The Dr. Claude Kershner Show
Build better businesses. Lead people well. Create value that lasts. The Dr. Claude Kershner Show brings practical lessons in entrepreneurship, consulting, leadership, strategy, and AI in business to entrepreneurs, managers, and emerging consultants. Join professor, entrepreneur, and ARCH Consulting Managing Principal Dr. Claude Kershner for teaching, real-world examples, and frameworks you can put to work. Explore how to understand clients, strengthen business models, develop teams, and make better decisions. Follow the show and explore companion resources at thedrclaudekershnershow.com.
Episodes
October 8, 2026 • 30 mins
How do you turn a client conversation into consulting work that creates real value?
Dr. Claude Kershner explains how to build productive client relationships, establish professional boundaries, develop strategy with an entrepreneur, and translate discovery into practical deliverables. Learn how a product differs from a business concept and business model, how customer experience creates value, and how a venture's stage shapes the ...
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October 3, 2026 • 34 mins
What do entrepreneurs actually create? Dr. Claude Kershner explores how skills, resources, and opportunities become customer value, workable businesses, and meaningful progress.
This workshop covers four kinds of ventures, escaping the commodity trap, focused marketing, and the systems needed to manage growth. Consulting examples show how to turn a client conversation into useful next steps and deliverables.
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October 2, 2026 • 13 mins
A business plan should test your strategy before you commit your money and time. In Part 2, Dr. Claude Kershner connects customer choices, operations, capacity, and budget into one workable plan.
Learn the three stages of planning, why profit is different from cash, how to secure resources without buying them, and which assumptions to research first. This episode follows Strategic Thinking About Your Business (Part 1).
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October 1, 2026 • 17 mins
Entrepreneurs spend plenty of time working in the business. This episode helps you step back and work on it: decide whom to serve, what to offer, and how to stand apart from competitors.
Dr. Claude Kershner uses small-business examples to explain segmentation, product mix, the commodity trap, positioning, and the value proposition. Use these ideas to sharpen the strategic choices you will test in Part 2.
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September 24, 2026 • 84 mins
A reading episode for faculty, and for anyone who wants to listen in.
The School of Global Business is launching a faculty-led initiative to evaluate and advance the thoughtful integration of AI across our business disciplines. Before the launch workshop, three readings were recommended. This episode reads all three aloud so you can take them in on a commute, on a walk, or between classes, and come to the table ready to talk.
Thr...
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September 18, 2026 • 18 mins
Before you can improve a business, you need to understand how it works. Dr. Claude Kershner explains the difference between a product, a concept, a business model, and a business plan, then introduces six questions for understanding how a venture creates, delivers, and captures value.
The second part turns that framework into better first client meetings: prepare thoughtful questions, build trust, listen closely, clarify expectati...
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September 18, 2026 • 20 mins
What does a consultant actually do? In this opening lecture, Dr. Claude Kershner explores how to work with entrepreneurs as a trusted thinking partner: listen carefully, diagnose before prescribing, build trust, and turn insight into practical deliverables.
Learn how to see a venture as a whole system, establish shared priorities, manage an engagement, and leave the client stronger. Designed for new consultants, business students,...
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August 18, 2026 • 10 mins
The farther a leader gets from the work, the easier it is to make decisions that sound reasonable — and fail in reality.
AI can organize schedules, retrieve service history, and draft the updates. What it cannot do is experience the driveway, the roof, the equipment room, or the 95-degree job site where your promises become performance. In this episode I break down field fluency: the disciplined ability to understand the con...
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August 6, 2026 • 13 mins
In this episode of The Dr. Claude Kershner Show, Dr. Claude Kershner explores why leaders cannot manage today’s organizations by looking only at isolated metrics, local wins, or individual events.
Systems thinking asks leaders to zoom out: to see feedback loops, delays, incentives, boundaries, and the relationships that shape organizational outcomes. A decision that improves one dashboard may create problems somewhere else. ...
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August 3, 2026 • 12 mins
Organizational design is more than an org chart. It is the deliberate arrangement of work, authority, accountability, and coordination that helps an organization turn people, knowledge, and resources into meaningful outcomes.
In this episode of The Dr. Claude Kershner Show, Dr. Claude Kershner explains the foundations of organizational design: job design, departmentalization, reporting relationships, decision rights, coordination,...
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July 29, 2026 • 14 mins
Will artificial intelligence replace business education? That's the wrong question. The real question: what must business education become when information is abundant, analysis is fast, and intelligence is available to nearly everyone?
In this episode, I look at the actual evidence on AI and work — the NBER study showing +14% productivity for 5,000+ customer support workers, the Harvard Business School × BCG "jagged frontie...
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What if the next advantage in the trades is not another software subscription, but a company-owned intelligence layer around the tools and people already doing the work?
In Episode 108 of The Dr. Claude Kershner Show, Dr. Claude Kershner explores how pool, HVAC, plumbing, electrical, landscape, and other field-service organizations can use human-governed AI to reduce coordination friction while strengthening accountability and cus...
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July 17, 2026 • 8 mins
The org chart is not a picture of how your company works. It's a picture of how expensive coordination is. And that cost just collapsed.
In Episode 107 of The Dr. Claude Kershner Show, Dr. Kershner goes deep on the Organizational Singularity — the concept coined by Salim Ismail and Peter Diamandis describing what happens when AI systematically eliminates the coordination costs that justified the traditional hierarchical firm...
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July 11, 2026 • 11 mins
What if you could hire a tireless assistant for the price of a gym membership?
This week, I did exactly that. I'm walking you through how I — a business professor, not a programmer — built my own AI agent in a single afternoon: an always-on digital employee named Lucy (after my boyhood German shepherd — loyal, smart, and protective, which is precisely the job description).
You'll hear the whole story, bruises in...
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July 9, 2026 • 37 mins
Traits are who a leader IS. This lecture is about what a leader DOES. In this full lecture from The Dr. Claude Kershner Show, we break down the two foundations behind almost every leadership model — consideration and initiating structure — and use them to answer practical questions: When do you push for results? When do you build the relationship? And why do your people always know which one you chose?
You'll learn to ...
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July 7, 2026 • 55 mins
Marketing sells the promise. Operations is how you keep it — every single day.
In this bootcamp lecture, Claude Kershner breaks down how businesses actually create value: the conversion process (inputs → throughput → outputs), finding and managing bottlenecks, capacity planning that ties directly to your break-even point, process mapping, moments of truth, and how to measure quality in both products and services. Packed with...
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June 16, 2026 • 28 mins
What separates great leaders from everyone else?
It's not authority. It's not charisma. It's not even intelligence.
Great leaders create alignment.
In this leadership session, we explore one of the most powerful influence tools available to leaders: the ability to align purpose, vision, values, mission, and strategy. Using the remarkable turnaround story of Best Buy and former CEO Hubert Joly, we examine how leaders create clari...
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June 12, 2026 • 24 mins
In this episode, we walk young Ocean Reef drivers through the basics of preparing for the Ocean Reef golf cart learner’s permit written test. Designed especially for children around 10 years old who are beginning the learner’s permit process, this audio study guide explains the responsibility that comes with driving a golf cart, the importance of safety, and the key ORCA rules every young driver should understand.
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April 22, 2026 • 35 mins
Welcome to Workshop One: Mission Mindset — The Proposal & The Opportunity. In this opening session, students are introduced to the bigger purpose behind the NASA-inspired robotics competition and what it truly means to think like a mission team. This workshop explores where NASA is today with Mars exploration, why robotic systems matter, and how future breakthroughs often begin with students who can recognize opportunity ...
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April 10, 2026 • 49 mins
In today’s interconnected world, business doesn’t operate in a vacuum—it operates across borders, cultures, and political systems. And with that comes a fundamental challenge: what happens when different societies define “right” and “wrong” in completely different ways?
In this conversation, Dr. Claude Kershner explores the deeper tensions behind global business ethics—where culture,...
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