The CPG Scoop's Podcast

The CPG Scoop's Podcast

Hosts Jennifer Silverberg and Risa Crandall bring 40+ years of experience to a brand-new podcast that offers a joyful atmosphere to relax while gaining insights into the people, trends, and technologies in the CPG space.

Episodes

April 18, 2024 32 mins

Ben Miller, VP of Original Content for Shoptalk & Groceryshop, joins Jennifer and Risa for a special Shoptalk recap episode of CPG Scoop!

Ben is endlessly fascinated by retail. He started as a grocer, working for Safeway in marketing, commercial and investor relation roles. He is constantly curious, though, and soon discovered working for just one company wouldn't be enough. He soon found himself agency-side, cons...

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Allie O'Brien, Vice President of Marketing at Harmless Harvest, joins Jennifer and Risa on the latest episode of CPG Scoop!

At Harmless Harvest, Allie leads brand building and all go-to-market executions for the brand. In her four plus years at Harmless Harvest, she’s crystalized a mission and vision for the purpose-driven brand, launched a direct to consumer e-commerce platform that keeps loyal brand lovers hydrated,...

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Michael Reda, Head of eComm, Digital, Design & Insights at T. Marzetti Company, joins Jennifer and Risa on the latest episode of CPG Scoop!

Michael has a CPG focused career over the last 15+ years with diverse experience on client side, agency side and sales side which gives him a unique view of things having sat across just about every seat at the table.  He loves the pace of change with digital and eComm but believe ...

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Elizabeth Pigg, originally from Chicago and now based in Los Angeles, boasts over two decades of leadership in digital-first marketing and communications. Throughout her career, she has made an impact on iconic brands such as Ben & Jerry’s, AXE and Lagunitas during her tenure at Edelman. Her extensive skill set encompasses marketing strategy, social media, eCommerce, and public relations, making her a versatile expert in naviga...

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Stacey Hartnett, Vice President of E-Commerce & Marketing at Chomps, joins Jennifer and Risa on the latest episode of CPG Scoop!

Stacey attended the University of Connecticut School of Business, majoring in Marketing and International Studies, & forged a path for herself in sales through an account management development track at News Corp. Here, Hartnett acquired an understanding of traditional shopper marketing t...

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Neha Mallik, Head of Connected Commerce at Mizkan America, joins Jennifer and Risa on the latest episode of CPG Scoop!

With over fifteen years of experience in leading e-commerce and digital marketing initiatives for CPG manufacturers, Neha is a passionate and driven connected commerce leader who thrives on developing and executing innovative and impactful strategies for online and offline channels. As the Head of Connecte...

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Jessica Bernheim, Sr. Director of Marketing and Strategy at Daring Foods, joins Jennifer and Risa on the latest episode of CPG Scoop!

Previously, Jessica was Head of New Product Development at Upfield, the largest plant-based food company in the world. In that role and in her previous brand manager roles, she has launched a number of new products including Country Crock Plant Butter, which became a category leader in just ...

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Reza Mirza, CEO of Icelandic Glacial, joins Jennifer and Risa on the latest episode of CPG Scoop!

Reza Mirza brings over 20 years of consumer product experience as  Group CEO of Icelandic Glacial, a leading super-premium natural spring water. Prior to Icelandic Glacial, Mirza was President of Activate Drinks. Mirza has also held several management positions at Nestle Waters North America and at Colgate-Palmolive in New Yor...

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January 31, 2024 34 mins

Ian Baer, Founder of Sooth, joins Jennifer and Risa on the latest episode of CPG Scoop!

Ian Baer, Founder and Chief Soothsayer of the strategic insights platform and marketing consultancy Sooth, has been solving marketing’s greatest challenges for over three decades. He has spent his career helping major brands achieve extraordinary success and challenger brands box above their weight class in leadership roles with Publicis Groupe, ...

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January 10, 2024 22 mins

Katie Gallo, Director of Revenue Enablement, and Polly Gleneck, Head of Global Customer Advocacy & Revenue Enablement, at Syndigo join Jennifer and Risa on the latest episode of CPG Scoop!

Katie is a dynamic and results-driven sales enablement and customer advocacy professional with a passion for strengthening teams, empowering customers, and driving business growth through collaborative leadership. When she's no...

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Hamid Saify, SVP of Digital Retail at Liquid Death, joins Jennifer and Risa on the latest episode of CPG Scoop!

At Liquid Death, Hamid oversees revenue growth across a wide range of digital partners. Hamid was the first VP of Marketing at Liquid Death and helped drive the rapid rise of the brand as one of the fastest growing beverage brands in history.

Prior to Liquid Death, Hamid worked in advertising, working on...

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December 27, 2023 30 mins

John Merris, CEO of Solo Brands, joins Jennifer and Risa for a "fireside" edition of CPG Scoop!

John specializes in scaling the entrepreneurial potential of business, a passion that began with his first startup venture, a home automation brand he founded after college and successfully exited in 2013.  John and his wife Cindy live in Southlake, Texas with their five children, and together founded Fostering Hearts,...

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Michelle Sweezey of Massimo Zanetti Beverage joins Jennifer and Risa on the latest episode of CPG Scoop!

A self-proclaimed numbers nerd, Michelle is passionate about analytics and testing new technologies. Michelle serves within the Insights team at Massimo Zanetti Beverage, one of the largest vertically integrated coffee manufacturers in the world; providing coffee solutions from seed to cup. Michelle directs the digital ...

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Jen Bryce of Unilever joins Jennifer and Risa on the latest episode of CPG Scoop!

Jen is the Retail Media enterprise lead at Unilever across all brands and partners in the US. She joined Unilever five and a half years ago to bridge the gap between Brand, eCommerce and Shopper Marketing and infuse media strategy and excellence into their Pure Play and Omnichannel plans.

She has been in the media industry for over 2...

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Katie Moro of Productsup joins Jennifer and Risa on the latest episode of CPG Scoop!

Katie is a collaborative SaaS leader who specializes in helping customers manage digital media assets & product data resulting in a comprehensive marketing campaign, increased share of marketing budgets and the generation of new revenue streams. She has 13+ years experience in digital advertising developing skills that include building...

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Jonathan Rhyan of KIND Snacks joins Jennifer and Risa on the latest episode of CPG Scoop!

Jonathan Rhyan is the Senior Director of Omnichannel Marketing for KIND Snacks. In this role Jonathan oversees all National & Account Specific Omnichannel Marketing programming, Perfect Digital Shelf, Perfect Digital Store, Digital Test & Learn Roadmap, Advanced Analytics, and the 1st party data strategy for the KIND brand in ...

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KC Glaser joins Jennifer and Risa on this episode of CPG Scoop to talk all things marketing, digital coupons, and, of course, pickleball

KC has nearly two decades of experience helping smart people solve big problems in various capacities: traditional marketing, brand marketing, strategy, innovation, loyalty, and more. In each professional role, he has been a catalyst for change by focusing on the future, whether it be d...

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Kimberly McGee and Lela Davidson, Executive Co-Chairs of NextUp Northwest Arkansas join Jennifer and Risa in this extra special episode of The CPG Scoop. In this episode, Lela and Kimberly talk about the opportunities the Northwest Arkansas chapter of NextUp has provided them, their definition of leadership, and how they create a safe space to elevate other women.

Kimberly has been with Walmart for over 15 years, first sta...

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Frank Blake joins Jennifer, Risa, and special guest host Bryan Gildenberg of The CPG Guys Fast Forward on this "Legendary Leaders" edition of The CPG Scoop. Together, they discuss marketing challenges, data strategy, and the evolution of social commerce. 

Frank served as Chairman and CEO of The Home Depot from January 2007 through November 2014, and then as Chairman through January 2015. He previously served as D...

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Adam Russack, Director of Agency Partnerships at Bazaarvoice, joins Jennifer and Risa to talk about the opportunities and challenges in the CPG space, including retail media networks and omnichannel marketing. Adam discusses his background in retail and CPG, emphasizing the importance of partnerships and driving growth. Adam comes from a retail family, with his dad and my uncle both being third generation retailers in New York. Car...

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