EP 07: Fit To Build a Business

Your body is well acquinted with this brand and now it's time to get to know the story behind LSKD, as told by the founder, Jason Daniel! Grab your Suntory Boss Coffee - It's brewed hot, chilled fast and perfect for an on-the-go podcast listen.

In Episode 7, Georgia Patten chats to Jason Daniel, the brains and brawn behind one of the biggest names in the fitness apparel industry - LSKD - one of Australia’s fastest-growing activewear brands. What began as a passion project in motocross apparel under the name Loose Kid has since evolved into a global fitness brand inspiring millions to be '1% better every day'.

Jason opens up about the early days of building the brand, the major mistakes he made along the way, and the pivotal moments that shaped LSKD into the community-driven powerhouse it is today. From creating a culture that thrives on purpose to navigating the shift from niche streetwear to a purpose-led performance brand, this conversation is packed inspiration for anyone looking to turn a side hustle into a legacy!

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