, theycan have 5 million people.
You take that content, youre-aggregate it, you get the
otter transcript, you put thaton a blog, you add pictures to
it, you take clips, you put thatthroughout social and the more
(02:59):
you do that, the more successyou're going to have.
A lot of marketers now thinkthey can do what they were doing
two years ago, five years ago,and just build bullshit sites
that bring people spammy sitesand review sites and do all that
spamming.
It's just not working anymoreand AI is changing everything.
Speaker 1 (03:20):
Well, ai is getting a lot smarter and it's figuring
out what those signals are.
It's trying to kind of breakthrough the noise to find the
spam with the spam filters forsure.
You know, I totally agree withyou.
There's kind of a formula thatwe follow, called the 7-11-4
rule, where it's like sevenhours of content you know,
(03:42):
seeing your brand 11 times onfour different channels.
Hours of content, you know, uh,seeing your brand 11 times on
four different channels, and,and really I haven't found a
better way to create thatcontent, for clients to create
that content.
Uh, outside of a podcast, it'sjust like a great format.
You can create a different kindof sequences or topics that you
want to go down a rabbit hole.
You can create a ton of contentand then, like you said, you
(04:02):
can absolutely repurpose that ondifferent channels and really
that's what it's about.
It's about people seeing yourbrand, understanding your
message and connecting with you,and I 100% agree, we've been
podcasting for, I think, 12years.
You know, I actually PodFest.
I just got back from PodFestand so met some great people on
(04:26):
there.
I think I'm going to probablybring on John Lee Dumas from
Entrepreneurs on Fire.
He was talking about all thestuff that he was doing and I
just I can't find somethingbetter than podcasts.
Certainly, youtube now, right,is kind of changing the name of
(04:46):
podcasting.
I know Spotify tried to do it,but I think YouTube as a new
growth and kind of utilizing theshorts and building that funnel
is absolutely there.
Speaker 2 (04:58):
Yeah, youtube is interesting.
We started a company calledViral Mirage.
We're the leading provider ofYouTube acceleration services
and what we learned is prettyinteresting.
So YouTube actually used to bea lot easier to get ranked.
Now people put their stuff onYouTube.
(05:19):
This is great.
I'm just like Joe Rogan Me andmy friends hang out, we talk
it's going to be awesome, andthey put their content on
YouTube and it's Tumbleweed City.
They've got zero action becauseYouTube.
Those guys are sitting aroundgoing.
You know what?
If Matthew wants some actionfrom YouTube, if they want us to
push them up our algorithm,matthew can buy ads.
You got money, matthew.
(05:40):
Buy some ads, right.
And if you want more traction,buy more ads.
And that's what they're doing.
So the workaround that wediscovered is the live content.
If you are producing a 24 sevenlive, youtube doesn't know.
Youtube goes.
Oh my God, matthew's producinglive content.
(06:01):
I don't know if it's timely.
I don't know if he's talkingabout the elections.
He's talking about Trump, he'stalking about Bobby Kennedy,
he's talking about some relevantissue.
We don't know, but we know he'sdoing it live.
So we are going to give thatextra SEO and push that to the
optimization of YouTube to thetop of the page of everybody's
feed.
(06:22):
So what we did with our company,viral Mirage if anyone's
interested, check out viralmiragecom is that what we did
was we went in there and wefigured out a way to create from
.
You got to have content fromcontent that you already have.
We and if you don't have thatcontent, you better start doing
podcasts, so reach out to us.
(06:42):
A podcast Cola.
Have that content.
You better start doing podcasts, so reach out to us at Podcast
Cola.
We take that content, we createit 24-7 live and it explodes.
You got to do a few things.
You got to do some backlinks,you got to do some blog posting.
We do all of that for you andbasically, within 90 days it
blows up your YouTube as if youwere one of these major
(07:04):
influencers like Mr Beast orMark Robers or the Jake Pauls of
the world, without having to bethat big and it's a little
known secret that people don'tknow about just yet.
And we were taking a limitednumber of clients for this
service.
We don't know how long we'regoing to be able to do this, but
right now it's working likecrazy.
Speaker 1 (07:25):
I love the, the, the route we were talking in the
pre-interview, the RobertCialdini kind of creating some
scarcity there.
Um, you know, uh, I know you'vedone a lot of stuff on on
Amazon as well and um, you know,I know that might not be where
your focus is, but I know thatyou were really helping, uh
people, helping people sell alot of products on Amazon and
(07:46):
I'm just kind of wanting to,wanting to hear kind of what
your takeaways from from thatspace are.
Speaker 2 (07:52):
Yeah, no, that's a great question.
So I still teach people how todo Amazon.
By the way, anyone's interested, just email me.
It's going to be D A R K Z E SS at gmailcom, or you can even
reach me through podcast.
I've got one of the lead Amazoncourses and anybody listening
to internet marketing, useinternet marketing in the
subject heading and I'll giveyou the Amazon course for free.
(08:13):
My goal this year is to empower100 people to start Amazon
businesses and createpredictable, recurring revenue
streams.
And I've talked to ProfessorCaldini before.
We've chatted several times.
Those elements of influence arevery important, right?
So you've got to havelikability, you've got to have
social proof, you've got to haveauthority.
(08:34):
But the thing that trumps allof it is social proof.
On Amazon, the way things havegotten, we don't have any trust
anymore between the consumer andthe company.
That's gone, it's eroded.
Nobody believes you because youwant their money, matthew.
So the way around, that issocial proof, and Amazon figured
(08:58):
this out.
Now, funny enough, people lookat Amazon and they're like, oh,
okay, uh, uh, amazon, I'm justleaving a review for free.
You know that's cool, I get to.
You know, have my voice heard.
But the fact is, amazon hasbuilt one of the most active and
prolific blog networks in theworld and they own the content
(09:19):
that you are producing for themfor free.
You are doing work for Mr JeffBezos as he is sailing by in his
beautiful yacht because you'releaving those reviews.
It is content that Amazon ownsthat you are producing for them.
Speaker 1 (09:38):
Isn't that the same with all the social media
platforms, too, that we'recreating content on?
Say again, again.
Isn't that the same for all thesocial media content that we're
creating on all the differentplatforms?
Speaker 2 (09:50):
yeah, I don't know how the rule is with um.
I don't know how the rule iswith facebook, like, do they own
your baby pictures?
If you post them, do they ownall that stuff?
Speaker 1 (10:02):
I think they they do.
At least that was when I was incollege when Facebook kind of
started up and that was, Ihadn't looked at the bylines.
I mean, really the big thingright now is TikTok, right Of
like what TikTok's doing.
But yeah, I'm pretty sure ifyou post it on their platform
it's all theirs and they coulduse it in kind of any way and
(10:24):
they give you like a perpetuallicense to do whatever you want
with it.
But they now own it and that'sthat.
So they're.
I think they're using it for,you know, face recognition
software and they have, you know, government as clients and so
there, there, there's a lot ofcraziness, for sure that that's
happening with, like information.
(10:45):
Um, I mean, I would tell youthat the reviews I was just
talking to a guy that was thehead, uh, I'll probably bring
him on the podcast as well, butum, he was the head of gmb, um,
google, my business and likekind of like how important the
reviews are there and and howthe, the uh large language
models really understand whatyou're putting in the review and
(11:06):
how that impacts ranking.
So I can see it definitelyhappening across the board on
any major platform.
I mean one of the things that Iheard from you talk about in a
previous interview was kind ofthose concepts of influence, and
I recently read Prefluence,which I thought was a fantastic
(11:30):
book that he came out with thefollow up to Pre-slation.
Speaker 2 (11:33):
Pre-slation, yeah, yeah.
Speaker 1 (11:34):
Yeah, and so it was crazy though, because, like the
first book that he wrote, he wastrying to protect people
against these big corporationsfrom using these strategies, and
what it turned into is hebecame a consultant for all
those companies because theyloved what he was doing, and so
I agree with you that there'slike a lack of trust and there's
(11:57):
a trust layer that I think thatthat's the new currency in a
lot, because people are justaggregating what other people
have said, because they justdon't have time to do the
research like they used to, andthere's information all these
different places.
Speaker 2 (12:14):
Yeah, it's true, and I think that puts us as Internet
marketers in a very uniqueposition.
So you've got to imagine, withall that's happening now, with
all this AI, like, what's goingto set you apart as a
storyteller, what's going to setyour products, your brands,
(12:36):
your clients apart, apart?
And the key, I think to a largepart, is something that maybe
is not in his wheelhouse or youknow, as part of his five
elements of influence, but Ithink it plays to all of them,
and that's authenticity.
You can't fake authenticity.
There's a great saying that drummachines don't have souls, and
(12:59):
there's just something abouthearing live music, for example,
that just can't be duplicated.
It's the errors, it's themistake, it's the look on the
guy's face, it's the sweatdripping from his head as he
hits a beat that's never beencreated, and drum machines can't
do that.
They can become technicallyaccurate.
And the same thing with thework that we do with
(13:21):
storytelling, because internetmarketing, at the end of the day
, I truly believe comes down tostorytelling and who's the best
storyteller?
Otherwise, you're just doingbullshit stuff that you know
anybody can do, and you'remanipulating this algorithm and
that algorithm and you knowmight work.
For a minute, you might make alittle bit of quick cash, but in
the longterm those aren't thepeople who make them the big
(13:42):
money.
The big money comes from thestorytellers.
Speaker 1 (13:46):
Yeah, no, I, I agree.
I mean, tell me, tell me inkind of your I, which we jumped
into this and I love it, likebecause we don't have a lot of
time, um, but like, how did youdiscover that?
Like, how did you discover thestorytelling component of of how
powerful it is through all?
(14:07):
Because you've dealt with, like, like from your book and stuff,
like just crazy people comingat you every different direction
and from 16 or something thatwas, I mean, you, you've done
just so much in so little amountof time.
Like, how did you filter outthe noise to figure out you know
what was working, what wasn'tworking, and like where you
(14:30):
settled on that messaging?
Speaker 2 (14:32):
Yeah, I think.
Look, I think a lot of thestuff you know.
Again, I fall back to us asdigital marketers, Right, and I
feel like a lot of the stuffthat we do is really based on
trial and error.
So you've got to do.
You know, the people I see whofail and who can fail quickly
(14:55):
and get back up and keep running, are the ones who actually,
long-term, are the successes.
I tell people this all the timeIf the total aggregate of your
successes far outweighs theaggregate of your failures,
you're fine.
You can have a ton of failures.
You know, if you lose, don'tlose the lesson.
(15:15):
I tell people this all the time, and so a lot of the times we
don't know what exactly is goingto work.
So it's it's a little bit oftrial and error of like, hey, is
this going to work, Is thatgoing to work?
Right.
And sometimes we do things evenif we know they're going to fail
(15:37):
, so that we can be like, hey,you know what that failed, but
here's how we're going to tweakit for it to succeed.
And it's always been the peoplewho think that way win.
So at the end of the day, youcan go into something and we're
speaking in pretty broadgeneralities, but you can try a
(15:59):
new tactic, knowing that it mayfail.
It may succeed, but if it fails, you already have the backup
plan.
It gives you an opening tosomething else that you might
not have had before and that, Ithink is a win.
Speaker 1 (16:15):
Man.
I think the data is so powerfulIf you look at from digital
marketing, from traditionalmarketing, like you would have
to run an ad, post a billboard,put it in a magazine, whatever,
and you're just going to likeyou can't make any changes, you
can't pivot, you can't optimizeit and with you know, social
media or paid ads or whateveryou're getting that real-time
(16:37):
data and so you're able to testthat really quickly.
And one of the things that Ifound early was like whatever I
think we should do, or whateverI think should be, is not
necessarily what's right.
Right, because I'm noteverybody.
I'm speaking to me as, I guess,the avatar or the target
audience, but there's otherpeople that reflect differently.
(16:58):
The thing that blows my mind isthis is not I don't know
exactly how old this study is,but it talked about Google ads.
20% of people roughly click onGoogle ads.
Okay, 80% of people don't, andthere's very little overlap,
right, so a lot of people if youtalk to you do like quick tests
(17:18):
, I don't, I skipped the ads.
I skipped the ads and that'swhy they try to make the ads
look like organic, right, butGoogle's built a huge business,
one of the biggest businesses inthe world based on that 20% of
people that click on the ads.
And so you got to understand,hey, these people are not, you
know, or these people that arenot like you are still buying
(17:40):
stuff or still doing stuff.
You, you might want tocommunicate your message to them
and and so these people reachthem in a different way.
And so I love the aspect oftesting.
Like when we do email drips andstuff like that, I like to just
do all the letters of thealphabet on the, on the freaking
title, and then you figure outwhat quickly works.
And then you just kind of startleaning into the data and
(18:01):
optimize that direction.
But you start with like, ok,this is my best guess, and then
let's just see what happens.
But I but I like that point oflike, ok, we're going to try
this.
It's probably going to fail,but it's going to help us set a
baseline or it's going to helpus kind of get some data in this
area.
And then sometimes I've beenjust blown away by the results
(18:22):
area.
And then sometimes I've beenjust blown away by the results,
like you were talking aboutselling on Amazon.
I had a guy a long time ago thatwas wanting to sell Play-Doh
for kids like monthly shipmentsof Play-Doh, okay, cause you
know I have two.
I have two young boys now andyou know the Play-Doh gets bad
pretty quick.
And I didn't have kids at thetime.
He came to me, built a Shopifysite.
He was like I want to sell thison a recurring model, and I
didn't have kids at the time.
He came to me, built a Shopifysite.
He was like I want to sell thison a recurring model and I was
(18:45):
like I just I don't know aboutthis.
And that thing blew up so fast,so quickly, that it humbled me
to the point that I said I'm notgoing to go out and say this is
not going to work or this isgoing to work.
I'm going to say here's what Iknow.
We're going to test the dataand we're going to do whatever
the data tells us to do.
But you know there's just somany different things that you
(19:10):
don't think will work thatcertain people respond to, and I
think that you, I think thatyou want to do business with
like minded people, right, andso if you put yourself out there
, like we were talking about, inthat authentic way, you're
going to attract people thatwant to do business with you and
and you're going to have a muchbetter relationship, because
the worst thing in the world isto do business with somebody
(19:32):
that, um, you're not on the samepage with Right and yeah, I
tell people this aboutpodcasting all the time too.
Speaker 2 (19:39):
So, to your point, you probably going to suck the
first few that you do.
That's why when we book clientsat Podcast Color, we book
people on shows.
I'm like, dude, get ready to doa show a week.
Like a show a week, that's alot.
I'm like, no, get ready to do ashow a week.
And the first few you're goingto do you're going to suck and
it might be terrible and youmight stutter and you might get
(19:59):
it wrong and you know you mighthave bad lighting or bad sound.
Hopefully you don't if you'reour client, because we show
everybody exactly what they needyou to look at.
But you might not be perfect andthe next one you're going to
suck a little less and by thetime we get to month two or
month three, you're going to beknocking these things out, like
me and you are doing right now,and there's going to be no
(20:20):
preparation needed.
You're going to have your callto action, you're going to have
your talking points, you'regoing to have everything you
need ready to go, and mostpeople don't realize that.
Most people don't realizeeverything is an effort and
that's one of the things withJoe Rogan.
I love Joe Rogan.
He's one of the top podcasthosts in the world, if not the
top podcast host.
But the problem with him is hejust makes it look too easy and
(20:41):
everybody thinks they can do itand the fact is, like anything
else, it's gonna take practicewell, he went for I don't know
how many, how long he did.
Speaker 1 (20:51):
I remember when he was doing uh, podcasts in like
storage closets, you know.
I mean he's been podcasting anddoing stand-up comedy for
forever.
You know what I mean.
And I do think that that formatNow what do you say?
Because you're in thepodcasting space, I have found
that I'm looking at maybemodifying the way we do
(21:14):
interviews to lengthen them.
Right, and I've been trying to.
When I'm interviewing people,try to pull out, let them get
all the promotion out up frontso we can get into the meat.
Because until you get somebodyin that storytelling environment
, you know, like by the time youget in there, if that takes 20
minutes, right, and you have a40 minute podcast, it really
(21:36):
gets good.
I think when I end, the bestconversations I have are after
we in the podcast, when we'rewaiting for it to good.
I think when I end, the bestconversations I have are after
we in the podcast, when we'rewaiting for it to upload.
Like, I have so many greatconversations that I think could
, could, could, lengthen the,the time, um, to really get to
know somebody, to really getthose stories shared and to
really get some of the realquality value from the podcast,
(22:00):
cause I find many times I'minterviewing somebody and right
about the time we end is likethe time when I think it's
getting the best from a storystandpoint, Maybe I don't know.
Speaker 2 (22:12):
Yeah, no, it's usually the case.
It's usually the case, and look, you gotta be warmed up when
you're doing a podcast.
But honestly, you know, matthew, I feel it's all about the long
form.
I know you're limited on timetoday, so maybe we'll get on
again in the future, but at theend of the day, it's all about
long form so I mean what?
Speaker 1 (22:31):
what do you think the perfect length is?
Speaker 2 (22:34):
for a podcast, I think between one to three hours
.
You know, I think the sweetspot is an hour.
It depends on who you've got.
Man Like I would hate to be onwith somebody who's an amateur,
who's like never done shows andbe on a more than an hour.
And most people I find the wayI do podcasts like an hour in
(22:54):
people are pretty tired andthey're pretty exhausted.
So I actually even like youknow, there there's a few
different ways to do it.
You know, top of funnel youcould have a 10 minute podcast
and I've seen those go reallygreat.
You don't really want to goshorter than that, but 10 minute
rapid response.
You know, wham bam.
Thank you, ma'am.
Done is really good.
And then the maximum I wouldsay is about an hour long, for
(23:18):
when you're starting out.
Once you get good, once you getJoe Rogan, cred, then let's
kill it.
Let's get in a big studio.
He'll open up a bottle ofsomething and you'll sit around
and you can talk for two, three,four hours.
I think his interview withTrump was like three and a half
hours.
Speaker 1 (23:36):
Yeah, so Cheyenne.
So how did you go from okay,selling herbal ecstasy, billion
dollar company, right, you'redoing Amazon stuff.
You know you've written, you'vewritten a book like crazy life,
and then like I don't know whathappened between that and
(23:57):
podcast company?
You know, uh, youtube,accelerated instagram, all that
kind of company, like whathappened in between there,
because you know once I meanlike roughly how old are you now
?
And then 16 we got, we got apretty length of time of, uh,
the transformation I'm.
I'm really interested inhearing kind of like life
(24:18):
lessons and what you learnedthrough that and why you settled
here Now.
I certainly agree, podcastingis where it's at, I believe,
from content creation andconnecting with people one to
many Like there's so many thingsthat I keep preaching it as
well.
I'm just wondering kind of whatdid that journey look like for
you?
I'm really interested in yourbackstory.
Speaker 2 (24:40):
So yeah, so you know, I think well, anyone that's
interested.
You can read more about me howI created over a billion dollars
in revenue in my teenage years.
The book is called Billion howI Became King of the Thrill Pill
Cult.
That's on Amazon, stitcher,spotify, wherever you get your
books, but you can get the audiobook on Amazon.
On what is it Audible?
(25:01):
That's an easy way to do it.
So I always believe that itdoesn't matter what you're
selling.
The key is the story that youtell around what you sell and
the value that you can provide.
So I've always believed inhaving excellent products that
go, that are on brand, andhaving service-based businesses
(25:22):
is the same thing.
If you've got something thatother people don't and you can
tell a better story, you'regoing to be well ahead of the
game.
And so I started my journey inpodcasting to promote my book,
which is now being turned into afilm.
Paris Hilton's company 1110 isproducing it.
Another Academy Award winningstudio is involved in the
(25:44):
production of that film.
In the next couple of yearsit's going to be pretty awesome,
and I got that deal throughdoing podcasts.
So podcasting has beeneverything.
And then people started comingto me being like, hey, man, can
you do this for us?
We would love to do this.
And I said, yeah, and that'show we arrived to where we're at
.
Speaker 1 (26:04):
Very cool, very cool.
So I do have to go here in aminute.
Why don't you tell me what iskind of like some maybe what's
an unknown secret of Internetmarketing?
You quickly shared the runningthe YouTube live.
(26:25):
Maybe you know you can you canschedule out podcasts where they
continuously get pushed outlive.
I don't know if you're usinglike oh, what is it?
Obo, obb, oob, I don't knowwhat it's called.
What is it OBO, obb, oob, Idon't know what it's called.
But like what are some othersecrets, I guess, of internet
marketing that you think arekind of maybe underutilized
(26:45):
today?
Speaker 2 (26:46):
Yeah, at the end of the day, I think you need to be
making content.
You need to.
So one of the biggest secretsthat I teach my clients is you
should have a podcast.
But most people don't have thetime, the wherewithal, all that
stuff.
So back to Caldini's principleIf you're vouching for yourself,
(27:07):
that's great.
Buddy, pat on the back, you'rereally nice.
No one believes you If somebodyelse is vouching for you.
Way better.
You have authority and socialproof.
So how do we get that?
We do that by getting booked onother people's podcasts.
And you do something reallysimple, matthew.
If you want to get booked onthose podcasts, first you call
Podcast Cola, get on the siteand book a session, and we've
(27:31):
got a free strategy call.
You can get on with me or oneof my customer growth
consultants and talk to them.
But once you get booked onthese podcasts, you just say one
simple thing.
You say hey, buddy Matt, do youmind if I aggregate this
content, if I download this?
You send me the video afteryou're done and I'm going to put
it on my channel.
I've got 100,000 subscribersand I'm going to help promote
(27:53):
MatthewBertramcom.
Are you cool with that man?
Speaker 1 (27:59):
We might be sending you some new subscribers, is
that?
Speaker 2 (28:00):
okay, yeah what are you going?
to say, yeah, of course You'renot a dick.
You're going to be like, yeah,fuck, yeah, let's do it.
Right.
So by doing that, now I've gotyour permission, I take that
content.
That's going to become a blogon the back end of my site with
pictures, videos, clips.
I'm going to make clips of this.
I'm going to put it out allover social media.
It's going to help you becausewe're going to help promote your
show as well.
(28:20):
Right, and now I'm going totake this feed and I'm going to
put it on my podcast feed aswell, to my entire audience.
I just produced a show.
If I do four shows a week, I'veproduced four shows a week.
And then if I produce any extraones myself, great.
If I don't, I never have toproduce a show and I have a
podcast.
That podcast is gonna rank inthe top 10 for anything that you
(28:43):
do.
Now you have a YouTube channel.
I'm gonna put this up on myYouTube channel and again, this
is gonna rank top for my name,for what I'm offering, for my
services, for Podcast Cola, and,at the end of the day, that's
the best way to go.
Anybody interested?
Reach out to me.
We work with agencies all thetime podcastcolacom, and I'm
happy to talk to anybody aboutAmazon Acceleration.
(29:05):
You want to talk about YouTube?
It's our viral Mirage service,instagram or just being booked
on podcasts.
Thanks for having me on,matthew.
I appreciate you, man.
Speaker 1 (29:17):
All right.
Well, everybody, cheyenne,cheyenne, thanks for coming on.
Until the next time.
If you want to grow yourbusiness with the largest,
strongest, most powerful tool onthe planet, reach out to EWR
(29:40):
for more revenue in yourbusiness.
Until the next time.
Bye-bye for now.
Howdy, welcome to another fun-filled episode of
the Unknown Secrets of InternetMarketing.
I am your host, matt Bertram.
We're doing a couple episodeson Amazon growth.
We've talked about podcasting.
We've talked about a lot ofdifferent things.
We've kind of really started tobranch out from SEO, because I
think that you really need anintegrated funnel.
(00:36):
Seo is not the magic bullet thatit used to be, and so I thought
it would be good to bring aworld-renowned guest on Shahid
Shahan.
How are you doing, buddy?
I'm doing great, never better.
Well, man, if y'all haven'theard his story, it is
phenomenal.
He's got a crazy book out therethat talks about, I guess, the
(00:57):
fast life, and he was one of thefounders of Herbal Ecstasy and
grew a billion-dollar company,sold all kinds of stuff on
Amazon.
He's now doing a lot ofdifferent things from this
podcast booking agency that hereached out to us on, as well as
some accelerator programs.
(01:17):
He's got podcasts, he's gotchannels.
He's all over the place.
So, chase, how are you doingbuddy?
I know today was a little bitcrazy.
You got a lot of differentthings going on, so I'm glad
that you made it here.
Speaker 2 (01:32):
Thanks, man.
Yeah, we were just in studioactually shooting a podcast for
one of our clients that's usinga top of funnel, and oftentimes
I tell people you know, ifyou're not doing podcasts and
using it as some component toyour funnel, you're missing out,
because podcasts are evergreen,meaning they live forever, and
(01:55):
you're producing fresh contentthat AI can't produce.
Ai is still not good enough toproduce that kind of content and
it lives forever to producethat kind of content and it
lives forever.
And not only that.
It's a unique way to buildauthority and to present your
brand and build out all areas ofyour funnel.
So I tell people all the timeif you're doing the podcast to
(02:17):
one person or to a hundredpeople, remember the game now is
all about who can createcontent, original content, and
then what you do with thatcontent falls under the category
of your marketing department.
People like you that are SEOoptimizers.
And so I tell people you know,create great content and then
(02:38):
aggregate it.
It doesn't matter what peopleare going to have as an audience
.
They can have five people, theycan have 5 million people.
You take that content, youre-aggregate it, you get the
otter transcript, you put thaton a blog, you add pictures to
it, you take clips, you put thatthroughout social and the more
(02:59):
you do that, the more successyou're going to have.
A lot of marketers now thinkthey can do what they were doing
two years ago, five years ago,and just build bullshit sites
that bring people spammy sitesand review sites and do all that
spamming.
It's just not working anymoreand AI is changing everything.
Speaker 1 (03:20):
Well, ai is getting a lot smarter and it's figuring
out what those signals are.
It's trying to kind of breakthrough the noise to find the
spam with the spam filters forsure.
You know, I totally agree withyou.
There's kind of a formula thatwe follow, called the 7-11-4
rule, where it's like sevenhours of content you know,
(03:42):
seeing your brand 11 times onfour different channels.
Hours of content, you know, uh,seeing your brand 11 times on
four different channels, and,and really I haven't found a
better way to create thatcontent, for clients to create
that content.
Uh, outside of a podcast, it'sjust like a great format.
You can create a different kindof sequences or topics that you
want to go down a rabbit hole.
You can create a ton of contentand then, like you said, you
(04:02):
can absolutely repurpose that ondifferent channels and really
that's what it's about.
It's about people seeing yourbrand, understanding your
message and connecting with you,and I 100% agree, we've been
podcasting for, I think, 12years.
You know, I actually PodFest.
I just got back from PodFestand so met some great people on
(04:26):
there.
I think I'm going to probablybring on John Lee Dumas from
Entrepreneurs on Fire.
He was talking about all thestuff that he was doing and I
just I can't find somethingbetter than podcasts.
Certainly, youtube now, right,is kind of changing the name of
(04:46):
podcasting.
I know Spotify tried to do it,but I think YouTube as a new
growth and kind of utilizing theshorts and building that funnel
is absolutely there.
Speaker 2 (04:58):
Yeah, youtube is interesting.
We started a company calledViral Mirage.
We're the leading provider ofYouTube acceleration services
and what we learned is prettyinteresting.
So YouTube actually used to bea lot easier to get ranked.
Now people put their stuff onYouTube.
(05:19):
This is great.
I'm just like Joe Rogan Me andmy friends hang out, we talk
it's going to be awesome, andthey put their content on
YouTube and it's Tumbleweed City.
They've got zero action becauseYouTube.
Those guys are sitting aroundgoing.
You know what?
If Matthew wants some actionfrom YouTube, if they want us to
push them up our algorithm,matthew can buy ads.
You got money, matthew.
(05:40):
Buy some ads, right.
And if you want more traction,buy more ads.
And that's what they're doing.
So the workaround that wediscovered is the live content.
If you are producing a 24 sevenlive, youtube doesn't know.
Youtube goes.
Oh my God, matthew's producinglive content.
(06:01):
I don't know if it's timely.
I don't know if he's talkingabout the elections.
He's talking about Trump, he'stalking about Bobby Kennedy,
he's talking about some relevantissue.
We don't know, but we know he'sdoing it live.
So we are going to give thatextra SEO and push that to the
optimization of YouTube to thetop of the page of everybody's
feed.
(06:22):
So what we did with our company,viral Mirage if anyone's
interested, check out viralmiragecom is that what we did
was we went in there and wefigured out a way to create from
.
You got to have content fromcontent that you already have.
We and if you don't have thatcontent, you better start doing
podcasts, so reach out to us.
(06:42):
A podcast Cola.
Have that content.
You better start doing podcasts, so reach out to us at Podcast
Cola.
We take that content, we createit 24-7 live and it explodes.
You got to do a few things.
You got to do some backlinks,you got to do some blog posting.
We do all of that for you andbasically, within 90 days it
blows up your YouTube as if youwere one of these major
(07:04):
influencers like Mr Beast orMark Robers or the Jake Pauls of
the world, without having to bethat big and it's a little
known secret that people don'tknow about just yet.
And we were taking a limitednumber of clients for this
service.
We don't know how long we'regoing to be able to do this, but
right now it's working likecrazy.
Speaker 1 (07:25):
I love the, the, the route we were talking in the
pre-interview, the RobertCialdini kind of creating some
scarcity there.
Um, you know, uh, I know you'vedone a lot of stuff on on
Amazon as well and um, you know,I know that might not be where
your focus is, but I know thatyou were really helping, uh
people, helping people sell alot of products on Amazon and
(07:46):
I'm just kind of wanting to,wanting to hear kind of what
your takeaways from from thatspace are.
Speaker 2 (07:52):
Yeah, no, that's a great question.
So I still teach people how todo Amazon.
By the way, anyone's interested, just email me.
It's going to be D A R K Z E SS at gmailcom, or you can even
reach me through podcast.
I've got one of the lead Amazoncourses and anybody listening
to internet marketing, useinternet marketing in the
subject heading and I'll giveyou the Amazon course for free.
(08:13):
My goal this year is to empower100 people to start Amazon
businesses and createpredictable, recurring revenue
streams.
And I've talked to ProfessorCaldini before.
We've chatted several times.
Those elements of influence arevery important, right?
So you've got to havelikability, you've got to have
social proof, you've got to haveauthority.
(08:34):
But the thing that trumps allof it is social proof.
On Amazon, the way things havegotten, we don't have any trust
anymore between the consumer andthe company.
That's gone, it's eroded.
Nobody believes you because youwant their money, matthew.
So the way around, that issocial proof, and Amazon figured
(08:58):
this out.
Now, funny enough, people lookat Amazon and they're like, oh,
okay, uh, uh, amazon, I'm justleaving a review for free.
You know that's cool, I get to.
You know, have my voice heard.
But the fact is, amazon hasbuilt one of the most active and
prolific blog networks in theworld and they own the content
(09:19):
that you are producing for themfor free.
You are doing work for Mr JeffBezos as he is sailing by in his
beautiful yacht because you'releaving those reviews.
It is content that Amazon ownsthat you are producing for them.
Speaker 1 (09:38):
Isn't that the same with all the social media
platforms, too, that we'recreating content on?
Say again, again.
Isn't that the same for all thesocial media content that we're
creating on all the differentplatforms?
Speaker 2 (09:50):
yeah, I don't know how the rule is with um.
I don't know how the rule iswith facebook, like, do they own
your baby pictures?
If you post them, do they ownall that stuff?
Speaker 1 (10:02):
I think they they do.
At least that was when I was incollege when Facebook kind of
started up and that was, Ihadn't looked at the bylines.
I mean, really the big thingright now is TikTok, right Of
like what TikTok's doing.
But yeah, I'm pretty sure ifyou post it on their platform
it's all theirs and they coulduse it in kind of any way and
(10:24):
they give you like a perpetuallicense to do whatever you want
with it.
But they now own it and that'sthat.
So they're.
I think they're using it for,you know, face recognition
software and they have, you know, government as clients and so
there, there, there's a lot ofcraziness, for sure that that's
happening with, like information.
(10:45):
Um, I mean, I would tell youthat the reviews I was just
talking to a guy that was thehead, uh, I'll probably bring
him on the podcast as well, butum, he was the head of gmb, um,
google, my business and likekind of like how important the
reviews are there and and howthe, the uh large language
models really understand whatyou're putting in the review and
(11:06):
how that impacts ranking.
So I can see it definitelyhappening across the board on
any major platform.
I mean one of the things that Iheard from you talk about in a
previous interview was kind ofthose concepts of influence, and
I recently read Prefluence,which I thought was a fantastic
(11:30):
book that he came out with thefollow up to Pre-slation.
Speaker 2 (11:33):
Pre-slation, yeah, yeah.
Speaker 1 (11:34):
Yeah, and so it was crazy though, because, like the
first book that he wrote, he wastrying to protect people
against these big corporationsfrom using these strategies, and
what it turned into is hebecame a consultant for all
those companies because theyloved what he was doing, and so
I agree with you that there'slike a lack of trust and there's
(11:57):
a trust layer that I think thatthat's the new currency in a
lot, because people are justaggregating what other people
have said, because they justdon't have time to do the
research like they used to, andthere's information all these
different places.
Speaker 2 (12:14):
Yeah, it's true, and I think that puts us as Internet
marketers in a very uniqueposition.
So you've got to imagine, withall that's happening now, with
all this AI, like, what's goingto set you apart as a
storyteller, what's going to setyour products, your brands,
(12:36):
your clients apart, apart?
And the key, I think to a largepart, is something that maybe
is not in his wheelhouse or youknow, as part of his five
elements of influence, but Ithink it plays to all of them,
and that's authenticity.
You can't fake authenticity.
There's a great saying that drummachines don't have souls, and
(12:59):
there's just something abouthearing live music, for example,
that just can't be duplicated.
It's the errors, it's themistake, it's the look on the
guy's face, it's the sweatdripping from his head as he
hits a beat that's never beencreated, and drum machines can't
do that.
They can become technicallyaccurate.
And the same thing with thework that we do with
(13:21):
storytelling, because internetmarketing, at the end of the day
, I truly believe comes down tostorytelling and who's the best
storyteller?
Otherwise, you're just doingbullshit stuff that you know
anybody can do, and you'remanipulating this algorithm and
that algorithm and you knowmight work.
For a minute, you might make alittle bit of quick cash, but in
the longterm those aren't thepeople who make them the big
(13:42):
money.
The big money comes from thestorytellers.
Speaker 1 (13:46):
Yeah, no, I, I agree.
I mean, tell me, tell me inkind of your I, which we jumped
into this and I love it, likebecause we don't have a lot of
time, um, but like, how did youdiscover that?
Like, how did you discover thestorytelling component of of how
powerful it is through all?
(14:07):
Because you've dealt with, like, like from your book and stuff,
like just crazy people comingat you every different direction
and from 16 or something thatwas, I mean, you, you've done
just so much in so little amountof time.
Like, how did you filter outthe noise to figure out you know
what was working, what wasn'tworking, and like where you
(14:30):
settled on that messaging?
Speaker 2 (14:32):
Yeah, I think.
Look, I think a lot of thestuff you know.
Again, I fall back to us asdigital marketers, Right, and I
feel like a lot of the stuffthat we do is really based on
trial and error.
So you've got to do.
You know, the people I see whofail and who can fail quickly
(14:55):
and get back up and keep running, are the ones who actually,
long-term, are the successes.
I tell people this all the timeIf the total aggregate of your
successes far outweighs theaggregate of your failures,
you're fine.
You can have a ton of failures.
You know, if you lose, don'tlose the lesson.
(15:15):
I tell people this all the time, and so a lot of the times we
don't know what exactly is goingto work.
So it's it's a little bit oftrial and error of like, hey, is
this going to work, Is thatgoing to work?
Right.
And sometimes we do things evenif we know they're going to fail
(15:37):
, so that we can be like, hey,you know what that failed, but
here's how we're going to tweakit for it to succeed.
And it's always been the peoplewho think that way win.
So at the end of the day, youcan go into something and we're
speaking in pretty broadgeneralities, but you can try a
(15:59):
new tactic, knowing that it mayfail.
It may succeed, but if it fails, you already have the backup
plan.
It gives you an opening tosomething else that you might
not have had before and that, Ithink is a win.
Speaker 1 (16:15):
Man.
I think the data is so powerfulIf you look at from digital
marketing, from traditionalmarketing, like you would have
to run an ad, post a billboard,put it in a magazine, whatever,
and you're just going to likeyou can't make any changes, you
can't pivot, you can't optimizeit and with you know, social
media or paid ads or whateveryou're getting that real-time
(16:37):
data and so you're able to testthat really quickly.
And one of the things that Ifound early was like whatever I
think we should do, or whateverI think should be, is not
necessarily what's right.
Right, because I'm noteverybody.
I'm speaking to me as, I guess,the avatar or the target
audience, but there's otherpeople that reflect differently.
(16:58):
The thing that blows my mind isthis is not I don't know
exactly how old this study is,but it talked about Google ads.
20% of people roughly click onGoogle ads.
Okay, 80% of people don't, andthere's very little overlap,
right, so a lot of people if youtalk to you do like quick tests
(17:18):
, I don't, I skipped the ads.
I skipped the ads and that'swhy they try to make the ads
look like organic, right, butGoogle's built a huge business,
one of the biggest businesses inthe world based on that 20% of
people that click on the ads.
And so you got to understand,hey, these people are not, you
know, or these people that arenot like you are still buying
(17:40):
stuff or still doing stuff.
You, you might want tocommunicate your message to them
and and so these people reachthem in a different way.
And so I love the aspect oftesting.
Like when we do email drips andstuff like that, I like to just
do all the letters of thealphabet on the, on the freaking
title, and then you figure outwhat quickly works.
And then you just kind of startleaning into the data and
(18:01):
optimize that direction.
But you start with like, ok,this is my best guess, and then
let's just see what happens.
But I but I like that point oflike, ok, we're going to try
this.
It's probably going to fail,but it's going to help us set a
baseline or it's going to helpus kind of get some data in this
area.
And then sometimes I've beenjust blown away by the results
(18:22):
area.
And then sometimes I've beenjust blown away by the results,
like you were talking aboutselling on Amazon.
I had a guy a long time ago thatwas wanting to sell Play-Doh
for kids like monthly shipmentsof Play-Doh, okay, cause you
know I have two.
I have two young boys now andyou know the Play-Doh gets bad
pretty quick.
And I didn't have kids at thetime.
He came to me, built a Shopifysite.
He was like I want to sell thison a recurring model, and I
didn't have kids at the time.
He came to me, built a Shopifysite.
He was like I want to sell thison a recurring model and I was
(18:45):
like I just I don't know aboutthis.
And that thing blew up so fast,so quickly, that it humbled me
to the point that I said I'm notgoing to go out and say this is
not going to work or this isgoing to work.
I'm going to say here's what Iknow.
We're going to test the dataand we're going to do whatever
the data tells us to do.
But you know there's just somany different things that you
(19:10):
don't think will work thatcertain people respond to, and I
think that you, I think thatyou want to do business with
like minded people, right, andso if you put yourself out there
, like we were talking about, inthat authentic way, you're
going to attract people thatwant to do business with you and
and you're going to have a muchbetter relationship, because
the worst thing in the world isto do business with somebody
(19:32):
that, um, you're not on the samepage with Right and yeah, I
tell people this aboutpodcasting all the time too.
Speaker 2 (19:39):
So, to your point, you probably going to suck the
first few that you do.
That's why when we book clientsat Podcast Color, we book
people on shows.
I'm like, dude, get ready to doa show a week.
Like a show a week, that's alot.
I'm like, no, get ready to do ashow a week.
And the first few you're goingto do you're going to suck and
it might be terrible and youmight stutter and you might get
(19:59):
it wrong and you know you mighthave bad lighting or bad sound.
Hopefully you don't if you'reour client, because we show
everybody exactly what they needyou to look at.
But you might not be perfect andthe next one you're going to
suck a little less and by thetime we get to month two or
month three, you're going to beknocking these things out, like
me and you are doing right now,and there's going to be no
(20:20):
preparation needed.
You're going to have your callto action, you're going to have
your talking points, you'regoing to have everything you
need ready to go, and mostpeople don't realize that.
Most people don't realizeeverything is an effort and
that's one of the things withJoe Rogan.
I love Joe Rogan.
He's one of the top podcasthosts in the world, if not the
top podcast host.
But the problem with him is hejust makes it look too easy and
(20:41):
everybody thinks they can do itand the fact is, like anything
else, it's gonna take practicewell, he went for I don't know
how many, how long he did.
Speaker 1 (20:51):
I remember when he was doing uh, podcasts in like
storage closets, you know.
I mean he's been podcasting anddoing stand-up comedy for
forever.
You know what I mean.
And I do think that that formatNow what do you say?
Because you're in thepodcasting space, I have found
that I'm looking at maybemodifying the way we do
(21:14):
interviews to lengthen them.
Right, and I've been trying to.
When I'm interviewing people,try to pull out, let them get
all the promotion out up frontso we can get into the meat.
Because until you get somebodyin that storytelling environment
, you know, like by the time youget in there, if that takes 20
minutes, right, and you have a40 minute podcast, it really
(21:36):
gets good.
I think when I end, the bestconversations I have are after
we in the podcast, when we'rewaiting for it to good.
I think when I end, the bestconversations I have are after
we in the podcast, when we'rewaiting for it to upload.
Like, I have so many greatconversations that I think could
, could, could, lengthen the,the time, um, to really get to
know somebody, to really getthose stories shared and to
really get some of the realquality value from the podcast,
(22:00):
cause I find many times I'minterviewing somebody and right
about the time we end is likethe time when I think it's
getting the best from a storystandpoint, Maybe I don't know.
Speaker 2 (22:12):
Yeah, no, it's usually the case.
It's usually the case, and look, you gotta be warmed up when
you're doing a podcast.
But honestly, you know, matthew, I feel it's all about the long
form.
I know you're limited on timetoday, so maybe we'll get on
again in the future, but at theend of the day, it's all about
long form so I mean what?
Speaker 1 (22:31):
what do you think the perfect length is?
Speaker 2 (22:34):
for a podcast, I think between one to three hours
.
You know, I think the sweetspot is an hour.
It depends on who you've got.
Man Like I would hate to be onwith somebody who's an amateur,
who's like never done shows andbe on a more than an hour.
And most people I find the wayI do podcasts like an hour in
(22:54):
people are pretty tired andthey're pretty exhausted.
So I actually even like youknow, there there's a few
different ways to do it.
You know, top of funnel youcould have a 10 minute podcast
and I've seen those go reallygreat.
You don't really want to goshorter than that, but 10 minute
rapid response.
You know, wham bam.
Thank you, ma'am.
Done is really good.
And then the maximum I wouldsay is about an hour long, for
(23:18):
when you're starting out.
Once you get good, once you getJoe Rogan, cred, then let's
kill it.
Let's get in a big studio.
He'll open up a bottle ofsomething and you'll sit around
and you can talk for two, three,four hours.
I think his interview withTrump was like three and a half
hours.
Speaker 1 (23:36):
Yeah, so Cheyenne.
So how did you go from okay,selling herbal ecstasy, billion
dollar company, right, you'redoing Amazon stuff.
You know you've written, you'vewritten a book like crazy life,
and then like I don't know whathappened between that and
(23:57):
podcast company?
You know, uh, youtube,accelerated instagram, all that
kind of company, like whathappened in between there,
because you know once I meanlike roughly how old are you now
?
And then 16 we got, we got apretty length of time of, uh,
the transformation I'm.
I'm really interested inhearing kind of like life
(24:18):
lessons and what you learnedthrough that and why you settled
here Now.
I certainly agree, podcastingis where it's at, I believe,
from content creation andconnecting with people one to
many Like there's so many thingsthat I keep preaching it as
well.
I'm just wondering kind of whatdid that journey look like for
you?
I'm really interested in yourbackstory.
Speaker 2 (24:40):
So yeah, so you know, I think well, anyone that's
interested.
You can read more about me howI created over a billion dollars
in revenue in my teenage years.
The book is called Billion howI Became King of the Thrill Pill
Cult.
That's on Amazon, stitcher,spotify, wherever you get your
books, but you can get the audiobook on Amazon.
On what is it Audible?
(25:01):
That's an easy way to do it.
So I always believe that itdoesn't matter what you're
selling.
The key is the story that youtell around what you sell and
the value that you can provide.
So I've always believed inhaving excellent products that
go, that are on brand, andhaving service-based businesses
(25:22):
is the same thing.
If you've got something thatother people don't and you can
tell a better story, you'regoing to be well ahead of the
game.
And so I started my journey inpodcasting to promote my book,
which is now being turned into afilm.
Paris Hilton's company 1110 isproducing it.
Another Academy Award winningstudio is involved in the
(25:44):
production of that film.
In the next couple of yearsit's going to be pretty awesome,
and I got that deal throughdoing podcasts.
So podcasting has beeneverything.
And then people started comingto me being like, hey, man, can
you do this for us?
We would love to do this.
And I said, yeah, and that'show we arrived to where we're at
.
Speaker 1 (26:04):
Very cool, very cool.
So I do have to go here in aminute.
Why don't you tell me what iskind of like some maybe what's
an unknown secret of Internetmarketing?
You quickly shared the runningthe YouTube live.
(26:25):
Maybe you know you can you canschedule out podcasts where they
continuously get pushed outlive.
I don't know if you're usinglike oh, what is it?
Obo, obb, oob, I don't knowwhat it's called.
What is it OBO, obb, oob, Idon't know what it's called.
But like what are some othersecrets, I guess, of internet
marketing that you think arekind of maybe underutilized
(26:45):
today?
Speaker 2 (26:46):
Yeah, at the end of the day, I think you need to be
making content.
You need to.
So one of the biggest secretsthat I teach my clients is you
should have a podcast.
But most people don't have thetime, the wherewithal, all that
stuff.
So back to Caldini's principleIf you're vouching for yourself,
(27:07):
that's great.
Buddy, pat on the back, you'rereally nice.
No one believes you If somebodyelse is vouching for you.
Way better.
You have authority and socialproof.
So how do we get that?
We do that by getting booked onother people's podcasts.
And you do something reallysimple, matthew.
If you want to get booked onthose podcasts, first you call
Podcast Cola, get on the siteand book a session, and we've
(27:31):
got a free strategy call.
You can get on with me or oneof my customer growth
consultants and talk to them.
But once you get booked onthese podcasts, you just say one
simple thing.
You say hey, buddy Matt, do youmind if I aggregate this
content, if I download this?
You send me the video afteryou're done and I'm going to put
it on my channel.
I've got 100,000 subscribersand I'm going to help promote
(27:53):
MatthewBertramcom.
Are you cool with that man?
Speaker 1 (27:59):
We might be sending you some new subscribers, is
that?
Speaker 2 (28:00):
okay, yeah what are you going?
to say, yeah, of course You'renot a dick.
You're going to be like, yeah,fuck, yeah, let's do it.
Right.
So by doing that, now I've gotyour permission, I take that
content.
That's going to become a blogon the back end of my site with
pictures, videos, clips.
I'm going to make clips of this.
I'm going to put it out allover social media.
It's going to help you becausewe're going to help promote your
show as well.
(28:20):
Right, and now I'm going totake this feed and I'm going to
put it on my podcast feed aswell, to my entire audience.
I just produced a show.
If I do four shows a week, I'veproduced four shows a week.
And then if I produce any extraones myself, great.
If I don't, I never have toproduce a show and I have a
podcast.
That podcast is gonna rank inthe top 10 for anything that you
(28:43):
do.
Now you have a YouTube channel.
I'm gonna put this up on myYouTube channel and again, this
is gonna rank top for my name,for what I'm offering, for my
services, for Podcast Cola, and,at the end of the day, that's
the best way to go.
Anybody interested?
Reach out to me.
We work with agencies all thetime podcastcolacom, and I'm
happy to talk to anybody aboutAmazon Acceleration.
(29:05):
You want to talk about YouTube?
It's our viral Mirage service,instagram or just being booked
on podcasts.
Thanks for having me on,matthew.
I appreciate you, man.
Speaker 1 (29:17):
All right.
Well, everybody, cheyenne,cheyenne, thanks for coming on.
Until the next time.
If you want to grow yourbusiness with the largest,
strongest, most powerful tool onthe planet, reach out to EWR
(29:40):
for more revenue in yourbusiness.
Until the next time.
Bye-bye for now.
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