Episode 41: Principal of Harcourts Cooper & Co, Martin Cooper

In Leaders Getting Coffee episode 41, our guest is real estate’s Martin Cooper, the principal of Harcourts Cooper & Co.

Most will know him as the man on television shouting “the North Shore, what a great place to live.” But Martin Cooper’s story started in Queenstown where he grew up and where he admits to taking the magnificent landscape around him for granted. He was not the most committed student, but he enjoyed sports and the outdoors adventures that his natural surroundings offered.

His father was a cabinet minister, and his work saw the family move to Mosgiel in Dunedin while Martin was at high school. Upon finishing school, and a couple of jobs that saw him away from home a lot, his desire to play senior rugby resulted in him returning to Dunedin and looking for a regular and local job.

That search led him to real estate, a business naturally suited to his energetic and charismatic personality. He found it tough at first, but after three years, he decided it was to be his career.

Despite the recession of the early 1990’s he established his own real estate business and, after a few tough years, learned that he was suited to recruiting, motivating and developing great people.

Success followed in the Dunedin market, but Martin soon found it hard to resist the opportunities afforded by a bigger market and he moved to Auckland, intent on establishing himself and his business on the North Shore. Again, he found the early going tough, but he’d been there before.

The result is Harcourts Cooper & Co, a 20 office, 480 person real estate business and a personal profile to match.

Martin Cooper’s journey is an inspirational leadership story. On the Leaders Getting Coffee podcast, he talks to Bruce Cotterill about building resilience through the tough times, the importance of good people, and of putting a little bit of Disneyland into the aspirations of his team. He speaks openly about the pressures of keeping his business going through the Covid lockdowns and the toll of a recent complaints process.

But the real value is in his view of how to be successful in a business that rewards success well. And of course, there’s plenty of advice on the state of the real estate market, and what lays ahead for first home buyers.

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