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June 13, 2025 12 mins

EP166 Joc discusses B.H.A.G. (BIG HAIRY AUDACIOUS GOALS). The term originated from Jim Collins author of 'Good to Great' and 'Built to last'. Having a big long term goal (5-10+ years) was a key difference from his research into 'great' companies compared to just 'good' companies. In this episode Joc discusses how this can be applied to a Football Team and an individual player or coach. There are a number of reasons why you should have  BHAG and during this chat Joc discusses those reasons and how it can give you as a coach, player or your team the edge year after year. Check it out

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