January 19, 2022 • 5 mins
Some love, others not so much, Wellington's new waterfront sign which is purposely a little misspelt.
It's a 9 metre wide collection of letters spelling out the city's name, except it doesn't have a letter I.
The idea is for people to be the I - and post photos of themselves online.
Wellington NZ CEO, John Allen joined Tim Dower.
LISTEN ABOVE
It's a 9 metre wide collection of letters spelling out the city's name, except it doesn't have a letter I.
The idea is for people to be the I - and post photos of themselves online.
Wellington NZ CEO, John Allen joined Tim Dower.
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
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