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September 3, 2025 30 mins

Steve has returned from Block 1 of the Icehouse Owner Manager Program with fresh clarity - and as promised, he’s letting us in on the secrets he’s discovered: growth, overwhelm, and the little decisions that change everything.

In this episode:


  • Why courageous conversations beat procrastination (eat the ugliest frog first)
  • Culture > strategy (and how the Reflections team built culture remotely)
  • Staying close to partners and your team (what appreciation actually looks like)
  • Building a Hamilton studio so epic guests come to us - and we get our time back
  • A very honest moment about “knowing your numbers” (assets, liabilities, equity)

If you’re juggling family, cash flow, travel, and leadership - you’re not alone. This series documents the real learnings as they happen.


This episode was brought to you by Xero. Supercharge your business with the help of Xero accounting software. With more ways to pay, clearer cash flow, and powerful insights all in one place, you can say ‘so long’ to endless admin and hello to business control like never before. Try Xero free for 30 days, terms apply.


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