This week Head of Podcasts at DM, Cameron Muller, jumps on with Jules to unpack all the podcasting news of the week, including Harry and Megan's royal departure from Spotify, the big spenders on podcasting and the big benefits for brands who advertise on them.
Mentioned this week:
Top 15 Brands that spent on Podcasting Ads
Trevor Noah Gets a Spotify Original
New Sub categories and charts for Apple
Headphones Make You More Persuasive
Why Programmatic Ads Are Vital For Podcasting
Why Spotify’s bet on big names like Meghan unravelled
Spotify executive calls Harry and Meghan ‘grifters’ after podcast deal ends
For all things Behind the Podcast follow BTP on Instagram and get in touch with us at behindthepodcast@dm.org.au
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