July 3, 2024 • 9 mins
We talk footy and farming with a former All Blacks captain and Taranaki cow cocky and one of the big winners at the Primary Industries Awards, when Southern Pasture/Lewis Road Creamery took out the Food, Beverage and Fibre Producer Award at the Primary Industry NZ Awards in Wellington on Tuesday evening.
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Episode Transcript
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Speaker 1 (00:00):
So let's kick off the show as promised with all
black former or Black captain Graham Murray, a big winner
at the Primary Industry Awards on Tuesday evening. Graham, just
before we do, And I know you've only just glanced
at this all black team which has just been announced
for the Test here in Dunedin on Saturday. No real
surprise apart from Stephen Parafetta being picked at fallback ahead
(00:24):
of one of my favorite players, Boden Barrett. Good afternoon, Yeah,
good afternoon, Jamie.
Speaker 2 (00:30):
Yeah. I think probably a little bit to be expected.
I think body Barrett's just been back in New Zealand
for a short while. Fortunately he was able to turn
out for Coastal I think about two or three weeks
ago and by my local informants tell me that it
was probably five or when he came on the field
(00:51):
at half dime when it was about fifty five or
five when the second half was over. So maybe he
made a bit of a difference through our Coastal boys.
Speaker 1 (01:00):
Yeah, so is that you you you were an Openaki boy.
Is that encompassed in the Coastal Rugby club?
Speaker 2 (01:05):
Is it? Yeah? And I basically I started coaching Coastal.
So I started coaching open Eki back in the early
or sort of early nineties and was at a time
when there's a huge amount of change happening in those
farming areas and particularly around you know, rugby rugby. And
(01:25):
that's so. In fact, after coaching Coastal for a couple
of years where I had almost all the good players,
including the previous Barrett generation, actually coming into to play
for the open Eki club end basically we've then merged
with Rohutu and Okato in formed Coastal, which has been
(01:49):
an amazingly successful merger really and still going very strong.
And he definitely probably probably anic club in the country
at the moment with three all blacks in this team anyhow,
So yeah, very yeah, great great place to coast and
Tarannicky great people.
Speaker 1 (02:08):
So you coached Smiley Barrett, the sire of course of
the current Barrett clan. He would have been a bit
of trouble, wouldn't he come lying out time? Oh? Smiley
wasn't above a bit of buffo.
Speaker 2 (02:19):
Oh if we never had any trouble with Smiley. I
think Philip, Philip his brother was the captain of the team.
So Philip didn't have expect Philip didn't have too much
control over Smiley, but yeah, definitely a couple of issues here.
I think I remember I was helping out John hard
Att sort of some stage when he was looking at
(02:42):
prospective all Black players, and I mentioned that Smiley was
well worth a look at. But I sat on the
sand of John and we watch Smiley play and he
played very well, but unfortunately somebody did something terrible to him,
and I think John John wasn't impressed with Smiley response says, well,
we can't have that in the All Blacks. So I
(03:03):
think Smighty then focused on greeting all backs and not
being one.
Speaker 1 (03:07):
Oh that's not the Mark Cookxley story.
Speaker 2 (03:09):
Is it? No?
Speaker 1 (03:11):
No, no, no, all right, that's a lot. Smiley is
going to be in the studio here tomorrow, so looking
forward to catching up with them. Great bloke, great farmer,
picture perfect farm. You along with your business partners, and
it was great to catch up with Prem and Lynette
marn again, Southern Pastures, Lewis Road Creamery taking out that
(03:31):
title Food Beverage and Fiber Producers Award. You must be
very proud of what you've done.
Speaker 2 (03:39):
Yeah, it's been interesting. I mean I've obviously the you know,
there's just probably always a couple of sides of those stories.
The first one is on the farm side, and I
mean that's probably where my interest is obviously from from
upbringing an inclination, and you know, so I think it's been,
you know, been a great journey really for southern parishes
(03:59):
and to was of buying buying the fat while getting
getting the offshore investors was always a challenge, and then
buying buying the right farms, and you know, I think
actually ensuring that the farming systems were really ones which
were able to maximize the quality of the milk and
(04:19):
obviously hopefully with quality you get value. So it's been
a it's been a good story. But obviously the lowest
roadside of it, which is where the milk and the
butter and that is produced. You know, again that's got
to be able to take those quality products and the
quality milk and produce quality products that people want to buy.
Speaker 1 (04:41):
How many farms do you guys got.
Speaker 2 (04:45):
We've got got nine in the South Island, so mainly
down in the sort of the South Canterbury around the
Rakaia River, and we've got ten farms, nine nine dairy
farms at the moment, and the cent lot islands mainly
around Toga Rahn sort of spreading across towards Taper, but
(05:05):
about fifteen and a half sixteen thousand cows.
Speaker 1 (05:09):
So how did you go to all black captain? And
you were famous back in the day. Legend has it
Graham for playing classical music to your cows while you
were milking them, because in those days you had to
work as well as being an all black How did
you go from all black and Taranaki farmer to being
corporate farmer on the scale?
Speaker 2 (05:28):
Yeah, I guess it's probably not something I was looking
to delve into their Jamie, but yeah, I think I
think Priam was a good friend of Steve Chew's and
the well next I'd sort of been involved in setting
up with a few mates Upian Tarnikee John wash As
another one on on Tarnike Farm, And I think I
(05:50):
came back from living in the city in nineteen eighty
seven after the First World Cup, which I'd worked on,
and got back to farming and sort of had spent
enough time in the city and had a bit of
an involvable ball rest as the you know, the the
(06:11):
good company in the in the eighties and early nineties sides.
I knew I needed to actually learn a bit more
about farming, so I talked to Wash and named because
a couple couple of other mates in here, and we
decided we would look for a farm advisor and TARANICKI
fhone consultant and we couldn't actually find fine one. So
(06:35):
in the end we convinced Jeff Lagan, who was working
for Effort that stage, to come out and basically helped
us set up Tarnickephone Consultants, And yeah, it went pretty well.
So we actually had three or four consultants going for
a while here, and then we moved on having sort
of the compass to our trajectory of getting some good
(06:56):
farm consultants, and left left these companies. But definitely that
was an interesting story, and you know, a good one,
probably from the point of view of actually making sure
you had the expertise to take advantage of the fantastic
land that Turnick is.
Speaker 1 (07:12):
And just to finish on the Lewis Road connection, the
Lewis Road Creamery connection, because if there was ever a
brand that was good at marketing itself, and I know
that a former chairman of the company I now contract
myself too. Was a master marketer. You had people and
he was involved with Lewis Road Creamery. You had people
(07:33):
lined up around the block to buy your chocolate milk.
Speaker 2 (07:38):
Yeah, well I still get my kids still love it.
I you know, I've got a little granddaughter now, and
you know, sort of shee she comes in our grandson too,
and my daughters keep saying, don't don't give him too
much milk there, you know, put a bit of water
on with it. But yeah, I was a great story.
And you know again because I probably started just lucky
(08:02):
that Steve cho was a good friend of prem Mans
and Steve was looking for a dairy farmer to come
on to the A board. So Steve Steve suggested the
PREMI that I might be interested in. Yeah, it's been
been a great story. So certainly had a fantastic ride
there and enjoy enjoy weeking with prim and Terry Nicholas
(08:23):
and Philip Wright are the other two directors. So yeah,
it's been certainly been interesting. I mean it's the farming
side's probably the easiest side. Really. It's simple. If if
you get too good things right and farming, then other
things seem to follow, but your marketing is a new
bit of a new venture for me.
Speaker 1 (08:43):
Well, Graham, Maurie, you've done very very well life after rugby.
Not all rugby players can say that. Congratulations to Southern
Pastures and the Lewis Road Creamery for taking out the Food,
Beverage and Fiber Producer Award at the Primary Industry Awards
on Tuesday evening. Great to catch up with you while
you were there.
Speaker 2 (09:01):
Great Jamie thinks you have a good day.
So let's kick off the show as promised with all
black former or Black captain Graham Murray, a big winner
at the Primary Industry Awards on Tuesday evening. Graham, just
before we do, And I know you've only just glanced
at this all black team which has just been announced
for the Test here in Dunedin on Saturday. No real
surprise apart from Stephen Parafetta being picked at fallback ahead
(00:24):
of one of my favorite players, Boden Barrett. Good afternoon, Yeah,
good afternoon, Jamie.
Speaker 2 (00:30):
Yeah. I think probably a little bit to be expected.
I think body Barrett's just been back in New Zealand
for a short while. Fortunately he was able to turn
out for Coastal I think about two or three weeks
ago and by my local informants tell me that it
was probably five or when he came on the field
(00:51):
at half dime when it was about fifty five or
five when the second half was over. So maybe he
made a bit of a difference through our Coastal boys.
Speaker 1 (01:00):
Yeah, so is that you you you were an Openaki boy.
Is that encompassed in the Coastal Rugby club?
Speaker 2 (01:05):
Is it? Yeah? And I basically I started coaching Coastal.
So I started coaching open Eki back in the early
or sort of early nineties and was at a time
when there's a huge amount of change happening in those
farming areas and particularly around you know, rugby rugby. And
(01:25):
that's so. In fact, after coaching Coastal for a couple
of years where I had almost all the good players,
including the previous Barrett generation, actually coming into to play
for the open Eki club end basically we've then merged
with Rohutu and Okato in formed Coastal, which has been
(01:49):
an amazingly successful merger really and still going very strong.
And he definitely probably probably anic club in the country
at the moment with three all blacks in this team anyhow,
So yeah, very yeah, great great place to coast and
Tarannicky great people.
Speaker 1 (02:08):
So you coached Smiley Barrett, the sire of course of
the current Barrett clan. He would have been a bit
of trouble, wouldn't he come lying out time? Oh? Smiley
wasn't above a bit of buffo.
Speaker 2 (02:19):
Oh if we never had any trouble with Smiley. I
think Philip, Philip his brother was the captain of the team.
So Philip didn't have expect Philip didn't have too much
control over Smiley, but yeah, definitely a couple of issues here.
I think I remember I was helping out John hard
Att sort of some stage when he was looking at
(02:42):
prospective all Black players, and I mentioned that Smiley was
well worth a look at. But I sat on the
sand of John and we watch Smiley play and he
played very well, but unfortunately somebody did something terrible to him,
and I think John John wasn't impressed with Smiley response says, well,
we can't have that in the All Blacks. So I
(03:03):
think Smighty then focused on greeting all backs and not
being one.
Speaker 1 (03:07):
Oh that's not the Mark Cookxley story.
Speaker 2 (03:09):
Is it? No?
Speaker 1 (03:11):
No, no, no, all right, that's a lot. Smiley is
going to be in the studio here tomorrow, so looking
forward to catching up with them. Great bloke, great farmer,
picture perfect farm. You along with your business partners, and
it was great to catch up with Prem and Lynette
marn again, Southern Pastures, Lewis Road Creamery taking out that
(03:31):
title Food Beverage and Fiber Producers Award. You must be
very proud of what you've done.
Speaker 2 (03:39):
Yeah, it's been interesting. I mean I've obviously the you know,
there's just probably always a couple of sides of those stories.
The first one is on the farm side, and I
mean that's probably where my interest is obviously from from
upbringing an inclination, and you know, so I think it's been,
you know, been a great journey really for southern parishes
(03:59):
and to was of buying buying the fat while getting
getting the offshore investors was always a challenge, and then
buying buying the right farms, and you know, I think
actually ensuring that the farming systems were really ones which
were able to maximize the quality of the milk and
(04:19):
obviously hopefully with quality you get value. So it's been
a it's been a good story. But obviously the lowest
roadside of it, which is where the milk and the
butter and that is produced. You know, again that's got
to be able to take those quality products and the
quality milk and produce quality products that people want to buy.
Speaker 1 (04:41):
How many farms do you guys got.
Speaker 2 (04:45):
We've got got nine in the South Island, so mainly
down in the sort of the South Canterbury around the
Rakaia River, and we've got ten farms, nine nine dairy
farms at the moment, and the cent lot islands mainly
around Toga Rahn sort of spreading across towards Taper, but
(05:05):
about fifteen and a half sixteen thousand cows.
Speaker 1 (05:09):
So how did you go to all black captain? And
you were famous back in the day. Legend has it
Graham for playing classical music to your cows while you
were milking them, because in those days you had to
work as well as being an all black How did
you go from all black and Taranaki farmer to being
corporate farmer on the scale?
Speaker 2 (05:28):
Yeah, I guess it's probably not something I was looking
to delve into their Jamie, but yeah, I think I
think Priam was a good friend of Steve Chew's and
the well next I'd sort of been involved in setting
up with a few mates Upian Tarnikee John wash As
another one on on Tarnike Farm, And I think I
(05:50):
came back from living in the city in nineteen eighty
seven after the First World Cup, which I'd worked on,
and got back to farming and sort of had spent
enough time in the city and had a bit of
an involvable ball rest as the you know, the the
(06:11):
good company in the in the eighties and early nineties sides.
I knew I needed to actually learn a bit more
about farming, so I talked to Wash and named because
a couple couple of other mates in here, and we
decided we would look for a farm advisor and TARANICKI
fhone consultant and we couldn't actually find fine one. So
(06:35):
in the end we convinced Jeff Lagan, who was working
for Effort that stage, to come out and basically helped
us set up Tarnickephone Consultants, And yeah, it went pretty well.
So we actually had three or four consultants going for
a while here, and then we moved on having sort
of the compass to our trajectory of getting some good
(06:56):
farm consultants, and left left these companies. But definitely that
was an interesting story, and you know, a good one,
probably from the point of view of actually making sure
you had the expertise to take advantage of the fantastic
land that Turnick is.
Speaker 1 (07:12):
And just to finish on the Lewis Road connection, the
Lewis Road Creamery connection, because if there was ever a
brand that was good at marketing itself, and I know
that a former chairman of the company I now contract
myself too. Was a master marketer. You had people and
he was involved with Lewis Road Creamery. You had people
(07:33):
lined up around the block to buy your chocolate milk.
Speaker 2 (07:38):
Yeah, well I still get my kids still love it.
I you know, I've got a little granddaughter now, and
you know, sort of shee she comes in our grandson too,
and my daughters keep saying, don't don't give him too
much milk there, you know, put a bit of water
on with it. But yeah, I was a great story.
And you know again because I probably started just lucky
(08:02):
that Steve cho was a good friend of prem Mans
and Steve was looking for a dairy farmer to come
on to the A board. So Steve Steve suggested the
PREMI that I might be interested in. Yeah, it's been
been a great story. So certainly had a fantastic ride
there and enjoy enjoy weeking with prim and Terry Nicholas
(08:23):
and Philip Wright are the other two directors. So yeah,
it's been certainly been interesting. I mean it's the farming
side's probably the easiest side. Really. It's simple. If if
you get too good things right and farming, then other
things seem to follow, but your marketing is a new
bit of a new venture for me.
Speaker 1 (08:43):
Well, Graham, Maurie, you've done very very well life after rugby.
Not all rugby players can say that. Congratulations to Southern
Pastures and the Lewis Road Creamery for taking out the Food,
Beverage and Fiber Producer Award at the Primary Industry Awards
on Tuesday evening. Great to catch up with you while
you were there.
Speaker 2 (09:01):
Great Jamie thinks you have a good day.
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