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August 20, 2025 32 mins

We’ve been putting this off for months… but in this episode of Accidental Business Owner, Di finally forces us to sit down and build the scoreboard we’ve been avoiding.


What does that mean? It’s the unfiltered look at the numbers that really drive our business —-sales, downloads, social media, guest performance, coffees, proposals, even studio bookings. The levers that show if we’re actually growing… or just making noise.


It’s uncomfortable. It’s funny. It’s honest. And it’s exactly what we needed.


If you’ve ever avoided looking at your numbers or felt nervous about measuring success, this conversation will hit home.


What you’ll hear in this episode:

  • Why a P&L only tells half the story
  • The dashboard that shows the truth in real time
  • What we should have been tracking all along
  • How small levers (like coffees, content, and guests) change everything
  • Di holding us accountable


This episode was brought to you by Xero. Supercharge your business with the help of Xero accounting software. With more ways to pay, clearer cash flow, and powerful insights all in one place, you can say ‘so long’ to endless admin and hello to business control like never before. Try Xero free for 30 days, terms apply.



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