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October 15, 2025 4 mins

Spark's becoming the first New Zealand telco to block all child sexual abuse images made with artificial intelligence.

It already stops access to photo-realistic material made by AI, but this move will extend to images which have a cartoon or artistic style.

The website list comes from the Internet Watch Foundation which has seen a 400 percent increase in this type of material.

Spark Sustainability Director Leela Ashford says it blocks the sites automatically.

She says the list can include tens of thousands of websites.  

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Episode Transcript

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Speaker 1 (00:09):
You're listening to a podcast from News Talk st B.
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Speaker 2 (00:16):
Now.

Speaker 3 (00:17):
Spark has become the first New Zealand telco to block
websites that are hosting AI generated child sex abuse material
stuff that's non photographic. Now, what that means is it
doesn't look realistic. It's cartoon style images or artistic impressions
of child abuse material. Leela Ashford is Spark Sustainability director
and with me Hi, Leela.

Speaker 2 (00:35):
Hey, Heather, how are you going good?

Speaker 3 (00:37):
Thank you? Now, the Internet Watch Foundation recers they've seen
about a four hundred percent increase of this kind of
stuff AI generated stuff. Are you seeing that?

Speaker 2 (00:45):
So we basically see it through the IWF, So we
take a list that they compile rather than going and
I guess finding it ourselves because it is a legal content.
But yes, they've told us that it's been rising by
about four hundred percent and that includes both you know,
photorealistic as well as non photographic images and videos, which

(01:06):
is really concerning.

Speaker 3 (01:07):
Yeah, and so are they the ones who tell you
what websites to block?

Speaker 2 (01:11):
That's right, because you know, Spark can't have its people
obviously going and trawling for that kind of material, it
would be illegal for us to access it. So the
way that it works is IWF has its own organization
in place, It has appropriate people who are trained to
identify this content. They create a list that automatically, it's

(01:31):
automated to come into our network, and then we block
it and that list gets updated around twice a day,
so it's very current.

Speaker 3 (01:38):
How many websites you've blocked.

Speaker 2 (01:41):
We don't have a specific tracking of it at this
stage because we've just implemented broad it in. But the
IWF list itself can be anywhere from thousands to tens
of thousands, but because it's updated twice a day, that
number does change over time.

Speaker 3 (01:58):
What about a site like Twitter? Would you go as
far as to block that?

Speaker 2 (02:03):
No, So this is the challenge with network blocking. It's
a bit of a blunt into instruments. So the only
thing that spark can do is block at a total
network level. So that means we block a whole domain
or a whole website. So when IWS says to us,
this whole website is full of this awful material, then
we block it. But if it was something hosted within

(02:24):
a Facebook page or a post for example. The only
tool we have available is to block Facebook for everyone
on the Spark network, which obviously we can't do. So
you do need a number of different interventions to tackle
this issue.

Speaker 3 (02:38):
But that is though, Leela, I guess, I mean that
shows just the extent of what we can do, which
is that we can't get rid of it all right,
because even if we've blocked every single bad website out there,
there will still be people who use Twitter to share
this kind of thing.

Speaker 2 (02:51):
Absolutely, and I think if there are people who want
to access this material, they will, They will get around
our network blocking with certain tools. But what we're trying
to do, I guess, is to protect particularly kids, but
any of our customers from inadvertently stumbling across this because
this content isn't just on the dark Web, it's across

(03:12):
the Internet.

Speaker 3 (03:12):
Hey, are you worried? Unrelated, but are you worried about
the three G shutdown?

Speaker 2 (03:18):
We're doing a lot of work on the three G shutdown. Obviously,
this is you know, the old version, the old G,
and we're now into four G and we've got five
G coming we're.

Speaker 3 (03:29):
Going to shut down.

Speaker 2 (03:32):
Well, we've been communicating to our customers who are using
devices that are impacted by three G. So you'll start
to notice you're either getting direct messages or when you
start to make a call on your phone, it or
start to say, hey, you're dialing from a device that
is impacted. There are devices like what you're talking about
that are not necessarily connected to us, like IoT sensors

(03:56):
or medical alarms, and generally those businesses and managing their communications,
but we're working very closely with them to ensure that
we're giving everyone a really long heads up before it
shuts down next year.

Speaker 3 (04:08):
Hey, thank you very much, Lela, look after yourself. Leila ASHBITDT,
Sustainability Director, it Spike.

Speaker 1 (04:12):
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