Nate Woodbury shares his powerful "Leaf Strategy" for YouTube marketing that generates predictable leads and revenue for businesses by targeting specific long-tail search queries.
• YouTube is now the #1 way to grow your brand, especially before you're ranking at the top of Google search
• Nate pivoted to YouTube after discovering videos getting 50X more views than #1 ranked Google pages
• The "Leaf Strategy" involves identifying ultra-specific 8-10 word questions your audience is asking
• Focus first on questions with lower search volume to build authority in a specific niche
• Videos answering specific questions can rank at the top of YouTube within 1-2 days
• Create 10-12 minute videos that thoroughly answer questions without scripts
• Include hooks at the beginning and strong call-to-action at the end directing to another video or lead magnet
• Case study: Real estate coach grew from $1M to $6M business by switching from Facebook ads to YouTube
• Use SEMrush's Keyword Magic Tool to find specific question-based queries
• Create content based on what people are actively searching for to future-proof your strategy
-----
Guest Contact Information:
https://www.youtube.com/c/natewoodbury
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The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
This is the Unknown Secrets of Internet Marketing.
Your insider guide to thestrategies top marketers use to
crush the competition.
Ready to unlock your businessfull potential, let's get
started.
Speaker 2 (00:17):
All right, welcome back to the show.
This is the Unknown Secrets ofInternet Marketing.
I need to add on that traileron there.
My stream yard is justcompletely full of data, so it's
not working.
But welcome back everybody.
I have a great guest for youtoday, following the series of
really building your brandonline.
(00:38):
Go check out Build your BrandMania, a book I read a number of
years ago, really coming intofruition today.
Because, well, everything hasto do with social media.
Social media is so powerful.
It's the number one reason orway that I think you can grow
your brand.
So, as much as I think SEO isimportant and I do think SEO is
(01:00):
extremely important and a lot ofthe attribution goes to Google
reaching customers at the top ofthe funnel happens a lot on
social media where people findout about you.
If you're not ranking in search,so before you're the top
positions in search and whileyou're building that, people
need to find you other places,and one of the best ways to do
that right now, today is YouTube.
(01:22):
So today I wanted to welcome onNate Woodbury from
BeTheHeroStudioscom.
He specializes in YouTube.
If you're watching on YouTube,you can see behind him.
He's won all kinds of awards.
He's not just one of thoseexperts that says how to do it
and doesn't do it himself.
(01:42):
He's actually done it and nowhe's showing people how to do it
and doesn't do it himself.
He's actually done it and nowhe's showing people how to do it
, so I wanted to bring him onand introduce you all to Nate
Nate, welcome on the show.
Speaker 1 (01:54):
Yeah, thanks for having me.
I've got a unique strategy, butit works very, very predictably
.
I produce over 60 differentYouTube channels and the
strategy I'm going to share isgoing to help you leverage
YouTube, getting your videosranked at the top of YouTube
search even as quickly as asingle day and dominating
YouTube within about four months.
(02:16):
And primarily, we do this forlead gen.
So the businesses that I helpwith this strategy they're
generating seven or even eightfigures of lead revenue into
their business just from organicYouTube.
Speaker 2 (02:30):
That's something that everybody wants.
Everybody's looking for leadgen, everybody's looking for
predictable revenue.
That's the thing that we'refocused on at EWR.
Digital is building predictablerevenue, and I believe YouTube
is one of the great componentsof that strategy.
So, nate, let's get into it.
Why don't you tell me a littlebit about how you discovered
(02:52):
this strategy and maybe a littlebit more about what it is?
Speaker 1 (02:56):
Yeah, so I've had my company 15 years and back then
in the beginning I offered webdesign and SEO and we were
getting websites ranked at thetop of Google, and you know
there's a lot of things that wedid to get this page ranked
number one.
One of those pieces was aYouTube video.
One day I was looking at theanalytics for a page ranking
(03:17):
number one on Google, but Inoticed that this video was
getting 50 times more views onYouTube than this page ranking
number one, and it wassurprising to me.
So I looked into other examples, found that it was consistent.
So I ended up pivoting mybusiness and have focused on
YouTube for over a decade now.
Speaker 2 (03:35):
No, I love that, and we're seeing everything change,
from some of the majorconferences I've gone to to what
we're seeing in the data, fromsome of the major conferences
I've gone to to what we'reseeing in the data.
It's not just about Google,right, and so that's one of the
big things on this podcast,which was one of the top ranked
SEO podcasts for at least 12years okay, one of the number
(03:58):
one podcasts to listen to and weexclusively focused on SEO.
We've started to broaden outfrom that because it is a
multi-channel strategy.
The attribution is well, again,google gets a lot of that
credit, but it's discoveredother places and that customer
journey is not a straight line,right, and you're seeing that.
(04:20):
One of the other episodes that Iencourage everybody to go
listen to is we did a strategy.
We did a recent podcast onReddit.
Okay, the Reddit strategy.
So for press releases, reddit,you can get millions of views if
you're in the right subreddit,okay, so, like a press release,
(04:41):
distribution is just kind of oldschool, right, like who's
really seen it?
It's a couple hundred views.
You're not getting the bang foryour buck that you used to get,
and I'm even seeing that withclients.
When we do press release.
We have to explain a lot of whywe're doing that press release
and how it's part of a biggerstrategy, but if they're looking
at the raw numbers, they're notseeing the bang for the buck
that they want.
(05:01):
We're seeing that on organicReddit, okay, and so I think
that this is another piece tothat and I'll add this for
everybody into the playlistwe're building on how to build
social media strategy.
So, nate, tell me what youdiscovered, right as far as like
how you started to dig into itand what started to work.
Speaker 1 (05:25):
Right as far as like how you started to dig into it
and what started to work.
Well, the way that I look at itnow is I see that the search
engines have really changed.
I see Google is.
It used to be a website searchengine yeah, people agree with
that, but it's now become acontent search engine and so
there's content everywhere.
You can get content to rank onthe search engine now, but I
believe the number one contentplatform is YouTube and who owns
(05:50):
it?
Right, so you can.
You can make a YouTube videoand have it rank at the top at
that amazing search engine.
Youtube search engine isfantastic and your video will
rank in the Google search engineas well.
So that's been the big change.
And another way that makes thiswork is, you know, back in the
day of me doing website SEO, wewould focus on two word phrases
(06:13):
or three or four word phrases.
That would be long tail four orfive words.
Well, search engines haveevolved and gotten better and
better, and so we, as users,when we do a search, we are
getting more and more specific,and that just and gotten better
and better, and so we, as users,when we do a search, we are
getting more and more specific,and that just gives us better
and better results.
The more words we type in, thebetter we find.
And so this discovery I made Ifound that, wow, if you find an
(06:37):
eight-word question or a nine ora 10-word question that people
are asking, that question is sospecific.
You know so much about thembecause of you know if they're
in their beginning stages or ifthey're advanced, you know their
demographics, you know theircareer and so you can give them
an answer on YouTube.
And yet, because it's sospecific, no one else is going
(06:58):
that specific.
So your video will typicallyrank at the top of YouTube
within a day or two, so you canstart to dominate in these,
these really focused niches, butthen eventually you dominate in
the broad category as well.
Speaker 2 (07:14):
So, so I love that.
Like right, long tail keyphrases are where most of the
traffic and the high convertingtraffic is right.
And, and how these algorithmswork is it's based on a bell
curve.
There's like a perfect score, aperfect answer, and it's how
close you get to that answer.
So if you're answering thatspecific question as best you
can, you're going to rank higherup for that search.
(07:36):
And one of the things I can tellyou, for YouTube specifically,
is not a lot of people areproducing content.
You would think that, it beingthe second biggest search engine
, that a lot of people areproducing content.
You would think that, it beingthe second biggest search engine
, that a lot of people areproducing content, but there's
so many gaps, there's so manyopportunities in YouTube to to
fill it out.
So you're like not too late ifyou haven't started it yet.
Right, is is one.
(07:57):
And then, and then I think too,um, you gotta, you gotta
understand that people arespending more time on YouTube
than on any other platform.
Like hands down, okay.
Like not on Facebook, not onInstagram, okay, maybe TikTok,
(08:17):
but who knows what's going onwith that.
I'll tell you, youtube is whereit's at as far as the second
biggest search engine, owned byGoogle.
Where people are spending theirtime and how people are getting
their information is allthrough video.
So YouTube needs to be part ofyour strategy.
If you are, if you are tryingto generate business online, it
(08:37):
like needs to be period, fullstop.
So I'm fully in alignment withyou.
Um, so I'm fully in alignmentwith you.
Answering questions, faqs,schema, like talking about the
search engines.
I think that you knowsemantically, since semantically
as these, as you're talkingabout search engines getting
smarter.
They're really good at makingassociations and pattern
(08:59):
recognition and understandingwhat people are typically
generally searching.
When they search for one thing,then they're generally
searching for this, and so itcan start to make these
associations, um, moredynamically than, uh, maybe just
like repeat this keyword, right?
Um, those strategies, um, andso I love it.
(09:20):
Okay, so how?
Let let's go through themechanics of maybe, uh, give,
give me a case study ofsomething that you did and what
happened.
Speaker 1 (09:30):
All right.
So you know, most people whenthey are trying to market their
business on YouTube, they'rethinking in terms of you know,
promotional materials, some typeof commercial, and those things
are important.
It's really important to havegood promo videos on your, your
website.
But the the advantage I see iswe can have this two-step
(09:50):
approach.
We can build a relationshipfirst on YouTube and they don't
feel like they're being pitchedto.
They don't have their defensesup, they're not, they're not
interrupted, like like cause.
There's advantages to paidadvertising, but one big
disadvantage of that is thatit's interruptive marketing,
disruptive, right.
So when people find you throughsearch.
(10:11):
So here's a case study NoelleRandall.
She teaches real estateinvesting and in the year 2019,
I've worked with her for nowfive years so in 2019, one of
the businesses she built wasteaching how to invest in Airbnb
real estate.
She sold a $5,000 coachingprogram and she did Facebook ads
(10:32):
to build that business and shehad built that to a million
dollars of revenue in theprevious year.
Now she had been trying to buildher YouTube channel but she was
just putting out content thatshe would guess that people
would like.
She had grown 6,000 subscribersbut she was just putting out
content that she would guessthat people would like.
She had grown 6,000 subscribersbut she wasn't generating any
leads from YouTube.
No ad revenue, not really a lotof engagement.
(10:53):
But she started incorporatingwhat I call the leaf strategy,
where you focus on thesequestions and really specific to
our target audience, and wewere launching five episodes a
week.
These are average in length,about 10 minute episodes.
After about three and a halfmonths she was able to turn off
her Facebook ad campaign becausethe leads that she was getting
(11:16):
from YouTube were so farsuperior not higher in quantity,
but most certainly in qualitythe people that she was talking
to.
Their conversion rates were wayhigher and she, over the next
year, grew that business to a $6million business on YouTube
just by focusing on what I callthese little trickles of traffic
(11:37):
.
If you find a question and oneof them that I can remember is
how to invest in Airbnb realestate with no money you know
that's a real specific questionand people that are typing in
that exact phrasing it might be20 people per month, but she
answers it really well and sothe algorithm sees oh wow, those
20 people, they really likedthe video and then 20 people the
(11:59):
next month, and so YouTubestarts to understand who the
audience is for this and itsends the right people and it
just becomes a lead generationmachine.
Speaker 2 (12:11):
I believe it right.
I believe that case study forsure how it works.
So a couple of years ago, theLinkedIn algorithm, there was a
lot of things like or LinkedIn,youtube, all the different
algorithms they're all a littlebit different right On how they
work and what they're lookingfor, and and you got to give
them enough data right In theaudition period to understand
(12:33):
who the people are Right, and Ithink that that's why paid is so
important, right, but uh,organic takes forever, like, if
you can put some paid behind itand say these are the kind of
people I like and let's see howthey engage with the content, it
speeds up the process.
You know, when you're lookingat YouTube, what are the things
(12:56):
organically right, becauseeverybody's going to be like, oh
my gosh, I'm not going to goout of the gate spending a ton
of money and I don't think youhave to, but what are the things
organically?
And on paid, you're seeing onhow the algorithm works, because
I think a lot of people thatlisten to the show like to
understand the mechanics.
Right, you have an SEObackground, like they want to
(13:16):
understand the mechanics of howthe algorithm work, and this was
, and I think still is, more ofan advanced SEO podcast, right?
So we we go pretty deep in theweeds.
I would love to hear some ofthe learnings that you found as
far as how the algorithm worksand what kind of content
performs maybe better or youknow, what would you suggest for
(13:37):
people to start creating tokind of get that?
That's the thing, seo.
I love it because you getalmost immediate results right
Based on caffeine if you'realready.
You get almost immediateresults right Based on caffeine
if you're already indexed inthat category, like if you do
something right, the algorithmresponds and lets you know that
pretty immediately.
It's not part of that long-termdatabase, so I would love to
hear some of those key learningsor findings that you have.
Speaker 1 (13:58):
Yeah.
So I'll see if I can paint areally clear picture in our
minds here.
So a lot of times I'll go toYouTube and I'll.
I'll first show an example.
I'll say, look, we type in thisquestion in YouTube and then
I'll show look, we've got JasonSchroeder, or you know someone
of my clients, ranking at thetop of YouTube, and then I'll
also them.
This is how we did it.
(14:20):
So I use a tree analogy, wherethe trunk of the tree represents
your core area of expertise,the branches are the different
categories, but the leavesrepresent these really, really
specific questions.
So I'll use Jason Schroeder asan example.
He's in the constructionindustry.
He provides consulting forconstruction businesses and
professionals.
And here's the key If we lookat this whole tree of the
(14:45):
construction industry, there aretens of thousands of questions,
tens of thousands of leaves.
So how do you know where tostart?
Well, you can compare onebranch to a branch right next to
it, and when you do that, onebranch might have 30 different
questions on it.
Another branch might have 10.
Another one might have 50.
You look at that collection ofquestions that are really
similar in that branch and youknow who the target audience is,
(15:09):
and you compare that to thebranch next to it and you're
like, ooh, I thought I likedthat branch, but this one is way
more my target audience.
So just by grouping thesequestions together by category
and comparing them to each other, you can formulate a strategy
of which one you want todominate.
So where most people will justlook at this whole tree and just
(15:30):
start picking leaves here andthere, picking all these
questions, just by having thatmuch focus you can progressively
start to tick off leaves onthat branch.
I typically recommend and thisis where we get the most results
start with those questions thathave the lowest search volume.
Now, this is crazy because,yeah, we want to rank for the
(15:50):
ones that have higher searchvolume, but if you go after the
ones with low search volume,first focused on this branch,
you'll start to see you'll rankat the top of YouTube for that
one, and now that one, and nowthat one, and eventually every
single question on that entirebranch.
That one and now that one, andeventually every single question
on that entire branch.
You're, you're ranking at thetop of YouTube for, and getting
Google traffic for.
So it's, it's simple, but it'sthe the changes in the past we
(16:18):
would say, okay, I'm going tocreate a great video.
It's going to have high value,and then I'm going to do SEO to
that video.
There, there's no such thing.
There's no such thing.
What you have to do today is dothe SEO work beforehand.
You've got to be reallystrategic about the research,
these questions that you find,grouping them, honing in on okay
, what's the path I'm going totake to dominate this branch?
(16:39):
And then it's really easy totrack.
I mean, I can look at thisbranch that's got 30 leaves on
it and when I search on YouTube,nope, I'm not ranking for any
of them.
So I've got 30 no's.
But a month later, oh, wow,I've got seven yeses.
I've, you know, seven of these.
These questions are ranking meat the top of YouTube.
Oh, the next month, I've got 13.
Next month, ooh, I've got 22.
(17:00):
So it's very tactical and verypredictable.
Speaker 2 (17:05):
Okay.
So I'm going to translate thisfor people that have been
listening to the podcast andthey're so focused on SEO and
we're trying to zoom out andstart to make the pivot, and so
I think that there's a lot ofcomps or comparable things that
you need to look at.
One of the big connections thatI've started to make is okay,
(17:28):
off page authority posting,guest posting, stuff like that,
right.
I think that that is comparableto mentions in social media.
Okay, somebody else is saying,hey, you did a great job, that's
what.
Maybe a backlink is right.
So you're making thesecomparable comps.
Well, this is contentclustering, right, this is
(17:49):
content clustering with blogs isanother comparison of what
we're making right, and thestrategy of focusing on the
lowest volume one is if you'reranking at the top for any
searches where you're gettingtraffic, you're becoming an
authority in that space and inSEO.
(18:10):
Right now, to even get in theAI overview, you've got to kind
of be on the first page, right,for from where it pulls from,
you don't have to be number one,but you have to be in that
category.
So we've used that strategy alot with like location
strategies to go after, maybe acity to rank in the surrounding
areas, right?
So you kind of build that, youknow let's surround it on all
sides, right, and then attackthe gate from the front.
(18:34):
I think that makes a lot ofsense and I would tell you that
the higher conversions come fromthe long tail key phrases,
those little honey holes thatyou don't think of.
It's not that core keyword.
Now you have to rank in thatcore keyword or, as you were
talking about the tree, thetrunk of the tree, but if you
keep sticking in that contentcluster of that topic, you, that
(18:56):
video is to tie you into thatcategory, not necessarily to
produce the leads, right?
So I can totally, absolutelysee that Now, where I want to
take this conversation is intoand I think a lot of people
(19:17):
don't give enough credit tostrategy.
People just jump in and startdoing stuff, jump in and start
optimizing stuff, and I thinkthat they feel overwhelmed and
there's too much going on, andthat's why I think having an
expert guide you is really,really important, right?
So I do fractional CMO servicesfor a lot of companies and it's
(19:39):
just a sea of like.
If you talk about AI right now,right, everybody's just
overwhelmed.
Like, what's our AI governance?
Like, how are we going toincorporate AI?
Like I mean, even marketers ingeneral, their heads spin like
there's so much to do.
Where do you start Right?
And I think a lot of timesgetting clarity of where you
want to end up and what are yourKPIs help you figure that out.
(20:01):
So I am in 100% agreement withyou, again on strategies really
important and analytics.
That's the difference betweentraditional marketing and
digital marketing is you canmake pivots, you can optimize,
you can see data.
If you're buying, you know wejust did digital billboards
right For a client and it'sgreat.
(20:22):
Well, we can did digitalbillboards right for a client
and it's great.
Well, we can change that rightmid-roll, like it's not that you
have to keep going.
Same thing with streaming radioor CTV or OTT.
Like you can make changes whereyou're not buying traditionally
and it's happening.
Or you buy in a magazine and itjust is what it is.
You can see the data and makedecisions.
(20:48):
But with that you can even getmore tactical of what's working
in the prep phase.
You can see what people aresearching for.
You have different tools andthat's where I wanted to go.
What kind of tools?
Like people are familiar withthe tools for SEO, right, and
I've had a number of thesecompanies on as sponsors.
What are the tools you're usingfor SEO and what are the metrics
(21:08):
you're looking for as opposedto like?
I'm trying to again make thatcomparison for everybody, to
make that leap, because peopleneed to be doing quote unquote
YouTube SEO and write that termSEO.
That's.
That's really why I'mbroadening the podcast is
because everything's aboutalgorithms, everything's about
search, everything's about leadgen and back in the day, well,
(21:32):
and I think YouTube got a bigleg up because they own it, but
there weren't deals where youcould scrape Facebook right, it
was only with Twitter.
I think that they actually hada deal because all these
companies didn't want to talk toeach other, like Google hated
Facebook and wouldn't worktogether.
Even now, I have issues with myyou know Outlook email talking
to my Gmail email.
(21:52):
Like they, these companiesdon't want to work together.
They want to build their ownkind of kingdoms.
So so let's make that comptransition on the analytics side
and let's dig into that alittle bit more.
Speaker 1 (22:04):
Yeah.
So I've got two different waysthat I can answer that I think
will be helpful.
One is to look at thesedifferent platforms and the
tools that are provided there.
I'll compare YouTube andLinkedIn.
We'll throw Facebook in there.
Great, youtube's got an amazinganalytics platform.
That is a really good tool justin understanding your audience.
(22:25):
Looking at content, how it'sperforming.
Linkedin I'm really familiarwith.
I know how to get results onLinkedIn.
I know how to generate leads onLinkedIn, but comparing those
two platforms is so like thestrategy is so drastically
different.
I could have an amazing strategyon YouTube and if I'm posting
those same videos to LinkedIn,it would bomb because you've got
(22:46):
to have a variety of types ofcontent.
You've got to have it's a waymore social platform.
You've got to interact and getpeople to interact with your
content.
And, um, the the the thing.
One of the reasons I loveYouTube so much is because the
analytics provided there.
If I were to put a number, Iguess it's probably a thousand
times more data that YouTubegives us than what we get on
LinkedIn.
(23:06):
If you're doing a Facebook adscampaign, there's a good amount
of data, organic.
Nothing like in comparison.
So I use it heavily.
I use YouTube analytics heavilyNow when I'm talking about the
research before I film, before Iupload a video to YouTube.
There are a lot of great freetools out there for ideation or
(23:27):
coming up with ideas for content, but when you really want to be
tactical, I used to use a wholevariety of tools because what I
wanted to know is first, whatquestions are people asking, you
know what are really specificquestions, and then, do those
questions have consistent searchvolume, right and and?
Because I liked finding thosesuper long tail like eight to
(23:50):
ten word phrases.
Some of the tools, uh, wouldn't,wouldn't recommend those yeah
yeah, so I did discover, um, atool in back oh, probably like
2018, I believe.
Uh, semrush had a tool in betacalled the keyword magic tool.
Yeah, and I got excited becauseit really saved me so much time
(24:12):
.
Um, in in one there's aquestions button so you could do
a search and filter it forquestions, and then there's a
lot of questions in there, andthen it had a word count filter
that I could put in there.
I want questions that are eightwords or more, and when I did
that, it was like, uh, just,it's just so refreshing to see,
wow, there's still hundreds ofquestions here that have
(24:34):
consistent search volume.
It obviously it had that data.
It showed me the search volume,and so that tool has actually
gotten better.
It came out of beta mode, wentinto full force, and so that is
my go-to tool.
You know a lot of people whenwe're talking YouTube, they're
questioning all right, whatabout vidIQ?
What about TubeBuddy?
(24:54):
There's two different YouTubestrategies.
If your goal is entertainmentand ad revenue, tubebuddy and
Vet IQ could be great becausethey're going to help you come
up with compelling, not reallykeyword-based, because keywords
don't really work for thatstrategy.
(25:15):
But if your goal is to generateleads for a business and to
follow the strategy we've beentalking about.
Those tools don't give you thedata points that I need and they
focus on two or three wordphrases.
So I actually recommend myclients against using those
tools and just show them howgreat.
You need a tool that works likethis keyword magic tool by
(25:36):
SEMrush.
Speaker 2 (25:37):
Love that and a lot of people are very familiar with
SEM Sashlo, also a sponsorpreviously of the podcast.
All right, so I think peoplegot a good idea of what the
strategy is, how to kind oftarget it.
They know maybe them or theirclients kind of what they're
going to be focused on.
(25:58):
They probably have a prettygood idea that they have
background in SEO, which theyshould.
All right, let's talk about.
What is the structure of thatvideo Like?
What does that video need tolook like to to get these kinds
of results?
Right, I think you've got toanswer the question fully.
But how do you lay it out?
What does that look like?
Speaker 1 (26:19):
Yeah, so the most important part of a video is the
value that you're going todeliver.
So we could compare is this ona DSLR camera with a lens that
will blur the background, right?
Do you have amazing lighting,like?
Those things are nice, but ifthe content's bad, then that
doesn't matter at all.
Compare that, though, to thisamazing camera that we've got on
(26:41):
our phone, if we just film aselfie video, but we to this
amazing camera that we've got onour phone, if we just film a
selfie video, but we're sharingamazing value, like if we're
answering these questions.
We have real good knowledge andexperience that we're.
I mean, that video is going todo well.
So that's first and foremost,and you know, if you compare
these two videos one that'smaybe highly produced, with the
best camera and lightingcompared to a selfie video if
(27:05):
both of them have great value,you're only going to have a
slight improvement, right, andwho knows how to measure that,
but I would say, focus on thevalue.
Now, the length of the video I'mgoing to recommend is 10 to 12
minutes.
We know that TikTok is doingwell.
We know that YouTube shorts aredoing well, but what are they
doing well for?
They're doing well of gettingviral type views, and we think
(27:29):
that that's exciting, but wedon't get a control who those
views are.
You mentioned something earlier, matt, about how these long
tail phrases are the highestconverting for lead generation.
That is definitely the case.
So if we want first, if wefocus on these questions and
we're bringing in people throughsearch and we have a longer
time to really give them value,we're able to build a
(27:52):
relationship, and that's what wereally want.
So if you're going after a 10minute, 12 minute conversation
with them, this is just atalking head video.
So it's simple.
I recommend not being scripted,so don't use a teleprompter,
but if you're answering aquestion on something that you
know inside and out, then allyou need is an outline of
(28:12):
talking points and so you don'thave to memorize it.
Right?
You look down at your notes.
Oh yeah, the first thing I wasgoing to share is this.
So then you look at the camera.
You deliver point number one.
Don't worry about rememberingwhat's coming next, because then
you're going to intentionallypause.
Look down at your notes oh yeah, I was going to share that next
.
So you know, focus on having aconversation If you're going to
(28:34):
pause in your video, to kind offind the right word.
I mean, that's how we talk forreal, and so it works really
well to build a relationship.
And then I'll cap it off withthis.
You've got to do something atthe beginning of your video and
at the end of the video in orderto have this really work well
for you.
So at the beginning, you needto set some hooks right.
(28:54):
You've got to create somecuriosity.
Let people know what you'regoing to cover in the video, how
they're going to benefit fromthis video, how it's really
going to help them.
So just give them a little bitof table of contents, but in a
way that creates curiosity.
Another way I could describe itis you're not going to sell in
(29:15):
this video, right?
You're not going to sell yourprograms, your services.
This is step one, is building arelationship.
But at the very beginning youdo need to sell them on the
value of this video, right.
So sell them on why they shouldspend 10 minutes with you, then
teach and give value throughoutthe video.
At the very end, you've got tohave one strong call to action,
and it could be to subscribe,right?
(29:37):
We heard that a lot, but I'mgoing to actually suggest two
other calls to action that aregoing to be the most important.
Call to One is recommend theygo watch another video and be
specific so say hey, now thatyou've learned this concept,
you've really got to learn thisnext concept.
So go watch that video.
Next, you know, tell them thetitle of the video, have a link
to it right there.
The second call to action is togive away a free gift.
(30:01):
Right, your lead magnet so theyget to the end of the video.
Now that you understand thisprinciple, I've got a gift for
you that's going to really helpyou implement this.
It's called such and such.
You can go to this link.
It's my gift to you.
Go there now.
So if that, if with that secondexample, if that video is going
to offer a lead magnet, wecould call that a lead magnet
video.
(30:21):
Another video that's going tohave a call to action to go
watch a second video.
Send them to your lead magnetvideo, right?
So when you send people awayfrom YouTube, youtube doesn't
necessarily like that.
You can get your websiteapproved right, but when you
link to another video, youtubeloves that.
So it's a way of making surethat you're generating leads but
(30:42):
also pleasing the YouTubealgorithm.
Speaker 2 (30:46):
Okay.
So I have a question about thevideos.
Right, I think that what holdsa lot of people up is okay.
I need to add value.
I know this information Okay.
Does it need to look nice?
Professional?
People are worried about howthey look, how they sound.
I get that Like.
I think we've all had that.
Should the video?
(31:08):
If you're teaching rightspecifically on YouTube, do you
need to show examples?
Because there's a lot of videoson YouTube where they have
pulling up a slide.
Maybe it's like kind of like aslide presentation.
Some people are, you know, infront of a whiteboard and then
some people are, you know, infront of a whiteboard, uh, and
then some people are justtalking like, what are your
opinions on, like the differentkind of formats?
Uh, when you're answering aquestion of how important is it
(31:31):
if you know a topic like insideand out?
Uh to um and and we haven'teven talked about like news and
and all that.
But essentially, like, what areyou seeing on different kind of
engagements or views orinterest on how the information
is presented once you aredelivering that value?
Speaker 1 (31:55):
What are people wanting?
Do you see, typically Viewer'sperspective the more variety
that you can show or the morevariety of methods you can use
to teach, versus just straightup talking head for the full 10
minutes.
It can help, right, and you cando some things in talking head,
though, where you canincorporate story, and the more
(32:20):
excited you are about thesubject, the more excited
they're going to be.
You want to practice something,though.
If you try something let's sayyou're going to use a flip chart
or a whiteboard, but you're notused to using that and you're
awkward doing it it's going tofeel awkward for them too.
So I would say try things,experiment that you get the data
, so you can make two videos onethat's one way and one that's
another way and look at yourdata.
(32:40):
A lot of the people that I workwith they have experience in
speaking or training.
They're in front of groups alot, and through that process
you learn what your style is.
Some people really like theflip charts.
Some people really like slideslike keynotes or slide decks
(33:02):
decks One.
I love slide decks, actually,but what I do with those is I
take screenshots, so I'll showthem a screenshot of a thumbnail
or YouTube analytics page, orright, I'm not, I'm not writing
out all this text that I thenthat I'm then reading Uh, I
would avoid just reading thescreen, but, um, I'm not, I'm.
So you know, to start withwhat's most comfortable.
(33:24):
The thing that holds people backis maybe this perfection
mindset, where they've got to doit a certain way in order to
get results.
The reality is, people justhave a question and you can give
them an answer and you canimprove over time.
If one video performs betterand another video performs
poorly, well, then watch themthrough and see what did you do
(33:45):
in one, what did you do in theother?
Ooh, maybe I can try it anotherway.
And if one video that one placeyou're really trying to rank
high on YouTube, for you notice,wow, all my other videos are
ranking high, but this specificquestion, why am I fifth?
Look at the videos above youand see what did they do.
So, maybe in this space?
Ooh, that guy's using a lotmore text effects.
(34:11):
Maybe I'll just try it in thisspace.
I'll answer.
I'll answer this question, butI'll use a lot more text effects
or B roll, right.
So a lot of it's kind ofexperimenting and learning as
you go.
Speaker 2 (34:18):
Love it.
So I think we've kind of takenpeople on the journey from a
good consulting session of like,okay, I'm, I'm ready to step up
and start doing some YouTube.
And, of course, nate's there,if you can help.
Um, if you need help is what Imeant.
Uh, nate can help, um, okay.
So then objections what are thebiggest things that are holding
(34:41):
people back?
And and also I would love totalk a little bit about the
future of YouTube and SEO Like,okay, you got notebook right out
there.
There's two AIs talking to eachother.
I'm seeing those get a lot ofviews.
I'm hearing a lot of peoplepodcasters going okay, well, is
AI taking over my job too?
(35:02):
Right, so where do you see itgoing?
What are some of the objectionsthat you hear?
To just let's get people totake some action Because, like I
said at the beginning, very fewpeople are creating content,
and I do on the next series, ifyou know anybody, if anybody
(35:23):
listening knows anybody that'san expert in LinkedIn building
out all these different socialmedia channels, as we've
discussed completely differentstrategies.
So taking the same post andposting it on multiple platforms
, which I know a lot of peopleare doing, is not that effective
, because you got to engage withpeople differently, right, and
(35:43):
people are looking for differentthings on different platforms.
So so, so want to want to get aa expert on about that.
But what are, what are theobjections and where do you see
this thing going?
Speaker 1 (35:55):
Yeah, as, as far as an objection, I would kind of
look at, like, what are thebiggest challenges?
Because there there's themindset out there of Gary V,
gary Vaynerchuk, and you knowhe's got a big presence on
social media.
He started on one platform andthen he started, you know,
expanding to many and now heteaches that, like you just got
(36:16):
to be everywhere.
These are not his words, but Iwould say he teaches you've got
to spam the planet and enoughwill stick.
Well, I disagree.
I feel like each platform, aswe both said, is so unique that
you've got to learn the strategyfor that.
What people are reallychallenged by is they'll think
(36:37):
well, I've got a Facebookmarketing campaign that I'm
doing.
I've got regular posts that aregoing out.
What it's doing well is it'snurturing their tribe.
What I consider marketing isgetting in front of people
who've never heard of you before.
So how is that actuallymarketing?
And just having them recognize,no, that's actually a good
nurturing campaign.
But what are you doing tomarket?
(36:59):
And on YouTube, they're greatat creating content.
They've seen a lot of otherchannels and they've gotten some
inspiration and some ideas likeOoh, I want to create a show
like that, and so they'll juststart creating content, thinking
that content without strategy.
They think that creating thecontent is the strategy, right.
But if you think aboutHollywood, even when they're
(37:21):
making an amazing movie, they'reputting big budgets behind it.
That's not the end.
They do so much for marketingwith their trailers, with the
posters in the theaters, havingtheir stars go on the tonight
shows, and there's this bigbuildup to the launch of a movie
.
So when it launches, it's got abuilt-in audience right.
(37:41):
So that's the biggest thing ishaving strategy have a built-in
audience for your content.
Now, if we're talking about thefuture, it's kind of interesting
because when you focus oncreating content that people are
searching for, it kind of makesyour strategy future-proof.
And I've seen that I've beenrunning this strategy for over a
(38:02):
decade and I've had videos thatI made a decade ago that are
still getting you know, gettingviews, generating leads.
Because what a lot ofstrategies will do is they will
focus on a loophole or some typeof tactic that when the
algorithm changes, that tacticno longer works.
But if you focus on the enduser, even if YouTube goes away,
(38:26):
there's something that's goingto be better than it, right, the
reason it'll go away is becausethere's something better.
So, if our focus is creatingcontent that people are
searching for that's why we dothis research to find what are
people searching for really,really specifically, and which
ones of these are my targetaudience you focus on that and
it makes it future-proof.
(38:47):
Now you talk about AI.
It's really fun to experimentand just try with it.
Like, going all in on an AIstrategy can be really risky,
right.
So do it as a test, do it as anexperiment, and there's some
tools that really simplifythings and work as a great
assistant.
I think that we've already.
Ai is so new and yet we kind ofhave expectations of what AI is
(39:13):
going to deliver, like if Ifound a question and then I go
to chat GPT and I say, hey, canyou write me a video script for
this?
We kind of know what that videois going to be like.
It's going to be the stuffwe've already heard before.
It's going to be the stuff thateveryone is saying.
So all we have to do is shareour own experiences, share our
own biases, why we disagree withthis and why we go this
(39:36):
direction.
You know and this is why I'mproviding this answer that's
what people want.
They want an opinion.
They want real experience and Ithink if we do that, it's going
to help us be future-proof.
Speaker 2 (39:49):
I love that.
So, to kind of wrap this up insummary, just creating content
and I know a lot of people juststart doing that Like, I have a
lot of examples of clients thathave just started to create
content and it's not linkedtogether in some way and there's
no strategy, and so therefore,you know, it's just kind of
(40:10):
thrown spaghetti on the wall andit kind of you know, some
sticks, some doesn't, butthere's no cohesive message.
It doesn't work, right, and soyou got to start with where you
want to end up and workbackwards from that.
I also think something to bringto this discussion is that
shorts are really good to getpeople interested, right.
(40:33):
It's almost kind of likeadvertising, right.
You're just advertising whatyou have.
A 10 minute video is a way toget to know you better, because
you're trying to get to the know, like trust, you're trying to
get to the seven hours, but theydon't have to commit, right.
So it's kind of like the, the,the dating component of it, or
like kind of middle part of theprocess, and then if, if they
(40:54):
commit, or you know you'renurturing a tribe, um, from a
podcast standpoint, right Cause,uh, people will sit down and
listen to you for long periodsof time and even binge listen to
you, and the way to get intothat is to build those kind of
middle of the funnel videos.
So I think that this really hasa place in a strategy and I
(41:17):
really encourage everybody toget started.
So, nate, we're about to wrapup here.
We talked about a lot.
I think this pod had a lot ofgreat value in it for everybody.
Please share with us in thecomments what you found most
valuable.
(41:38):
What would you say?
The biggest takeaway is what isthe biggest unknown secret of
internet marketing in your mind,nate?
Speaker 1 (41:47):
takeaway is what is the biggest unknown secret of
internet marketing in your mind,nate?
Well, what we see on YouTube iswe see the viral stuff.
You know if if we're there forentertainment I use YouTube a
lot for that, that purpose andso we kind of are we're tempted
to go that that direction, likehow can I have a video go viral?
So the biggest takeaway that Ihope listeners will have is to
(42:12):
recognize that we can be waymore tactical and predict
results, because going viral isnot predictable.
What worked one time will notwork ever again, so you've
always got to just guess.
But when you're focusing on onthis strategy we've been talking
about here, finding your targetaudience, what questions are
they asking?
(42:32):
Being really tactical, you canget results and you can start to
track results, you know, justin the next few months and
actually really start to havethis work for you.
Speaker 2 (42:44):
Fantastic.
So, nate, what is the best wayfor people to get in touch with
you?
I'm sure YouTube is probably agood place, yeah.
Speaker 1 (42:51):
YouTube is great and I actually do a webinar most
weeks.
We've got spring break comingup so I might have a gap there,
but most every Wednesday I do awebinar where I show a lot of
examples.
I teach the five ingredients tomy leaf strategy, and that is
theleafstrategycom.
So if people want to go more indepth, see real-time examples,
(43:12):
live webinar theleafstrategycom.
Speaker 2 (43:15):
We'll definitely get that in the show notes.
So, everyone, if you would liketo grow your marketing with the
largest, most powerful tool onthe planet, which is the
internet combined with ai, nowum reach out to ewr for more
revenue in your business.
And I would leave you with onebig takeaway ai will never get
(43:38):
rid of your own personalexperiences.
Right, add what makes uniquelyyou to your marketing, because
people are buying from you andthey want to work with you and
you have something unique tooffer.
And so always, always, never, Iguess never forget that and
always remember to continue tolead with human first, until the
(44:02):
next time.
My name is Matt Bertram.
Bye, bye for now.
This is the Unknown Secrets of Internet Marketing.
Your insider guide to thestrategies top marketers use to
crush the competition.
Ready to unlock your businessfull potential, let's get
started.
Speaker 2 (00:17):
All right, welcome back to the show.
This is the Unknown Secrets ofInternet Marketing.
I need to add on that traileron there.
My stream yard is justcompletely full of data, so it's
not working.
But welcome back everybody.
I have a great guest for youtoday, following the series of
really building your brandonline.
(00:38):
Go check out Build your BrandMania, a book I read a number of
years ago, really coming intofruition today.
Because, well, everything hasto do with social media.
Social media is so powerful.
It's the number one reason orway that I think you can grow
your brand.
So, as much as I think SEO isimportant and I do think SEO is
(01:00):
extremely important and a lot ofthe attribution goes to Google
reaching customers at the top ofthe funnel happens a lot on
social media where people findout about you.
If you're not ranking in search,so before you're the top
positions in search and whileyou're building that, people
need to find you other places,and one of the best ways to do
that right now, today is YouTube.
(01:22):
So today I wanted to welcome onNate Woodbury from
BeTheHeroStudioscom.
He specializes in YouTube.
If you're watching on YouTube,you can see behind him.
He's won all kinds of awards.
He's not just one of thoseexperts that says how to do it
and doesn't do it himself.
(01:42):
He's actually done it and nowhe's showing people how to do it
and doesn't do it himself.
He's actually done it and nowhe's showing people how to do it
, so I wanted to bring him onand introduce you all to Nate
Nate, welcome on the show.
Speaker 1 (01:54):
Yeah, thanks for having me.
I've got a unique strategy, butit works very, very predictably
.
I produce over 60 differentYouTube channels and the
strategy I'm going to share isgoing to help you leverage
YouTube, getting your videosranked at the top of YouTube
search even as quickly as asingle day and dominating
YouTube within about four months.
(02:16):
And primarily, we do this forlead gen.
So the businesses that I helpwith this strategy they're
generating seven or even eightfigures of lead revenue into
their business just from organicYouTube.
Speaker 2 (02:30):
That's something that everybody wants.
Everybody's looking for leadgen, everybody's looking for
predictable revenue.
That's the thing that we'refocused on at EWR.
Digital is building predictablerevenue, and I believe YouTube
is one of the great componentsof that strategy.
So, nate, let's get into it.
Why don't you tell me a littlebit about how you discovered
(02:52):
this strategy and maybe a littlebit more about what it is?
Speaker 1 (02:56):
Yeah, so I've had my company 15 years and back then
in the beginning I offered webdesign and SEO and we were
getting websites ranked at thetop of Google, and you know
there's a lot of things that wedid to get this page ranked
number one.
One of those pieces was aYouTube video.
One day I was looking at theanalytics for a page ranking
(03:17):
number one on Google, but Inoticed that this video was
getting 50 times more views onYouTube than this page ranking
number one, and it wassurprising to me.
So I looked into other examples, found that it was consistent.
So I ended up pivoting mybusiness and have focused on
YouTube for over a decade now.
Speaker 2 (03:35):
No, I love that, and we're seeing everything change,
from some of the majorconferences I've gone to to what
we're seeing in the data, fromsome of the major conferences
I've gone to to what we'reseeing in the data.
It's not just about Google,right, and so that's one of the
big things on this podcast,which was one of the top ranked
SEO podcasts for at least 12years okay, one of the number
(03:58):
one podcasts to listen to and weexclusively focused on SEO.
We've started to broaden outfrom that because it is a
multi-channel strategy.
The attribution is well, again,google gets a lot of that
credit, but it's discoveredother places and that customer
journey is not a straight line,right, and you're seeing that.
(04:20):
One of the other episodes that Iencourage everybody to go
listen to is we did a strategy.
We did a recent podcast onReddit.
Okay, the Reddit strategy.
So for press releases, reddit,you can get millions of views if
you're in the right subreddit,okay, so, like a press release,
(04:41):
distribution is just kind of oldschool, right, like who's
really seen it?
It's a couple hundred views.
You're not getting the bang foryour buck that you used to get,
and I'm even seeing that withclients.
When we do press release.
We have to explain a lot of whywe're doing that press release
and how it's part of a biggerstrategy, but if they're looking
at the raw numbers, they're notseeing the bang for the buck
that they want.
(05:01):
We're seeing that on organicReddit, okay, and so I think
that this is another piece tothat and I'll add this for
everybody into the playlistwe're building on how to build
social media strategy.
So, nate, tell me what youdiscovered, right as far as like
how you started to dig into itand what started to work.
Speaker 1 (05:25):
Right as far as like how you started to dig into it
and what started to work.
Well, the way that I look at itnow is I see that the search
engines have really changed.
I see Google is.
It used to be a website searchengine yeah, people agree with
that, but it's now become acontent search engine and so
there's content everywhere.
You can get content to rank onthe search engine now, but I
believe the number one contentplatform is YouTube and who owns
(05:50):
it?
Right, so you can.
You can make a YouTube videoand have it rank at the top at
that amazing search engine.
Youtube search engine isfantastic and your video will
rank in the Google search engineas well.
So that's been the big change.
And another way that makes thiswork is, you know, back in the
day of me doing website SEO, wewould focus on two word phrases
(06:13):
or three or four word phrases.
That would be long tail four orfive words.
Well, search engines haveevolved and gotten better and
better, and so we, as users,when we do a search, we are
getting more and more specific,and that just and gotten better
and better, and so we, as users,when we do a search, we are
getting more and more specific,and that just gives us better
and better results.
The more words we type in, thebetter we find.
And so this discovery I made Ifound that, wow, if you find an
(06:37):
eight-word question or a nine ora 10-word question that people
are asking, that question is sospecific.
You know so much about thembecause of you know if they're
in their beginning stages or ifthey're advanced, you know their
demographics, you know theircareer and so you can give them
an answer on YouTube.
And yet, because it's sospecific, no one else is going
(06:58):
that specific.
So your video will typicallyrank at the top of YouTube
within a day or two, so you canstart to dominate in these,
these really focused niches, butthen eventually you dominate in
the broad category as well.
Speaker 2 (07:14):
So, so I love that.
Like right, long tail keyphrases are where most of the
traffic and the high convertingtraffic is right.
And, and how these algorithmswork is it's based on a bell
curve.
There's like a perfect score, aperfect answer, and it's how
close you get to that answer.
So if you're answering thatspecific question as best you
can, you're going to rank higherup for that search.
(07:36):
And one of the things I can tellyou, for YouTube specifically,
is not a lot of people areproducing content.
You would think that, it beingthe second biggest search engine
, that a lot of people areproducing content.
You would think that, it beingthe second biggest search engine
, that a lot of people areproducing content, but there's
so many gaps, there's so manyopportunities in YouTube to to
fill it out.
So you're like not too late ifyou haven't started it yet.
Right, is is one.
(07:57):
And then, and then I think too,um, you gotta, you gotta
understand that people arespending more time on YouTube
than on any other platform.
Like hands down, okay.
Like not on Facebook, not onInstagram, okay, maybe TikTok,
(08:17):
but who knows what's going onwith that.
I'll tell you, youtube is whereit's at as far as the second
biggest search engine, owned byGoogle.
Where people are spending theirtime and how people are getting
their information is allthrough video.
So YouTube needs to be part ofyour strategy.
If you are, if you are tryingto generate business online, it
(08:37):
like needs to be period, fullstop.
So I'm fully in alignment withyou.
Um, so I'm fully in alignmentwith you.
Answering questions, faqs,schema, like talking about the
search engines.
I think that you knowsemantically, since semantically
as these, as you're talkingabout search engines getting
smarter.
They're really good at makingassociations and pattern
(08:59):
recognition and understandingwhat people are typically
generally searching.
When they search for one thing,then they're generally
searching for this, and so itcan start to make these
associations, um, moredynamically than, uh, maybe just
like repeat this keyword, right?
Um, those strategies, um, andso I love it.
(09:20):
Okay, so how?
Let let's go through themechanics of maybe, uh, give,
give me a case study ofsomething that you did and what
happened.
Speaker 1 (09:30):
All right.
So you know, most people whenthey are trying to market their
business on YouTube, they'rethinking in terms of you know,
promotional materials, some typeof commercial, and those things
are important.
It's really important to havegood promo videos on your, your
website.
But the the advantage I see iswe can have this two-step
(09:50):
approach.
We can build a relationshipfirst on YouTube and they don't
feel like they're being pitchedto.
They don't have their defensesup, they're not, they're not
interrupted, like like cause.
There's advantages to paidadvertising, but one big
disadvantage of that is thatit's interruptive marketing,
disruptive, right.
So when people find you throughsearch.
(10:11):
So here's a case study NoelleRandall.
She teaches real estateinvesting and in the year 2019,
I've worked with her for nowfive years so in 2019, one of
the businesses she built wasteaching how to invest in Airbnb
real estate.
She sold a $5,000 coachingprogram and she did Facebook ads
(10:32):
to build that business and shehad built that to a million
dollars of revenue in theprevious year.
Now she had been trying to buildher YouTube channel but she was
just putting out content thatshe would guess that people
would like.
She had grown 6,000 subscribersbut she was just putting out
content that she would guessthat people would like.
She had grown 6,000 subscribersbut she wasn't generating any
leads from YouTube.
No ad revenue, not really a lotof engagement.
(10:53):
But she started incorporatingwhat I call the leaf strategy,
where you focus on thesequestions and really specific to
our target audience, and wewere launching five episodes a
week.
These are average in length,about 10 minute episodes.
After about three and a halfmonths she was able to turn off
her Facebook ad campaign becausethe leads that she was getting
(11:16):
from YouTube were so farsuperior not higher in quantity,
but most certainly in qualitythe people that she was talking
to.
Their conversion rates were wayhigher and she, over the next
year, grew that business to a $6million business on YouTube
just by focusing on what I callthese little trickles of traffic
(11:37):
.
If you find a question and oneof them that I can remember is
how to invest in Airbnb realestate with no money you know
that's a real specific questionand people that are typing in
that exact phrasing it might be20 people per month, but she
answers it really well and sothe algorithm sees oh wow, those
20 people, they really likedthe video and then 20 people the
(11:59):
next month, and so YouTubestarts to understand who the
audience is for this and itsends the right people and it
just becomes a lead generationmachine.
Speaker 2 (12:11):
I believe it right.
I believe that case study forsure how it works.
So a couple of years ago, theLinkedIn algorithm, there was a
lot of things like or LinkedIn,youtube, all the different
algorithms they're all a littlebit different right On how they
work and what they're lookingfor, and and you got to give
them enough data right In theaudition period to understand
(12:33):
who the people are Right, and Ithink that that's why paid is so
important, right, but uh,organic takes forever, like, if
you can put some paid behind itand say these are the kind of
people I like and let's see howthey engage with the content, it
speeds up the process.
You know, when you're lookingat YouTube, what are the things
(12:56):
organically right, becauseeverybody's going to be like, oh
my gosh, I'm not going to goout of the gate spending a ton
of money and I don't think youhave to, but what are the things
organically?
And on paid, you're seeing onhow the algorithm works, because
I think a lot of people thatlisten to the show like to
understand the mechanics.
Right, you have an SEObackground, like they want to
(13:16):
understand the mechanics of howthe algorithm work, and this was
, and I think still is, more ofan advanced SEO podcast, right?
So we we go pretty deep in theweeds.
I would love to hear some ofthe learnings that you found as
far as how the algorithm worksand what kind of content
performs maybe better or youknow, what would you suggest for
(13:37):
people to start creating tokind of get that?
That's the thing, seo.
I love it because you getalmost immediate results right
Based on caffeine if you'realready.
You get almost immediateresults right Based on caffeine
if you're already indexed inthat category, like if you do
something right, the algorithmresponds and lets you know that
pretty immediately.
It's not part of that long-termdatabase, so I would love to
hear some of those key learningsor findings that you have.
Speaker 1 (13:58):
Yeah.
So I'll see if I can paint areally clear picture in our
minds here.
So a lot of times I'll go toYouTube and I'll.
I'll first show an example.
I'll say, look, we type in thisquestion in YouTube and then
I'll show look, we've got JasonSchroeder, or you know someone
of my clients, ranking at thetop of YouTube, and then I'll
also them.
This is how we did it.
(14:20):
So I use a tree analogy, wherethe trunk of the tree represents
your core area of expertise,the branches are the different
categories, but the leavesrepresent these really, really
specific questions.
So I'll use Jason Schroeder asan example.
He's in the constructionindustry.
He provides consulting forconstruction businesses and
professionals.
And here's the key If we lookat this whole tree of the
(14:45):
construction industry, there aretens of thousands of questions,
tens of thousands of leaves.
So how do you know where tostart?
Well, you can compare onebranch to a branch right next to
it, and when you do that, onebranch might have 30 different
questions on it.
Another branch might have 10.
Another one might have 50.
You look at that collection ofquestions that are really
similar in that branch and youknow who the target audience is,
(15:09):
and you compare that to thebranch next to it and you're
like, ooh, I thought I likedthat branch, but this one is way
more my target audience.
So just by grouping thesequestions together by category
and comparing them to each other, you can formulate a strategy
of which one you want todominate.
So where most people will justlook at this whole tree and just
(15:30):
start picking leaves here andthere, picking all these
questions, just by having thatmuch focus you can progressively
start to tick off leaves onthat branch.
I typically recommend and thisis where we get the most results
start with those questions thathave the lowest search volume.
Now, this is crazy because,yeah, we want to rank for the
(15:50):
ones that have higher searchvolume, but if you go after the
ones with low search volume,first focused on this branch,
you'll start to see you'll rankat the top of YouTube for that
one, and now that one, and nowthat one, and eventually every
single question on that entirebranch.
That one and now that one, andeventually every single question
on that entire branch.
You're, you're ranking at thetop of YouTube for, and getting
Google traffic for.
So it's, it's simple, but it'sthe the changes in the past we
(16:18):
would say, okay, I'm going tocreate a great video.
It's going to have high value,and then I'm going to do SEO to
that video.
There, there's no such thing.
There's no such thing.
What you have to do today is dothe SEO work beforehand.
You've got to be reallystrategic about the research,
these questions that you find,grouping them, honing in on okay
, what's the path I'm going totake to dominate this branch?
(16:39):
And then it's really easy totrack.
I mean, I can look at thisbranch that's got 30 leaves on
it and when I search on YouTube,nope, I'm not ranking for any
of them.
So I've got 30 no's.
But a month later, oh, wow,I've got seven yeses.
I've, you know, seven of these.
These questions are ranking meat the top of YouTube.
Oh, the next month, I've got 13.
Next month, ooh, I've got 22.
(17:00):
So it's very tactical and verypredictable.
Speaker 2 (17:05):
Okay.
So I'm going to translate thisfor people that have been
listening to the podcast andthey're so focused on SEO and
we're trying to zoom out andstart to make the pivot, and so
I think that there's a lot ofcomps or comparable things that
you need to look at.
One of the big connections thatI've started to make is okay,
(17:28):
off page authority posting,guest posting, stuff like that,
right.
I think that that is comparableto mentions in social media.
Okay, somebody else is saying,hey, you did a great job, that's
what.
Maybe a backlink is right.
So you're making thesecomparable comps.
Well, this is contentclustering, right, this is
(17:49):
content clustering with blogs isanother comparison of what
we're making right, and thestrategy of focusing on the
lowest volume one is if you'reranking at the top for any
searches where you're gettingtraffic, you're becoming an
authority in that space and inSEO.
(18:10):
Right now, to even get in theAI overview, you've got to kind
of be on the first page, right,for from where it pulls from,
you don't have to be number one,but you have to be in that
category.
So we've used that strategy alot with like location
strategies to go after, maybe acity to rank in the surrounding
areas, right?
So you kind of build that, youknow let's surround it on all
sides, right, and then attackthe gate from the front.
(18:34):
I think that makes a lot ofsense and I would tell you that
the higher conversions come fromthe long tail key phrases,
those little honey holes thatyou don't think of.
It's not that core keyword.
Now you have to rank in thatcore keyword or, as you were
talking about the tree, thetrunk of the tree, but if you
keep sticking in that contentcluster of that topic, you, that
(18:56):
video is to tie you into thatcategory, not necessarily to
produce the leads, right?
So I can totally, absolutelysee that Now, where I want to
take this conversation is intoand I think a lot of people
(19:17):
don't give enough credit tostrategy.
People just jump in and startdoing stuff, jump in and start
optimizing stuff, and I thinkthat they feel overwhelmed and
there's too much going on, andthat's why I think having an
expert guide you is really,really important, right?
So I do fractional CMO servicesfor a lot of companies and it's
(19:39):
just a sea of like.
If you talk about AI right now,right, everybody's just
overwhelmed.
Like, what's our AI governance?
Like, how are we going toincorporate AI?
Like I mean, even marketers ingeneral, their heads spin like
there's so much to do.
Where do you start Right?
And I think a lot of timesgetting clarity of where you
want to end up and what are yourKPIs help you figure that out.
(20:01):
So I am in 100% agreement withyou, again on strategies really
important and analytics.
That's the difference betweentraditional marketing and
digital marketing is you canmake pivots, you can optimize,
you can see data.
If you're buying, you know wejust did digital billboards
right For a client and it'sgreat.
(20:22):
Well, we can did digitalbillboards right for a client
and it's great.
Well, we can change that rightmid-roll, like it's not that you
have to keep going.
Same thing with streaming radioor CTV or OTT.
Like you can make changes whereyou're not buying traditionally
and it's happening.
Or you buy in a magazine and itjust is what it is.
You can see the data and makedecisions.
(20:48):
But with that you can even getmore tactical of what's working
in the prep phase.
You can see what people aresearching for.
You have different tools andthat's where I wanted to go.
What kind of tools?
Like people are familiar withthe tools for SEO, right, and
I've had a number of thesecompanies on as sponsors.
What are the tools you're usingfor SEO and what are the metrics
(21:08):
you're looking for as opposedto like?
I'm trying to again make thatcomparison for everybody, to
make that leap, because peopleneed to be doing quote unquote
YouTube SEO and write that termSEO.
That's.
That's really why I'mbroadening the podcast is
because everything's aboutalgorithms, everything's about
search, everything's about leadgen and back in the day, well,
(21:32):
and I think YouTube got a bigleg up because they own it, but
there weren't deals where youcould scrape Facebook right, it
was only with Twitter.
I think that they actually hada deal because all these
companies didn't want to talk toeach other, like Google hated
Facebook and wouldn't worktogether.
Even now, I have issues with myyou know Outlook email talking
to my Gmail email.
(21:52):
Like they, these companiesdon't want to work together.
They want to build their ownkind of kingdoms.
So so let's make that comptransition on the analytics side
and let's dig into that alittle bit more.
Speaker 1 (22:04):
Yeah.
So I've got two different waysthat I can answer that I think
will be helpful.
One is to look at thesedifferent platforms and the
tools that are provided there.
I'll compare YouTube andLinkedIn.
We'll throw Facebook in there.
Great, youtube's got an amazinganalytics platform.
That is a really good tool justin understanding your audience.
(22:25):
Looking at content, how it'sperforming.
Linkedin I'm really familiarwith.
I know how to get results onLinkedIn.
I know how to generate leads onLinkedIn, but comparing those
two platforms is so like thestrategy is so drastically
different.
I could have an amazing strategyon YouTube and if I'm posting
those same videos to LinkedIn,it would bomb because you've got
(22:46):
to have a variety of types ofcontent.
You've got to have it's a waymore social platform.
You've got to interact and getpeople to interact with your
content.
And, um, the the the thing.
One of the reasons I loveYouTube so much is because the
analytics provided there.
If I were to put a number, Iguess it's probably a thousand
times more data that YouTubegives us than what we get on
LinkedIn.
(23:06):
If you're doing a Facebook adscampaign, there's a good amount
of data, organic.
Nothing like in comparison.
So I use it heavily.
I use YouTube analytics heavilyNow when I'm talking about the
research before I film, before Iupload a video to YouTube.
There are a lot of great freetools out there for ideation or
(23:27):
coming up with ideas for content, but when you really want to be
tactical, I used to use a wholevariety of tools because what I
wanted to know is first, whatquestions are people asking, you
know what are really specificquestions, and then, do those
questions have consistent searchvolume, right and and?
Because I liked finding thosesuper long tail like eight to
(23:50):
ten word phrases.
Some of the tools, uh, wouldn't,wouldn't recommend those yeah
yeah, so I did discover, um, atool in back oh, probably like
2018, I believe.
Uh, semrush had a tool in betacalled the keyword magic tool.
Yeah, and I got excited becauseit really saved me so much time
(24:12):
.
Um, in in one there's aquestions button so you could do
a search and filter it forquestions, and then there's a
lot of questions in there, andthen it had a word count filter
that I could put in there.
I want questions that are eightwords or more, and when I did
that, it was like, uh, just,it's just so refreshing to see,
wow, there's still hundreds ofquestions here that have
(24:34):
consistent search volume.
It obviously it had that data.
It showed me the search volume,and so that tool has actually
gotten better.
It came out of beta mode, wentinto full force, and so that is
my go-to tool.
You know a lot of people whenwe're talking YouTube, they're
questioning all right, whatabout vidIQ?
What about TubeBuddy?
(24:54):
There's two different YouTubestrategies.
If your goal is entertainmentand ad revenue, tubebuddy and
Vet IQ could be great becausethey're going to help you come
up with compelling, not reallykeyword-based, because keywords
don't really work for thatstrategy.
(25:15):
But if your goal is to generateleads for a business and to
follow the strategy we've beentalking about.
Those tools don't give you thedata points that I need and they
focus on two or three wordphrases.
So I actually recommend myclients against using those
tools and just show them howgreat.
You need a tool that works likethis keyword magic tool by
(25:36):
SEMrush.
Speaker 2 (25:37):
Love that and a lot of people are very familiar with
SEM Sashlo, also a sponsorpreviously of the podcast.
All right, so I think peoplegot a good idea of what the
strategy is, how to kind oftarget it.
They know maybe them or theirclients kind of what they're
going to be focused on.
(25:58):
They probably have a prettygood idea that they have
background in SEO, which theyshould.
All right, let's talk about.
What is the structure of thatvideo Like?
What does that video need tolook like to to get these kinds
of results?
Right, I think you've got toanswer the question fully.
But how do you lay it out?
What does that look like?
Speaker 1 (26:19):
Yeah, so the most important part of a video is the
value that you're going todeliver.
So we could compare is this ona DSLR camera with a lens that
will blur the background, right?
Do you have amazing lighting,like?
Those things are nice, but ifthe content's bad, then that
doesn't matter at all.
Compare that, though, to thisamazing camera that we've got on
(26:41):
our phone, if we just film aselfie video, but we to this
amazing camera that we've got onour phone, if we just film a
selfie video, but we're sharingamazing value, like if we're
answering these questions.
We have real good knowledge andexperience that we're.
I mean, that video is going todo well.
So that's first and foremost,and you know, if you compare
these two videos one that'smaybe highly produced, with the
best camera and lightingcompared to a selfie video if
(27:05):
both of them have great value,you're only going to have a
slight improvement, right, andwho knows how to measure that,
but I would say, focus on thevalue.
Now, the length of the video I'mgoing to recommend is 10 to 12
minutes.
We know that TikTok is doingwell.
We know that YouTube shorts aredoing well, but what are they
doing well for?
They're doing well of gettingviral type views, and we think
(27:29):
that that's exciting, but wedon't get a control who those
views are.
You mentioned something earlier, matt, about how these long
tail phrases are the highestconverting for lead generation.
That is definitely the case.
So if we want first, if wefocus on these questions and
we're bringing in people throughsearch and we have a longer
time to really give them value,we're able to build a
(27:52):
relationship, and that's what wereally want.
So if you're going after a 10minute, 12 minute conversation
with them, this is just atalking head video.
So it's simple.
I recommend not being scripted,so don't use a teleprompter,
but if you're answering aquestion on something that you
know inside and out, then allyou need is an outline of
(28:12):
talking points and so you don'thave to memorize it.
Right?
You look down at your notes.
Oh yeah, the first thing I wasgoing to share is this.
So then you look at the camera.
You deliver point number one.
Don't worry about rememberingwhat's coming next, because then
you're going to intentionallypause.
Look down at your notes oh yeah, I was going to share that next
.
So you know, focus on having aconversation If you're going to
(28:34):
pause in your video, to kind offind the right word.
I mean, that's how we talk forreal, and so it works really
well to build a relationship.
And then I'll cap it off withthis.
You've got to do something atthe beginning of your video and
at the end of the video in orderto have this really work well
for you.
So at the beginning, you needto set some hooks right.
(28:54):
You've got to create somecuriosity.
Let people know what you'regoing to cover in the video, how
they're going to benefit fromthis video, how it's really
going to help them.
So just give them a little bitof table of contents, but in a
way that creates curiosity.
Another way I could describe itis you're not going to sell in
(29:15):
this video, right?
You're not going to sell yourprograms, your services.
This is step one, is building arelationship.
But at the very beginning youdo need to sell them on the
value of this video, right.
So sell them on why they shouldspend 10 minutes with you, then
teach and give value throughoutthe video.
At the very end, you've got tohave one strong call to action,
and it could be to subscribe,right?
(29:37):
We heard that a lot, but I'mgoing to actually suggest two
other calls to action that aregoing to be the most important.
Call to One is recommend theygo watch another video and be
specific so say hey, now thatyou've learned this concept,
you've really got to learn thisnext concept.
So go watch that video.
Next, you know, tell them thetitle of the video, have a link
to it right there.
The second call to action is togive away a free gift.
(30:01):
Right, your lead magnet so theyget to the end of the video.
Now that you understand thisprinciple, I've got a gift for
you that's going to really helpyou implement this.
It's called such and such.
You can go to this link.
It's my gift to you.
Go there now.
So if that, if with that secondexample, if that video is going
to offer a lead magnet, wecould call that a lead magnet
video.
(30:21):
Another video that's going tohave a call to action to go
watch a second video.
Send them to your lead magnetvideo, right?
So when you send people awayfrom YouTube, youtube doesn't
necessarily like that.
You can get your websiteapproved right, but when you
link to another video, youtubeloves that.
So it's a way of making surethat you're generating leads but
(30:42):
also pleasing the YouTubealgorithm.
Speaker 2 (30:46):
Okay.
So I have a question about thevideos.
Right, I think that what holdsa lot of people up is okay.
I need to add value.
I know this information Okay.
Does it need to look nice?
Professional?
People are worried about howthey look, how they sound.
I get that Like.
I think we've all had that.
Should the video?
(31:08):
If you're teaching rightspecifically on YouTube, do you
need to show examples?
Because there's a lot of videoson YouTube where they have
pulling up a slide.
Maybe it's like kind of like aslide presentation.
Some people are, you know, infront of a whiteboard and then
some people are, you know, infront of a whiteboard, uh, and
then some people are justtalking like, what are your
opinions on, like the differentkind of formats?
Uh, when you're answering aquestion of how important is it
(31:31):
if you know a topic like insideand out?
Uh to um and and we haven'teven talked about like news and
and all that.
But essentially, like, what areyou seeing on different kind of
engagements or views orinterest on how the information
is presented once you aredelivering that value?
Speaker 1 (31:55):
What are people wanting?
Do you see, typically Viewer'sperspective the more variety
that you can show or the morevariety of methods you can use
to teach, versus just straightup talking head for the full 10
minutes.
It can help, right, and you cando some things in talking head,
though, where you canincorporate story, and the more
(32:20):
excited you are about thesubject, the more excited
they're going to be.
You want to practice something,though.
If you try something let's sayyou're going to use a flip chart
or a whiteboard, but you're notused to using that and you're
awkward doing it it's going tofeel awkward for them too.
So I would say try things,experiment that you get the data
, so you can make two videos onethat's one way and one that's
another way and look at yourdata.
(32:40):
A lot of the people that I workwith they have experience in
speaking or training.
They're in front of groups alot, and through that process
you learn what your style is.
Some people really like theflip charts.
Some people really like slideslike keynotes or slide decks
(33:02):
decks One.
I love slide decks, actually,but what I do with those is I
take screenshots, so I'll showthem a screenshot of a thumbnail
or YouTube analytics page, orright, I'm not, I'm not writing
out all this text that I thenthat I'm then reading Uh, I
would avoid just reading thescreen, but, um, I'm not, I'm.
So you know, to start withwhat's most comfortable.
(33:24):
The thing that holds people backis maybe this perfection
mindset, where they've got to doit a certain way in order to
get results.
The reality is, people justhave a question and you can give
them an answer and you canimprove over time.
If one video performs betterand another video performs
poorly, well, then watch themthrough and see what did you do
(33:45):
in one, what did you do in theother?
Ooh, maybe I can try it anotherway.
And if one video that one placeyou're really trying to rank
high on YouTube, for you notice,wow, all my other videos are
ranking high, but this specificquestion, why am I fifth?
Look at the videos above youand see what did they do.
So, maybe in this space?
Ooh, that guy's using a lotmore text effects.
(34:11):
Maybe I'll just try it in thisspace.
I'll answer.
I'll answer this question, butI'll use a lot more text effects
or B roll, right.
So a lot of it's kind ofexperimenting and learning as
you go.
Speaker 2 (34:18):
Love it.
So I think we've kind of takenpeople on the journey from a
good consulting session of like,okay, I'm, I'm ready to step up
and start doing some YouTube.
And, of course, nate's there,if you can help.
Um, if you need help is what Imeant.
Uh, nate can help, um, okay.
So then objections what are thebiggest things that are holding
(34:41):
people back?
And and also I would love totalk a little bit about the
future of YouTube and SEO Like,okay, you got notebook right out
there.
There's two AIs talking to eachother.
I'm seeing those get a lot ofviews.
I'm hearing a lot of peoplepodcasters going okay, well, is
AI taking over my job too?
(35:02):
Right, so where do you see itgoing?
What are some of the objectionsthat you hear?
To just let's get people totake some action Because, like I
said at the beginning, very fewpeople are creating content,
and I do on the next series, ifyou know anybody, if anybody
(35:23):
listening knows anybody that'san expert in LinkedIn building
out all these different socialmedia channels, as we've
discussed completely differentstrategies.
So taking the same post andposting it on multiple platforms
, which I know a lot of peopleare doing, is not that effective
, because you got to engage withpeople differently, right, and
(35:43):
people are looking for differentthings on different platforms.
So so, so want to want to get aa expert on about that.
But what are, what are theobjections and where do you see
this thing going?
Speaker 1 (35:55):
Yeah, as, as far as an objection, I would kind of
look at, like, what are thebiggest challenges?
Because there there's themindset out there of Gary V,
gary Vaynerchuk, and you knowhe's got a big presence on
social media.
He started on one platform andthen he started, you know,
expanding to many and now heteaches that, like you just got
(36:16):
to be everywhere.
These are not his words, but Iwould say he teaches you've got
to spam the planet and enoughwill stick.
Well, I disagree.
I feel like each platform, aswe both said, is so unique that
you've got to learn the strategyfor that.
What people are reallychallenged by is they'll think
(36:37):
well, I've got a Facebookmarketing campaign that I'm
doing.
I've got regular posts that aregoing out.
What it's doing well is it'snurturing their tribe.
What I consider marketing isgetting in front of people
who've never heard of you before.
So how is that actuallymarketing?
And just having them recognize,no, that's actually a good
nurturing campaign.
But what are you doing tomarket?
(36:59):
And on YouTube, they're greatat creating content.
They've seen a lot of otherchannels and they've gotten some
inspiration and some ideas likeOoh, I want to create a show
like that, and so they'll juststart creating content, thinking
that content without strategy.
They think that creating thecontent is the strategy, right.
But if you think aboutHollywood, even when they're
(37:21):
making an amazing movie, they'reputting big budgets behind it.
That's not the end.
They do so much for marketingwith their trailers, with the
posters in the theaters, havingtheir stars go on the tonight
shows, and there's this bigbuildup to the launch of a movie
.
So when it launches, it's got abuilt-in audience right.
(37:41):
So that's the biggest thing ishaving strategy have a built-in
audience for your content.
Now, if we're talking about thefuture, it's kind of interesting
because when you focus oncreating content that people are
searching for, it kind of makesyour strategy future-proof.
And I've seen that I've beenrunning this strategy for over a
(38:02):
decade and I've had videos thatI made a decade ago that are
still getting you know, gettingviews, generating leads.
Because what a lot ofstrategies will do is they will
focus on a loophole or some typeof tactic that when the
algorithm changes, that tacticno longer works.
But if you focus on the enduser, even if YouTube goes away,
(38:26):
there's something that's goingto be better than it, right, the
reason it'll go away is becausethere's something better.
So, if our focus is creatingcontent that people are
searching for that's why we dothis research to find what are
people searching for really,really specifically, and which
ones of these are my targetaudience you focus on that and
it makes it future-proof.
(38:47):
Now you talk about AI.
It's really fun to experimentand just try with it.
Like, going all in on an AIstrategy can be really risky,
right.
So do it as a test, do it as anexperiment, and there's some
tools that really simplifythings and work as a great
assistant.
I think that we've already.
Ai is so new and yet we kind ofhave expectations of what AI is
(39:13):
going to deliver, like if Ifound a question and then I go
to chat GPT and I say, hey, canyou write me a video script for
this?
We kind of know what that videois going to be like.
It's going to be the stuffwe've already heard before.
It's going to be the stuff thateveryone is saying.
So all we have to do is shareour own experiences, share our
own biases, why we disagree withthis and why we go this
(39:36):
direction.
You know and this is why I'mproviding this answer that's
what people want.
They want an opinion.
They want real experience and Ithink if we do that, it's going
to help us be future-proof.
Speaker 2 (39:49):
I love that.
So, to kind of wrap this up insummary, just creating content
and I know a lot of people juststart doing that Like, I have a
lot of examples of clients thathave just started to create
content and it's not linkedtogether in some way and there's
no strategy, and so therefore,you know, it's just kind of
(40:10):
thrown spaghetti on the wall andit kind of you know, some
sticks, some doesn't, butthere's no cohesive message.
It doesn't work, right, and soyou got to start with where you
want to end up and workbackwards from that.
I also think something to bringto this discussion is that
shorts are really good to getpeople interested, right.
(40:33):
It's almost kind of likeadvertising, right.
You're just advertising whatyou have.
A 10 minute video is a way toget to know you better, because
you're trying to get to the know, like trust, you're trying to
get to the seven hours, but theydon't have to commit, right.
So it's kind of like the, the,the dating component of it, or
like kind of middle part of theprocess, and then if, if they
(40:54):
commit, or you know you'renurturing a tribe, um, from a
podcast standpoint, right Cause,uh, people will sit down and
listen to you for long periodsof time and even binge listen to
you, and the way to get intothat is to build those kind of
middle of the funnel videos.
So I think that this really hasa place in a strategy and I
(41:17):
really encourage everybody toget started.
So, nate, we're about to wrapup here.
We talked about a lot.
I think this pod had a lot ofgreat value in it for everybody.
Please share with us in thecomments what you found most
valuable.
(41:38):
What would you say?
The biggest takeaway is what isthe biggest unknown secret of
internet marketing in your mind,nate?
Speaker 1 (41:47):
takeaway is what is the biggest unknown secret of
internet marketing in your mind,nate?
Well, what we see on YouTube iswe see the viral stuff.
You know if if we're there forentertainment I use YouTube a
lot for that, that purpose andso we kind of are we're tempted
to go that that direction, likehow can I have a video go viral?
So the biggest takeaway that Ihope listeners will have is to
(42:12):
recognize that we can be waymore tactical and predict
results, because going viral isnot predictable.
What worked one time will notwork ever again, so you've
always got to just guess.
But when you're focusing on onthis strategy we've been talking
about here, finding your targetaudience, what questions are
they asking?
(42:32):
Being really tactical, you canget results and you can start to
track results, you know, justin the next few months and
actually really start to havethis work for you.
Speaker 2 (42:44):
Fantastic.
So, nate, what is the best wayfor people to get in touch with
you?
I'm sure YouTube is probably agood place, yeah.
Speaker 1 (42:51):
YouTube is great and I actually do a webinar most
weeks.
We've got spring break comingup so I might have a gap there,
but most every Wednesday I do awebinar where I show a lot of
examples.
I teach the five ingredients tomy leaf strategy, and that is
theleafstrategycom.
So if people want to go more indepth, see real-time examples,
(43:12):
live webinar theleafstrategycom.
Speaker 2 (43:15):
We'll definitely get that in the show notes.
So, everyone, if you would liketo grow your marketing with the
largest, most powerful tool onthe planet, which is the
internet combined with ai, nowum reach out to ewr for more
revenue in your business.
And I would leave you with onebig takeaway ai will never get
(43:38):
rid of your own personalexperiences.
Right, add what makes uniquelyyou to your marketing, because
people are buying from you andthey want to work with you and
you have something unique tooffer.
And so always, always, never, Iguess never forget that and
always remember to continue tolead with human first, until the
(44:02):
next time.
My name is Matt Bertram.
Bye, bye for now.
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