Vineyard Underground

In this episode of Vineyard Underground, Fritz talks with Dr. Mark Krasnow of Thoughtful Viticulture about how to tell real vine stress from false alarms in the vineyard.

Mark explains why grapevines are often tougher than they look and breaks stress into three main categories: water, heat, and wind. He and Fritz highlight common misreads and show how these assumptions lead to overwatering, shallow roots, ...

In this conversation, Fritz continues his deep dive with Thijs Verschuuren of Herman J. Wiemer, exploring practical baby steps toward biodynamic and organic vineyard management. Thijs walks through how he structures a non-systemic spray program in a high-disease-pressure region, breaking down critical spray timing, coverage strategies, and why he treats bloom and cap fall as "non-negotiable" spray windows.

In this episode, we dig into what it really looks like to take manageable, real-world steps toward biodynamic and organic winegrowing with Thijs (Taze) Verschuuren, Director of Vineyard Biology and biodynamic specialist at Hermann J. Wiemer Vineyard in New York's Finger Lakes.

We follow Thijs's path from European wine regions to the Finger Lakes and unpack the make-or-break 2018 season. That side‑by‑side c...

We mark a major milestone with our 100th episode by stepping back to look at where the vineyard industry has been and where it's headed next. Fritz walks us through what's in, what's out, and what's coming for growers who want to stay profitable and resilient.

We start with the changing economics of grape growing. Planting Cab, Merlot, or Syrah on speculation no longer pencils out in an oversupplied market...

Dr. Katie Gold and Dave Combs from Cornell University join Fritz to unpack one of the most confusing topics facing winegrape growers today: how biological fungicides truly fit into a spray program.

Katie explains how the Cornell grape pathology program has expanded rapidly, moving from strictly conventional efficacy trials into extensive work with biologicals as more of these products come out of R&D p...

Small vineyard decisions made early in the season can create major ripple effects later in the year, and in this episode, Fritz breaks down three vineyard management tasks that are frequently skipped, delayed, or underestimated despite their outsized impact on vine health, fruit quality, and long-term vineyard performance.

Fritz focuses first on shoot thinning and explains why timing is everything. He walk...

We are back with another solo episode! Fritz dives into the world of Reddit viticulture advice to separate helpful guidance from misleading recommendations. Using real vineyard and winemaking questions pulled from Reddit threads, Fritz evaluates the quality of the responses while adding his own professional perspective.

The episode covers a wide range of vineyard topics, but throughout it, Fritz highlights...

Plant growth regulators (PGRs) are powerful tools that can dramatically influence vine performance, but they also come with complexity and risk. In this episode, Fritz welcomes back Dr. Matthew W. Fidelibus of UC Davis to explore how these compounds are used across table, raisin, and wine grape production.

Dr. Fidelibus explains that PGRs include both naturally occurring plant hormones and synthetic compou...

Organic grape production is gaining momentum, but making the transition from conventional farming requires careful planning, patience, and a willingness to adapt. In this episode of Vineyard Underground, Fritz welcomes Rob Warren, owner and operator of Desert Willow Vineyard and Warren Farms in Seminole, Texas, to share his experience converting his vineyard to certified organic production.

Rob explains ho...

In this final installment of the Vineyard Nutrition Essentials series, Fritz is joined by Dr. Jaclyn Fiola, Assistant Professor of Soil and Environmental Science at Delaware Valley University, to unpack the critical role magnesium plays in vineyard health and productivity. Building on prior discussions around potassium, the conversation explores how magnesium functions as a key macronutrient, particularly as the centra...

Phosphorus may not grab attention like nitrogen or potassium, but it plays a foundational role in vine growth, fruit set, and overall vineyard performance. In this episode of Vineyard Underground, Fritz welcomes Dr. Terry Bates, Senior Research Associate at Cornell University and Director of the Cornell Lake Erie Research and Extension Lab for Cornell AgriTech, for a deep dive into phosphorus fundamentals.

In this first installment of a three-part vineyard nutrition series, Dr. Markus Keller joins us to break down one of the most influential nutrients in vineyard management: nitrogen. We explore from the ground up. 

Dr. Keller explains what nitrogen is, where it comes from in vineyard soils, and why it plays such a critical role in vine growth, fruit set, and overall vine performance. While nitrogen mak...

How many incredible grape varieties are hiding in plain sight — simply because they don't fit the modern wine script? We dig into that question in this episode with Jenny and Scott Schultz of Sonoma's Jolie-Laide Wines, a winery built around chasing the unfamiliar and turning "pretty ugly" grapes into seriously compelling wines.

We trace how Jenny and Scott's very different paths collided into a shar...

Some of the world's most valuable vineyard lessons are rooted in vines that predate modern viticulture. In this conversation, we are joined by Dr. Laura Catena to explore Argentina's remarkable legacy of old, ungrafted vines and what they reveal about vine genetics, site expression, and long-term resilience.

Drawing on her experience, Dr. Catena explains why phylloxera never devastated many Argentine viney...

Planting a vineyard is a major investment, and the decisions made before the first vine goes into the ground can determine long-term success or costly failure. In this episode, Fritz sits down with renowned viticulture expert Dr. Mark Greenspan to unpack the most common red flags vineyard owners and operators should watch for when planning a new planting.

Drawing on more than three decades of scientific re...

Pruning is one of the most influential decisions vineyard owners and operators make each season, and in this solo Q&A episode, Fritz tackles the most common — and most misunderstood — questions he hears in the field. Drawing on hands-on experience, Fritz walks listeners through the practical realities of dormant pruning, why it matters far beyond vine appearance, and how pruning choices directly impact ...

A topic that many growers consider but few understand is mothballing a vineyard. In this episode, Fritz covers it all with Dr. Christopher Chen, Integrated Vineyard Systems Advisor with the University of California Cooperative Extension. With economic pressures, market shifts, and operational challenges affecting vineyard owners across the industry, temporarily idling a vineyard can feel like a practical option —...