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May 5, 2025 36 mins

You know them, you love them, you drink them and now you can get the inside scoop... with Holly McGrath the co-founder of Clean Collective! Grab your Suntory Boss Coffee - It's brewed hot, chilled fast and perfect for an on-the-go podcast listen.

In Episode 6, Georgia Patten sits down with Holly McGrath, the branding boss behind Clean Collective Drinks. They dive deep into the journey of building a revolutionary drinks brand that challenges traditional industry norms. Holly shares insights on everything from launching Clean Collective Drinks into the Australian market to navigating the complexities of sponsoring major festivals.

In business, it's never smooth sailing... Holly and Georgia also discuss the "tall poppy syndrome," and how standing out as a disruptive force can attract both fans and critics. 

Grab inside scoop on launching a brand that’s shaking up the industry and the mindset needed to take your brand from a bold idea to a household name.

New episode out every Tuesday! 

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