Beyond the Message: Understanding Agricultural Audiences with Sharon Idahosa

Are your agricultural messages truly reaching the people they’re meant for?

In this episode, Sharon Nkwah opens up a much-needed conversation around communications in agricultural development. While many NGOs and international development teams are doing powerful work across Africa, the message often gets lost — not due to lack of effort, but lack of alignment.

From missed audiences to overlooked behaviors, we explore the subtle but important barriers that limit the reach and relevance of agricultural projects.

You’ll learn:

• Why one-size-fits-all messaging doesn’t work in agriculture
• The importance of understanding context, channels, and communication behaviors
• How real engagement starts with real insight
• What we’re building at Let’s Talk Agriculture LLC to help organizations bridge the communication gap

If you’ve ever wondered why your outreach feels off — or how to build stronger engagement across your agri-projects — this episode will give you a better path forward.

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• Work With Us – Your Fractional Communications Advisory

Need more than a copywriter or content creator? We offer strategic communications advisory designed for organizations working in food systems, climate, and agriculture.

From campaign design to positioning and message clarity — we partner with your team to align communication with your goals and your audience.

Let’s build something effective — and intentional.

👉Request a Quote

 

🚀 Sentra Lite – Start Getting Clarity Today

Good communication isn’t about more content — it’s about the right content, reaching the right audience.

Sentra Lite is our beta tool that helps you:

• Understand how your project messages are perceived
• Identify communication gaps before they become missed opportunities
• Strengthen connection with farmers, cooperatives, youth, and more

If you’re working on a live project and want better communication results, Sentra Lite is for you.

Beta access is available this July.

👉Start with Sentra Lite

 

📊 Sentra Insights – Join the Waitlist

Coming soon: Sentra Insights — our full communications intelligence platform designed for agriculture and development teams.

Built to help you:

• Analyze the effectiveness of your messaging across different audiences
• Make data-informed adjustments to improve engagement
• Avoid common pitfalls in outreach and visibility efforts

If you’re leading communications, knowledge management, or community engagement in an NGO or development context — this is the platform for you.

Join the waitlist to get early access and updates.

👉 Join the Waitlist