Episode Transcript
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Speaker 1 (00:00):
It's been called an obsession, a drug, and The New
York Times even referred to it as a love story.
I'm talking about word All, the online vocabulary game that
is clearly having a moment in having gone viral and
now boasting over two and a half million daily players.
But don't worry if you've never played word Ale, never
(00:21):
heard of it, and your life doesn't revolve around getting
those little green boxes every day, there are still four
valuable life lessons that we can take from the successive
word All that will help us step into our purpose
and make our unique mark on the world. I'll explain
what I mean coming up this week, Welcome back. What
(00:42):
is an amplified life. It's having amplified relationships with people
who support and encourage you to be your best. It's
having amplified energy to conquer the challenges of the day.
And it's having an amplified career, one that's meaningful to you,
the world, and your bank accounts. I'm Dan Mason, life
(01:02):
reinvention coach, helping you discover your calling and create an
amplified life on your terms. This is the Life Amplified Podcast.
I was having a phone call last night with a
friend on the East coast, and it was getting pretty
late her time, and she had mentioned she's tired. I said, well, book,
(01:23):
and I'll let you go. I don't want to keep
you up. She said. Now I gotta stay up for
fifteen more minutes because once the clock hits midnight, the
new word All game will come out. She goes, and
I really like to finish my day by having a
win in word All. And that's pretty much explains the
phenomenon that's happened here in the first part of the year.
(01:47):
I've sort of joked two friends that if you could
grind up wordle into a fine powder, people would be
snorting it. It would be the most hug street drug
on the planet. And yet it's just a very simplistic
online word game. Quick recap for those of you who
have never played it before. The game is pretty simple.
You have six attempts to guess a random five letter words.
(02:10):
So with each entry that you make, word will let
you know if your characters are in the right place,
if you put the letters in the wrong place, or
if the letters you chose don't appear in the word
at all. So from there it becomes a game of deduction.
You know my personal word all strategy. I like to
take the wheel of Fortune approach and start with one
(02:30):
of those rst l n E kind of words. So
I always begin with the word least, and then from
there you start to figure out where the vowels are,
and then you work your way down until you solve
the pustle. Not to brag here on the podcast, but
I would like to say I am ten for ten
on word all. I have never actually not gotten the
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word right, which really isn't saying much. I don't know
too many people who have struck out, but it is fun.
It's very addictive, and in a time when we cannot
seem to agree on anything in our culture, you know,
whether it be mask mandates, vaccines, we can't agree on
what really happened January six? Was it grass words, patriotism
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or was it an insurgency? Wardle seems to be the
one thing that people from all backgrounds and and all
political parties can get into, which is why now, if
you log onto Twitter and Facebook in the morning, your
news feed probably looks like a series of just green
and yellow squares where all your friends are sharing their
(03:35):
Wardle recap from the day, and you know, just sort
of showing the process of their detective journey to figure
out the five letter word. And look, it's goofy, it's mindless.
But there are so many valuable lessons the more I've
researched how this game came about that I think are
very applicable to the journey that we talk about here.
(03:58):
When you're on a personal growth journey and how do
you make your mark on the world, how do you
figure out your purpose and share it with other people?
So I wanted to very quickly this week. It won't
be a long episode, just give you four big points
about the successive word, all that I think you can
apply to your life. And where I want to start
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today is with a point that I actually made on
the last podcast, where we talked about the questions to
ask yourself before you're pursuing any new goal. You know,
a lot of times we invest and really waste a
lot of energy in chasing goals that aren't for us.
We're trying to prove ourselves to other people, were trying
(04:42):
to reach some milestone that we believe will prove weird enough.
And yet when you look at how Wardle was developed,
it was essentially created from a place of love. This
is why The New York Times referred to Wardle as
a love story. The developer here, a gentleman by the
name of Josh wardle W A R. D L E.
(05:05):
So wordle is just to play off on his last name,
developed this game in the Pandemic as a gift for
his wife, who was obsessed with online word games like
she loves to play the New York Times Crossword Puzzle. So,
knowing that and giving her another outlet for something to
pass to the time when everybody was on lockdown, he
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created this game just for her. Once he recognized how
much his wife loved playing the game, he thought it
might offer benefits for other people who were looking to
pass the time in the pandemic. So, with no attachment
to the outcome, no worry about turning this into a
profitable venture, he released the game at the end of
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October of last year, and the first day that they
put it out, there were ninety people who played the game,
and it or gamically in a very short amount of time,
went viral to now being at a point where they
have over two and a half million daily users. Why
is the backstory important to you? Because I think one
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of the most important questions you can ask if you
truly want to pursue a goal this year that is
aligned for you, that you will have will light you up,
something that you'll find the intrinsic motivation to show up
for is to ask, what would I share with the
world if it simply came from a place of love,
(06:32):
if I wasn't worried about my idea being good enough
or air quotes big enough, or whether it proved myself
to the parents who didn't believe in me, or the
people who bullied me, or the partner who left me.
And it can really be that simple, right, just a
simple word game. Uh, that is making such a difference
(06:56):
in the mornings and in the days of millions of
people and an audience that's growing. Which brings me to
the second point about word All that I think is
important for us to look at that value is in
the eye of the beholder. You know, what do we
talk about on this podcast a lot? Right when we're
living our purpose, we are doing things that light us up,
(07:20):
that add value to the world. Well, what stops so
many people from living their purpose? They don't think that
their gift is enough to really add value. And one
of my group coaching programs right now. You know, we
have a lot of entrepreneurs who are either life coaches,
fitness trainers, we have people who are online influencers. And
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one of my other clients is literally a clothing designer,
and she makes these beautiful skirts and dresses for plus
sized women. Uh and their custom made. They are made
with awesome material. They tend to last longer than the
things that you would buy in the store. But she
is really sort of down about herself. She's like, I
(08:02):
don't know. She's like, I'm just making these silly little
clothes and everybody else is doing these things that are
directly impacting people. But what she wasn't understanding is that,
you know, particularly for somebody who is in a segment
of the audience where it's more difficult to shop or
find clothes that fit their body, there is so much
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value to having clothing that is custom made, that fits
your body, that accentuates the parts of your body that
you want to accentuate and make you feel confident and
sexy when you head out into the world. And you know,
one of the things that keeps people stuck is we
don't even value the value that we offer to other people.
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We get into the comparison trap, and there are so many,
you know, bighearted people with a great idea or a
talent or some creativity or art within them that think
their work doesn't in anything because they're not Richard Branson
or Elon Musk or Jeff Bezos shooting rockets into outer
space with a goal of going to colonize Mars. You
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don't have to shoot a rocket into outer space to
make a mark on the world. And I think wordle
is a great example of that. You know, during a
time when we're all stressed out watching the news and
we're tired of just negative people bitching about masks or
vaccines and what is the right approach online, it's almost
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a welcome reprieve to see somebody posting a word all score.
It's something that actually brings everybody together and makes people
feel good. So there is value in that. One of
the things I was recently preaching on one of my
group calls is the fastest path to broke for people
on an entrepreneurial journey, and really the fastest path to
(09:55):
emotional collapse for those of you in the corporate world,
is focusing on yourself. There are so many people are like, well,
am I enough? Am I worth charging for the services
that I provide? Am I really worth asking for the
pay raise? Am I worth putting myself out there and
(10:15):
asking for the promotion? What if I say the wrong
thing and the ego would have you convinced that you're
looking out for other people by doing that right that
you know, if you want to start a coaching business
or something in the expert industry, well, god, I don't
want to hurt people, so I don't want to say
the wrong thing. But what you're doing is not really
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thinking about other people. You're playing out all your same
insecurities and worries about your own personal value. And when
you're focused on yourself, other people's lives are not going
to improve or be better, whether that's through the book
you want to write, uh, the song that is within you,
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the product that you want to launch, shark tank style,
or even if something as simple as a word game
that's bringing joy to the masses. So remember, value is
in the eye of the beholder. Your job is just
to own the value that you bring to the world,
and when you do that, you're going to impact and
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positively affect the people that you're meant to serve. Lesson
number three from the success of word All, that can
help you make your mark on the world. Notice that
word All when you go to the website, is the
most primitive design in the world. There's nothing fancy about it,
there's nothing sexy. It is not a sleep design, and
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yet people love it anyway. How many times have you
let your own perfectionism keep you from getting started on something?
You know, like I could imagine a different app developer
create dating this game and going, well, you know, we
need more colors and lasers, and we need all these
(12:05):
different interfaces. It is really just such a primitive design.
And guess what, the audience doesn't care. They're there to
play the game. And this dovetails into the fourth point
that I want to make is that word All actually
has several points of differentiation from other games because there's
(12:28):
no slick graphics, there's no push notifications, there is no
sign up where you're going to get spammed with email. Uh,
people actually gravitate towards that as well. Now, as this
game continues to grow from two and a half million
to maybe ten twenty million in users, I could imagine
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the game will look very different in a year. There
probably will be some sort of sign in feature where
they can capture your email address, or there might be
a paid version of the app where you get more
than one word Old Game per day. I can imagine
that's coming because, hey, it's capitalism, and if there is
a demand for more than one word Old Game a day,
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and there's an opportunity to make money off of that,
then somebody should actually charge and profit for all the
passion and the energy that they poured into the project.
But know that that's not what drove people to the product.
There was nothing flashy, there was nothing sexy. It doesn't
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look like any other game on the market. It certainly
isn't more visually appealing than any other app game that's
out there. But the content was so good and it's
so much fun that it keeps people coming back. So
four lessons from the successive word All and then I
want to get into one more point about why we
(13:53):
love word all so much that I also think can
help you create more fulfillment this year. But let's recap
number one. The game was simply created from a place
of love. There was no worry about an outcome, whether
it would be successful, how it would be received. Number two.
Value is in the eye of the beholder. Right, you
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don't have to shoot rocket ships into Mars to make
your impact on the world. A very simple word game
trying to guess five letter words is something that is
bringing joy and a sense of fun and community to
other people. Right, you know that's the other piece of
word all is in the sharing aspect and comparing your
(14:38):
performance to how your friends did online. Uh. And then
points three and four. Right, there's no perfectionism necessary. A
primitive design is enough to get started, and it's different.
There's something different from the other games on the market,
and that's actually appealing to consue umers. So what does
(15:00):
all this mean for you? Well, what would you create
from love in two? If that were your primary intention?
Number two, could you stop judging the value that you give,
whether it's worthwhile or whether it's enough, and just get
into the business of helping other people and using your
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gifts and talents in a way that serves the world.
Number three, could you let go of your perfectionism and
just realize you can release your idea to the world
as it is. By the way, perfectionism is all bs anyway,
how do we How does something become more perfect? It's
usually through trial and error. We can go back and
fix things or upgrade them later. And then number four,
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what's going to differentiate you, your idea, your product from
other versions that are on the market. One last point
that I think is that's worth addressing here. Why is
it that two and a half million people keep coming
back to the game. Why is my friend on the
East Coast staying up past her bedtime so that she
(16:06):
can finish the day with a new Wordle game? Essentially
Wordle for the people who love it is something that
puts them into a flow state where time goes by
really quickly, where we immerse ourselves in the work of
a project just for the sake of work. One of
the key elements of flow state is finding the balance
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between skills and challenge. So the difficulty of a task
has to provide the right degree of challenge for a
person's ability. So if a two difficult piece of music
will leave a musician frustrated and disappointment, too easy one
will lead to boredom in routine. So you want to
be able to straddle that line between what feels like
(16:53):
too much and too little, and I think Wordle represents
just that perfect sweet spot. It is the Goldie Locks
and the Three Bears. The temperature of Wordle is just
right and people get totally immerged and lose themselves in it.
And the game has become so successful by the way
that Jimmy Fallon was literally playing it live with his
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audience on the Tonight Show recently. So that's how viral
these things can become. So an important takeaway for you
right now, as you think about your work every day,
are you going through the motions and something that is
beneath your skills, a career that you've outgrown, or are you,
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you know, sort of miscast in a role where you're
doing things that are too difficult or just not interesting
for you. Right we want to find that work that
is aligned with your natural interest, your passions that will
also challenge you beyond what's comfortable, and that's what's going
to help you not just create success, but actually be
(17:58):
fulfilled by what you're doing. In two So that's all
I've got for you this week, A very quick episode
with some valuable life lessons. Uh, if you haven't played
word go enjoy it. And if you are a wordal user.
I want you to start to just think about these things.
Let these seeds be planted in the back of your
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mind so that you're showing up and giving your gifts fully,
unapologetically and in a way that is going to make
a little impact on somebody else's day. And if you'd
like some assistance to help you speed up that process
and to turn your purpose into a reliable, abundant paycheck
(18:42):
in I do have some spots open for one on
one coaching. You can go to my website for the
info on that Creative Soul Coaching dot net. If you're
loving the episode this week, be sure to screenshot at
uploaded to Instagram. You can tag me at s C
Dan Mason give me a follow while you're at it.
(19:02):
We're always posting some new content online, kind of blowing
up your feed with some things that keep your eyes
on the prize and keep you living your purpose. Have
a wonderful week. Turned down the volume on your negativity,
turned up the volume on your purpose so you can
live life amplified. Talk to you next week.