Marketing People Love
Welcome to Marketing People Love This podcast dives into conversations with some of the top brand and marketing experts in the world who are creating marketing that people genuinely love. The goal of the podcast is to inspire storytellers and brand marketers who are hungry for inspiration and tangible takeaways. Guests include top marketers, CMOs and CEOs from brands like: The North Face, ClickUp, Dr. Squatch, Manscaped, Snapchat, Fresh Clean Threads, Ridge, Hexclad and more. Marketing People Love is hosted by two time Emmy award winning marketer, Jacques Spitzer, CEO of Raindrop who is behind some of the most scalable internet campaigns of the last 5 years with over a billion views and $750M in campaign sales.
Episodes
In this episode, we go fully behind the scenes of one of the fastest-growing consumer brands in history. As someone who partnered with Chad before Grüns even had a website, I wanted to skip the typical polished PR talk and dig into the actual, unfiltered decisions that built a billion-dollar gummy empire in just 36 months.
We talk about the original idea and how we taste-tested the product, convinced Raindrop to get involved when h...
Most people think advertising is about selling products. It's not.
The best ideas change the way people see themselves and sometimes they change culture along the way.
In this episode of Marketing People Love, Jacques Spitzer, CEO and CCO of Raindrop sits down with its newly appointed Creative Chairman Rob Strasberg, whose work has shaped some of the most influential campaigns of the last 25 years. From helping build the ...
In this episode of Marketing People Love, I sit down with Nik Hall, founder, operator, and Amazon growth expert, to break down what actually drives success on Amazon in 2026.
We get into the real math behind profitable brands, why most founders misprice their products, and how small decisions around pack size and positioning can completely change your trajectory. Nik also unpacks why Amazon is becoming increasingly pay-to-...
In this special episode of Marketing People Love, I sit down with Sean Klitzner, the creative force behind billions of views and co-creator of Beast Games. Together, we unpack what it really takes to win attention in today's world, why great content isn't about short vs. long but about earning time, and how a "why not?" mindset leads to massive breakthroughs. From producing under extreme pressure to helping scale the MrBeast empire...
On this episode of Marketing People Love, Jacques Spitzer sits down with Risa Barash, founder of Fairy Tales Hair Care.
What began as hand to hand sales in New York City salons grew into a tens of millions of dollars kids haircare brand trusted by families nationwide. Risa shares how she used her PR background to spark early growth, built a problem solution brand beyond lice prevention, and expanded into products for curls...
What if 5 to 10% of your marketing budget could create a moment so big it actually changes how people feel about your brand?
In this episode of Marketing People Love, I sit down with Rabah Rahil, one of the most creative marketers I have ever worked with and the mind behind some of the most memorable moments in modern B2B and SaaS marketing. From helping Triple Whale raise $25M and creating the Whaley's Awards to launching...
In this episode of Marketing People Love, Jacques sits down with Delamon Rego, a growth leader who helped scale DECKED more than 10X in just six years. Together, they revisit the strategic bets, channel sequencing and mindset shifts that took the brand from a small automotive upstart to a durable, nine-figure growth engine.
Delamon shares the behind-the-scenes decisions that powered DECKED's explosive rise, including layer...
What does dog poop have to do with brand growth? More than you think. On this episode of Marketing People Love, Jacques Spitzer sits down with Kyle Fredriksen of American Pet Nutrition, Supreme Source, to unpack how a small, family-owned pet brand took on billion-dollar competitors and won.
Kyle shares the journey from corporate giants like P&G and General Mills to running a challenger brand with autonomy, creativity, ...
Today, I bring on my mentee Tarun Kamath of Arcady Media to decode the truth about email and SMS retention, what works, what ruins your deliverability, and what most brands get wrong by default. From pop ups that actually convert to pre BFCM warm ups, customer preference centers, and why Q5 is a goldmine, this episode is a masterclass in relationship driven marketing.
On this episode of Marketing People Love, I sat down with Blake Brown—marketing leader behind standout footwear brands like Kizik and Kuru—to explore what it really takes to make content that connects. From long-form ads like Nike's "Trial of Luka Doncic" to scrappy TikToks shot on an iPhone, Blake shares how emotion, authenticity, and iteration are the real differentiators in a world flooded with AI tools and goldfish-...
In this high-energy episode of Marketing People Love, Ben Perkins, founder of the performance dress shirt brand &Collar, unpacks what it really takes to build a brand people love. From collaborating with world-class creative agencies to launching bold, high-risk campaigns, Ben shares the mindset behind taking creative swings that move the needle—not just on the P&L, but in winning hearts.
You...
In this episode of Marketing People Love, I spoke to Dan Gladden of Interact Brands to find out what brands need to be considering with their packaging at retail. From the evolution of Dr. Squatch's packaging to the retail transformation of Grüns, Dan unpacks how brands must go beyond packaging and campaigns to create a holist...
In this episode of Marketing People Love, I sat down with Brett Swensen, the powerhouse behind some of the most successful brands, including Purple and Kizik. Brett's seen brands go from near 0 to over $100 million in sales, and today, he's sharing his insights on what it really takes to grow a brand. From the perfect creative formula (grab attention, keep attention, educate & entertain) to the importance of building lasting co...
Meet Joey Kovac, the man behind scaling Manscapes podcast sponsorship channel profitably and is now doing it for a dozen more brands. In this episode of Marketing People Love, I sat down with Joey, now Co-Founder of Podscale to dive into the nuts and bolts of podcast advertising and how it can drive measurable sales for brands. Joey shares insights on what makes a brand ready for podcast advertising, the types of creative that work...
In this episode of Marketing People Love, I sat down with Brandon Castaneda, co-founder of EZ Bombs, to discuss how they achieved over $20 million in sales in just one year, leveraging the power of TikTok. EZ Bombs isn't your average spice or condiment—they're spice-infused meat bombs designed to elevate the flavor of meats when cooked in a Crock-Pot. Brandon shares how his team cracked the code for success on TikTok Shop, dr...
In this episode, Preston returns for a second time to share his insights on why brands that escape the short-term ROAS feedback loop and focus on long-term brand building are the ones that thrive. He shares actionable things you can do right now in Google Analytics to start getting a sense of the baseline health of your brand - and drawing from his experience growing and exiting Chubbies for nine-figure - he explains why investing ...
In this episode of Marketing People Love, we're talking all things retail - what it takes to get your products on the shelves AND sell – with retail strategist Martin Forde. He breaks down how to avoid botching your rollout, how to know when your brand is truly "retail-ready," and the key metrics you need to track to ensure you're set up for success. Whether you're a brand just starting out or a seasoned player looking to sca...
In today's episode, I chat with Anthony Mink, Co-founder of Live Bearded, about their transformative eight-year journey in marketing. Anthony shares the highs and lows of navigating a changing landscape, including the moment their once-successful strategies began to falter. Discover the creative risks they took—like their "Bearded Jesus" campaign—and how humour and authenticity play crucial roles in connecting with audi...
In this episode, I have the pleasure of talking with Kelley Thornton, one of the visionary founders of Tiege Hanley, a leading men's skincare brand that has built their success by delivering not just exceptional products but also impactful messaging.
Join me as Kelley and I dive into the story behind Tiege Hanley's remarkable growth in the emerging space of men's skincare. Kelley shares invaluable insights into their journey, inclu...
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