Beyond Breakeven
Beyond Breakeven brings you weekly conversations with entrepreneurs in tech and B2B services, business content creators, and cool creative professionals. We chat about marketing operations, content production strategies, making your great big vision a reality, and building on your professional authority. Tune in for live consultations and teardowns with business owners brave enough to let me help. See you in February!
Episodes
Ever felt overwhelmed by the sheer magnitude of content production?
Join me, Dr. Lisa, as we bust the myths, streamline the process, and put the vigor back into your content marketing strategy.
We'll crack open the essential difference between content strategy and content production, laying a clear, practical roadmap for each piece of content. From identifying your goals to content scheduling, you will discover the steps to cre...
Join me, Dr. Lisa, and my guest, the fantastic Shawn Shepard, brand photographer and owner of Triple S Shots Photography, as we explore the world of visual storytelling. Shawn brings her expertise to the table as we discuss the paramount importance of visual storytelling in defining your brand and how to construct a narrative that authentically represents your story.
We touch on everything from the clothes you wear to the scenes y...
Your customer experience is a reflection of your brand, and your communications strategy plays an important role in its success. Sammi Williams of 628 Design shares why it’s essential to ensure that your customers receive clear and consistent messages across all their interactions with your brand. This could include providing customer support, sending out informational emails, or offering promotional content. Ensure that your com...
Many people see life’s harsh realities and think their only choice is to accept what they get. However, many choose to take the path of entrepreneurship even when life is hard. Marline Paul of Enilram Creative discusses helping military spouses make this choice from a desire to create a better future for themselves and their families. Many entrepreneurs have a vision for the world plus the passion to make it happen. These souls dev...
Sometimes figuring out the right methods for promoting your business is a challenge. Em Fergusson of Em Fergusson PR helps you figure out if you're ready to be news... or if you should focus harder on marketing.
Too many small business owners - of all sizes - are taking data privacy lightly. Earning trust and being compliant with the law takes strategy and a stance that a little more effort up front yields long term brand returns. Certified Informational Privacy Professional Jodi Daniels, founder & CEO of Red Clover Advisors, teaches us how to do it right.
Small businesses are at high risk of damage from cybercrimes due to their typically lax protocols. Cytellix Corp's Trenelle Lyiscott shows us how to fight back.
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