September 5, 2024 • 11 mins
Elvis has to film a video explaining differences between marketers and the consumers they're trying to reach. It's then we realized how big and diverse our audience really is!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Today's Daily Highlight from Elvis Duran in the morning show.
Speaker 2 (00:05):
There's on my list of things to do today, I
have to do a video after the show for our
Audio Con twenty twenty four. What is that? It's an event?
We do it. iHeart here to headquarters. We're very excited
to talk about research exploring differences between marketers and consumers
that they're trying to reach. Excellent, I think we're great
(00:26):
at doing that. Yeah. Am I the only one in
the room that thinks that we're great at doing that?
Speaker 3 (00:30):
Yeah?
Speaker 4 (00:30):
No, I think we are pretty good at doing it.
Speaker 2 (00:32):
Yeah, pretty good? Yeah, exactly. Yeah, they say, here, okay,
maybe people listening can help me out. While most marketers
know what an apparol sprits is, only half of consumers do. Okay,
I agree with that. Thirty three percent of consumers have
(00:52):
no idea what a charcotery board is. Again, marketers do.
So there's a separation between the people who are in
charge of bringing the message to you. They think you
know about things that you may not know about, and
they're marketing things to you and you have no idea
what they are. This is what they're saying, Yes, Nate,
what what is a sprits just for people that don't
(01:15):
know's it's a cocktail. Maybe with apparol it's you know,
you can drink it on the beaches of Italy. I
think it's and and so apperol is a bitter. Here's
the thing. Marketers know that because they have a buttload
of money and they can travel to Italy and order
Aperol spritss while sitting on yachts. Majority of the people
(01:38):
don't do that, you know. But a lot of a
lot of restaurants now when you go to brunches and
things like that, Aperol sprits is are the number one cocktail.
But a lot of people don't go to brunches. That's
why Danielle loves her avocado toast. There's a lot of
people out there who have no idea what avocado toast is,
Oh my gosh, but Danielle single headedly has brought it
to the marketplace.
Speaker 4 (01:58):
Danielle, it's so wonderful.
Speaker 2 (02:00):
Locado toast industry owes you a big thing.
Speaker 3 (02:03):
Yes, I feel like if you have social media, you
would know what a charcuterie board was. Because Sarcucci last
the last I still do last year, it was everywhere,
like every kind of sharkuterie, but like they would make
their table a charcuterie board board underneath.
Speaker 2 (02:19):
But you're forgetting something but marketing. You only know that
if you follow sites and accounts that are into charcuterie.
Speaker 5 (02:27):
Boards, because they really funnel that stuff towards you, Like,
I bet my boyfriend has no idea about I know
he knows what a charcuterie board is, but I don't
think it pops up on his feed up.
Speaker 2 (02:38):
Probably that's what what is on your So what is
on your boyfriend's feed the what does he what does
he know about cars?
Speaker 5 (02:48):
It would be cars, sneakers, sports, specifically Ohio State football,
and anything that has to do with Chicago weed. I
think that's all what auto populates onto his A lot
of music, that's what he's interested in. But I don't
think he follows any type of like design or cooking
or brunch or anything like that.
Speaker 2 (03:06):
Page Does he know what an eperol sprits is?
Speaker 4 (03:07):
I would say, no, I want I'm gonna tell him
right now.
Speaker 2 (03:10):
Okay, here's what I think our show is all about.
We sort of bridge that gap. I do believe. I
do believe. We talk about all sorts of things. On
our show. I mean, we can go thirty minutes and
talk about one hundred different things having to do with
music and things we drink, in places we visit, ye
in wildlife, and you know, we sort of check off
all those boxes because we're sort of a rapid fire show,
(03:34):
you know, absolutely, and sometimes we dwell for a long time.
But stuff like we're.
Speaker 4 (03:38):
Doing right now, No, but I think that's stuff. It's
important to also know your audience and.
Speaker 5 (03:44):
Who you're talking to, because if you're you know, if
we were to all of a sudden just like jump
into the sports arena. I don't know how many of
our listeners are hardcore sports fans. I think definitely in
New York We've got like people like Danielle who are
hardcore sports fans.
Speaker 4 (03:58):
But I think the majority don't come to us.
Speaker 2 (03:59):
For that exactly. For instance, let's say soccer. For instance, Okay,
let's use World Cup. It's coming to the New York
area partially here in other places, right, But if someone
who let's say the World Cup organization, wants to buy
time on our show to talk about the World Cup,
I would say to them, well, look, you know what,
(04:20):
only maybe ten percent of our audience is excited about
about World Cup. Why don't you spend the money to
get more people excited and bring them in make them
more excited about it. Danielle, you see in your house
one hundred percent people of the people in your house
are in a World Cup. But in the reality here
in the United States soccer football as you call it,
it is that it's not as huge as you think
(04:41):
it is. Well, that's but you do a great job.
You do a great job coming in here every week
and talking about World Cup. When World Cup is going on,
you talk about soccer games, you talk about the teams.
It's people like you that make it more of a
commonplace thought with people who are not familiar.
Speaker 3 (04:58):
World Cup needs to come in and pay me to
go out there and be the ambassador.
Speaker 4 (05:04):
Oh my god, we're may wouldn't that be cool?
Speaker 5 (05:06):
But yeah, I think I mean, honestly, I think I
suffer from this same thing. Like there are things that
I think. Okay, everybody knows this song because when I
was growing up, everybody that I was around heard the song.
The station's played this song, and then you guys will
be like, no, we've never heard that, because it was
a completely different thing here than where I was, right,
and I don't recognize and understand that because it was
(05:26):
everywhere where I was, you know, and vice versa.
Speaker 3 (05:29):
And I think they also make the mistake of thinking
that if you're a certain person, or like say you're
a mom, or say you're a single person, you're into
specific things. Not every single person, not every mom, not
every dad is into the same things or does the
same things with their kids. And they're like, oh, yeah,
you should, you should definitely advertise this you're a mom.
I'm like, well, that's that's that doesn't mean anything. I mean, like,
(05:50):
you know what I mean under right, Like just because
I had kids doesn't mean I can't control my pay,
Like I don't need you to come in and ask
me to do depends and I'll yeah, but you have kids.
That doesn't mean everybody who has Well.
Speaker 2 (06:04):
Don't you remember they're they're asking Scary to do commercials
for a rectile dysfunction.
Speaker 4 (06:08):
Yes.
Speaker 2 (06:08):
No, Well, it's like, well, don't you have a dysfunctional penis? No,
he has a lot of friends. Hold on, did you
do the ad for a rectile dysfunction? No?
Speaker 1 (06:20):
They gave me sample copy. I said, I want to
see what this is all about. And they said, read this,
and I'm like, I'm not going to say it because
it was they was speaking about like I had this problem.
Speaker 2 (06:28):
I said, no, I don't. I said, I know about it.
But you can still be a communicator and talk to
other men about Hey, yes, it's a man's voice talking
about a rectile dfunction doesn't mean dysfunction, doesn't mean you
have it. I was willing to do that. I was
willing to.
Speaker 3 (06:42):
But I think a lot of times perception is reality,
and if Scary is talking about it, half the people
half listening will think, wow, scary, he's got a pro Why.
Speaker 2 (06:51):
Yeah, Scary, simply scary could say, look, a rectil dufunction,
a dysfunction, A rectile dysfunction is a real thing. Let's
take my friend Nate for example.
Speaker 4 (07:02):
That's what he does. Though, Remember the vaginal rejuvenation thing.
Speaker 5 (07:05):
They want to yell and I to talk about. Both
of us are like, I think I'm good. Scary like
I'll do it all, talk about my girlfriend. We're like, what,
just that's what you want?
Speaker 2 (07:16):
Oh my god? What Nate? What do you remember when
he did the spec spot for the Boner medication. He's like, yeah,
I was sitting around with my friends. We were talking
about our erections, like, no, guy, that was the first draft. Yeah,
that back to the drawing board. They're scary with gay guys.
We don't even talk about erections. I mean, I don't
(07:38):
know what are you doing.
Speaker 1 (07:39):
So we're hanging out in the bar, sitting around having
some beers, Like, hey.
Speaker 2 (07:42):
Okay, the whole point of this conversation is this we're having.
You know, we're marketers. You know what we have. We
have partners that want to come to us to get
the word out. All right, Let's say in arectile dysfunction
company does approach us again, I would have a million
ideas for them, and they doesn't mean I can't get
a boner, doesn't mean it's just a It's a conversation
(08:05):
a lot of guys have.
Speaker 4 (08:06):
You know, it's an important conversation. Somebody should talk about it.
Speaker 2 (08:09):
Yeah, it is. And my name is Elvis Durant, initials
ed on the obvious one for oh, to be perfect.
You're providing an education for people. Okay, exactly, So this
is the point. Marketers. We are marketers. What we do
for a living is we market things. That's how that's
how we keep the lights on. That's how we get paid.
That's how we can afford apparel, spritches and avocado toasts.
Speaker 1 (08:34):
Can you put the disclaimer at the end of the
commercial saying that you don't have but this isn't.
Speaker 2 (08:38):
Why this is a paid actor.
Speaker 3 (08:40):
I always think about that when I see like a
billboard with like someone that says that they have like
an STD. Oh yeah, and I'm well, there must be
an actor because because they're getting paid to do the billboard.
And then I go, but now do all their friends
and family think that they have an STD because their
face is on the billboard? Saying like, I don't know,
how does it work? Because, like I said, in reality.
Speaker 2 (09:01):
Well look at it this way though. I mean, STDs
are not that uncommon, they're they're so if you have.
Speaker 3 (09:06):
An if you don't have one, do you want people
to think you do this? I'm just what I'm just saying.
Speaker 2 (09:11):
It's scary. If scary can't get hard whatever is not
my problem. I don't care. Doesn't doesn't make me like
him anymore or less.
Speaker 4 (09:17):
You know, someone needs to be the face of super Gonerrhea.
Speaker 2 (09:20):
I guess so scary you have all these friends, you
have uh, Brian Darren, Yeah, people like that. You should
in these commercials do a commercial using your friend flaccid frame.
Speaker 3 (09:34):
Don't forget Herpe's Harry.
Speaker 2 (09:37):
Herpe's Harry has the.
Speaker 3 (09:42):
Exactly when I was saying that was gone Ria Gary.
The other day he.
Speaker 2 (09:46):
Told me our favorite drag queen Chlamydia burns this morning,
philist phil anyway, So make it relatable, Scary, Okay, that's
all you have to do. This is the dumbest conversation.
I think I'm about to lose my computers.
Speaker 4 (10:07):
Is there an STD song that we could just spin
real quick?
Speaker 2 (10:12):
How about antal leakage eron? Oh my gosh, I think
there's a pill for that.
Speaker 3 (10:21):
He's going to do the commercial for it next week.
Speaker 2 (10:24):
Scary. Will he'll do a commercial for anyone necessarily? No.
Speaker 3 (10:28):
Yes, It is funny because the sales department does know.
If they come to a lot of us, they'll go,
all right, I'll just go to Scary and they will
say that in the conversation.
Speaker 2 (10:38):
True, Scary will go down to the sales floor and
you always know where he is because you can see
his legs coming out from beneath the desk. Try to
drum up some business down there.
Speaker 4 (10:52):
We love.
Speaker 2 (10:54):
Anyway.
Speaker 4 (11:00):
Lotana ran
Today's Daily Highlight from Elvis Duran in the morning show.
Speaker 2 (00:05):
There's on my list of things to do today, I
have to do a video after the show for our
Audio Con twenty twenty four. What is that? It's an event?
We do it. iHeart here to headquarters. We're very excited
to talk about research exploring differences between marketers and consumers
that they're trying to reach. Excellent, I think we're great
(00:26):
at doing that. Yeah. Am I the only one in
the room that thinks that we're great at doing that?
Speaker 3 (00:30):
Yeah?
Speaker 4 (00:30):
No, I think we are pretty good at doing it.
Speaker 2 (00:32):
Yeah, pretty good? Yeah, exactly. Yeah, they say, here, okay,
maybe people listening can help me out. While most marketers
know what an apparol sprits is, only half of consumers do. Okay,
I agree with that. Thirty three percent of consumers have
(00:52):
no idea what a charcotery board is. Again, marketers do.
So there's a separation between the people who are in
charge of bringing the message to you. They think you
know about things that you may not know about, and
they're marketing things to you and you have no idea
what they are. This is what they're saying, Yes, Nate,
what what is a sprits just for people that don't
(01:15):
know's it's a cocktail. Maybe with apparol it's you know,
you can drink it on the beaches of Italy. I
think it's and and so apperol is a bitter. Here's
the thing. Marketers know that because they have a buttload
of money and they can travel to Italy and order
Aperol spritss while sitting on yachts. Majority of the people
(01:38):
don't do that, you know. But a lot of a
lot of restaurants now when you go to brunches and
things like that, Aperol sprits is are the number one cocktail.
But a lot of people don't go to brunches. That's
why Danielle loves her avocado toast. There's a lot of
people out there who have no idea what avocado toast is,
Oh my gosh, but Danielle single headedly has brought it
to the marketplace.
Speaker 4 (01:58):
Danielle, it's so wonderful.
Speaker 2 (02:00):
Locado toast industry owes you a big thing.
Speaker 3 (02:03):
Yes, I feel like if you have social media, you
would know what a charcuterie board was. Because Sarcucci last
the last I still do last year, it was everywhere,
like every kind of sharkuterie, but like they would make
their table a charcuterie board board underneath.
Speaker 2 (02:19):
But you're forgetting something but marketing. You only know that
if you follow sites and accounts that are into charcuterie.
Speaker 5 (02:27):
Boards, because they really funnel that stuff towards you, Like,
I bet my boyfriend has no idea about I know
he knows what a charcuterie board is, but I don't
think it pops up on his feed up.
Speaker 2 (02:38):
Probably that's what what is on your So what is
on your boyfriend's feed the what does he what does
he know about cars?
Speaker 5 (02:48):
It would be cars, sneakers, sports, specifically Ohio State football,
and anything that has to do with Chicago weed. I
think that's all what auto populates onto his A lot
of music, that's what he's interested in. But I don't
think he follows any type of like design or cooking
or brunch or anything like that.
Speaker 2 (03:06):
Page Does he know what an eperol sprits is?
Speaker 4 (03:07):
I would say, no, I want I'm gonna tell him
right now.
Speaker 2 (03:10):
Okay, here's what I think our show is all about.
We sort of bridge that gap. I do believe. I
do believe. We talk about all sorts of things. On
our show. I mean, we can go thirty minutes and
talk about one hundred different things having to do with
music and things we drink, in places we visit, ye
in wildlife, and you know, we sort of check off
all those boxes because we're sort of a rapid fire show,
(03:34):
you know, absolutely, and sometimes we dwell for a long time.
But stuff like we're.
Speaker 4 (03:38):
Doing right now, No, but I think that's stuff. It's
important to also know your audience and.
Speaker 5 (03:44):
Who you're talking to, because if you're you know, if
we were to all of a sudden just like jump
into the sports arena. I don't know how many of
our listeners are hardcore sports fans. I think definitely in
New York We've got like people like Danielle who are
hardcore sports fans.
Speaker 4 (03:58):
But I think the majority don't come to us.
Speaker 2 (03:59):
For that exactly. For instance, let's say soccer. For instance, Okay,
let's use World Cup. It's coming to the New York
area partially here in other places, right, But if someone
who let's say the World Cup organization, wants to buy
time on our show to talk about the World Cup,
I would say to them, well, look, you know what,
(04:20):
only maybe ten percent of our audience is excited about
about World Cup. Why don't you spend the money to
get more people excited and bring them in make them
more excited about it. Danielle, you see in your house
one hundred percent people of the people in your house
are in a World Cup. But in the reality here
in the United States soccer football as you call it,
it is that it's not as huge as you think
(04:41):
it is. Well, that's but you do a great job.
You do a great job coming in here every week
and talking about World Cup. When World Cup is going on,
you talk about soccer games, you talk about the teams.
It's people like you that make it more of a
commonplace thought with people who are not familiar.
Speaker 3 (04:58):
World Cup needs to come in and pay me to
go out there and be the ambassador.
Speaker 4 (05:04):
Oh my god, we're may wouldn't that be cool?
Speaker 5 (05:06):
But yeah, I think I mean, honestly, I think I
suffer from this same thing. Like there are things that
I think. Okay, everybody knows this song because when I
was growing up, everybody that I was around heard the song.
The station's played this song, and then you guys will
be like, no, we've never heard that, because it was
a completely different thing here than where I was, right,
and I don't recognize and understand that because it was
(05:26):
everywhere where I was, you know, and vice versa.
Speaker 3 (05:29):
And I think they also make the mistake of thinking
that if you're a certain person, or like say you're
a mom, or say you're a single person, you're into
specific things. Not every single person, not every mom, not
every dad is into the same things or does the
same things with their kids. And they're like, oh, yeah,
you should, you should definitely advertise this you're a mom.
I'm like, well, that's that's that doesn't mean anything. I mean, like,
(05:50):
you know what I mean under right, Like just because
I had kids doesn't mean I can't control my pay,
Like I don't need you to come in and ask
me to do depends and I'll yeah, but you have kids.
That doesn't mean everybody who has Well.
Speaker 2 (06:04):
Don't you remember they're they're asking Scary to do commercials
for a rectile dysfunction.
Speaker 4 (06:08):
Yes.
Speaker 2 (06:08):
No, Well, it's like, well, don't you have a dysfunctional penis? No,
he has a lot of friends. Hold on, did you
do the ad for a rectile dysfunction? No?
Speaker 1 (06:20):
They gave me sample copy. I said, I want to
see what this is all about. And they said, read this,
and I'm like, I'm not going to say it because
it was they was speaking about like I had this problem.
Speaker 2 (06:28):
I said, no, I don't. I said, I know about it.
But you can still be a communicator and talk to
other men about Hey, yes, it's a man's voice talking
about a rectile dfunction doesn't mean dysfunction, doesn't mean you
have it. I was willing to do that. I was
willing to.
Speaker 3 (06:42):
But I think a lot of times perception is reality,
and if Scary is talking about it, half the people
half listening will think, wow, scary, he's got a pro Why.
Speaker 2 (06:51):
Yeah, Scary, simply scary could say, look, a rectil dufunction,
a dysfunction, A rectile dysfunction is a real thing. Let's
take my friend Nate for example.
Speaker 4 (07:02):
That's what he does. Though, Remember the vaginal rejuvenation thing.
Speaker 5 (07:05):
They want to yell and I to talk about. Both
of us are like, I think I'm good. Scary like
I'll do it all, talk about my girlfriend. We're like, what,
just that's what you want?
Speaker 2 (07:16):
Oh my god? What Nate? What do you remember when
he did the spec spot for the Boner medication. He's like, yeah,
I was sitting around with my friends. We were talking
about our erections, like, no, guy, that was the first draft. Yeah,
that back to the drawing board. They're scary with gay guys.
We don't even talk about erections. I mean, I don't
(07:38):
know what are you doing.
Speaker 1 (07:39):
So we're hanging out in the bar, sitting around having
some beers, Like, hey.
Speaker 2 (07:42):
Okay, the whole point of this conversation is this we're having.
You know, we're marketers. You know what we have. We
have partners that want to come to us to get
the word out. All right, Let's say in arectile dysfunction
company does approach us again, I would have a million
ideas for them, and they doesn't mean I can't get
a boner, doesn't mean it's just a It's a conversation
(08:05):
a lot of guys have.
Speaker 4 (08:06):
You know, it's an important conversation. Somebody should talk about it.
Speaker 2 (08:09):
Yeah, it is. And my name is Elvis Durant, initials
ed on the obvious one for oh, to be perfect.
You're providing an education for people. Okay, exactly, So this
is the point. Marketers. We are marketers. What we do
for a living is we market things. That's how that's
how we keep the lights on. That's how we get paid.
That's how we can afford apparel, spritches and avocado toasts.
Speaker 1 (08:34):
Can you put the disclaimer at the end of the
commercial saying that you don't have but this isn't.
Speaker 2 (08:38):
Why this is a paid actor.
Speaker 3 (08:40):
I always think about that when I see like a
billboard with like someone that says that they have like
an STD. Oh yeah, and I'm well, there must be
an actor because because they're getting paid to do the billboard.
And then I go, but now do all their friends
and family think that they have an STD because their
face is on the billboard? Saying like, I don't know,
how does it work? Because, like I said, in reality.
Speaker 2 (09:01):
Well look at it this way though. I mean, STDs
are not that uncommon, they're they're so if you have.
Speaker 3 (09:06):
An if you don't have one, do you want people
to think you do this? I'm just what I'm just saying.
Speaker 2 (09:11):
It's scary. If scary can't get hard whatever is not
my problem. I don't care. Doesn't doesn't make me like
him anymore or less.
Speaker 4 (09:17):
You know, someone needs to be the face of super Gonerrhea.
Speaker 2 (09:20):
I guess so scary you have all these friends, you
have uh, Brian Darren, Yeah, people like that. You should
in these commercials do a commercial using your friend flaccid frame.
Speaker 3 (09:34):
Don't forget Herpe's Harry.
Speaker 2 (09:37):
Herpe's Harry has the.
Speaker 3 (09:42):
Exactly when I was saying that was gone Ria Gary.
The other day he.
Speaker 2 (09:46):
Told me our favorite drag queen Chlamydia burns this morning,
philist phil anyway, So make it relatable, Scary, Okay, that's
all you have to do. This is the dumbest conversation.
I think I'm about to lose my computers.
Speaker 4 (10:07):
Is there an STD song that we could just spin
real quick?
Speaker 2 (10:12):
How about antal leakage eron? Oh my gosh, I think
there's a pill for that.
Speaker 3 (10:21):
He's going to do the commercial for it next week.
Speaker 2 (10:24):
Scary. Will he'll do a commercial for anyone necessarily? No.
Speaker 3 (10:28):
Yes, It is funny because the sales department does know.
If they come to a lot of us, they'll go,
all right, I'll just go to Scary and they will
say that in the conversation.
Speaker 2 (10:38):
True, Scary will go down to the sales floor and
you always know where he is because you can see
his legs coming out from beneath the desk. Try to
drum up some business down there.
Speaker 4 (10:52):
We love.
Speaker 2 (10:54):
Anyway.
Speaker 4 (11:00):
Lotana ran
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