It was great to talk with Muhmmad Azmi, Founder of GYMZYG, a new UK based brand that aims to give people improved confidence by ensuring that the gym gear they wear fits properly. We discuss why Muhammad founded GYMZYG, what the aims for the brand are, why sports people make sense to help promote the range, and how AI is helping the brand to differentiate itself in what is a crowded market.
Show Notes:
01:17 Muhammad's involvement in sports
03:37 Why GYMZYG was founded
05:17 Delivering value to customers
07:37 Brand values
10:35 What's behind the name GYMZYG
13:07 Core products at the moment and plans for product range
17:18 Importance of technology to the business
19:38 Biggest challenge to-date
21:23 Best success so far
24:12 Staying motivated
26:34 Managing currency exposures
28:25 Purpose and aims for the brand
31:29 Sporting hero
33:14 Favourite way to relax
33:39 Favourite music
35:01 Favourite meal
37:29 Languages spoken
38:57 Complexity around sizing
42:23 Open to discussion with athletes
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