Straight To Voicemail
What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.
Episodes
Attention is currency, and trust is the ultimate growth lever.
In this episode of Straight to Voicemail, Rachel Elsts Downey taps Gretchen Freemyer, Associate Director of Growth at Gravity Global where she helps B2B brands cut through noise with bold, audience-first campaigns. Her expertise spans sales enablement, brand strategy, and content design that converts.
You’ll learn:
- Gravity Global’s “Fame, Admiration, Belief” f...
Consistent branding isn’t just a nice-to-have, it’s how you build trust across every touchpoint.
In this episode of Straight to Voicemail, Rachel Elsts-Downey taps Matt Lyman, VP of Marketing at Flosum. He zooms in on why brand consistency isn’t just about design or tone, it’s about building trust. If you’re struggling to keep your message clear across a growing org, this conversation is your playbook.
You’ll learn:
- H...
What if building trust didn’t start with the product, but with the story you tell before you ever show it?
In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic. With over a decade of marketing experience, Natalie helps B2B companies build trust through transparent content, demo-led experiences, and storytelling that centers the cus...
Trust isn’t built on quick fixes, it’s earned through clear plans and flawless execution.
In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Melissa Bryant, Founder of 6 Degrees West. With years of experience in rev ops and go-to-market execution, Melissa specializes in guiding companies through complex product launches, pivots, and operational challenges. Her unique approach focuses on delivering...
What if the secret to high-growth execution isn’t speed but clarity?
In this episode of Straight to Voicemail, Amanda Smith calls Robin Daniels, Chief Business Officer at Zensai. With two decades leading marketing at companies like Salesforce, LinkedIn, Box, and WeWork, Robin’s learned that fast growth without alignment is just chaos. His playbook? Nail your North Star, optimize your team, then execute like crazy, with just...
Amidst all the AI noise, Rachel Rizzuto argues the real differentiator is still human connection.
In this episode of Straight to Voicemail, Amanda Smith taps Rachel Rizzuto, Director of Marketing at GadellNet Consulting Service. Rachel focuses on combining marketing expertise with deep technical knowledge to help clients navigate the evolving role of AI.
You’ll learn:
How GadellNet is leveraging AI efficiencies to reinves...
In this episode of Straight to Voicemail, host Amanda Smith taps with Chelsea Castle, Head of Content & Brand at Close, as she shares how founder-led storytelling is shaping the future of B2B content.
With a background in journalism and brand strategy, Chelsea shares how her team is creating smarter content that goes beyond attention-grabbing to actually drive business outcomes. From reinvigorating Close’s content engin...
Building trust across your go-to-market team isn’t just a strategy. It’s the backbone of your success.
In this episode of Straight to Voicemail, Rachel Elsts Downey calls Megan Klingaman, Director of GTM & ABM at Gravity Global. With extensive experience leading GTM efforts both at the agency and client level, Megan talks about aligning cross-functional teams, activating multi-channel campaigns, and earning trust to dr...
How do you build trust with a consumer segment your brand has never tapped?
In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Matthew Mazzone, Chief Creative Officer at LSKR and a former campaign strategist. His work blends political storytelling with brand-building for major consumer brands, always with a focus on real connection over surface-level hype.
You’ll learn:
- Why trust is your brand’s b...
Trust is the hardest thing to scale, and the only thing that makes offshoring work.
In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Brad Stevens, Founder and CEO of Outsource Access, one of the fastest-growing offshoring companies in the U.S. With a focus on transparency, culture, and authentic leadership, Brad has helped hundreds of companies tap into offshore talent without losing the personal ...
Trust isn’t built on transactions; it’s built on presence.
In this episode of Straight to Voicemail, Rachel Elsts Downey taps D’Ana Guiloff, a seasoned community builder known for creating spaces where people feel seen, connected, and engaged. Whether she’s hosting live events, sparking conversations online, or simply showing up authentically, D’Ana has built a reputation for trust that drives real community impact.
You’ll l...
When growth is fast, trust is crucial.
In this episode of Straight to Voicemail, Rachel Elsts Downey calls Jeff Perkins, CEO of Soundstripe. With leadership experience at ParkMobile and Greenlight Guru, Jeff has scaled organizations from small teams to hundreds of employees while keeping trust as a non-negotiable core value.
You’ll learn:
1. Why scaling can unintentionally erode a team’s sense of connection
2. The “sev...
The fastest way to earn trust in a new business? Don’t sell, connect.
In this episode of Straight to Voicemail, Rachel Elsts Downey taps Anya Law, Co-Founder and Chief Revenue Officer of PitchGhost, a scrappy startup turning social listening into sales intelligence for B2B marketers. Before PitchGhost, she was the end user, manually doing what her product now automates.
You’ll learn:
- How Anya Law built trust before la...
Forget AI and flashy tools, Christopher Ryan says trust is still your sharpest go-to-market weapon.
In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Christopher Ryan, founder and president of SIX Marketing. For over a decade, he's helped B2B companies unify their go-to-market functions through trust-building workshops, messaging alignment, and strategic collaboration.
You’ll learn:
- Why trust is ...
Ryan Milligan shares how QuotaPath turns ungated, value-driven content into trust and pipeline.
In this episode of Straight to Voicemail, Amanda Smith connects with Ryan Milligan, VP of Sales, Marketing, and RevOps at QuotaPath, about using content marketing to build trust in a saturated B2B space. From free tools to face-to-face dinners, Ryan breaks down how his team leads with value to fuel growth.
You’ll learn:
- Why ung...
In this episode of Straight to Voicemail, host Amanda Smith taps Nicole Warshauer, a marketing expert, about what it takes to create smarter content that builds trust, especially in complex industries like healthcare, finance, and ed-tech.
Nicole highlights her approach to content, emphasizing the importance of authenticity and simplicity. She shares her insights on how to truly understand and connect with your community, ...
In this episode of Straight to Voicemail, host Amanda Smith connects with Ari Yablok, Head of Brand at Island, to pick his brain on the deeper meaning of brand-building.
From the beginning stages of building Island’s identity to focusing content on productivity and enablement, Ari reveals how brand strategy and content work hand-in-hand to shape a company's narrative and differentiate it in a competitive market.
In this con...
In this episode of Straight to Voicemail, host Amanda Smith connects with Clay Ostrom, the Founder and Brand Strategist of Map & Fire, to zoom in on how content marketing contributed to his company’s success.
Clay built his agency on research and positioning, using original content and thought leadership to drive growth. From long-form writing to embracing consistency on LinkedIn, he shares how clear, repetitive content...
In this episode of Straight to Voicemail, host Rachel Downey taps Dustin Amrhein, CEO and Co-Founder of Revcast, to zoom in on building trust during the launch of a new product.
Dustin brings years of experience in global customer experience and now leads the way in fostering relationships with early customers at Revcast.For him, trust is not just a value but a practice grounded in transparency and honesty.
In this conv...
To build a culture that performs, start by building one that trusts.
In this episode of Straight to Voicemail, host Rachel Downey connects with Daniel Roth, President and Founder of PangeaEffect, to see what it takes to foster trust in high-performing teams.
Daniel brings wisdom from years of leading teams through high-stakes moments and shares why trust isn’t just a value, it’s a practice. The key is clarity, consistency, ...
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