Bombshell announcement from Netball NZ tonight.
TVNZ has picked up the exclusive broadcast rights for next year's ANZ Premiership.
Netball NZ boss Jennie Wyllie spoke to D'Arcy Waldegrave on Sportstalk.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:06):
You're listening to the Sports Talk podcast with Dancy Wildegrave
from News Talk ZEDB.
Speaker 2 (00:12):
Great new story for netball. Forty old minutes ago, news
came out that New Zella Netball have finally found a
broadcast rights partner for the a n Z Premiership. To
talk about it now, is Netball New Zealand's chief executive
Jenny Wiley. Jenny, Welcome to the program. I suppose first out,
(00:34):
what's the nature of the deal.
Speaker 3 (00:37):
Well, you know what, netball is going home. It's going
back to where it first started. So the an Z
Premiership for twenty twenty six will be live and free
on TV and Z and TV and Z Plus. And
we're delighted. This is where netball started. It started. You know,
the first time that women's sport was available on broadcast
(01:00):
was with TB and Z and that's where we're heading.
Speaker 2 (01:04):
Eighteen years eighteen and since been on free to wear TV.
In a deal like this, this's a big move for
NEP or a big move for TV and Z. Why
that's so confident to climb on board with this competition,
do you think?
Speaker 3 (01:18):
Well, I think there's a real inextricable value around what
Nebel does for community. What it does for our people,
our young ones, and to be able to provide our
fans and our players with a visible competition that everyone
throughout New Zealand will be able to see is just
(01:41):
absolutely exciting and I'm thrilled that TV and Z are
getting in behind us and wanting to support women's sport
in this way.
Speaker 2 (01:52):
I had to ask, I know your own answer, because
that's the nature of it. How much are you getting?
Have you taken a hit from last time round or not? Well?
Speaker 3 (01:59):
I think what we all know is the media market
has shifted. It's really challenging out there, as is commercial
and broadcast. So Netborn New Zealand will be investing in this,
but we're currently in talks with partners around how we
can get some additional support so that value proposition can
(02:19):
be sort of supported throughout our community, not just through
Netbor New Zealand.
Speaker 2 (02:24):
Okay, so you probably haven't got as much as you'd like,
but that negotiating process. Are you happy enough and is
that why it took so long, just wrestling over the price?
Speaker 3 (02:36):
Well, I think what we really wanted is to make
sure that wherever we landed, it provided value back to
our fans and that our sport was visible. So what
we're going to see is, you know, three games a
weekend on Saturdays and Sundays, and it'll be available to
kiwis throughout the links and breadth of this country and
(02:59):
all our communities, not just some of the communities. And
I think you know those qualities as much which any financials.
They're all equally as important. So I think where we're
at it's going to give our people the opportunity to
see neat Bull again. As you say, eighteen years that
we have been away from free to air in this
(03:22):
kind of capacity, so be exciting to see where it
can take us.
Speaker 2 (03:27):
It's plenty of very important that free to our aspect.
But you'd suggest Sky is still carrying the silver ferns,
aren't they. They turned up and said no, I'm going
to give you this amount, So it's going to be
behind a paywall. It'd be hard to walk from that.
What I'm trying to say is how much in kind,
how much value is free to wear worth to you?
You'd be willing to take a bit of a hat
(03:48):
on that money to get it out there?
Speaker 3 (03:50):
Is it?
Speaker 2 (03:51):
Primary? You see where I'm going with.
Speaker 3 (03:52):
This, Jenny Oh Okay, I understand, and I think all
sport are going to be facing into that very question
around how do you diversify where your revenue streams come from.
So what we are really seeing is a massive uptack
in our global viewership and that's an area that we've
(04:13):
got to explore more and how our people and our
fans consume. So the traditional media model will change. What
we do know is linear remains really important, but you
do need to look at other forms of how people
consume the channels that they consume on. So that's all
part of our future strategy. But where we find ourselves
(04:36):
for twenty twenty six is a place where we have
the opportunity to really reach back into those communities that
are playing our game and also want to view it,
and that they're staunch supporters of the commercial partners that
get in behind it too.
Speaker 2 (04:51):
Only a one year deal, Jenny Wally, you CEO of
a Netborn New Zealand. I likely to go on after that.
Why only one year?
Speaker 3 (04:58):
Well, as you know, things are shifting pretty quickly in
the media environment and for us, we do have a
long term vision for the premiership and part of that
means that we need to keep our options open for
what it might look like from twenty six and beyond.
Speaker 2 (05:15):
Were you negotiating with anybody else that anyone else raise
a flag and say, hey, we wouldn't mind having a channel?
It was it solely TVNZ.
Speaker 3 (05:25):
Well, I think we had we had all of the
traditional media partners in the mix. But there are new
and different ways of delivering content and providing your product
that remain in the mix, and there conversations that we
are still pursuing, but certainly for twenty six, this was
(05:47):
where we wanted to head strategically, and we will continue
those conversations as we look further beyond this year.
Speaker 2 (05:54):
Plus Association happy if they're happy. I'm presuming everyone's going
to get paid. Okay, I don't know how much it's
going to be. You're not going to tell me, But
are they happy enough with what you've settled on next year?
Speaker 3 (06:06):
Worked really closely along with the Players Association in all
facets of the negotiation, whether it be the broadcast or
what it means for the players or the environment. And
so they're being well engaged on this and we're working
really closely with them currently. We're delighted that it won't
(06:27):
be too far off before the contracting windows for our
players can open. So yeah, it's been a long and
engaged process with them, but we've kept them, you know,
fully abreast the whole time.
Speaker 2 (06:41):
Yeah, and you'll be exhausted. So with this though, does
that help with leverage the free to wear, with naming
rights for the kit and things like that. You've got
to try and get what you can out of the stone.
So that's got to be a leg up for the eyeballs.
Speaker 3 (06:56):
Well, I think it's fantastic. And once we're able to
announce the scheduling and lock that in, I think, you know,
having a home for knitball where visible across the links
and breadth of the country can only improve those commercial
propositions and the opportunity for brands to kind of get
in behind New Zealand's number one sport for women and
(07:19):
girls and actually reach into the community space, because this
is a sport that goes right from the very very
elite right down to those grassroots where those kids have
their first touch of the game, and that kind of
relationship is enduring and it goes beyond just you know,
a couple of seasons on a TV domestic greening or
(07:43):
on an elite competition, it actually goes deeper and those
brands get enduring value. So that's the big opportunity that
we have, not just for the Premiership but throughout the community,
is to really be able to activate and demonstrate that
lifetime value of a fan.
Speaker 2 (08:00):
Well to be it, you've got to see it, as
they say, aspirational inspiration of this is great stuff. Does
this do anything? As far as the sabbatical conversation is
concerned about players going away and have you rung up
Marg Foster and said it's okay, we don't need to
join with the Australians now.
Speaker 3 (08:17):
Well, I think you know what I'm really proud of
is Australia hold the Nepleworld Cup and their number one
in the world. But our silver Ferns are the team
that have beaten them most frequently in the last few years.
So we have a competition that is creating and demonstrating
(08:38):
that the Silver Ferns that come out of it can
beat the very best in the world. We're balancing that
with the need to show some flexibility and understand what
might be right for an individual player, whilst at the
same time saying you know our A and Z Premiership
product is strong, the ferns that it produces are beating
(09:00):
the best in the world, and we've got this exciting
bunch of new players still coming through, So that isn't
it's critical for us to be able to keep showing
that and doing that because we know it's a formula
that is leading to success. So there's going to be
a balancing act between, you know, what's right for the
players and what is right for the competition.
Speaker 1 (09:23):
For more from Sports Talk, listen live to News Talks.
It'd be from seven pm weekdays, or follow the podcast
on iHeartRadio.
You're listening to the Sports Talk podcast with Dancy Wildegrave
from News Talk ZEDB.
Speaker 2 (00:12):
Great new story for netball. Forty old minutes ago, news
came out that New Zella Netball have finally found a
broadcast rights partner for the a n Z Premiership. To
talk about it now, is Netball New Zealand's chief executive
Jenny Wiley. Jenny, Welcome to the program. I suppose first out,
(00:34):
what's the nature of the deal.
Speaker 3 (00:37):
Well, you know what, netball is going home. It's going
back to where it first started. So the an Z
Premiership for twenty twenty six will be live and free
on TV and Z and TV and Z Plus. And
we're delighted. This is where netball started. It started. You know,
the first time that women's sport was available on broadcast
(01:00):
was with TB and Z and that's where we're heading.
Speaker 2 (01:04):
Eighteen years eighteen and since been on free to wear TV.
In a deal like this, this's a big move for
NEP or a big move for TV and Z. Why
that's so confident to climb on board with this competition,
do you think?
Speaker 3 (01:18):
Well, I think there's a real inextricable value around what
Nebel does for community. What it does for our people,
our young ones, and to be able to provide our
fans and our players with a visible competition that everyone
throughout New Zealand will be able to see is just
(01:41):
absolutely exciting and I'm thrilled that TV and Z are
getting in behind us and wanting to support women's sport
in this way.
Speaker 2 (01:52):
I had to ask, I know your own answer, because
that's the nature of it. How much are you getting?
Have you taken a hit from last time round or not? Well?
Speaker 3 (01:59):
I think what we all know is the media market
has shifted. It's really challenging out there, as is commercial
and broadcast. So Netborn New Zealand will be investing in this,
but we're currently in talks with partners around how we
can get some additional support so that value proposition can
(02:19):
be sort of supported throughout our community, not just through
Netbor New Zealand.
Speaker 2 (02:24):
Okay, so you probably haven't got as much as you'd like,
but that negotiating process. Are you happy enough and is
that why it took so long, just wrestling over the price?
Speaker 3 (02:36):
Well, I think what we really wanted is to make
sure that wherever we landed, it provided value back to
our fans and that our sport was visible. So what
we're going to see is, you know, three games a
weekend on Saturdays and Sundays, and it'll be available to
kiwis throughout the links and breadth of this country and
(02:59):
all our communities, not just some of the communities. And
I think you know those qualities as much which any financials.
They're all equally as important. So I think where we're
at it's going to give our people the opportunity to
see neat Bull again. As you say, eighteen years that
we have been away from free to air in this
(03:22):
kind of capacity, so be exciting to see where it
can take us.
Speaker 2 (03:27):
It's plenty of very important that free to our aspect.
But you'd suggest Sky is still carrying the silver ferns,
aren't they. They turned up and said no, I'm going
to give you this amount, So it's going to be
behind a paywall. It'd be hard to walk from that.
What I'm trying to say is how much in kind,
how much value is free to wear worth to you?
You'd be willing to take a bit of a hat
(03:48):
on that money to get it out there?
Speaker 3 (03:50):
Is it?
Speaker 2 (03:51):
Primary? You see where I'm going with.
Speaker 3 (03:52):
This, Jenny Oh Okay, I understand, and I think all
sport are going to be facing into that very question
around how do you diversify where your revenue streams come from.
So what we are really seeing is a massive uptack
in our global viewership and that's an area that we've
(04:13):
got to explore more and how our people and our
fans consume. So the traditional media model will change. What
we do know is linear remains really important, but you
do need to look at other forms of how people
consume the channels that they consume on. So that's all
part of our future strategy. But where we find ourselves
(04:36):
for twenty twenty six is a place where we have
the opportunity to really reach back into those communities that
are playing our game and also want to view it,
and that they're staunch supporters of the commercial partners that
get in behind it too.
Speaker 2 (04:51):
Only a one year deal, Jenny Wally, you CEO of
a Netborn New Zealand. I likely to go on after that.
Why only one year?
Speaker 3 (04:58):
Well, as you know, things are shifting pretty quickly in
the media environment and for us, we do have a
long term vision for the premiership and part of that
means that we need to keep our options open for
what it might look like from twenty six and beyond.
Speaker 2 (05:15):
Were you negotiating with anybody else that anyone else raise
a flag and say, hey, we wouldn't mind having a channel?
It was it solely TVNZ.
Speaker 3 (05:25):
Well, I think we had we had all of the
traditional media partners in the mix. But there are new
and different ways of delivering content and providing your product
that remain in the mix, and there conversations that we
are still pursuing, but certainly for twenty six, this was
(05:47):
where we wanted to head strategically, and we will continue
those conversations as we look further beyond this year.
Speaker 2 (05:54):
Plus Association happy if they're happy. I'm presuming everyone's going
to get paid. Okay, I don't know how much it's
going to be. You're not going to tell me, But
are they happy enough with what you've settled on next year?
Speaker 3 (06:06):
Worked really closely along with the Players Association in all
facets of the negotiation, whether it be the broadcast or
what it means for the players or the environment. And
so they're being well engaged on this and we're working
really closely with them currently. We're delighted that it won't
(06:27):
be too far off before the contracting windows for our
players can open. So yeah, it's been a long and
engaged process with them, but we've kept them, you know,
fully abreast the whole time.
Speaker 2 (06:41):
Yeah, and you'll be exhausted. So with this though, does
that help with leverage the free to wear, with naming
rights for the kit and things like that. You've got
to try and get what you can out of the stone.
So that's got to be a leg up for the eyeballs.
Speaker 3 (06:56):
Well, I think it's fantastic. And once we're able to
announce the scheduling and lock that in, I think, you know,
having a home for knitball where visible across the links
and breadth of the country can only improve those commercial
propositions and the opportunity for brands to kind of get
in behind New Zealand's number one sport for women and
(07:19):
girls and actually reach into the community space, because this
is a sport that goes right from the very very
elite right down to those grassroots where those kids have
their first touch of the game, and that kind of
relationship is enduring and it goes beyond just you know,
a couple of seasons on a TV domestic greening or
(07:43):
on an elite competition, it actually goes deeper and those
brands get enduring value. So that's the big opportunity that
we have, not just for the Premiership but throughout the community,
is to really be able to activate and demonstrate that
lifetime value of a fan.
Speaker 2 (08:00):
Well to be it, you've got to see it, as
they say, aspirational inspiration of this is great stuff. Does
this do anything? As far as the sabbatical conversation is
concerned about players going away and have you rung up
Marg Foster and said it's okay, we don't need to
join with the Australians now.
Speaker 3 (08:17):
Well, I think you know what I'm really proud of
is Australia hold the Nepleworld Cup and their number one
in the world. But our silver Ferns are the team
that have beaten them most frequently in the last few years.
So we have a competition that is creating and demonstrating
(08:38):
that the Silver Ferns that come out of it can
beat the very best in the world. We're balancing that
with the need to show some flexibility and understand what
might be right for an individual player, whilst at the
same time saying you know our A and Z Premiership
product is strong, the ferns that it produces are beating
(09:00):
the best in the world, and we've got this exciting
bunch of new players still coming through, So that isn't
it's critical for us to be able to keep showing
that and doing that because we know it's a formula
that is leading to success. So there's going to be
a balancing act between, you know, what's right for the
players and what is right for the competition.
Speaker 1 (09:23):
For more from Sports Talk, listen live to News Talks.
It'd be from seven pm weekdays, or follow the podcast
on iHeartRadio.
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